{"id":29454,"date":"2021-03-14T11:31:06","date_gmt":"2021-03-14T15:31:06","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=29454"},"modified":"2021-03-26T11:38:29","modified_gmt":"2021-03-26T15:38:29","slug":"effective-social-media-marketing","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/effective-social-media-marketing\/","title":{"rendered":"The 6 Rules for Effective Social Media Marketing"},"content":{"rendered":"\n

Are you looking for effective social media marketing<\/a> tips to help grow your business? How can Gary Vaynerchuk’s social media rules help you to up your marketing game?<\/p>\n\n\n\n

The six rules for effective social media marketing<\/a> are: use native content, don’t interrupt, tailor your jabs, involve pop culture, use micro-content, and be true to your brand. Your jabs should be constant, relevant, and should keep your customers engaged with your company. <\/p>\n\n\n\n

Continue reading for six rules for effective social media marketing.<\/p>\n\n\n\n\n\n\n\n

Effective Social Media Marketing<\/strong>: The 6 Rules<\/h2>\n\n\n\n

Note: The information in this article is from the book Jab, Jab, Jab, Right Hook<\/em> by Gary Vaynerchuk. The book was published in 2013 and some statistics and information may be out of date but the advice is still valuable.<\/p>\n\n\n\n

Effective social media marketing consists of two main concepts, jabs and right hooks. A metaphorical jab is content that builds the relationship between you and your customer. Jabs should be intriguing, engaging, and\/or create some sort of emotional response, such as making people laugh. A metaphorical right hook is marketing content that includes a call to action<\/a> and aims to convert a sale. Right hooks need to be easily comprehensible, work on all digital devices, including mobile, and meet the conventions of the platforms they appear on. <\/p>\n\n\n\n

Social media campaigns should be simple and focus on these two elements:<\/p>\n\n\n\n

  1. Jab constantly. Social media requires attention 24\/7.<\/li>
  2. Talk about what people are talking about. This creates engagement.<\/li><\/ol>\n\n\n\n

    Rules for Using Social Media<\/strong><\/h3>\n\n\n\n

    There are six rules to creating engaging, effective social media marketing content that people will want to read or view. These six rules apply to any platform. <\/p>\n\n\n\n

    Rule #1: Use Native Content<\/strong><\/h4>\n\n\n\n

    Every platform has its own unique design, tone, culture, and aesthetic, and native content is content that mirrors the form and content<\/a> of the platform it appears on.<\/strong> For example, user-generated content on Instagram is typically beautiful photos, so native content on Instagram would also be beautiful photos.<\/p>\n\n\n\n

    Customers go on social media because they want something of value, whether that\u2019s a break from stress or news, or to connect with friends. If you employ native content, your content gives people the same value that they\u2019re seeking.<\/strong> Your company\u2019s posts feel like they\u2019re coming from a real person and your customers are just as interested in reading your posts as they would be in reading their friends\u2019.<\/p>\n\n\n\n

    For example, the earliest TV ads were people talking about products, which wasn\u2019t anything like the kind of content that appeared on TV. Eventually, marketers started coming up with ads that were like TV shows\u2014the ads became story-driven scenes with characters. The native content was far more effective and commercials became part of the TV-watching experience.<\/p>\n\n\n\n

    Rule #2: Don\u2019t Interrupt<\/strong><\/h4>\n\n\n\n

    Before social media, it was fine for ads to interrupt customers from their media. Commercials interrupted TV shows, and no matter how native they were, there was still a hard break between what people were watching and the commercial. <\/p>\n\n\n\n

    Today, however, if you interrupt people, you\u2019re doomed, because people\u2019s expectations have changed. People have more control over what advertising they see now\u2014pop-up blockers and commercial-skipping devices abound\u2014and being forced to look at your ad at best annoys someone and at worst makes them hate your brand.<\/strong> Effective social media marketing doesn’t use mobile banner ads, which are a huge interruption because they block almost the whole mobile screen (and they\u2019re overpriced).<\/p>\n\n\n\n

    To avoid interrupting people, your content needs to:<\/p>\n\n\n\n