{"id":29295,"date":"2021-03-20T19:18:46","date_gmt":"2021-03-20T23:18:46","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=29295"},"modified":"2021-03-22T00:30:12","modified_gmt":"2021-03-22T04:30:12","slug":"bob-iger-quotes","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/bob-iger-quotes\/","title":{"rendered":"The Top 5 Bob Iger Quotes From The Ride of a Lifetime"},"content":{"rendered":"\n<p>Looking for Bob Iger quotes from <em>The Ride of a Lifetime? <\/em>How can these quotes help you be a better leader?<\/p>\n\n\n\n<p><em>The Ride of a Lifetime <\/em>is Bob Iger&#8217;s retelling of his professional career with his leadership principles woven in. Iger was CEO of Disney for 15 years and led the company through momentous changes. This article contains five Bob Iger quotes from his book.<\/p>\n\n\n\n<p>Keep reading for Bob Iger quotes from <em>The Ride of a Lifetime.<\/em><\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Bob Iger Quotes From <em>The Ride of a Lifetime<\/em><\/h2>\n\n\n\n<p>Bob Iger has had a long career\u201422 years at ABC, then 23 at Disney (after <a href=\"https:\/\/www.shortform.com\/blog\/disney-bought-abc\/\">Disney acquired ABC<\/a>). He started as a bottom-level crew member on television sets and eventually became CEO of Disney for 15 years. He led Disney through momentous changes in technology, global expansion, and its noted acquisitions of Pixar, Marvel, and Lucasfilm. He still looks back at his career in mild disbelief as an incredible, lucky ride of a lifetime.<\/p>\n\n\n\n<p>This book is a retelling of his professional career, with his leadership principles woven in. Here are five Bob Iger quotes from <em>The Ride of a Lifetime.<\/em><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Avoid getting into the business of manufacturing trombone oil. you may become the greatest trombone-oil manufacturer in the world, but in the end, the world only consumes a few quarts of trombone oil a year!&#8221;<\/p><\/blockquote>\n\n\n\n<p>In <em>The Ride of a Lifetime, <\/em>Bob Iger quotes Dan Burke from Capital Cities. At Capital Cities, Dan Burke gave Iger a note cautioning him not to get in the business of making trombone oil. They might make the world\u2019s best trombone oil, but the world only needs a few gallons of it a year.<\/p>\n\n\n\n<p>The point was to avoid focusing on small projects that don\u2019t yield much in return. Instead, focus on big projects that can produce big gains.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cOptimism. One of the most important <a href=\"https:\/\/www.shortform.com\/blog\/characteristics-of-a-good-leader\/\">qualities of a good leader<\/a> is optimism, a pragmatic enthusiasm for what can be achieved. Even in the face of <a href=\"https:\/\/www.shortform.com\/blog\/making-hard-decisions\/\">difficult choices<\/a> and less than ideal outcomes, an optimistic leader does not yield to pessimism. Simply put, people are not motivated or energized by pessimists.\u201d<\/p><\/blockquote>\n\n\n\n<p>A pessimistic \u201ceverything\u2019s going to fail\u201d attitude leads to defensiveness and risk aversion, possibly exactly when you need to be bold. Plus, no one likes working for pessimists\u2014it kills energy and inspiration.<\/p>\n\n\n\n<p>Optimism isn\u2019t blindly believing things will work out. Instead, it\u2019s about <a href=\"https:\/\/www.shortform.com\/blog\/the-power-of-belief\/\">believing in yourself<\/a> and your team\u2019s abilities to get to the best outcome. It\u2019s about looking for new solutions without prematurely giving up.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cEmpathy is a prerequisite to the sound management of creativity, and respect is critical.\u201d<\/p><\/blockquote>\n\n\n\n<p>Iger says to treat people fairly and decently. Even as you enforce high standards, be empathetic; realize how much the creator has put into her work. Give people second chances for honest mistakes. When negotiating, be respectful; disrespect can be very costly.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cIf you don&#8217;t innovate, You die\u201d<\/p><\/blockquote>\n\n\n\n<p>Here, Bob Iger quotes <a href=\"https:\/\/www.shortform.com\/blog\/roone-arledge\/\">Roone Arledge<\/a>, the president of ABC Sports and a legend in broadcasting. Roone changed sports broadcasting to focus on the human drama inherent in sports. He also embraced technology under his catchphrase, \u201cinnovate or die.\u201d Iger kept this idea in mind when he approved a new and controversial tv show called <em>Twin Peaks, <\/em>which proved to be a success.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cTrue authority and true leadership come from knowing <a href=\"https:\/\/www.shortform.com\/blog\/your-genius\/\">who you are<\/a> and not pretending to be anything else.\u201d<\/p><\/blockquote>\n\n\n\n<p>Finally, the last Bob Iger quote says to be honest and don\u2019t fake it. People will trust and respect you, even if they don\u2019t like what you have to say. If you\u2019re explaining a difficult decision, like demoting a friend, explain your thought process honestly. When negotiating, explain clearly at the start what you\u2019re looking for. Don\u2019t create a false expectation and then go back on it later.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking for Bob Iger quotes from The Ride of a Lifetime? How can these quotes help you be a better leader? The Ride of a Lifetime is Bob Iger&#8217;s retelling of his professional career with his leadership principles woven in. Iger was CEO of Disney for 15 years and led the company through momentous changes. This article contains five Bob Iger quotes from his book. Keep reading for Bob Iger quotes from The Ride of a Lifetime.<\/p>\n","protected":false},"author":8,"featured_media":29297,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[40,33],"tags":[234],"class_list":["post-29295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-books","category-people","tag-the-ride-of-a-lifetime","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Top 5 Bob Iger Quotes From The Ride of a Lifetime - Shortform Books<\/title>\n<meta name=\"description\" content=\"Looking for Bob Iger quotes from The Ride of a Lifetime? Here are five quotes that will help you understand his leadership principles better.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/bob-iger-quotes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Top 5 Bob Iger Quotes From The Ride of a Lifetime\" \/>\n<meta property=\"og:description\" content=\"Looking for Bob Iger quotes from The Ride of a Lifetime? Here are five quotes that will help you understand his leadership principles better.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/bob-iger-quotes\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-20T23:18:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-22T04:30:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2021\/03\/bob-iger-disney.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1064\" \/>\n\t<meta property=\"og:image:height\" content=\"637\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hannah Aster\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hannah Aster\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/bob-iger-quotes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/bob-iger-quotes\/\"},\"author\":{\"name\":\"Hannah Aster\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/f39f52830e4f7039a16e45d12354542f\"},\"headline\":\"The Top 5 Bob Iger Quotes From The Ride of a Lifetime\",\"datePublished\":\"2021-03-20T23:18:46+00:00\",\"dateModified\":\"2021-03-22T04:30:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/bob-iger-quotes\/\"},\"wordCount\":654,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/bob-iger-quotes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/03\/bob-iger-disney.jpg\",\"keywords\":[\"The Ride of a Lifetime\"],\"articleSection\":[\"Books\",\"People\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/bob-iger-quotes\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/bob-iger-quotes\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/bob-iger-quotes\/\",\"name\":\"The Top 5 Bob Iger Quotes From The Ride of a Lifetime - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/bob-iger-quotes\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/bob-iger-quotes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/03\/bob-iger-disney.jpg\",\"datePublished\":\"2021-03-20T23:18:46+00:00\",\"dateModified\":\"2021-03-22T04:30:12+00:00\",\"description\":\"Looking for Bob Iger quotes from The Ride of a Lifetime? 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