{"id":29236,"date":"2021-03-10T10:15:31","date_gmt":"2021-03-10T14:15:31","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=29236"},"modified":"2021-03-22T00:27:28","modified_gmt":"2021-03-22T04:27:28","slug":"the-first-hundred-days","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/the-first-hundred-days\/","title":{"rendered":"Bob Iger&#8217;s First Hundred Days as Disney CEO"},"content":{"rendered":"\n<p>Why were Bob Iger&#8217;s first hundred days as Disney&#8217;s CEO so important? What big changes did he make to the way Disney is run?<\/p>\n\n\n\n<p>Although Bob Iger&#8217;s first hundred days as Disney&#8217;s CEO overlapped Michael Eisner&#8217;s final 6 months, all eyes were on Iger. Iger chose to take advantage of his position to repair relationships Eisner had destroyed and to fundamentally change how Disney would be run.<\/p>\n\n\n\n<p>Keep reading to learn more about Bob Iger&#8217;s first hundred days as Disney&#8217;s CEO.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Iger&#8217;s First Hundred Days as Disney CEO<\/strong><\/h2>\n\n\n\n<p>New CEOs and politicians are watched closely during their \u201cfirst hundred days\u201d as an early indicator of their tenure. Since Michael Eisner still had 6 months on the job before Iger was on his own, he thought he had some buffer time to plan his moves carefully.<\/p>\n\n\n\n<p>This wasn\u2019t the case. Upon the announcement that Iger would become <a href=\"https:\/\/www.shortform.com\/blog\/the-ceo-of-disney\/\">the CEO of Disney<\/a>, the press, the public, and Disney employees started scrutinizing his actions. Many still believed that Disney had made a mistake, or that Iger was only a temporary solution until they found a real CEO from the outside.<\/p>\n\n\n\n<p>Iger decided that his first hundred days would essentially start now, and he needed to establish the tone of his leadership. <strong>He focused on three key actions:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Repair the relationship with Roy Disney: Fighting publicly with a Disney family member was a bad look.<\/li><li>Repair the relationship with <a href=\"https:\/\/www.shortform.com\/blog\/steve-jobs-and-pixar-2\/\">Pixar and Steve Jobs<\/a>: Pixar was a key creative partner, and Steve was a messiah of technology. Partnering with both would be good for Disney.<\/li><li>Change Disney\u2019s reliance on Strat Planning for business decisions.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Repairing the Relationship With Roy Disney<\/strong><\/h3>\n\n\n\n<p>As soon as Iger was appointed CEO, Roy Disney and Stanley Gold sued the board for running a fraudulent CEO selection process. They claimed that Iger had always been preordained to be CEO, and the board had done a perfunctory job.<\/p>\n\n\n\n<p>Iger, already wearied from the selection process, was insulted by this move, since it questioned his legitimacy as CEO. But he didn\u2019t want to escalate tensions by fighting the lawsuit and perpetuating Michael Eisner\u2019s long grievances with Roy Disney. Instead, Iger wanted to use his first hundred days to set Disney on a new direction, free of enmity.<\/p>\n\n\n\n<p>Iger first called Stanley Gold asking to meet, thinking he\u2019d be calmer and open the door to Roy. Addressing the lawsuit, Iger explained the torturous interview process he\u2019d gone through and that his appointment was legitimate. Iger then asked what could be done about Roy and the lawsuit. Gold suggested that much of the remaining friction stemmed from Roy\u2019s feeling of being disrespected for being kicked off the board over an age technicality. Roy felt he had lost his home at Disney, and the board hadn\u2019t listened to him when he started sounding alarms about Eisner years earlier. Gold issued a proposal: If Iger could get Roy back into Disney somehow, then they could drop the lawsuit.<\/p>\n\n\n\n<p>Iger asked Gold to meet with Roy, and he soon had his wish granted. In their meeting, Roy wasn\u2019t friendly and expressed that he\u2019d continue fighting the company if it was headed in a wrong direction. But Iger also saw a new vulnerability in Roy. It was clear Roy never felt like he got the credit he deserved for his contributions to the company, and being kicked off the board was the final straw.<\/p>\n\n\n\n<p>Iger wanted to get Roy back into the company so he\u2019d feel at home again, but he didn\u2019t want to open up new opportunities for Roy to continue undermining the company. So Iger proposed an arrangement: Roy would be an emeritus board member, would be invited to company events like film premieres and park openings, and would get an office in Disney. In return, they would drop the lawsuit, not proclaim victory, and not air their grievances publicly.<\/p>\n\n\n\n<p>Gold and Roy Disney agreed, and virtually instantly, years of tension dissolved. All Roy wanted was respect; Eisner ignored this, but Iger embraced it within his first hundred days as CEO.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Repairing the Relationship With Steve Jobs<\/strong><\/h3>\n\n\n\n<p>Iger took a similar approach with Steve Jobs. Eisner and Jobs had clashed for years about Pixar and technology in general. Eisner criticized technology companies for disrespecting the rights of content creators, and he fought for Disney\u2019s share of Pixar\u2019s creative output. In return, Steve Jobs thought Disney was a creative vacuum and had become conservative and stodgy. The tension kept escalating between the two strong personalities.<\/p>\n\n\n\n<p>Iger took a different tack. He called Jobs with an idea\u2014Iger loved using the iPod and it stored all his music. What if you could access all your TV shows and movies on your iPod too? Just as iTunes let you access the entire corpus of music, it could also let you access the entire corpus of entertainment media. Jobs was quiet for a moment, then said he was working on something he wanted to show Iger.<\/p>\n\n\n\n<p>A few weeks later, Jobs flew down to meet Iger. He showed Iger a secret project\u2014an iPod that could play videos. Apple had been imagining the very same thing Iger had described. Now Jobs had a proposal\u2014could Disney put its TV shows on iTunes?<\/p>\n\n\n\n<p>Ordinarily, this would be a major strategic decision requiring deep analysis. Disney could undermine itself by putting its content on a technology platform it didn\u2019t control. Under Eisner, these decisions would take eons, and that irritated Steve Jobs.<\/p>\n\n\n\n<p>Now, <strong>guided by his instinct, Iger said yes without checking with anyone else at Disney<\/strong>. <strong>This was refreshing to Jobs<\/strong>\u2014for once, here was a Disney CEO who admired Apple, who could see the future, and who could make bold decisions quickly. Months later, Apple launched the video iPad, and Iger joined Jobs on the stage to announce that five Disney shows, including hits like <em>Grey\u2019s Anatomy<\/em> and <em>Desperate Housewives<\/em>, would be available on iTunes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Changing Strategic Planning<\/strong><\/h3>\n\n\n\n<p>Iger\u2019s final move was to change Disney\u2019s reliance on the central Strategic Planning.<\/p>\n\n\n\n<p>When Iger first joined the company, Strategic Planning was created by Eisner to analyze and approve all major business decisions. This worked well for a time, but eventually it dragged down the company in three key ways:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>It slowed <a href=\"https:\/\/www.shortform.com\/blog\/integrative-decision-making\/\">decision making<\/a> across the company. This would spell doom in the modern, technology-driven, fast-shifting era.<\/li><li>It killed morale with business leaders, who felt impotent given that key decisions were not really theirs to make.&nbsp;<\/li><li>Knowing their superior position, the people in Strategic Planning were arrogant, believing they were smarter and more aggressive than the rest of the company. In turn, they showed contempt for the rest of Disney, which further destroyed morale.<\/li><\/ul>\n\n\n\n<p>Iger wanted Disney to be more nimble, to respond to new opportunities quickly. The only way this could be done was through decentralization\u2014<strong>business leaders should have the power to make key business decisions themselves<\/strong>. <\/p>\n\n\n\n<p>Within weeks of joining, Iger announced that Strat Planning would be reduced from 65 to 15 people. They would no longer have central decision authority; instead, they\u2019d focus on acquisitions to further Disney\u2019s three priorities.<\/p>\n\n\n\n<p>The effect on morale was instantaneous. Suddenly, business leaders felt they had a license to be creative and risk-taking again.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why were Bob Iger&#8217;s first hundred days as Disney&#8217;s CEO so important? What big changes did he make to the way Disney is run? Although Bob Iger&#8217;s first hundred days as Disney&#8217;s CEO overlapped Michael Eisner&#8217;s final 6 months, all eyes were on Iger. Iger chose to take advantage of his position to repair relationships Eisner had destroyed and to fundamentally change how Disney would be run. Keep reading to learn more about Bob Iger&#8217;s first hundred days as Disney&#8217;s CEO.<\/p>\n","protected":false},"author":8,"featured_media":23346,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,39],"tags":[234],"class_list":["post-29236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-history","tag-the-ride-of-a-lifetime","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bob Iger&#039;s First Hundred Days as Disney CEO - Shortform Books<\/title>\n<meta name=\"description\" content=\"During his first hundred days as CEO of Disney, Bob Iger set to work. He repaired business relationships and decentralized decision-making.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/the-first-hundred-days\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bob Iger&#039;s First Hundred Days as Disney CEO\" \/>\n<meta property=\"og:description\" content=\"During his first hundred days as CEO of Disney, Bob Iger set to work. He repaired business relationships and decentralized decision-making.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/the-first-hundred-days\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-10T14:15:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-22T04:27:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2021\/01\/business-suit-corporate.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1220\" \/>\n\t<meta property=\"og:image:height\" content=\"650\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hannah Aster\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hannah Aster\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/the-first-hundred-days\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/the-first-hundred-days\/\"},\"author\":{\"name\":\"Hannah Aster\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/f39f52830e4f7039a16e45d12354542f\"},\"headline\":\"Bob Iger&#8217;s First Hundred Days as Disney CEO\",\"datePublished\":\"2021-03-10T14:15:31+00:00\",\"dateModified\":\"2021-03-22T04:27:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/the-first-hundred-days\/\"},\"wordCount\":1235,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/the-first-hundred-days\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/01\/business-suit-corporate.jpg\",\"keywords\":[\"The Ride of a Lifetime\"],\"articleSection\":[\"Business\",\"History\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/the-first-hundred-days\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/the-first-hundred-days\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/the-first-hundred-days\/\",\"name\":\"Bob Iger's First Hundred Days as Disney CEO - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/the-first-hundred-days\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/the-first-hundred-days\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/01\/business-suit-corporate.jpg\",\"datePublished\":\"2021-03-10T14:15:31+00:00\",\"dateModified\":\"2021-03-22T04:27:28+00:00\",\"description\":\"During his first hundred days as CEO of Disney, Bob Iger set to work. He repaired business relationships and decentralized decision-making.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/the-first-hundred-days\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.shortform.com\/blog\/the-first-hundred-days\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/the-first-hundred-days\/#primaryimage\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/01\/business-suit-corporate.jpg\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/01\/business-suit-corporate.jpg\",\"width\":1220,\"height\":650},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.shortform.com\/blog\/the-first-hundred-days\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.shortform.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bob Iger&#8217;s First Hundred Days as Disney CEO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"name\":\"Shortform Books\",\"description\":\"The World&#039;s Best Book Summaries\",\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.shortform.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\",\"name\":\"Shortform Books\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"width\":500,\"height\":74,\"caption\":\"Shortform Books\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/f39f52830e4f7039a16e45d12354542f\",\"name\":\"Hannah Aster\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0302cb2690b70a21639bc6873e587f42d39d02385b7e59d8efd0d3e000ae7681?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0302cb2690b70a21639bc6873e587f42d39d02385b7e59d8efd0d3e000ae7681?s=96&d=mm&r=g\",\"caption\":\"Hannah Aster\"},\"description\":\"Hannah is a seasoned writer and editor who started her journey with Shortform nearly five years ago. She grew up reading mostly fiction books but transitioned to non-fiction writing when she started her travel website in 2018. When she's not writing or traveling, you can find Hannah working on home reno projects, crafting, or taking care of plants.\",\"knowsAbout\":[\"Graduated summa cum laude with a bachelor's degree in English and minors in professional and creative writing\"],\"jobTitle\":\"SEO Team Lead\",\"worksFor\":\"Shortform\",\"url\":\"https:\/\/www.shortform.com\/blog\/author\/hannah\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Bob Iger's First Hundred Days as Disney CEO - Shortform Books","description":"During his first hundred days as CEO of Disney, Bob Iger set to work. He repaired business relationships and decentralized decision-making.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shortform.com\/blog\/the-first-hundred-days\/","og_locale":"en_US","og_type":"article","og_title":"Bob Iger's First Hundred Days as Disney CEO","og_description":"During his first hundred days as CEO of Disney, Bob Iger set to work. He repaired business relationships and decentralized decision-making.","og_url":"https:\/\/www.shortform.com\/blog\/the-first-hundred-days\/","og_site_name":"Shortform Books","article_published_time":"2021-03-10T14:15:31+00:00","article_modified_time":"2021-03-22T04:27:28+00:00","og_image":[{"width":1220,"height":650,"url":"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2021\/01\/business-suit-corporate.jpg","type":"image\/jpeg"}],"author":"Hannah Aster","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Hannah Aster","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.shortform.com\/blog\/the-first-hundred-days\/#article","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/the-first-hundred-days\/"},"author":{"name":"Hannah Aster","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/f39f52830e4f7039a16e45d12354542f"},"headline":"Bob Iger&#8217;s First Hundred Days as Disney CEO","datePublished":"2021-03-10T14:15:31+00:00","dateModified":"2021-03-22T04:27:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/the-first-hundred-days\/"},"wordCount":1235,"commentCount":0,"publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/the-first-hundred-days\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/01\/business-suit-corporate.jpg","keywords":["The Ride of a Lifetime"],"articleSection":["Business","History"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.shortform.com\/blog\/the-first-hundred-days\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.shortform.com\/blog\/the-first-hundred-days\/","url":"https:\/\/www.shortform.com\/blog\/the-first-hundred-days\/","name":"Bob Iger's First Hundred Days as Disney CEO - Shortform Books","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/the-first-hundred-days\/#primaryimage"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/the-first-hundred-days\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/01\/business-suit-corporate.jpg","datePublished":"2021-03-10T14:15:31+00:00","dateModified":"2021-03-22T04:27:28+00:00","description":"During his first hundred days as CEO of Disney, Bob Iger set to work. He repaired business relationships and decentralized decision-making.","breadcrumb":{"@id":"https:\/\/www.shortform.com\/blog\/the-first-hundred-days\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shortform.com\/blog\/the-first-hundred-days\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/the-first-hundred-days\/#primaryimage","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/01\/business-suit-corporate.jpg","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/01\/business-suit-corporate.jpg","width":1220,"height":650},{"@type":"BreadcrumbList","@id":"https:\/\/www.shortform.com\/blog\/the-first-hundred-days\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shortform.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Bob Iger&#8217;s First Hundred Days as Disney CEO"}]},{"@type":"WebSite","@id":"https:\/\/www.shortform.com\/blog\/#website","url":"https:\/\/www.shortform.com\/blog\/","name":"Shortform Books","description":"The World&#039;s Best Book Summaries","publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shortform.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.shortform.com\/blog\/#organization","name":"Shortform Books","url":"https:\/\/www.shortform.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","width":500,"height":74,"caption":"Shortform Books"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/f39f52830e4f7039a16e45d12354542f","name":"Hannah Aster","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0302cb2690b70a21639bc6873e587f42d39d02385b7e59d8efd0d3e000ae7681?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0302cb2690b70a21639bc6873e587f42d39d02385b7e59d8efd0d3e000ae7681?s=96&d=mm&r=g","caption":"Hannah Aster"},"description":"Hannah is a seasoned writer and editor who started her journey with Shortform nearly five years ago. She grew up reading mostly fiction books but transitioned to non-fiction writing when she started her travel website in 2018. When she's not writing or traveling, you can find Hannah working on home reno projects, crafting, or taking care of plants.","knowsAbout":["Graduated summa cum laude with a bachelor's degree in English and minors in professional and creative writing"],"jobTitle":"SEO Team Lead","worksFor":"Shortform","url":"https:\/\/www.shortform.com\/blog\/author\/hannah\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/01\/business-suit-corporate.jpg","_links":{"self":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/29236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/comments?post=29236"}],"version-history":[{"count":2,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/29236\/revisions"}],"predecessor-version":[{"id":29270,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/29236\/revisions\/29270"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media\/23346"}],"wp:attachment":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media?parent=29236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/categories?post=29236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/tags?post=29236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}