{"id":29064,"date":"2021-03-17T10:46:20","date_gmt":"2021-03-17T14:46:20","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=29064"},"modified":"2021-03-22T00:29:16","modified_gmt":"2021-03-22T04:29:16","slug":"bob-iger-leadership","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/bob-iger-leadership\/","title":{"rendered":"Bob Iger and Leadership: The Top 10 Principles"},"content":{"rendered":"\n<p>Do you want to know about Bob Iger&#8217;s leadership principles? How can these 10 tips help you be a more successful leader?<\/p>\n\n\n\n<p>In his book <em>The Ride of a Lifetime, <\/em>former Disney CEO Bob Iger&#8217;s leadership  helped him save Disney. If it weren&#8217;t for Iger and his successful management, Disney would have become irrelevant or been bought by another company. <\/p>\n\n\n\n<p>Keep reading to learn about Bob Iger&#8217;s leadership principles.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Bob Iger&#8217;s Leadership<\/strong> Principles<\/h3>\n\n\n\n<p>Throughout the book <em>The Ride of a Lifetime<\/em>, Iger shares his <a href=\"https:\/\/www.shortform.com\/blog\/how-to-be-a-great-manager\/\">management advice<\/a> behind his career and Disney\u2019s success. Here are the 10 major Bob Iger leadership principles:<\/p>\n\n\n\n<p><strong>Optimism<\/strong>: The first Bob Iger leadership principle is to be optimistic. This isn\u2019t about blindly believing things will work out, but rather about <a href=\"https:\/\/www.shortform.com\/blog\/the-power-of-belief\/\">believing in yourself<\/a> and your team\u2019s abilities. In contrast, a pessimistic \u201ceverything\u2019s going to fail\u201d attitude leads to defensiveness and risk aversion; plus, no one likes working for pessimists.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Example: In the last few years of Michael Eisner\u2019s tenure as CEO, he faced heavy scrutiny from the board and press for poor performance. He would glumly remark that the sky was falling, and this demoralized the team.<\/li><\/ul>\n\n\n\n<p><strong>Courage<\/strong>: Growth requires risks, and risks require courage. Even the biggest ideas are possible if you work hard and smart. Don\u2019t fear failure, or you won\u2019t take risks. Don\u2019t fear change, or you\u2019ll refuse to embrace the future and go extinct. Instill this in your team\u2014make it acceptable to fail.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Example: Iger pursued the acquisition of Pixar when the board and public thought it was a foolhardy idea. He knew that Disney risked becoming obsolete if it didn\u2019t make courageous moves.<\/li><\/ul>\n\n\n\n<p><strong>Perfectionism<\/strong>: This doesn\u2019t mean being 100% perfect at all costs. Rather, refuse to accept mediocrity. Don\u2019t just make things \u201cgood enough\u201d\u2014make them great. Sweat the details because you care\u2014but not so much to the point of stifling <a href=\"https:\/\/www.shortform.com\/blog\/micromanagement-in-the-workplace\/\">micromanagement<\/a>. And apply the same standards to yourself\u2014you need to do the work and be great yourself.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Example: Iger admired how his old ABC Sports boss <a href=\"https:\/\/www.shortform.com\/blog\/roone-arledge\/\">Roone Arledge<\/a> had an exacting eye for details and demanded the most from his team.<\/li><\/ul>\n\n\n\n<p><strong>Focus<\/strong>: Decide what the few most important priorities are and focus on them. Then communicate those priorities repeatedly to your team, so they know how to align their own work with them. \u201cThis is where we want to go. This is how we\u2019re getting there.\u201d&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Example: When becoming CEO, Iger focused on three clear priorities\u2014great content, technology, and global expansion. He then focused the entire company on those priorities.<\/li><\/ul>\n\n\n\n<p><strong>Decisiveness<\/strong>: Make decisions quickly and deliberately. Don\u2019t muddle; your team will lose sense of direction and get anxious. You\u2019ll never have enough information to reach 100% certainty, so recognize that decisions are risks, and be guided by your instinct.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Example: Iger trusted his instinct for major decisions like billion-dollar acquisitions, even if the analysis didn\u2019t prove that it was a surefire home run.<\/li><\/ul>\n\n\n\n<p><strong>Curiosity<\/strong>: Seek to understand new ideas, people, and the shifting marketplace. Innovation requires learning.<\/p>\n\n\n\n<p><strong>Fairness<\/strong>: The Bob Iger leadership method is to treat people fairly and decently. Even as you enforce high standards, be empathetic; realize how much the creator has put into her work. Give people second chances for honest mistakes. When negotiating, be respectful; disrespect can be very costly.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Example: Iger is aware of his position as CEO and finds that at meetings, everyone looks only at him. He makes sure to involve everyone at the table.<\/li><\/ul>\n\n\n\n<p><strong>Thoughtfulness<\/strong>: Be informed in your opinions. Admit when you don\u2019t know something and learn to close the gap quickly.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Example: When first becoming head of ABC, Iger admitted that he knew nothing about picking good scripts and enlisted the help of his lieutenants.&nbsp;<\/li><\/ul>\n\n\n\n<p><strong>Authenticity<\/strong>: Be honest and don\u2019t fake it. People will trust and respect you, even if they don\u2019t like what you have to say. If you\u2019re explaining a difficult decision, like demoting a friend, explain your thought process honestly. When negotiating, explain clearly at the start what you\u2019re looking for. Don\u2019t create a false expectation and then go back on it later.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Example: When first negotiating the Pixar deal with Steve Jobs, Iger could have played it cool and pretended Disney didn\u2019t really need Pixar. Instead, he couldn\u2019t help expressing his admiration for what Pixar was doing and how much Disney wanted it. In turn, Jobs appreciated how enthusiastic Iger was about the deal, and this built trust that Disney wouldn\u2019t ruin Pixar.<\/li><\/ul>\n\n\n\n<p><strong>Integrity<\/strong>: The final Bob Iger leadership principle is to have integrity. Know what right and wrong means to you\u2014your values will define the company\u2019s values. Then set a high ethical bar for everything that your company does, big or small. \u201cThe way you do anything is the way you do everything.\u201d Your company will be defined by how your people behave. Hire <em>good <\/em>people, not just people who are good at what they do.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Example: After 2017, Disney had a series of scandals involving people behaving poorly, including Pixar head John Lasseter inappropriately touching employees and Roseanne Barr posting racist Tweets. Despite the commercial losses, Iger fired both employees without remorse.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Do you want to know about Bob Iger&#8217;s leadership principles? How can these 10 tips help you be a more successful leader? In his book The Ride of a Lifetime, former Disney CEO Bob Iger&#8217;s leadership helped him save Disney. If it weren&#8217;t for Iger and his successful management, Disney would have become irrelevant or been bought by another company. Keep reading to learn about Bob Iger&#8217;s leadership principles.<\/p>\n","protected":false},"author":8,"featured_media":29079,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,33],"tags":[234],"class_list":["post-29064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management","category-people","tag-the-ride-of-a-lifetime","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bob Iger and Leadership: The Top 10 Principles - Shortform Books<\/title>\n<meta name=\"description\" content=\"In The Ride of a Lifetime, Bob Iger&#039;s leadership saved Disney. 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