{"id":28915,"date":"2021-03-20T08:27:36","date_gmt":"2021-03-20T12:27:36","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=28915"},"modified":"2021-03-21T22:34:14","modified_gmt":"2021-03-22T02:34:14","slug":"the-law-of-value","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/the-law-of-value\/","title":{"rendered":"The Law of Value: You’re Worth What You Give"},"content":{"rendered":"\n

What is the Law of Value from the Five Stratospheric Laws of Success? How does Joe from the Go-Giver <\/em>learn about the law?<\/p>\n\n\n\n

The Law of Value says that how much more you give others in value than you receive in payment defines your worth. Joe learns that you should give, not as a strategy, but as a way of life.<\/p>\n\n\n\n

Continue on to learn more about The Law of Value and how Joe applies it in The Go-Giver.<\/em><\/p>\n\n\n\n\n\n\n\n

The Law of Value<\/h2>\n\n\n\n

The Law of Value: How much more you give others in value than you receive in payment defines your worth.<\/em><\/strong><\/p>\n\n\n\n

Joe and Pindar had their second meeting at Iafrate\u2019s Italian-American Cafe, a popular restaurant, judging from the crowd size. Ernesto, the head chef\/owner, joined them at their table. He explained that he started his career with just a hot dog cart. His stand became popular, eventually being voted the best outdoor dining experience in the city. He started a restaurant with the help of a mysterious investor, known only as \u201cthe Connector,\u201d then came to own a half-dozen restaurants. Later, he invested in commercial real estate; his holdings totaled several hundred million dollars worth.<\/p>\n\n\n\n

The key to Ernesto\u2019s success was the exceptional value he gave his customers beyond the food they bought from him, starting with his hot dog stand. He made buying a hot dog a memorable dining experience by building relationships with his customers\u2014he remembered not only customers\u2019 names and preferences, but also their children\u2019s names and birthdays as well as many details of their lives. Children brought their parents and parents brought their friends and associates to his stand. Several customers then became Ernesto\u2019s partners in further business ventures.<\/p>\n\n\n\n

Ernesto explained his philosophy of the restaurant business this way:<\/p>\n\n\n\n