{"id":28771,"date":"2021-03-17T11:16:19","date_gmt":"2021-03-17T15:16:19","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=28771"},"modified":"2021-03-23T20:13:25","modified_gmt":"2021-03-24T00:13:25","slug":"professional-contacts","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/professional-contacts\/","title":{"rendered":"How to Stay on the Radar of Your Professional Contacts"},"content":{"rendered":"\n<p>How do you develop and maintain professional networks? What can you do to stay on the radar of your professional contacts regularly but unobtrusively?<\/p>\n\n\n\n<p>When it comes to building a professional network, attending events and meeting people is only the tip of the iceberg. If you want to keep your relationships strong, you also need to keep in regular contact with your professional contacts and look for ways to make yourself useful.<\/p>\n\n\n\n<p>In this article, we will discuss how to maintain your professional contacts.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">How to Keep Your Professional Contacts From Going Cold<\/h2>\n\n\n\n<p>Everyone knows it\u2019s important to build a network. But once you\u2019ve made a connection with someone, how do you maintain it over the long term? How frequently should you follow up with your professional contacts? What can you do to keep yourself in their good graces? <\/p>\n\n\n\n<p>According to Keith Ferrazzi, the author of <em>Never Eat Alone<\/em>, maintaining a professional network requires you to do two things: 1) follow-up and 2) offer value.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Follow Up<\/strong><\/h3>\n\n\n\n<p>\u201cFollowing up\u201d with your professional contacts means regularly checking in with them, either by phone, by email, or in person. The conversation or meeting may involve:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Asking the contact for updates on their personal and professional life, and telling them what\u2019s been going on with you<\/li><li>Discussing commitments made in a previous meeting (for instance, discussing the details of an investment opportunity you\u2019ve agreed to)<\/li><li>Simply enjoying each other\u2019s company<\/li><\/ul>\n\n\n\n<p>Following up with your contacts is crucial to keeping your relationships strong for two reasons. <strong>First, frequently reaching out to your existing contacts shows that you care about them:<\/strong> You clearly <em>want <\/em>to spend time with them and hear all about their recent endeavors. You wouldn\u2019t make such an effort to contact them if you didn\u2019t. People are more likely to continue relationships that make them feel appreciated.&nbsp;<\/p>\n\n\n\n<p><strong>Second, if you fail to follow up with new contacts, they\u2019ll quickly forget about you.<\/strong> Many professionals meet dozens of new people each week, and it\u2019s near-impossible for them to recall the names and faces of all of them. By following up with these contacts, you remind them of your existence and ensure that you\u2019re the new acquaintance who sticks in their mind.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>When and How Often to Follow Up<\/strong><\/h4>\n\n\n\n<p>How often you should follow up with your professional contacts varies depending on how long you\u2019ve known them and the closeness of your relationship.<\/p>\n\n\n\n<p><strong>If you\u2019ve just met a contact for the first time, follow up with them 12 to 24 hours after your first meeting.<\/strong> Send the person a brief email or handwritten note that contains the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>An expression of gratitude<\/strong>. Thank the person for their time, and, if relevant, their help. They\u2019ll feel appreciated, and you\u2019ll <a href=\"https:\/\/www.shortform.com\/blog\/how-to-make-a-good-impression-on-people\/\">make a good impression<\/a>.&nbsp;<\/li><li><strong>A reference to a specific part of your conversation<\/strong>. For instance, mention a particularly funny joke the person made, or a topic that the two of you agreed on. This will remind the person of the strong connection that the two of you shared.<\/li><li><strong>A reminder of any commitments made<\/strong>. For example, if your new contact promised financial help for your new business, put that commitment in writing. It makes it more concrete and thus more likely to be fulfilled.&nbsp;<\/li><li><strong>A suggestion that you meet again. <\/strong>You don\u2019t necessarily have to suggest a time and place at this point. Just make it clear that you do want to meet again, and that you\u2019ll be in contact soon to arrange the specifics. This will reiterate to your new contact that your meeting was successful and that you\u2019re interested in getting to know them further.<\/li><\/ul>\n\n\n\n<p>Once you\u2019ve sent your email or note, <strong>consider connecting with your new contact on social media.<\/strong> This will help you keep track of developments in their career and personal life\u2014developments you can use as a topic of conversation the next time you meet. It\u2019ll also give you another way to contact your new connection since most social media sites have messaging services.&nbsp;<\/p>\n\n\n\n<p><strong>Follow up with new contacts for a second time within a month of your first meeting. <\/strong>Ideally, arrange your second meeting at this point. Try to do this using a new medium of communication\u2014for instance, if you arranged your first meeting via phone, contact them by email this time. Research shows that to remember <a href=\"https:\/\/www.shortform.com\/blog\/your-genius\/\">who you are<\/a>, a person needs to communicate with you once in person, once by phone, <em>and<\/em> once by email. This follow-up will help you to fulfill these criteria.&nbsp;<\/p>\n\n\n\n<p><strong>If you\u2019ve met a contact a few times but don\u2019t feel like you\u2019re close friends yet, follow up at least once a month until you\u2019ve reached that stage.<\/strong> You don\u2019t necessarily have to <em>meet <\/em>with the person every month (although this certainly wouldn\u2019t hurt)\u2014just contact them to ask how they are.&nbsp;<\/p>\n\n\n\n<p><strong>Once you\u2019ve become close friends with a contact, you can get away with following up with them only quarterly. <\/strong>The exception to this rule is if you\u2019ve offered the contact help that requires more frequent contact\u2014for instance, if you\u2019ve agreed to mentor them twice a month.<\/p>\n\n\n\n<p><strong>If you\u2019re not close to a contact and aren\u2019t interested in deepening the relationship, follow up with them once a year.<\/strong> This keeps them on your radar in case you need them for something (or they need you) but doesn\u2019t require much effort on either of your parts.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Keep Up With Your Growing Network<\/h5>\n\n\n\n<p>As your network grows, you\u2019ll find it increasingly time-consuming to follow up with all of your professional contacts regularly. Here are two tips on how you can fit regular follow-ups into your schedule:<\/p>\n\n\n\n<p><strong>#1: \u201cNever eat alone\u201d<\/strong>\u2014in other words, dedicate every free moment in your working day to following up with contacts. Organize in-person meetings for every lunch break you have; maybe even try to squeeze in a breakfast meeting before you start work. Before you head home at the end of the day, call someone you can\u2019t meet with in person, or send a few emails to peripheral contacts.&nbsp;<\/p>\n\n\n\n<p><strong>#2: Invite multiple people to one follow-up meeting.<\/strong> You save time and help your contacts to expand <em>their<\/em> networks by introducing them to each other. You could even deliberately invite two people you know would benefit from knowing each other\u2014for instance, a young coworker who\u2019s looking for a mentor, and an experienced professional who\u2019d like a mentee.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Look for Ways to Make Yourself Useful<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.shortform.com\/blog\/feedback-cycle\/\">The second way<\/a> to keep your professional contacts strong is <strong>to <\/strong>give them something of value\u2014whether that\u2019s financial help, <a href=\"https:\/\/www.shortform.com\/blog\/how-to-get-advice\/\">career advice<\/a>, or emotional support. The more you help a contact, the more they\u2019ll appreciate you, and the more they\u2019ll want to keep you in their life.&nbsp;<\/p>\n\n\n\n<p>Many professionals are too proud to directly ask for help when they need it. They fear that doing so will make them look \u201cweak\u201d or needy. Therefore, you\u2019ll need to <a href=\"https:\/\/www.shortform.com\/blog\/habit-1-be-proactive-covey-7-habits\/\">be proactive<\/a> and look for ways you might be able to assist your connections without their prompting. There are a number of ways to do this:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Listen closely during conversations with your contacts to see if they hint at needing anything.<\/strong> For instance, a contact may briefly mention that they\u2019re looking for investors to support a new business venture. That\u2019s your cue to offer funds (if you can)\u2014even if your contact doesn\u2019t directly ask for them.&nbsp;<\/li><li><strong>Keep up with your contacts\u2019 social media to see if their posts indicate that they need something.<\/strong> For instance, if a contact Tweets about going through a tough time, that\u2019s a sign they need your emotional support.&nbsp;<\/li><li><strong>Remember people\u2019s motivations, and look for ways to fulfill them.<\/strong> If you followed the guidance in Chapter 4, you\u2019ll have discovered your contact\u2019s motivations the first time you met them. If you ever see an opportunity to help the person to fulfill these motivations, seize it. For instance, if you know that your contact is motivated by a wish to <a href=\"https:\/\/www.shortform.com\/blog\/how-to-make-a-difference-in-the-world\/\">change the world<\/a> for the better, and find a job posting for a role at a non-profit that would allow them to do this, send them the posting. They\u2019ll appreciate your help in bringing them closer to achieving their dream.<\/li><\/ul>\n\n\n\n<p><strong>What if your contact doesn\u2019t need anything specific, but you still want to get in their good graces? <\/strong>Ferrazzi argues that helping contacts with these three things will always please them, regardless of their motivations or circumstances:<\/p>\n\n\n\n<p><strong>#1: Health.<\/strong> Everyone wants to stay physically and mentally well so that they can reach their full personal and professional potential.&nbsp;<\/p>\n\n\n\n<p><strong>Ways to help: <\/strong>Recommend supplements and vitamins to your contacts; send them interesting articles about healthy living; if they become unwell, put them in contact with a medical professional who you can vouch for; if they want to vent about health troubles, be a listening ear.&nbsp;<\/p>\n\n\n\n<p><strong>#2: Wealth. <\/strong>People want to have enough money to live comfortably and provide for their family.<\/p>\n\n\n\n<p><strong>Ways to help:<\/strong> Help your contacts to find jobs that are high-paying enough to leave them financially comfortable; send them job adverts, put in a good word with hiring managers, and help them to write their application.<\/p>\n\n\n\n<p><strong>#3: Children. <\/strong>People\u2019s children mean everything to them. If you help the child, the parents will hold you in high esteem.<\/p>\n\n\n\n<p><strong>Ways to help: <\/strong>Offer a contact\u2019s child an internship; offer to be their mentor; offer to introduce them to contacts that will help them achieve their goals, for example, admissions staff at the college they want to attend.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do you develop and maintain professional networks? What can you do to stay on the radar of your professional contacts regularly but unobtrusively? When it comes to building a professional network, attending events and meeting people is only the tip of the iceberg. If you want to keep your relationships strong, you also need to keep in regular contact with your professional contacts and look for ways to make yourself useful. In this article, we will discuss how to maintain your professional contacts.<\/p>\n","protected":false},"author":7,"featured_media":29174,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29,12],"tags":[231],"class_list":["post-28771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career","category-relationships","tag-never-eat-alone","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Stay on the Radar of Your Professional Contacts - Shortform Books<\/title>\n<meta name=\"description\" content=\"According to entrepreneur Keith Ferrazzi, maintaining your professional contacts boils down to two things: following up and giving value.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/professional-contacts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Stay on the Radar of Your Professional Contacts\" \/>\n<meta property=\"og:description\" content=\"According to entrepreneur Keith Ferrazzi, maintaining your professional contacts boils down to two things: following up and giving value.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/professional-contacts\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-17T15:16:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-24T00:13:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2021\/03\/email-office-business-smile-person.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1220\" \/>\n\t<meta property=\"og:image:height\" content=\"650\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Darya Sinusoid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Darya Sinusoid\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/professional-contacts\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/professional-contacts\/\"},\"author\":{\"name\":\"Darya Sinusoid\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/0421cce75bc249b11e2517b3a91f9c46\"},\"headline\":\"How to Stay on the Radar of Your Professional Contacts\",\"datePublished\":\"2021-03-17T15:16:19+00:00\",\"dateModified\":\"2021-03-24T00:13:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/professional-contacts\/\"},\"wordCount\":1637,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/professional-contacts\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/03\/email-office-business-smile-person.jpg\",\"keywords\":[\"Never Eat Alone\"],\"articleSection\":[\"Career\",\"Relationships\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/professional-contacts\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/professional-contacts\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/professional-contacts\/\",\"name\":\"How to Stay on the Radar of Your Professional Contacts - 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