{"id":28764,"date":"2021-03-14T11:58:44","date_gmt":"2021-03-14T15:58:44","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=28764"},"modified":"2021-03-23T20:13:51","modified_gmt":"2021-03-24T00:13:51","slug":"conference-networking","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/conference-networking\/","title":{"rendered":"8 Tips for Successful Conference Networking"},"content":{"rendered":"\n

Have you ever been to a networking conference but felt like you walked away with nothing? How can you do better next time?<\/p>\n\n\n\n

Conference networking can be a game-changer for your career and professional development. But simply attending a networking conference and collecting a handful of contacts is unlikely to yield significant benefits (unless luck comes into play). To make the most of it, you need a strategy.<\/p>\n\n\n\n

Here are eight tips for successful conference networking.<\/p>\n\n\n\n\n\n\n\n

Conference Networking: Why Bother?<\/h2>\n\n\n\n

Conferences are great places to network because they\u2019re full of people you already have something in common with. Specifically, you\u2019re all interested in the conference\u2019s theme and it’s much easier to connect with someone if you bond over a shared interest.<\/p>\n\n\n\n

One of the most valuable takeaways from a networking conference is the new relationships and professional contacts<\/a> you can make. Understanding how to network at conferences, and going in with the right strategy can go a long way in helping you climb up the career ladder.<\/p>\n\n\n\n

Tip #1: Help to Organize the Conference<\/strong><\/h3>\n\n\n\n

When you first hear that a networking conference is going to take place, contact the organizers and offer to help them plan the event.<\/strong> For instance, offer to curate the guest list or find a location for the conference. Conference organizers are usually so busy that they take help from anyone who offers it. <\/p>\n\n\n\n

Becoming a conference organizer will help your networking efforts in two ways. First, you\u2019ll gain \u201cinsider knowledge\u201d of who\u2019s attending the event, meaning you can plan who you want to connect with and research their interests. Second, you\u2019ll have access to private events for organizers, giving you the opportunity to network with conference leaders.<\/p>\n\n\n\n

Tip #2: Speak at the Networking Conference<\/strong><\/h3>\n\n\n\n

If you hear about an upcoming networking conference on a theme that you\u2019re an expert in, apply to be a speaker.<\/strong> Send organizers an outline of the specific topic you\u2019d like to discuss, and explain why you feel you\u2019re the right person<\/a> to address this issue (for example, because you have extensive experience in the field, or because the topic is a passion of yours). <\/p>\n\n\n\n

Becoming a conference speaker will increase the chances of your networking efforts being successful because you\u2019ll gain status. When the event\u2019s attendees hear that you\u2019re making a speech, they\u2019ll immediately assume that you\u2019re an important figure in your field. Therefore, they\u2019ll be more receptive to your networking advances, and they may even try to initiate contact with you.<\/p>\n\n\n\n

Tip #3: Be an Active Audience Member<\/strong><\/h3>\n\n\n\n

During the conference, be an active audience member at every event or speech you attend.<\/strong> For example, if the speaker invites questions, ask one. If your question is particularly insightful, others\u2019 interest in you will be piqued. <\/p>\n\n\n\n

Tip #4: Organize an Unofficial Conference Meetup<\/strong><\/h3>\n\n\n\n

At many conferences, attendees have spare hours between events. Make the most of this time by organizing an unofficial conference meetup.<\/strong> For example, suggest a trip to the conference center\u2019s bar to discuss the talks you\u2019ve heard so far. <\/p>\n\n\n\n

Organizing a meetup is advantageous since, as you control who attends the event, you can ensure that you get to spend time with the people you want to network with. This isn\u2019t always possible at \u201cofficial\u201d conference events. For example, at some conferences, attendees are split off into mandated groups, and if the person you want to network with isn\u2019t in your group, there\u2019s nothing you can do about it. <\/p>\n\n\n\n

Tip #5: Make Friends With a Potential \u201cBig Name\u201d<\/strong><\/h3>\n\n\n\n

As soon as you get to the conference, make friends with an attendee who you suspect will become a \u201cbig name\u201d at the event<\/strong>\u2014for example, a speaker with a particularly interesting topic of discussion, or a prestigious CEO. Arrive at the conference early, and wait near the entrance until your chosen \u201cbig name\u201d arrives. Then, do all you can to foster a friendship. <\/p>\n\n\n\n

It\u2019s important to make friends with the person before<\/em> they become popular at the event\u2014for example, before they give their speech. Once the person becomes \u201cconference famous,\u201d others will be clamoring to meet them, and you\u2019ll have to fight for their attention.<\/p>\n\n\n\n

Getting to know a big name benefits you because these attendees are often introduced to dozens of people throughout the conference, from fans to other important speakers. If you\u2019re lucky, your new friend will introduce you <\/em>to these people, who you can then network with. <\/p>\n\n\n\n

Tip #6: Come to the Conference Armed With Interesting Information<\/strong> for Networking<\/h3>\n\n\n\n

Before the conference begins, compile information that you think your fellow attendees will find interesting<\/strong>\u2014for example, the latest trends in the industry being discussed at the event or the best restaurants in the area around the conference venue. <\/p>\n\n\n\n

Once you\u2019re at the conference, share this information regularly to gain a reputation for being \u201cin the know.\u201d Potential new contacts will start to approach you <\/em>to gain access to your knowledge. <\/p>\n\n\n\n

Tip #7: Practice the \u201cDeep Bump\u201d<\/strong><\/h3>\n\n\n\n

The \u201cdeep bump\u201d is a conversational technique in which you create a strong connection with someone new in a short time<\/strong>\u2014for example, two minutes. It\u2019s particularly useful when you network at conferences since attendees are often very busy and you\u2019ll only have a limited amount of time to get to know them.<\/p>\n\n\n\n

According to the author, there are several tricks to mastering the deep bump:<\/p>\n\n\n\n

  • Make direct eye contact with the person you\u2019re \u201cbumping.\u201d<\/strong> This will make them feel like they\u2019ve got your full attention, increasing their positive opinion of you and deepening your connection.<\/li>
  • Ask the person one or two personal questions. <\/strong>For example, ask what their favorite hobbies are or what their family life is like. Exchanging personal information creates a deeper connection than merely making small talk.<\/li>
  • Listen deeply to what the other person is saying, and demonstrate that you\u2019re doing so. <\/strong>As we\u2019ve already noted, making people feel listened to makes them feel more comfortable around you.<\/li>
  • Reveal something vulnerable about yourself. <\/strong>For example, tell the person you\u2019ve been under stress lately, or that you\u2019re really excited to be at the conference since you\u2019ve never been invited before. The person you\u2019re talking to will feel honored that you\u2019ve confided in them, and your connection will deepen. <\/li><\/ul>\n\n\n\n

    Tip #8: Only Try to Connect With a Few People<\/strong><\/h3>\n\n\n\n

    When it comes to conference networking, it’s best to limit yourself to connecting with only three or four new contacts at every event you attend. <\/strong>Try to network with any more people than this, and you\u2019ll probably find yourself prematurely ending conversations so that you can quickly move on to speaking to the next person, which is rude.  <\/p>\n","protected":false},"excerpt":{"rendered":"

    Have you ever been to a networking conference but felt like you walked away with nothing? How can you do better next time? Conference networking can be a game-changer for your career and professional development. But simply attending a networking conference and collecting a handful of contacts is unlikely to yield significant benefits (unless luck comes into play). To make the most of it, you need a strategy. Here are eight tips for successful conference networking.<\/p>\n","protected":false},"author":7,"featured_media":28825,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29,34],"tags":[231],"class_list":["post-28764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career","category-communication","tag-never-eat-alone","","tg-column-two"],"yoast_head":"\n8 Tips for Successful Conference Networking - Shortform Books<\/title>\n<meta name=\"description\" content=\"Conference networking can be a game-changer for your career and professional development. 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