{"id":28545,"date":"2021-03-06T14:18:07","date_gmt":"2021-03-06T18:18:07","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=28545"},"modified":"2021-03-15T21:30:25","modified_gmt":"2021-03-16T01:30:25","slug":"habit-loop-examples","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/habit-loop-examples\/","title":{"rendered":"Habit Loop Examples: 3 Real-Life Success Stories"},"content":{"rendered":"\n<p>Are you looking for <a href=\"https:\/\/www.shortform.com\/blog\/the-habit-loop-2\/\">habit loop<\/a> examples? Can these examples help explain <a href=\"https:\/\/www.shortform.com\/blog\/the-habit-loop\/\">the habit loop<\/a>?<\/p>\n\n\n\n<p>In habit loops, we respond to cues and seek rewards. These habit loop examples explain how this works and why we respond to it.<\/p>\n\n\n\n<p>Keep reading for three habit loop examples and their explanations. <\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Habit Loop Examples<\/h2>\n\n\n\n<p>These habit loop examples offer insight into how the habit loop works. They&#8217;re real life examples that can help you learn more about habit loops. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Example 1: Tingly Toothpaste<\/strong><\/h4>\n\n\n\n<p>One of the earliest habit loop examples is toothpaste. In the early 1900s, American rarely brushed their teeth. It just wasn\u2019t ingrained as a daily habit. Combined with <a href=\"https:\/\/www.shortform.com\/blog\/why-is-food-processed\/\">processed foods<\/a>, the lack of dental hygiene led to an epidemic of rotten teeth. Enter Claude Hopkins, a master advertiser who had made Palmolive and Quaker Oats into household names. Taking up the case of new toothpaste Pepsodent, he focused on building a new habit:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Cue:<\/strong>&nbsp;run your tongue over your teeth. You\u2019ll feel a film that discolors and decays your teeth.<\/li><li><strong>Routine:<\/strong>&nbsp;brush your teeth with Pepsodent<\/li><li><strong>Reward:<\/strong>&nbsp;end up with a beautiful smile<\/li><\/ul>\n\n\n\n<p>Pepsodent rocketed in demand. Before Pepsodent, only 7% of Americans owned toothpaste; 10 years after the ad campaign, the number jumped to 65%.<\/p>\n\n\n\n<p>But it turns out this wasn\u2019t the first time the cue had been used in advertising. Other brands had tried and failed with similar marketing.<\/p>\n\n\n\n<p>The secret, it turns out, was the aftertaste of Pepsodent. With mint oil and citric acid, Pepsodent left a cool, tingling feeling after brushing teeth.<\/p>\n\n\n\n<p>Customers of Pepsodent revealed that<strong>&nbsp;if they forgot to brush their teeth, they missed the tingling sensation. They craved this feeling.<\/strong>&nbsp;This drove the growth of Pepsodent over other toothpastes; and when other companies introduced mint to their toothpaste, Pepsodent\u2019s market share dropped.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Example 2: Febreze and Cues of Bad Smells<\/strong><\/h4>\n\n\n\n<p>When invented in the 1990s, Febreze was a magical product \u2013 it could remove bad smells from fabric, not just cover it up like other products. It seemed like a sure-fire win, an alternative to dry cleaning and laundry. The team designed ads with cues and rewards, focusing on the cue of bad smells. The reward was clothing that no longer smelled like cigarettes, or sofas that no longer smelled like dog. This another one oft he clear habit loop examples.<\/p>\n\n\n\n<p>But the ads failed. Sales didn\u2019t bump at all, and they coasted along at low levels.<\/p>\n\n\n\n<p><strong>They discovered that the cue failed \u2013 people perpetually around bad smells couldn\u2019t actually detect the cue any longer.<\/strong>&nbsp;If you\u2019re a long time smoker, your nose just becomes less sensitive to smoke smells. This meant the habit couldn\u2019t fully form.<\/p>\n\n\n\n<p>So the Febreze team tried a different strategy.&nbsp;<strong>Instead of attacking the smell problem, they repositioned the product as the proper reward to a cleaning routine.<\/strong>&nbsp;They added more perfume to Febreze, and they encouraged customers to spray Febreze after freshly making a bed or vacuuming. Over time, customers associated cleanliness with the smell of Febreze.<\/p>\n\n\n\n<p>Then the smell became a craving. If it didn\u2019t smell nice like Febreze, it didn\u2019t really seem clean.<\/p>\n\n\n\n<p>This <a href=\"https:\/\/www.shortform.com\/blog\/habit-change\/\">habit change<\/a> catapulted the use of Febreze \u2013 it wasn\u2019t just used when bad smells happened, it was used habitually after every cleaning.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Example 3: Cinnabon<\/strong><\/h4>\n\n\n\n<p>In malls, Cinnabon locates its stores away from other restaurants. They want the smell alone wafting through the hallways to act as a cue, then trigger a craving for the cinnamon roll. Once the customer finally sees the Cinnabon store, the routine to buy a cinnamon roll activates and they get their sweet reward.<\/p>\n\n\n\n<p>These habit loop examples can help you understand how the loop works, and consider how your habits relate. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you looking for habit loop examples? Can these examples help explain the habit loop? In habit loops, we respond to cues and seek rewards. These habit loop examples explain how this works and why we respond to it. Keep reading for three habit loop examples and their explanations.<\/p>\n","protected":false},"author":5,"featured_media":28553,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16,7,9],"tags":[226],"class_list":["post-28545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-health","category-lifestyle","category-psychology","tag-the-power-of-habit","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Habit Loop Examples: 3 Real-Life Success Stories - Shortform Books<\/title>\n<meta name=\"description\" content=\"The habit loop explains our internal system of cues, routines, and rewards. 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