{"id":28299,"date":"2021-03-16T13:18:30","date_gmt":"2021-03-16T17:18:30","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=28299"},"modified":"2021-03-16T12:24:04","modified_gmt":"2021-03-16T16:24:04","slug":"trump-usfl","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/trump-usfl\/","title":{"rendered":"Donald Trump and the USFL: Was the Risk Worth It?"},"content":{"rendered":"\n<p>Why did Donald Trump buy a USFL team? And why did he file an anti-trust case against the NFL? What was the outcome?<\/p>\n\n\n\n<p>In a departure from real estate, Trump bought USFL (the United States Football League), despite the fact that USFL was struggling. He felt he could resolve the USFL\u2019s major challenge. The USFL had its season in the spring, but Trump didn\u2019t think TV networks would get on board for spring football.<\/p>\n\n\n\n<p>Read about Donald Trump&#8217;s USFL deal and what happened in the aftermath. <\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Donald Trump and the USFL <\/h2>\n\n\n\n<p>In getting involved with the USFL, Trump went against his guiding principle to prepare for the worst and be conservative in investments. Three factors influenced Trump to take the risk:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>He loved football<\/li><li>Buying a USFL team was significantly cheaper than buying an NFL team<\/li><li>He liked the prospect of challenging the NFL\u2019s monopoly on professional football&nbsp;<\/li><\/ul>\n\n\n\n<p>In order to draw fans, get press, and sell tickets, the USFL had to offer exciting football games with talented players.&nbsp;<\/p>\n\n\n\n<p>Trump and other USFL team owners poached several star NFL players for a boost of talent and attention. But according to Trump, USFL needed to prioritize recruiting the best college players.&nbsp;<\/p>\n\n\n\n<p>Trump\u2019s team had Herschel Walker, a Heisman winner who later played for the Dallas Cowboys and several other NFL teams. Trump was also after Boston College quarterback Doug Flutie, who was up for a Heisman Trophy and got a lot of media attention after throwing a 50-yard touchdown (the \u201cHail Flutie\u201d) during his final college game. Not only was Flutie likely to help the Generals win more games, but he\u2019d also help create buzz around the team and the league and drive up ticket sales.&nbsp;<\/p>\n\n\n\n<p>Trump signed Flutie to the Generals for more than $1 million and personally guaranteed his five-year contract. Trump typically makes a point not to put himself on the line financially, but in this case, he felt the uncertainty of the USFL\u2019s future and the importance of getting Flutie merited it. <\/p>\n\n\n\n<p>Flutie\u2019s first game with the Generals was broadcast on ABC and had more than twice the previous season\u2019s average ratings. (Flutie later played for the NFL as well as the Canadian Football League.)&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Backup Plan<\/h3>\n\n\n\n<p>Trump was convinced that if the USFL moved its season to the fall, one of the three major television networks\u2014ABC, NBC, or CBS\u2014would agree to a contract to broadcast the league\u2019s games. Televised games on a major network would make the USFL more competitive with the NFL, and bring in more viewers and money.&nbsp;<\/p>\n\n\n\n<p>If no network agreed to air the USFL, Trump had a backup plan: He felt it would be evidence for an antitrust case against the NFL because the NFL\u2019s season was in the fall and it would have a monopoly on broadcasting. If the court decision was in favour of the USFl, Trump could use the money from the settlement or damages payment to make necessary improvements.&nbsp;<\/p>\n\n\n\n<p>However, not all USFL team owners were willing or financially able to fight. Many owners were hesitant when Trump suggested a vote on moving the league\u2019s season, but they eventually voted and agreed to move the season to fall.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The USFL Filed an Antitrust Case Against the NFL<\/strong><\/h3>\n\n\n\n<p>The USFL had been in talks with CBS and NBC, but conversations stalled as soon as the league announced its move to the fall. Trump assumed the NFL was pressuring the networks not to create competition by airing the USFL in the fall.<\/p>\n\n\n\n<p>Trump and other USFL owners agreed to file an antitrust case against the NFL. The suit proposed that the NFL could have contracts with only two of the three networks and requested $1.32 billion in damages.&nbsp;<\/p>\n\n\n\n<p>Trump\u2019s instincts were right about the case: The jury determined that the NFL\u2019s contracts with all three networks violated <a href=\"https:\/\/www.shortform.com\/blog\/executive-order-14036\/\">antitrust laws<\/a>. However, the jury awarded the USFL only one dollar in damages. The NFL essentially got a slap on the wrist, and the USFL didn\u2019t get the money it hoped would revive its league.&nbsp;<\/p>\n\n\n\n<p>The USFL team owners agreed to appeal the ruling and suspend the season in the meantime; the appeal was still in progress at the time of this book\u2019s publication. (Shortform note: The USFL ultimately <a href=\"https:\/\/www.upi.com\/Archives\/1988\/03\/10\/The-US-Football-League-lost-its-appeal-for-a\/3729573973200\/\">lost its appeal<\/a>.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why did Donald Trump buy a USFL team? And why did he file an anti-trust case against the NFL? What was the outcome? In a departure from real estate, Trump bought USFL (the United States Football League), despite the fact that USFL was struggling. He felt he could resolve the USFL\u2019s major challenge. The USFL had its season in the spring, but Trump didn\u2019t think TV networks would get on board for spring football. Read about Donald Trump&#8217;s USFL deal and what happened in the aftermath.<\/p>\n","protected":false},"author":7,"featured_media":28447,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,33,48],"tags":[225],"class_list":["post-28299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-people","category-sports","tag-the-art-of-the-deal","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Donald Trump and the USFL: Was the Risk Worth It? - Shortform Books<\/title>\n<meta name=\"description\" content=\"In getting involved with the USFL, Trump went against his guiding principle to prepare for the worst. Was the risk worth it?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/trump-usfl\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Donald Trump and the USFL: Was the Risk Worth It?\" \/>\n<meta property=\"og:description\" content=\"In getting involved with the USFL, Trump went against his guiding principle to prepare for the worst. 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