{"id":27682,"date":"2021-02-24T11:27:04","date_gmt":"2021-02-24T15:27:04","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=27682"},"modified":"2021-03-05T18:10:19","modified_gmt":"2021-03-05T22:10:19","slug":"how-to-build-a-storybrand","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/how-to-build-a-storybrand\/","title":{"rendered":"How to Build a Storybrand: Method and More"},"content":{"rendered":"\n

Do you want to know how to build a storybrand<\/a>? Is there a storybrand process a to follow, and how do you implement it?<\/p>\n\n\n\n

Learning how to build a storybrand means that you can establish your brand based on the story you tell. Your storybrand conveys what your brand is about and connects with customers on a deeper level. <\/p>\n\n\n\n

Keep reading to find out how to build a storybrand and all about the storybrand process.<\/p>\n\n\n\n\n\n\n\n

How to Build a Storybrand <\/strong><\/h2>\n\n\n\n

The best way to transmit a message is via story. There are many different ways to write stories\u2014just think about how many books and movies there are out there\u2014but there\u2019s one tried-and-true formula that\u2019s been tested throughout thousands of years of human history. <\/strong>This is where the storybrand process comes in.<\/p>\n\n\n\n

The author, who founded a company called StoryBrand, has streamlined this formula into a process called the storybrand 7-Part Framework (SB7). Using this framework, you\u2019ll follow a step-by-step process to create a brandscript<\/a>, which is a document similar to the grids or storyboards that storytellers use to create movies or books.<\/strong> Once you\u2019ve created your brandscript, you\u2019ll be able to draw on its ideas to write copy and create content you can use in your marketing materials.\u00a0<\/p>\n\n\n\n

The brandscript is universal and will work for any size of company anywhere in the world.<\/strong> For example, after implementing the framework, in just four years, the author\u2019s company doubled its revenue.<\/p>\n\n\n\n

You can create multiple srandscripts for your company at the overall, divisional, and product levels, and\/or for different customer segments<\/a>. This is the best way to learn how to build a storybrand. <\/p>\n\n\n\n

SB7<\/strong><\/h4>\n\n\n\n

There are seven elements to the SB7 formula and learning how to build a storybrand:<\/p>\n\n\n\n

  1. The hero (customer) wants something <\/em>and <\/li>
  2. Encounters a problem <\/em>that stops her from getting it. <\/li>
  3. She needs the help of a guide (your brand) <\/em>who has<\/li>
  4. A plan <\/em>to help her solve the problem. <\/li>
  5. The guide (brand) must call on her to act<\/em>. <\/li>
  6. The stakes must be clear\u2014what does she stand to lose if she doesn\u2019t act<\/em> and <\/li>
  7. What she might gain if she does act<\/em>?<\/li><\/ol>\n\n\n\n

    Here\u2019s an example of how the formula looks in a story: In Star Wars: A New Hope<\/em>, hero Luke Skywalker wants the Rebellion to defeat the Empire and restore peace in the universe (1). His problem is that the Empire is very powerful (2). Guide Obi-Wan Kenobi (3) trains Luke to use a lightsaber and trust in the Force (4) and then pushes him to go help the Rebellion take on the Empire (5). If Luke fails, the Rebellion will be destroyed and the Empire will maintain power (6). If Luke succeeds, the Rebellion will avoid defeat (7) and eventually save the universe in the next movies in the series.<\/p>\n\n\n\n

    Here\u2019s an example of how the formula looks for a brand: (Shortform example: A college student wants study snacks (1) but doesn\u2019t have any free time in which to cook (2). SnackCrate (3) is a company that mails crates of snacks to subscribers once a month (4). The \u201cSubscribe\u201d button on the SnackCrate website calls the student to sign up (5). If the student doesn\u2019t order the snacks, she\u2019ll be hungry (6). If she does, she\u2019ll feel full and she\u2019ll have more free brainpower to put towards studying (7).)<\/p>\n\n\n\n

    This seven-part story arc is common and popular because it captures the human condition so well.<\/strong> Everyone doubts themselves and wants to save the day and be a hero. This is a part of the storybrand method. <\/p>\n\n\n\n

    Implement Your Brandscript<\/strong><\/h3>\n\n\n\n

    Now that you have a brandscript, it\u2019s time to transfer the ideas and content in that script to your marketing materials. The more you can implement your brandscript into your marketing materials, the more customers will sign up to star in your story.<\/strong> This is the next part of the storybrand method. <\/p>\n\n\n\n

    There are six ways to implement your srandscript and learning how to build a storybrand:<\/p>\n\n\n\n

    1. Overhaul your website.<\/strong> Most likely, your website has too much noise and distracting information on it. The only two pieces of information you actually need on it are: 1) your brand offers something a customer wants and 2) you can help the customer get what they want. Every single image, idea, and word on your website should be inspired by your brandscript. <\/strong>To overhaul your site:<\/p>\n\n\n\n