{"id":27668,"date":"2021-02-26T11:43:08","date_gmt":"2021-02-26T15:43:08","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=27668"},"modified":"2021-03-05T18:06:59","modified_gmt":"2021-03-05T22:06:59","slug":"nurture-campaign","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/nurture-campaign\/","title":{"rendered":"Creating an Email Nurture Campaign: 5 Steps"},"content":{"rendered":"\n

What is a nurture campaign? How can you create nurturing email campaigns and how do they work? <\/p>\n\n\n\n

A nurture campaign is an email campaign that offers a series of emails to customers about your brand. In your nurture campaign, you’ll send a series of emails: three nurturing ones and a fourth one that is a call to action<\/a>.<\/p>\n\n\n\n

Keep reading to find out how to create a nurture campaign and write nurturing emails. <\/p>\n\n\n\n\n\n\n\n

Create a Nurture Campaign<\/strong><\/h2>\n\n\n\n

A nurturing email campaign is a series of emails that offer valuable information related to your brand.<\/strong> The goal of a nurturing campaign isn\u2019t to get people to buy; it\u2019s to create reciprocity and trust, and to establish authority. Once in a while during the campaign, you can remind people what you offer and ask for a sale.<\/p>\n\n\n\n

Typically in a nurturing email campaign, emails go out once a week. The first three emails are nurturing\u2014they share information\u2014and the fourth is a call to action.<\/strong> Then, the pattern repeats.<\/p>\n\n\n\n

The Nurturing Email<\/h5>\n\n\n\n

To create the nurturing email, follow the formula below and use the ideas and content you came up with in your brandscript<\/a>:<\/p>\n\n\n\n

  1. Bring up a problem.<\/li>
  2. Lay out a plan for fixing the problem.<\/li>
  3. Explain how life will be improved after the problem is fixed.<\/li>
  4. Include a P.S. because if people read any part of your email, it\u2019s this part.<\/li>
  5. Put your logline and contact information in the email signature so that if anyone does want to buy from you at this early stage, they have all the information they need.<\/li><\/ol>\n\n\n\n

    Shortform Example <\/strong><\/p>\n\n\n\n

    Email Subject: The Best Chocolate Chip Cookie Recipe<\/p>\n\n\n\n

    Dear [customer name],<\/p>\n\n\n\n

    There are so many good chocolate chip recipes out there\u2014which to try first? (1) Here at Yummy Cooking Store, our staff has tested over fifty chocolate chip recipes and we\u2019d like to share our favorite with you (2):<\/p>\n\n\n\n[recipe]\n\n\n\n

    We\u2019re sure you, your friends, and your family will love these cookies! (3)<\/p>\n\n\n\n

    Happy baking!<\/p>\n\n\n\n

    Sincerely,<\/p>\n\n\n\n

    Yummy Cooking Store<\/p>\n\n\n\n

    info@deliciousbaking.com<\/a><\/p>\n\n\n\n

    We equip amateur bakers with the tools they need to pull off even the toughest recipes and impress their family and friends. (5)<\/p>\n\n\n\n

    P.S. Next time you\u2019re in our neck of the woods, pop into the store and tell us about your favorite dessert\u2014we have recipe recommendations for everything! (4)<\/p>\n\n\n\n

    Email nurturing is an effective way to convert customers. Make sure that when you’re using email nurturing, you follow the formula. <\/p>\n","protected":false},"excerpt":{"rendered":"

    What is a nurture campaign? How can you create nurturing email campaigns and how do they work? A nurture campaign is an email campaign that offers a series of emails to customers about your brand. In your nurture campaign, you’ll send a series of emails: three nurturing ones and a fourth one that is a call to action. Keep reading to find out how to create a nurture campaign and write nurturing emails.<\/p>\n","protected":false},"author":5,"featured_media":7300,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,104,103],"tags":[215],"class_list":["post-27668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-marketing","category-sales","tag-building-a-storybrand","","tg-column-two"],"yoast_head":"\nCreating an Email Nurture Campaign: 5 Steps - Shortform Books<\/title>\n<meta name=\"description\" content=\"What is a nurture campaign? 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