{"id":27445,"date":"2021-03-02T11:32:53","date_gmt":"2021-03-02T15:32:53","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=27445"},"modified":"2021-03-05T18:07:53","modified_gmt":"2021-03-05T22:07:53","slug":"email-lead-generation","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/email-lead-generation\/","title":{"rendered":"Email Lead Generation: How to Expand Your Contacts"},"content":{"rendered":"\n<p>What is email lead generation? How can you generate email leads for your marketing campaigns?<\/p>\n\n\n\n<p>Email lead generation is an important part of any <a href=\"https:\/\/www.shortform.com\/blog\/how-to-create-a-successful-marketing-campaign\/\">marketing campaign<\/a>, specifically, email campaigns. You&#8217;ll need a set system for generating leads and know how to use them. Why<\/p>\n\n\n\n<p>Read more about email lead generation.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Create Email Lists<\/strong> With Email Lead Generation<\/h2>\n\n\n\n<p><strong>A lead generator is something that interests customers in your brand and encourages them to interact with you. <\/strong>In this step (which is one of the most important in the book), you\u2019re specifically using your lead generator to collect email addresses. Email is the most effective way to share information about your brand. For example, the author has hundreds of thousands of connections on social media, but even combined, they can\u2019t compete with email.&nbsp;<\/p>\n\n\n\n<p>Email marketing is also economical\u2014you don\u2019t need a huge budget to make use of it.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Create Your Lead Generator<\/strong><\/h4>\n\n\n\n<p>Lead generators need to do at least one of the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Give your customers something valuable (<em>not<\/em> a newsletter, no one wants those)<\/li><li>Demonstrate your authoritativeness in the industry<\/li><\/ul>\n\n\n\n<p>Here are five suggestions for possible email lead generation, all of which can also be used as transitional calls to action. For all of them, the potential customer exchanges their email address for access to:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Downloadable guides.<\/strong> A downloadable guide should teach your customers about your field. PDF guides are economical and easy, and should be around three pages long.<ul><li>(Shortform example: If you sell tomato plants, you might give out a guide about how to choose appropriate soil for your garden.)<\/li><\/ul><\/li><li><strong>Web series or online videos. <\/strong>Videos are more involved than downloadable guides, but they do a great job demonstrating your expertise in the field.<ul><li>(Shortform example: if you\u2019re a plumber, release a video that shows how to clean a drain.)<\/li><\/ul><\/li><li><strong>Free trials or demos. <\/strong>There\u2019s no risk for the customer in a free trial\u2014they can test something before they have to pay for it. If they enjoy it during the test, they might buy it.<ul><li>(Shortform example: Adobe Creative Suite offers a free week-long trial of their software.)<\/li><\/ul><\/li><li><strong>Free samples.<\/strong> Like free trials, free samples give the customer a risk-free way to learn more about a product.<ul><li>For example, Blue Apron gives existing customers coupons to give to their friends. The coupons entitle people to free samples.<\/li><\/ul><\/li><li><strong>Free events. <\/strong>Free events attract people to your place of business where they\u2019re introduced to your products and services.<ul><li>For example, some pet stores offer free dog training classes.<\/li><\/ul><\/li><\/ul>\n\n\n\n<p><strong>If you\u2019re <a href=\"https:\/\/www.shortform.com\/blog\/getting-overwhelmed\/\">feeling overwhelmed<\/a> by the possibilities, start with a PDF guide<\/strong> because it\u2019s the easiest. If you need help creating it, you can hire a writer or designer.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Title Your Email Lead Generation<\/strong><\/h4>\n\n\n\n<p><strong>Lead generators are more enticing when they have good titles.<\/strong> Consider some of the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u201cCommon Mistakes People Make With [problem you can help them solve]\u201d<ul><li>(Shortform example: A realtor might release a guide called \u201c7 Mistakes People Make When Buying Their First Home.\u201d)<\/li><\/ul><\/li><li>\u201cThe Most Important Things You Can Do With [product].\u201d<ul><li>(Shortform example: A web designer might title a video called \u201cThe 4 Most Important Things You Can Do to Increase the Effectiveness of Your Website.\u201d)<\/li><\/ul><\/li><li>\u201cLearn to Make [something related to your product] Once a [time period].\u201d<ul><li>(Shortform example: A craft store might host a crochet class once a month called: \u201cLearn to Crochet a New Doily Once Every Thirty Days.\u201d)<\/li><\/ul><\/li><li>\u201cBecome a [aspirational identity]\u201d<ul><li>(Shortform example: A tutoring company might title a free trial of their educational software: \u201cBecome an Honor Roll Student.\u201d)<\/li><\/ul><\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Use Your Lead Generator<\/strong><\/h4>\n\n\n\n<p><strong>You should display your email lead generation tool on your website.<\/strong> The author recommends that you offer it in a pop-up that displays after ten seconds of landing on the site. Though everyone says they hate pop-ups, according to stats, they\u2019re a very effective form of marketing.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How Much Is Too Much?<\/strong><\/h4>\n\n\n\n<p>You might worry about giving out so much valuable content for free, which goes against the marketing adage, give away the why (inform the customer why they need to know about a problem) and sell the how (your product which solves the problem). However, <strong>the author encourages you to be generous and writes that he\u2019s never lost money from doing so.<\/strong> Customers look at your free content while they\u2019re in the midst of other things, and when they\u2019re ready to sit down and learn it properly, they\u2019ll be willing to pay.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How Many Email Addresses Do I Need to Collect?<\/strong><\/h4>\n\n\n\n<p>Depending on the size of your company, you\u2019ll need differing amounts of email addresses through email lead generation before you move on to the next step. <strong>A big business might need hundreds of thousands<\/strong> that they then divide into categories based on demographics. <strong>If your business makes less than $5 million, then you probably only need to collect 250 email addresses to get results.<\/strong> (Note that email addresses <a href=\"https:\/\/www.shortform.com\/blog\/need-to-belong\/\">need to belong<\/a> to qualified customers\u2014customers who have the potential to buy from you.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is email lead generation? How can you generate email leads for your marketing campaigns? Email lead generation is an important part of any marketing campaign, specifically, email campaigns. You&#8217;ll need a set system for generating leads and know how to use them. Why Read more about email lead generation.<\/p>\n","protected":false},"author":5,"featured_media":10019,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34,104,103],"tags":[215],"class_list":["post-27445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-marketing","category-sales","tag-building-a-storybrand","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email Lead Generation: How to Expand Your Contacts - Shortform Books<\/title>\n<meta name=\"description\" content=\"Email lead generation can lead to new customers and more sales. Your email campaigns should match your storybrand. Read more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/email-lead-generation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Lead Generation: How to Expand Your Contacts\" \/>\n<meta property=\"og:description\" content=\"Email lead generation can lead to new customers and more sales. Your email campaigns should match your storybrand. 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