{"id":27444,"date":"2021-03-05T11:29:05","date_gmt":"2021-03-05T15:29:05","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=27444"},"modified":"2021-03-05T18:08:35","modified_gmt":"2021-03-05T22:08:35","slug":"writing-a-logline","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/writing-a-logline\/","title":{"rendered":"Writing a Logline: Everything You Need to Know"},"content":{"rendered":"\n

What does writing a logline mean? What are the best tips for writing a logline?<\/p>\n\n\n\n

Writing a logline is one of the challenges of creating a brandscript<\/a>. Your logline is a short, usually one-sentence description that usually refers to a movie. You can also use them in your storybrand. <\/p>\n\n\n\n

Read more about writing a logline and how to write a great one.<\/p>\n\n\n\n\n\n\n\n

Writing a Logline For Your Brand<\/strong><\/h2>\n\n\n\n

A logline is a short, often one-sentence description of a movie that summarizes the story and hooks in a potential viewer.<\/strong> (Shortform example: If you were writing the logline for The Hunger Games<\/em>, it could be: \u201cTo save her sister, a girl enters a life-or-death competition in her place.\u201d) A brand logline does the same thing\u2014it summarizes your brand\u2019s story and invites customers to star as the hero.<\/p>\n\n\n\n

Loglines are important because most people who work at a company, even the senior leaders, can\u2019t succinctly explain what the brand does, and they lose people\u2019s interest the moment they try.<\/strong> If everyone memorizes the logline, there\u2019s a go-to, standardized, intriguing answer. Everyone who works at the company becomes a salesperson, and customers who are given an easy-to-remember line repeat it to others.<\/p>\n\n\n\n

Create Your Logline<\/strong><\/h4>\n\n\n\n

If you’re writing a logline (which can be longer than a single line), you\u2019ll use four of the elements from your brandscript:<\/p>\n\n\n\n