Do you think you might have a remarkable product? Do you want to stand out from your competition?<\/p>\n\n\n\n
There are several concepts that do not make a remarkable product, but are commonly mistaken for one. Here are three of the biggest ones.<\/p>\n\n\n\n
Read on to find out if you really do have a remarkable product.<\/p>\n\n\n\n\n\n\n\n
There are several concepts that are not <\/em>remarkability, but are commonly mistaken for it. Here are three of the biggest ones.<\/p>\n\n\n\n First of all, good is the opposite of a remarkable product. <\/strong>\u201cGood\u201d products designed to have broad appeal actually have no appeal. They\u2019re boring, and therefore much more likely to fail than exceptional products with smaller target audiences.<\/p>\n\n\n\n Nobody talks about an experience that was exactly what they expected it to be, like an airline that gets you where you\u2019re going and doesn\u2019t do much more than that. It will be the remarkable products, whether they\u2019re exceptionally good or exceptionally bad, that get attention<\/a>. If that airline served prime rib for dinner, that would get talked about; if the pilot did loop-de-loops and barrel rolls mid-flight, that would get talked about in a different way.<\/p>\n\n\n\n On a related note, compromises are almost guaranteed to result in unremarkable products. Compromise is about finding broader appeal, getting people onboard who wouldn\u2019t be otherwise. It goes against the very nature of the Purple Cow.<\/p>\n\n\n\n1. “Good” Is Not <\/em>Remarkable<\/h3>\n\n\n\n