{"id":27261,"date":"2021-02-23T09:53:45","date_gmt":"2021-02-23T13:53:45","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=27261"},"modified":"2021-02-24T22:48:24","modified_gmt":"2021-02-25T02:48:24","slug":"purple-cow-marketing","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/purple-cow-marketing\/","title":{"rendered":"Seth Godin’s Purple Cow: Marketing Exercises"},"content":{"rendered":"\n

Are you looking for Purple Cow <\/em>marketing exercises? Do you want to know how to make your own purple cow?<\/p>\n\n\n\n

Below are four Purple Cow marketing exercises that will help you create your own purple cow. These are inspired by Seth Godin’s book, Purple Cow<\/em>.<\/p>\n\n\n\n

Complete the Purple Cow<\/em> marketing exercises below to help you create a purple cow<\/a>.<\/p>\n\n\n\n\n\n\n\n

Purple Cow <\/em>Marketing Exercises<\/h2>\n\n\n\n

The point of marketing is to catch people\u2019s attention and to get them interested in your product. However, so much of marketing consists of regular old brown cows; the ads (and the products) all look the same. They\u2019re not remarkable enough to pull people away from their busy lives<\/a> and trusted products or services. That\u2019s why you need a Purple Cow: something truly remarkable that will catch people\u2019s interest.<\/strong> Use these Purple Cow marketing exercises to help.<\/p>\n\n\n\n

Exercise 1: Picture a Purple Cow<\/strong><\/h3>\n\n\n\n

Start thinking about how to make brown cows purple.<\/p>\n\n\n\n