{"id":26603,"date":"2021-02-12T08:11:57","date_gmt":"2021-02-12T12:11:57","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=26603"},"modified":"2021-02-14T12:18:48","modified_gmt":"2021-02-14T16:18:48","slug":"straight-line-persuasion-script","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/straight-line-persuasion-script\/","title":{"rendered":"How to Write a Straight Line Persuasion Script: 8 Tips"},"content":{"rendered":"\n<p>Do you ever stumble when you try to make a sales pitch to a prospect? Do you want to learn how to write a straight line persuasion script that will make you sound confident and smart, and help you close more sales? <\/p>\n\n\n\n<p>Learning how to write a straight line persuasion script will benefit you in numerous ways. This guide will teach you the top eight tips on how to write a straight line persuasion script that will set you above your competition.<\/p>\n\n\n\n<p>Read more to learn how to write a straight line persuasion script.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Do You Need a Straight Line Persuasion Script?<\/strong><\/h2>\n\n\n\n<p>Learning how to write a straight line persuasion script will benefit you in numerous ways:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>You\u2019re less likely to sound stupid.<\/li><li>You can figure out your tones beforehand and what tones to use in what situation.<\/li><li>You can be confident that you\u2019ll be saying the best possible words for a situation.&nbsp;<\/li><li>You can focus your conscious mind on your prospect rather than worrying about what you\u2019re going to say.<\/li><li>You can provide your logical case for each of <a href=\"https:\/\/www.shortform.com\/blog\/the-three-tens\/\">the Three Tens<\/a> of the <a href=\"https:\/\/www.shortform.com\/blog\/the-straight-line-persuasion-system\/\">Straight Line System<\/a>.<\/li><li>As a manager, you can maintain uniformity and train better as well as review performance better.&nbsp;<\/li><li>As a manager, you reduce legal issues caused by a salesperson saying something that\u2019s outright false.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">A Sales Script Won&#8217;t Make You Sound Fake<\/h3>\n\n\n\n<p>The three major <strong>worries <\/strong>that salespeople will bring up when you introduce a sales script are as follows:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>They\u2019ll sound inauthentic or wooden.<\/li><li>The script is disingenuous or duplicitous.<\/li><li>It\u2019s contrived and thus has no integrity.<\/li><\/ul>\n\n\n\n<p>None of these are issues <strong>as long as you have the right<\/strong> <strong>sales script. <\/strong>A poorly written script can certainly be all of these things, especially the first one.&nbsp;<\/p>\n\n\n\n<p>Think about the movies, specifically a speech like Mel Gibson\u2019s in <em>Braveheart<\/em>. Obviously, they left nothing to chance\u2014he had his lines down perfectly and everything was set up in the right way. Everything you\u2019ve watched on TV since being a child has been scripted. You still get emotionally invested and laugh and cry!<\/p>\n\n\n\n<p>The important thing here is to become like an actor and a writer\u2014be good at reading a script without sounding like you\u2019re reading one and be good at writing a straight line persuasion script that you\u2019re able to deliver naturally.&nbsp;<\/p>\n\n\n\n<p>Engage in <strong>strategic participation: <\/strong>Almost over-prepare in your script writing and reading. Here are eight techniques on how to write a straight line persuasion script that will set you above the pack:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8 Tips on How to Write a Straight Line Persuasion Script<\/h3>\n\n\n\n<p>If you&#8217;re looking to sales script, follow these eight easy tips.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. <strong>Don\u2019t Front-Load the Script<\/strong><\/h4>\n\n\n\n<p>Don\u2019t let all of the major benefits of you and your product out all at once. The script will be too long and you\u2019ll be left droning on while your prospect loses interest.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Focus on the Benefits of the Product, Rather Than Its Features<\/h4>\n\n\n\n<p>People want to know how a product will change their life for the better, not what the product itself can do.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. <strong>Find Points in the Script to Pause or Stop Off<\/strong><\/h4>\n\n\n\n<p>Again, if you\u2019re just stringing together statements, even if they\u2019re well constructed, it gives no time for the prospect to engage in conversation. This can be as simple as peppering in things like \u201cmake sense?\u201d This will also help you build rapport and understand where you\u2019re at with your customer.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. <strong>Write Like You\u2019re Talking Confidently<\/strong><\/h4>\n\n\n\n<p>The script shouldn\u2019t sound like it\u2019s written down, but it also shouldn\u2019t be so dumbed down that the salesperson no longer sounds like an expert. Use colloquialisms and contractions a lot, but sounding natural goes nowhere if you don\u2019t also sound like an expert.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5. <strong>Make it Flow<\/strong><\/h4>\n\n\n\n<p>Go through a bunch of drafts and do things like read the script out loud to test the flow.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">6. <strong>Be Honest and Ethical in the Script<\/strong><\/h4>\n\n\n\n<p>Everything that you\u2019re saying needs to be totally accurate and helpful to the prospect. Don\u2019t exaggerate or omit facts. If you <em>own<\/em><strong> <\/strong>a business and you give out a script that\u2019s unethical, it\u2019s basically giving the go-ahead for salespeople to engage in all sorts of <em>other<\/em><strong> <\/strong>unethical behavior.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>7.<\/strong> <strong>Remember Energy In, Benefits Out<\/strong><\/h4>\n\n\n\n<p>The prospect will always ask themselves whether the product is worth it. Essentially, they\u2019ll make a quick calculation in their head: will I get more benefit out of this product than the energy that I put in? A negative answer to this question means that there is no chance the prospect will buy. If the product is too expensive or the prospect has to jump through too many hoops or give up too much information, it\u2019s much more likely that the outcome will be negative. Don\u2019t put too many hurdles between the prospect and the sale. Think about Amazon\u2014it\u2019s possible to buy in one click\u2014making people much less likely to jump through hoops to buy from other places.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">8. <strong>Build a Universe or Series of Scripts<\/strong><\/h4>\n\n\n\n<p>There could be lots of scripts you use that will get you from the left side of the line all the way to the right. You could have a script for the <a href=\"https:\/\/www.shortform.com\/blog\/first-impressions-in-sales\/\">first four seconds<\/a>, a script for the body of your presentation, a script for <a href=\"https:\/\/www.shortform.com\/blog\/how-to-gather-information-2\/\">information gathering<\/a>, a script that answers any questions the prospect might have, and so on. Often, companies using a three call system (calling a prospect three times before the sale) should switch to a two call system and condense their scripts. It\u2019s easier to get in touch with someone twice than three times.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Close<\/strong><\/h3>\n\n\n\n<p>After all this, the prospect might be getting ready to buy. They\u2019ll ask a question like, \u201cHow much was that again?\u201d If you answer simply \u201c$3,000,\u201d you\u2019ve made a mistake.<\/p>\n\n\n\n<p>Think about point seven of the straight line persuasion script tips. If you are <em>just<\/em><strong> <\/strong>answering about the money, then what the prospect will hear is they\u2019re paying $3,000 and getting nothing out, even if you already laid out the benefits before. The proper way to respond is to say, \u201cThis represents a cash outlay of only $3,000, and let me tell you what that will get you&#8230;\u201d and then go on to name the benefits again and remind them how simple it is to buy. Use this answer to <em>play down <\/em>how much the prospect is spending vs. how much they are getting back. Then, end with something like \u201csound fair?\u201d&nbsp;<\/p>\n\n\n\n<p>Remember that no matter what, until the money changes hands the deal is not closed, so always keep in touch with the prospect, especially if it\u2019s a complex deal that requires lawyers\u2019 involvement and due diligence checks.&nbsp;<\/p>\n\n\n\n<p>Make sure that these communications during the waiting period come from a position of strength. Even though you know the deal is not technically finished, act like it is.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you ever stumble when you try to make a sales pitch to a prospect? Do you want to learn how to write a straight line persuasion script that will make you sound confident and smart, and help you close more sales? Learning how to write a straight line persuasion script will benefit you in numerous ways. This guide will teach you the top eight tips on how to write a straight line persuasion script that will set you above your competition. Read more to learn how to write a straight line persuasion script.<\/p>\n","protected":false},"author":8,"featured_media":26604,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[79,103],"tags":[206],"class_list":["post-26603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneurship","category-sales","tag-way-of-the-wolf","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Write a Straight Line Persuasion Script: 8 Tips - Shortform Books<\/title>\n<meta name=\"description\" content=\"This guide will teach you the top eight tips on how to write a straight line persuasion script that will set you above the competition.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/straight-line-persuasion-script\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Write a Straight Line Persuasion Script: 8 Tips\" \/>\n<meta property=\"og:description\" content=\"This guide will teach you the top eight tips on how to write a straight line persuasion script that will set you above the competition.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/straight-line-persuasion-script\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-12T12:11:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-14T16:18:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2021\/02\/typing-on-laptop.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"724\" \/>\n\t<meta property=\"og:image:height\" content=\"431\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hannah Aster\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hannah Aster\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/straight-line-persuasion-script\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/straight-line-persuasion-script\/\"},\"author\":{\"name\":\"Hannah Aster\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/f39f52830e4f7039a16e45d12354542f\"},\"headline\":\"How to Write a Straight Line Persuasion Script: 8 Tips\",\"datePublished\":\"2021-02-12T12:11:57+00:00\",\"dateModified\":\"2021-02-14T16:18:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/straight-line-persuasion-script\/\"},\"wordCount\":1189,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/straight-line-persuasion-script\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/02\/typing-on-laptop.jpg\",\"keywords\":[\"Way of the Wolf\"],\"articleSection\":[\"Entrepreneurship\",\"Sales\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/straight-line-persuasion-script\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/straight-line-persuasion-script\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/straight-line-persuasion-script\/\",\"name\":\"How to Write a Straight Line Persuasion Script: 8 Tips - 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