{"id":26518,"date":"2021-02-05T20:08:53","date_gmt":"2021-02-06T00:08:53","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=26518"},"modified":"2021-02-09T20:15:04","modified_gmt":"2021-02-10T00:15:04","slug":"the-4-types-of-buyers","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/the-4-types-of-buyers\/","title":{"rendered":"The 4 Types of Buyers and How to Identify Them"},"content":{"rendered":"\n<p>What are the 4 <a href=\"https:\/\/www.shortform.com\/blog\/kinds-of-customers\/\">types of buyers<\/a>? How can you identify each type and adjust your sales technique?<\/p>\n\n\n\n<p>The 4 types of buyers are the buyer in heat, the buyer in power, the lookie-loos, and the mistakes. Use straight line marketing to funnel out the best types of buyers.<\/p>\n\n\n\n<p>Read on to learn how to identify the 4 types of buyers from <em>Way of the Wolf<\/em>.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">The 4 Types of Buyers<\/h2>\n\n\n\n<p>Straight Line marketing helps take everyone in the <a href=\"https:\/\/www.shortform.com\/blog\/what-is-a-sales-funnel-and-how-does-it-work\/\">sales funnel<\/a> and find the ones who are likely buyers. There are 4 types of buyers in this funnel:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">The Buyer In Heat<\/h4>\n\n\n\n<p>This is the best of the 4 types of buyers. Motivated, needs and wants your product, prepared to <a href=\"https:\/\/www.shortform.com\/blog\/be-decisive\/\">make a decision<\/a> on buying immediately. They have some kind of pain to resolve and they\u2019ve <strong>already <\/strong>decided to do something about the pain. These types of buyers are great but there aren\u2019t many, they\u2019ll be between 10 and 20 percent of the total.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">The Buyer in Power<\/h4>\n\n\n\n<p>This is the second-best of the 4 types of buyers. The buyer in power doesn\u2019t feel any big pain from not having something, but they still are fully interested in buying whatever you\u2019re selling. They\u2019ll probably want to shop around for other options more. These types of buyers make up 30 to 40 percent. It\u2019s the <strong>buyers in heat <\/strong>and <strong>buyers in power <\/strong>who will make it down the <a href=\"https:\/\/www.shortform.com\/blog\/the-straight-line-persuasion-system\/\">Straight Line system<\/a> <strong>past intelligence gathering<\/strong> and can be convinced to go to the end. The purpose of the intelligence gathering is to <em>find<\/em><strong> <\/strong>these two categories and weed out the following two.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">The Lookie-Loos<\/h4>\n\n\n\n<p>These are the most destructive out of the 4 types of buyers because they will string the seller along and act like they\u2019re interested but have no actual intention of making a purchase. They\u2019re thus hard to weed out, and when a salesperson can\u2019t close them, they can begin to lose confidence if they think it\u2019s their own fault. They\u2019re at around 30 to 40 percent as well. Here\u2019s how you identify this category:<\/p>\n\n\n\n<p>They ask questions that they know the answer to.<\/p>\n\n\n\n<p>They over-kick the tires on whatever you\u2019re selling, peeking around it a ton.<\/p>\n\n\n\n<p>They sound overly interested, letting out exclamations of pleasure \u201cooh,\u201d very nice,\u201d and so on.<\/p>\n\n\n\n<p>When you inquire about their finances, they become either totally overconfident or extremely vague.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">The Mistakes<\/h4>\n\n\n\n<p>These people shouldn\u2019t have been in the sales funnel from the start. They clicked something they didn\u2019t mean to or were brought by someone else. These people cannot be closed but are also very easy to identify.&nbsp;<\/p>\n\n\n\n<p>Remember, while you\u2019re prospecting the 4 types of buyers, <strong>you should first identify and weed out mistakes and lookie-loos, then gather intel from the buyers left, and then turn the buyers in power into buyers in heat by emphasizing their pain.&nbsp;<\/strong><\/p>\n\n\n\n<p>No matter what your campaign, it\u2019s impossible that everyone who enters the slipstream or \u201csales funnel\u201d will become buyers. If around 50% of people in your funnel become buyers, that\u2019s a good result.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What are the 4 types of buyers? How can you identify each type and adjust your sales technique? The 4 types of buyers are the buyer in heat, the buyer in power, the lookie-loos, and the mistakes. Use straight line marketing to funnel out the best types of buyers. Read on to learn how to identify the 4 types of buyers from Way of the Wolf.<\/p>\n","protected":false},"author":8,"featured_media":26519,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[104,103],"tags":[206],"class_list":["post-26518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-sales","tag-way-of-the-wolf","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The 4 Types of Buyers and How to Identify Them - Shortform Books<\/title>\n<meta name=\"description\" content=\"The 4 types of buyers are the buyer in heat, the buyer in power, the lookie-loos and the mistakes. 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