{"id":2622,"date":"2019-11-11T01:35:12","date_gmt":"2019-11-11T05:35:12","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=2622"},"modified":"2022-03-09T16:22:46","modified_gmt":"2022-03-09T20:22:46","slug":"sunk-cost-fallacy-example","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/sunk-cost-fallacy-example\/","title":{"rendered":"Sunk Cost Fallacy Examples: Why It&#8217;s Hard to Cut Your Losses"},"content":{"rendered":"\n<p>What is the <a href=\"https:\/\/www.shortform.com\/blog\/how-to-avoid-the-sunk-cost-fallacy\/\">sunk cost<\/a> fallacy? What are some examples of the sunk cost fallacy?<\/p>\n\n\n\n<p>The sunk cost fallacy is the tendency to keep investing time or money in something because you&#8217;ve already invested a lot of time, money, or resources into it. In doing so, we separate life into separate accounts, instead of considering the global account.<\/p>\n\n\n\n<p>Learn what the sunk cost fallacy is and why it&#8217;s so easy to fall for it.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">The Sunk Cost Fallacy and <strong>Mental Accounts<\/strong><\/h2>\n\n\n\n<p>Let&#8217;s start with a sunk cost fallacy example. If you narrowly focus on a single failed project, you feel reluctant to cut your losses, but a broader view would show that you should cut your losses and put your resources elsewhere. This is the sunk cost fallacy.<\/p>\n\n\n\n<p>The sunk cost fallacy is related to &#8220;binning.&#8221;<\/p>\n\n\n\n<p>We have a tendency to <strong>bin outcomes into separate accounts<\/strong>. This provides organization and simplifies calculations, but can become costly. People don\u2019t like to close accounts with a negative balance.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Detriments of &#8220;Binning&#8221;: Sunk Cost Fallacy<\/h3>\n\n\n\n<p>Examples of when binning is harmful:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Novice stock traders see each stock in isolation, selling to capture gains and keeping losers to recover losses, when the opposite is a more profitable strategy. Experienced stock traders have the broader framing that the portfolio of stocks is more important than any individual stock. Novices fall prey to the sunk cost fallacy.<\/li><li>Sunk cost fallacy occurs when you focus on the item at hand, rather than a global view of all assets and possibilities.<ul><li>For example, someone who buys a movie ticket is more willing to drive through a snowstorm to see the movie, compared to someone who was gifted the ticket. If the first person were willing to broaden the framing beyond the single ticket to include the other uses of his time, he might make a different decision.<\/li><\/ul><\/li><li>In companies, a CEO who has made sunk costs unsuccessfully is often replaced. The new CEO is unencumbered by the mental accounting and can objectively cut losses.<\/li><\/ul>\n\n\n\n<p>When you evaluate a decision, you\u2019re prone to focus on the individual decision, rather than the big picture of all decisions of that type. This can lead to the sunk cost fallacy. A decision that might make sense in isolation can become very costly when repeated many times.<\/p>\n\n\n\n<p>An analogy here is to focus on the outcome of a single bet, rather than assembling a portfolio of bets. This would be to commit the sunk cost fallacy.<br><\/p>\n\n\n\n<p>Yet each single decision in isolation can be hampered by probability misestimations and inappropriate risk aversion\/seeking. <strong>When you repeat this single suboptimal decision over and over, you can rack up large costs over time.<\/strong><br><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Antidote to the <\/strong>Sunk Cost Fallacy<\/h4>\n\n\n\n<p>To overcome the sunk cost fallacy, adopt <strong>risk policies: simple rules to follow in individual situations that give a better broad outcome<\/strong>. Examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Check your stocks only once a quarter. Don\u2019t trade on emotion.<\/li><li>(Shortform suggestions: treat your time as costing $X per hour. Avoid spending time on activities that are unprofitable at this rate, even if you have a sunk cost.<\/li><li>Always prioritize projects by return on investment (ROI) or internal rate of return (IRR), not by other confounding reasons.)<\/li><li>You win a few, you lose a few. Don\u2019t obsess over any individual outcome.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What is the sunk cost fallacy? What are some examples of the sunk cost fallacy? The sunk cost fallacy is the tendency to keep investing time or money in something because you&#8217;ve already invested a lot of time, money, or resources into it. In doing so, we separate life into separate accounts, instead of considering the global account. Learn what the sunk cost fallacy is and why it&#8217;s so easy to fall for it.<\/p>\n","protected":false},"author":4,"featured_media":2794,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9],"tags":[55],"class_list":["post-2622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-psychology","tag-thinking-fast-and-slow","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sunk Cost Fallacy Examples: Why It&#039;s Hard to Cut Your Losses - Shortform Books<\/title>\n<meta name=\"description\" content=\"The sunk cost fallacy is the tendency to keep investing in something because you&#039;ve already invested a lot of time, money, or resources into it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/sunk-cost-fallacy-example\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sunk Cost Fallacy Examples: Why It&#039;s Hard to Cut Your Losses\" \/>\n<meta property=\"og:description\" content=\"The sunk cost fallacy is the tendency to keep investing in something because you&#039;ve already invested a lot of time, money, or resources into it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/sunk-cost-fallacy-example\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-11T05:35:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-09T20:22:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/11\/thinking-sunk-cost.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"690\" \/>\n\t<meta property=\"og:image:height\" content=\"517\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amanda Penn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda Penn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/sunk-cost-fallacy-example\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/sunk-cost-fallacy-example\/\"},\"author\":{\"name\":\"Amanda Penn\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/01b0e4c9ddb993e51d03808839d538b0\"},\"headline\":\"Sunk Cost Fallacy Examples: Why It&#8217;s Hard to Cut Your Losses\",\"datePublished\":\"2019-11-11T05:35:12+00:00\",\"dateModified\":\"2022-03-09T20:22:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/sunk-cost-fallacy-example\/\"},\"wordCount\":569,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/sunk-cost-fallacy-example\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/11\/thinking-sunk-cost.jpg\",\"keywords\":[\"Thinking Fast and Slow\"],\"articleSection\":[\"Psychology\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/sunk-cost-fallacy-example\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/sunk-cost-fallacy-example\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/sunk-cost-fallacy-example\/\",\"name\":\"Sunk Cost Fallacy Examples: Why It's Hard to Cut Your Losses - 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