{"id":25483,"date":"2021-01-19T10:26:00","date_gmt":"2021-01-19T14:26:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=25483"},"modified":"2021-01-30T19:10:23","modified_gmt":"2021-01-30T23:10:23","slug":"cultural-differences-in-the-workplace","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/cultural-differences-in-the-workplace\/","title":{"rendered":"Cultural Differences in the Workplace: How to Adapt"},"content":{"rendered":"\n<p>What impact do <a href=\"https:\/\/www.shortform.com\/blog\/cross-cultural-differences\/\">cultural differences<\/a> in the workplace have on a global organization? How did Netflix adapt as it grew globally?<\/p>\n\n\n\n<p>Cultural differences in the workplace can complicate <a href=\"https:\/\/www.shortform.com\/blog\/organizational-relationships\/\">organizational relationships<\/a>. At Netflix, the established <a href=\"https:\/\/www.shortform.com\/blog\/netflix-freedom-and-responsibility\/\">culture of Freedom and Responsibility<\/a> didn&#8217;t always translate well to other countries.<\/p>\n\n\n\n<p>Learn how Netflix adapted to cultural differences in the workplace as it grew.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Cultural Differences in the Workplace at Netflix<\/h2>\n\n\n\n<p>By 2011, Netflix had cultivated a culture of Freedom and Responsibility that was enabling the company to produce great results in the U.S. Hastings began expanding the company into other countries\u2014first in Canada, then Latin America, Europe, and Pacific Asia. By 2016, Netflix was in more than 130 countries worldwide. The expansion was so successful that within three years:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The number of subscribers outside the U.S. more than doubled, from 40 million to 88 million.<\/li><li>The total number of employees doubled.<\/li><\/ul>\n\n\n\n<p>Still, Hastings knew from his past international travel that certain experiences and practices can\u2019t be translated directly into other cultures, which meant that he had to be ready to adapt in order to be successful in other countries. For example, when he was in Swaziland as a Peace Corps volunteer, he couldn\u2019t understand why his high school math students were stumped by a simple word problem about how many tiles it would take to cover a floor\u2014until he realized that they didn\u2019t know what tiles were because they all lived in huts with mud or concrete floors. <strong>Hastings considered whether the corporate culture he\u2019d worked so hard to develop would work outside the U.S.<\/strong>, or whether it would cause confusion and misunderstanding like his math problem had.&nbsp;<\/p>\n\n\n\n<p>Hastings looked to Google as a model. Like Netflix, Google was known for having a distinct corporate culture. When Google expanded globally, company leaders didn\u2019t try to adapt Google\u2019s culture to fit the countries it moved into\u2014instead, they hired people in those countries who fit the Google culture. Hastings followed suit and decided to find foreign job candidates who could adapt to the culture he had carefully cultivated at Netflix. The company would then train those new hires on the ins and outs of working within a culture of Freedom and Responsibility. Additionally, <strong>while Hastings acclimated international employees to the Netflix way, he would also remain open to adapting to and learning from their cultures.<\/strong>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Adapt Candor Cross-Culturally<\/strong><\/h3>\n\n\n\n<p>Hastings found that cultural differences in the workplace were hardest with Netflix\u2019s <a href=\"https:\/\/www.shortform.com\/blog\/culture-of-candor\/\">culture of candor<\/a>. This was one of the cornerstones of Netflix\u2019s culture, but <strong>each country\u2019s attitude toward candor and providing feedback\u2014especially to superiors\u2014differed greatly. <\/strong>The differences were even built into the languages:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Cultures that were more comfortable with direct feedback used words called \u201cupgraders,\u201d such as \u201ctotally\u201d and \u201cabsolutely.\u201d For example, \u201cThis is totally unacceptable.\u201d<\/li><li>Cultures that were more indirect used \u201cdowngraders\u201d to soften negative feedback, such as \u201ckind of\u201d and \u201cslightly.\u201d For example, \u201cIt\u2019s going to cost slightly more than you projected\u201d instead of \u201cYour projection was way off.\u201d<\/li><\/ul>\n\n\n\n<p>One of the most extreme examples was Japan, whose culture is indirect and conflict-avoidant. The American managers who helped to build Netflix\u2019s regional office in Tokyo struggled to get Japanese employees to provide actionable, constructive feedback. With guidance, the American supervisors eventually helped their Japanese employees to provide managers with feedback <em>during one-on-one meetings<\/em>, but employees seldom gave each other <em>impromptu <\/em>feedback during meetings and presentations.&nbsp;<\/p>\n\n\n\n<p>Through their experiences in Japan and other indirect cultures, <strong>Netflix\u2019s leaders learned important lessons for creating a comfortable middle ground in which employees from indirect cultures can still adhere to the company\u2019s culture of candor.<\/strong>&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Lesson #1: Create More Opportunities for Formal Feedback&nbsp;<\/strong><\/h4>\n\n\n\n<p>Netflix leaders discovered that <strong>employees in indirect cultures struggled to give feedback on the spot\u2014but if they were given guidelines and assigned to prepare feedback, they excelled as they would on any other task.<\/strong> Managers found several keys to success:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Make feedback an agenda item for meetings and other events.<\/li><li>Provide instructions and a clear structure for the feedback.<\/li><li>Deliver feedback that initially focused on small, easily actionable tasks.<\/li><li>Increase the frequency of opportunities for formal feedback, in order to give people more chances to practice as they become more comfortable.<\/li><li>Invest time and effort in relationship building, which would soften the sting of negative feedback in many cultures.<\/li><li>Don\u2019t expect much impromptu feedback among employees\u2014even as they grow more accustomed to Netflix\u2019s culture of candor\u2014and instead <a href=\"https:\/\/www.shortform.com\/blog\/why-more-is-less\/\">maximizing<\/a> the gains from the formal feedback moments.<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Lesson #2: Cultural Differences in the Workplace<\/strong> Can Be Mitigated If You Learn Others&#8217; Cultures<\/h4>\n\n\n\n<p>The way people interpret the tone of communication is relative: A message that may sound straightforward and perfectly acceptable in an American office could be considered rude and aggressive in a Singaporean workplace\u2014and the same message could sound indirect and fluffy to a Dutch employee. Netflix employees must understand the company\u2019s emphasis on candor while also keeping in mind that their colleagues from other cultures may have different attitudes toward frankness. <strong>To prevent cultural differences in the workplace<\/strong> <strong>from impeding progress and efficiency, Netflix employees across the globe must adapt to <a href=\"https:\/\/www.shortform.com\/blog\/giving-and-receiving\/\">giving and receiving<\/a> feedback that is more (or less) candid than they\u2019re typically comfortable with. <\/strong>This calls for employees to:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Use the 4A feedback guidelines (discussed in Chapter 2), plus a fifth A: <em>Adapt<\/em> your delivery when giving feedback and your reaction when <a href=\"https:\/\/www.shortform.com\/blog\/receiving-feedback\/\">receiving feedback<\/a>, based on the culture of the person you\u2019re working with.&nbsp;<\/li><li>Discuss and explore cultural differences.<\/li><li><a href=\"https:\/\/www.shortform.com\/blog\/how-to-coach-employees\/\">Coach employees<\/a> from less direct cultures to view frank feedback not as rude, but helpful.&nbsp;<\/li><\/ul>\n\n\n\n<p>When employees from direct cultures speak with people from indirect cultures, they should try to soften their negative feedback to accommodate the receiver and achieve their desired results\u2014if the receiver is put off by the tone of the critique, she\u2019s less likely to follow the advice. The cultural differences in the workplace can be adapted to. Several ways to soften the message include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Make the message feel friendly and insert relationship-based touches (such as an emoji).&nbsp;<\/li><li>Avoid <a href=\"https:\/\/www.shortform.com\/blog\/placing-blame\/\">placing blame<\/a>, and instead focus on the issue and resolution.&nbsp;<\/li><li>Frame the feedback as a suggestion instead of a directive<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What impact do cultural differences in the workplace have on a global organization? How did Netflix adapt as it grew globally? Cultural differences in the workplace can complicate organizational relationships. At Netflix, the established culture of Freedom and Responsibility didn&#8217;t always translate well to other countries. Learn how Netflix adapted to cultural differences in the workplace as it grew.<\/p>\n","protected":false},"author":6,"featured_media":3005,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29,34,24],"tags":[200],"class_list":["post-25483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career","category-communication","category-society","tag-no-rules-rules","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cultural Differences in the Workplace: How to Adapt - Shortform Books<\/title>\n<meta name=\"description\" content=\"When Netflix started growing globally, cultural differences in the workplace presented a challenge. 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