{"id":2540,"date":"2019-11-10T12:00:41","date_gmt":"2019-11-10T16:00:41","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=2540"},"modified":"2022-03-09T10:39:58","modified_gmt":"2022-03-09T14:39:58","slug":"intensity-matching","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/intensity-matching\/","title":{"rendered":"Intensity Matching: How Comparisons Bias Your Judgment"},"content":{"rendered":"\n<p>What is intensity matching? How does Daniel Kahneman&#8217;s intensity-matching approach help fight bias?<\/p>\n\n\n\n<p>Intensity matching is translating values in a comparison across dimensions. Comparing values in different dimensions can help you make better judgments, but it can also lead to illogical thinking.<\/p>\n\n\n\n<p>We&#8217;ll cover examples of intensity matching and how it&#8217;s involved in the process of evaluation.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Intensity Matching<\/h2>\n\n\n\n<p>System 1 (fast, <a href=\"https:\/\/www.shortform.com\/blog\/intuitive-thinking\/\">intuitive thinking<\/a>) is good at comparing values on two entirely different scales. Here\u2019s an example.<br><\/p>\n\n\n\n<p>Consider a minor league baseball player. Compared to the rest of the population, how athletic is this player?&nbsp;<br><\/p>\n\n\n\n<p>Now compare your judgment to a different scale: If you had to convert how athletic the player is into a year-round weather temperature, what temperature would you choose?<br><\/p>\n\n\n\n<p>Just as a minor league player is above average but not the top tier, the temperature you chose might be something like 80 Fahrenheit.<br><\/p>\n\n\n\n<p>As another example, consider comparing crimes and punishments, each expressed as musical volume. If a soft-sounding crime is followed by a piercingly loud punishment, then this means a large mismatch that might indicate injustice.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Intensity Matching and System 1 Thinking?<\/h2>\n\n\n\n<p>Daniel Kahneman defines two systems of the mind.<br><\/p>\n\n\n\n<p><strong>System 1<\/strong>: operates automatically and quickly, with little or no effort, and no sense of voluntary control<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Examples: Detect that one object is farther than another; detect sadness in a voice; read words on billboards; understand simple sentences; drive a car on an empty road.<\/li><\/ul>\n\n\n\n<p><strong>System 2<\/strong>: allocates attention to the effortful mental activities that demand it, including complex computations. Often associated with the subjective experience of agency, choice and concentration<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Examples: Focus attention on a particular person in a crowd; exercise faster than is normal for you; monitor your behavior in a social situation; park in a narrow space; multiple 17 x 24.<\/li><\/ul>\n\n\n\n<p>System 1 automatically generates suggestions, feelings, and intuitions for System 2. If endorsed by System 2, intuitions turn into beliefs, and impulses turn into voluntary actions.&nbsp;<br><\/p>\n\n\n\n<p>System 1 can be completely involuntary. You can\u2019t stop your brain from completing 2 + 2 = ?, or from considering a cheesecake as delicious. You can\u2019t unsee optical illusions, even if you rationally know what\u2019s going on.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Heuristics: Answering an Easier Question<\/strong><\/h3>\n\n\n\n<p>Despite all the complexities of life, notice that you\u2019re rarely stumped. You rarely face situations as mentally taxing as having to solve 9382 x 7491 in your head.&nbsp;<br><\/p>\n\n\n\n<p>Isn\u2019t it profound how we can make decisions at all without realizing it? Intensity matching is involved in this process. You like or dislike people before you know much about them; you feel a company will succeed or fail without really analyzing it.<br><\/p>\n\n\n\n<p><strong>When faced with a difficult question, System 1 substitutes an easier question<\/strong>, or the <strong><a href=\"https:\/\/www.shortform.com\/blog\/heuristics-and-biases\/\">heuristic question<\/a><\/strong>. The answer is often adequate, though imperfect.&nbsp;<br><\/p>\n\n\n\n<p>Before we look at how intensity matching is involved, <strong>consider the following examples of heuristics:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Target question: How much is saving an <a href=\"https:\/\/www.shortform.com\/blog\/the-sixth-mass-extinction\/\">endangered species<\/a> worth to me?<ul><li>Heuristic question: How much emotion do I feel when I think of dying dolphins?<\/li><\/ul><\/li><li>Target question: How happy are you with your life?<ul><li>Heuristic question: What\u2019s my current mood?<\/li><\/ul><\/li><li>Target question: How should financial advisers who commit fraud be punished?<ul><li>Heuristic question: How much anger would I feel if I were ripped off?<\/li><\/ul><\/li><li>Target question: How far will this political candidate get in her party?<ul><li>Heuristic question: Does this person <em>look <\/em>like a political winner?<\/li><\/ul><\/li><\/ul>\n\n\n\n<p>Based on what we learned previously about characteristics of System 1, here\u2019s how heuristics are generated:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>System 1 applies a mental shotgun with a slew of basic assessments and heuristics about the problem. These impressions are readily available without thought.<ul><li>Many impressions are more emotion-based than we would like.<\/li><\/ul><\/li><li>Next, <strong>System 1 uses intensity matching to scale the relevant assessments to the target question<\/strong>.&nbsp;<ul><li>How painful the image of a dying dolphin feels is scaled to how much money you\u2019re willing to contribute.<\/li><li>Note that this doesn\u2019t actually directly answer the question &#8211; sometimes, the heuristic is actually asking a completely different question.<\/li><\/ul><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>When <\/strong>Intensity Matching Gets Us in Trouble<\/h2>\n\n\n\n<p>The general solution to overcoming statistical heuristics is by estimating the base probability, then making adjustments based on new data. Let\u2019s work through an example.<br><\/p>\n\n\n\n<p>Julie is currently a senior in a state university. She read fluently when she was four years old. What is her grade point average (GPA)?<br><\/p>\n\n\n\n<p>People often compute this using intensity matching and <a href=\"https:\/\/www.shortform.com\/blog\/representative-heuristic-example\/\">representativeness<\/a>, like so:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Reading fluently at 4 puts her at, say, the 90th percentile of all kids.<\/li><li>The 90th percentile GPA is somewhere around a 3.9.<\/li><li>Thus Julie likely has a 3.9 GPA.<\/li><\/ul>\n\n\n\n<p>Notice how misguided this line of thinking is! This is the danger of intensity matching. People are predicting someone\u2019s academic performance 2 decades later based on how they behaved at 4. System 1 pieces together a coherent story about a smart kid becoming a smart adult.<br><\/p>\n\n\n\n<p><strong>The proper way to answer questions like these is as follows:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Start by estimating the average GPA &#8211; this is the base data if you had no information about the student whatsoever. Say this is 3.0.<\/li><li>Determine the GPA that matches your impression of the evidence. In this case, you might think someone who was fluent when she was 4 years old would have a GPA of 3.9.<\/li><li>Estimate the correlation between your evidence and GPA. Do you think fluent reading at 4 years old is 100% correlated with academic success in college? Likely not\u2014there are factors that affect reading age that aren\u2019t relevant to college GPA, and vice versa. Is it 10% correlated? 50%?<\/li><li>FInally, depending on the strength of your correlation, move from the average GPA from the first step to your estimated GPA in the second step. If you believe the correlation is just 10%, then you would move 10% from 3.0 to 3.9, ending up at around 3.1.<\/li><\/ul>\n\n\n\n<p>This methodical approach is generalizable to any similar prediction task. It avoids overly extreme results from intuition and intensity matching, instead using base rates and assessing the quality of information. It allows for <a href=\"https:\/\/www.shortform.com\/blog\/regression-toward-the-mean\/\">regression toward the mean<\/a> (eg replace \u201caverage GPA and student\u2019s GPA\u201d with \u201cday 1 golf score and day 2 golf score\u201d). <\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is intensity matching? How does Daniel Kahneman&#8217;s intensity-matching approach help fight bias? Intensity matching is translating values in a comparison across dimensions. Comparing values in different dimensions can help you make better judgments, but it can also lead to illogical thinking. We&#8217;ll cover examples of intensity matching and how it&#8217;s involved in the process of evaluation.<\/p>\n","protected":false},"author":4,"featured_media":2729,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9],"tags":[55],"class_list":["post-2540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-psychology","tag-thinking-fast-and-slow","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Intensity Matching: How Comparisons Bias Your Judgment - Shortform Books<\/title>\n<meta name=\"description\" content=\"Intensity matching is translating values in a comparison across dimensions. 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