{"id":25365,"date":"2021-01-25T22:56:00","date_gmt":"2021-01-26T02:56:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=25365"},"modified":"2026-04-24T16:34:22","modified_gmt":"2026-04-24T20:34:22","slug":"wildly-important-goals","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/wildly-important-goals\/","title":{"rendered":"Wildly Important Goals: The Key to Big Success"},"content":{"rendered":"\n

What are wildly important goals? How are the critical to the 4DX system<\/a>?<\/p>\n\n\n\n

Wildly important goals are the top things you want to accomplish. They shouldn’t be part of the daily whirlwind, but something bigger and more important to you.<\/p>\n\n\n\n

Read on for more about wildly important goals.<\/p>\n\n\n\n\n\n\n\n

Editor\u2019s note: This article is part of Shortform\u2019s guide to success<\/a>. If you like what you read here, there\u2019s plenty more to check out in the guide!<\/em><\/p>\n\n\n\n

The Need for Wildly Important Goals<\/h2>\n\n\n\n

The key of this discipline is to focus on\u2014and only <\/em>on\u2014the wildly important goals.<\/em><\/strong> Genetically, human beings work best when they do one thing at a time<\/a>. Multitasking overloads our brains, and when our brains are overtaxed, they slow down. As you practice multitasking, you actually get worse at thinking and problem-solving.<\/strong> As a result, it\u2019s physically impossible to be most effective when concentrating on too much at once.<\/p>\n\n\n\n

You can see the harmful effects of multitasking<\/a> in the workplace too. When you have too many goals<\/a>, you get hit with the law of diminishing returns<\/a>. If you have four to ten goals, you might achieve one or two. If you have more than ten, you won\u2019t achieve any of them. Too many or unfocused goals also make the whirlwind worse.<\/strong> What might be five goals at the top of an organization cascades down to many smaller goals at the bottom of the hierarchy, creating too much to focus on. Also, conventional organizational goals<\/a> often lack measurability, focus, and a deadline.<\/p>\n\n\n\n

Therefore, when you want to create change, choose one, at max three, very important goals to work toward.<\/strong> Call them Wildly Important Goals (WIGs)<\/em> to make it easy for you and staff to remember that they\u2019re top priority. These goals should not come from the whirlwind, and this discipline doesn\u2019t apply to the whirlwind. (The whirlwind is made up of the essential day-to-day activities that keep your organization running. If you ignored parts of it, your organization wouldn\u2019t survive.)<\/p>\n\n\n\n

Additionally, this discipline helps you more clearly communicate your strategy to your organization.<\/strong> Choosing a WIG forces you to translate strategy from ideas to a specific outcome. When there are only a few specific outcomes, it\u2019s easy for your staff to differentiate what\u2019s goal and what\u2019s whirlwind.<\/p>\n\n\n\n

Four Rules for Organizational Application<\/strong><\/h3>\n\n\n\n

4DX can be used in any context, but the authors focus on team and organizational settings. Therefore, in much of the following, the authors refer to two types of WIGs: overall WIGs and team WIGs.<\/p>\n\n\n\n

The <\/strong>overall WIG<\/em><\/strong> is the WIG for the <\/strong>entire organization<\/em><\/strong>, chosen by the senior leaders.<\/strong><\/p>\n\n\n\n

Team WIGs<\/em><\/strong> are the goals of specific teams.<\/strong> They move the organization closer to the overall WIG, but the focus or language of the team WIGs may be different from those of the overall WIG.<\/p>\n\n\n\n

Once an organization has an overall WIG, there are four rules for applying Discipline<\/a> 1 across the organization:<\/p>\n\n\n\n

\n
    \n
  • Rule #1: No team focuses on more than two WIGs. <\/li>\n\n\n\n
  • Rule #2: The WIGs at lower levels of the organization must directly help achieve those at higher levels.<\/li>\n\n\n\n
  • Rule #3: Senior leaders can veto but not choose the lower level WIGs.<\/li>\n\n\n\n
  • Rule #4: All WIGs must contain a measurable result and deadline, in the form of \u201cfrom point A to point B by deadline.\u201d<\/li>\n<\/ul>\n\n\n\n

    Implementing Discipline 1: Focus<\/strong><\/h2>\n\n\n\n

    Wildly important goals must challenge your team, but it must also be achievable<\/strong>. Don\u2019t game your team by choosing something impossible while privately thinking if they manage 75% of it, you\u2019ll be happy. Long-term, this will affect your ability to engage your team and produce results.<\/p>\n\n\n\n

    There are four steps to selecting WIGs:<\/p>\n\n\n\n

    Step 1: Brainstorm a List of Possible Wildly Important Goals<\/strong><\/h3>\n\n\n\n

    To brainstorm, come up with ideas on your own and consult team members and peer leaders, if applicable.<\/p>\n\n\n\n

    Step 2: Assess Impact<\/strong><\/h3>\n\n\n\n

    Once you have a list of possible WIGs, determine the ones that have the most impact on the overall WIG<\/em>.<\/p>\n\n\n\n

    Some guidelines:<\/p>\n\n\n\n

      \n
    • If the overall WIG is financial, then the team WIG should have something to do with money: revenue, profitability, cost savings, etc.<\/li>\n\n\n\n
    • If the overall WIG is quality, then the team WIG could have something to do with productivity or customer satisfaction.<\/li>\n\n\n\n
    • If the overall WIG is strategic, then the team WIG could address the mission, new opportunities, or how to reduce threats.<\/li>\n<\/ul>\n\n\n\n

      Step 3: Test the Top Team WIG Candidates<\/strong><\/h3>\n\n\n\n

      Test each potential WIG. If the answers to all of the following questions are yes, the WIG passes the test.<\/p>\n\n\n\n

        \n
      • Does it support the overall WIG?<\/strong> Review step 2.<\/li>\n\n\n\n
      • Is there a way to measure it?<\/strong> There must be a way to measure it from the very first day. If you have to build a measurement system, choose a different WIG, because there\u2019s no point starting 4DX without a score.<\/li>\n\n\n\n
      • Can your team achieve the WIG without significant help from another team? <\/strong>Your team should have at least 80% ownership. If it doesn\u2019t, your team won\u2019t feel engaged and accountable. However, it\u2019s fine for two teams to have the same WIG, though, as long as they\u2019re aware they share the outcome (both succeed or both fail)<\/li>\n\n\n\n
      • Are the results driven by the team rather than the leader?<\/strong> The team needs to have an impact on the results or they won\u2019t be engaged.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n

        Step 4: Write the WIG in the \u201cFrom Point A to Point B by Deadline\u201d Format<\/strong><\/h3>\n\n\n\n

        Start with a simple verb.<\/strong><\/p>\n\n\n\n

          \n
        • Good: Cut costs…<\/li>\n\n\n\n
        • Bad: In order to create a reduction in costs, we anticipate…<\/li>\n<\/ul>\n\n\n\n

          The lag measure must be expressed as \u201cfrom point A to point B by deadline.\u201d<\/strong><\/p>\n\n\n\n

            \n
          • Good: from 85% to 95% customer satisfaction by February 28<\/li>\n\n\n\n
          • Bad: Increase customer satisfaction<\/li>\n<\/ul>\n\n\n\n

            Be concrete, precise, and simple.<\/strong><\/p>\n\n\n\n

              \n
            • Good: Reduce time lost incidents from 8 per year to 1 per year by March 31.<\/li>\n\n\n\n
            • Bad: Our aim is to increase safety, according to our mission, which is…<\/li>\n<\/ul>\n\n\n\n

              Don\u2019t put in any language about how you\u2019re going to do it.<\/strong><\/p>\n\n\n\n

                \n
              • Good: Increase profit from $8 million to $10 million over six months.<\/li>\n\n\n\n
              • Bad: Increase profit from $8 million to $10 million over six months by increasing revenue in the following five areas\u2026<\/li>\n<\/ul>\n\n\n\n

                Exercise: Choose Wildly Important Goals<\/strong><\/h2>\n\n\n\n
                  \n
                • Invent an overall WIG for your organization. (If you\u2019re not clear on the overall goals of your organization (not uncommon), or you\u2019re not having a brainwave, you can use this one, which should apply to most organizations: increase profit from point A to point B over the next year.)<\/li>\n\n\n\n
                • Brainstorm a list of possible WIGs for your team. Think of your own ideas first, and then imagine what your coworkers and peer leaders might suggest.<\/li>\n\n\n\n
                • Assess the impact of your brainstormed team WIGs on the overall WIG. Your team WIG should directly<\/em> contribute to the overall WIG. Consider if the overall WIG is financial, strategic, or quality-related.<\/li>\n\n\n\n
                • Test your best three team WIGs, keeping in mind their impact on the overall WIG. Are the team WIGs measurable? How would you measure them? Would your team depend on another team to achieve them? Is it the leader or the team members driving the results? How do you know?<\/li>\n\n\n\n
                • Write your final WIG in the format [Simple verb] from [Point A] to [Point B] by [deadline].<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

                  What are wildly important goals? How are the critical to the 4DX system? Wildly important goals are the top things you want to accomplish. They shouldn’t be part of the daily whirlwind, but something bigger and more important to you. Read on for more about wildly important goals.<\/p>\n","protected":false},"author":6,"featured_media":15074,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29,14,42],"tags":[199],"class_list":["post-25365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career","category-management","category-motivation","tag-the-4-disciplines-of-execution","","tg-column-two"],"yoast_head":"\nWildly Important Goals: The Key to Big Success - Shortform Books<\/title>\n<meta name=\"description\" content=\"Wildly important goals are the targets of your execution in the 4DX system. 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