{"id":25344,"date":"2021-01-26T21:25:00","date_gmt":"2021-01-27T01:25:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=25344"},"modified":"2021-02-02T16:06:58","modified_gmt":"2021-02-02T20:06:58","slug":"4dx-franklin-covey","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/4dx-franklin-covey\/","title":{"rendered":"4DX: Franklin Covey Training and Certification"},"content":{"rendered":"\n<p>Do you need help implementing 4DX in your organization? Are you looking for a 4DX Franklin Covey coach? <\/p>\n\n\n\n<p>Offering certification for coaches in 4DX, Franklin Covey is an organization the authors of <em><a href=\"https:\/\/www.shortform.com\/blog\/the-4-disciplines-of-execution\/\">The 4 Disciplines of Execution<\/a><\/em> belong to. In their book, a person that is a \u201cleader\u201d or \u201ccoach\u201d has gone through their training program and been certified. <\/p>\n\n\n\n<p>Read on for more about 4DX, Franklin Covey, and coaches.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">4DX: Franklin Covey Trains Experts<\/h2>\n\n\n\n<p><strong>Naming a 4DX Franklin Covey coach can help make organizational implementation successful.<\/strong> (The authors write that every highly successful implementation they\u2019ve seen has had a good coach.) The coach helps when there are problems with the <a href=\"https:\/\/www.shortform.com\/blog\/4dx-process\/\">4DX process<\/a> and guides leaders who need help with any of the disciplines. The coach also acts preemptively, to make sure the teams stick to the process and don\u2019t get sucked into the whirlwind.<\/p>\n\n\n\n<p><strong>Every organization should have two coaches.<\/strong> It\u2019s not a full-time job, but this helps avoid schedule conflicts. Make sure when you get a second coach, you keep the first one on so they can be consistent with each other and maintain continuity.<\/p>\n\n\n\n<p>Coaches benefit the organization by:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Always being available.<\/strong> An internal coach can provide immediate support and knowledge.<\/li><li><strong>Providing self-sufficiency.<\/strong> An internal coach means an organization doesn&#8217;t have to pull in outside help.<\/li><li><strong>Training new leaders.<\/strong> The coach can quickly onboard newly hired or promoted leaders.<\/li><\/ul>\n\n\n\n<p>When selecting your coaches, look for:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Competence<\/strong>. A coach should be knowledgeable about business, a good communicator, and good at workplace relations. They\u2019re more effective when they influence rather than formally order change.<\/li><li><strong>Interest.<\/strong> The person should be passionate about 4DX.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Dealbreakers<\/strong><\/h3>\n\n\n\n<p>If you encounter any of the following three situations, fix them before trying to implement 4DX:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Non-critical WIGs.<\/strong> If you don\u2019t have an important\u2014wildly important\u2014goal, you won\u2019t get the same commitment from your organization members, and they won\u2019t get on board with 4DX as a process<\/li><li><strong>Uncommitted senior leader<\/strong> (the person who\u2019s in charge of 4DX, not necessarily the CEO). The leader of 4DX must <a href=\"https:\/\/www.shortform.com\/blog\/a-leader-leads-by-example-not-by-force\/\">lead by example<\/a> or else no one else will embrace the process.<\/li><li><strong>Leaders at the wrong level.<\/strong> If you train leaders that are too high, they WIG won\u2019t make it all the way to the front lines. If you train leaders that are too low, they may not know how to lead or create good WIGs. AIm for the lowest full-time leader above the front lines.<ul><li>For example, a store manager would be the correct level. A plant manager would be too high; it should be the shift supervisor. A grocery store bakery manager would be too low, as they\u2019re not full time leaders.<\/li><\/ul><\/li><\/ul>\n\n\n\n<p><strong>Make sure leaders have enough discretionary time to lead WIG sessions and fulfill weekly commitments. Team members also need to have the time.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you need help implementing 4DX in your organization? Are you looking for a 4DX Franklin Covey coach? Offering certification for coaches in 4DX, Franklin Covey is an organization the authors of The 4 Disciplines of Execution belong to. In their book, a person that is a \u201cleader\u201d or \u201ccoach\u201d has gone through their training program and been certified. Read on for more about 4DX, Franklin Covey, and coaches.<\/p>\n","protected":false},"author":6,"featured_media":10099,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34,14,43],"tags":[199],"class_list":["post-25344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-management","category-self-improvement","tag-the-4-disciplines-of-execution","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4DX: Franklin Covey Training and Certification - Shortform Books<\/title>\n<meta name=\"description\" content=\"Experts in 4DX, Franklin Covey coaches have been through a training and certification process. A 4DX coach can help you implement 4DX.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/4dx-franklin-covey\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4DX: Franklin Covey Training and Certification\" \/>\n<meta property=\"og:description\" content=\"Experts in 4DX, Franklin Covey coaches have been through a training and certification process. A 4DX coach can help you implement 4DX.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/4dx-franklin-covey\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-27T01:25:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-02T20:06:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2020\/06\/spin-selling-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rina Shah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rina Shah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/4dx-franklin-covey\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/4dx-franklin-covey\/\"},\"author\":{\"name\":\"Rina Shah\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d07435826f13a8f422d5d333dceac287\"},\"headline\":\"4DX: Franklin Covey Training and Certification\",\"datePublished\":\"2021-01-27T01:25:00+00:00\",\"dateModified\":\"2021-02-02T20:06:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/4dx-franklin-covey\/\"},\"wordCount\":483,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/4dx-franklin-covey\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/06\/spin-selling-scaled.jpg\",\"keywords\":[\"The 4 Disciplines of Execution\"],\"articleSection\":[\"Communication\",\"Management\",\"Self-Improvement\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/4dx-franklin-covey\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/4dx-franklin-covey\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/4dx-franklin-covey\/\",\"name\":\"4DX: Franklin Covey Training and Certification - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/4dx-franklin-covey\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/4dx-franklin-covey\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/06\/spin-selling-scaled.jpg\",\"datePublished\":\"2021-01-27T01:25:00+00:00\",\"dateModified\":\"2021-02-02T20:06:58+00:00\",\"description\":\"Experts in 4DX, Franklin Covey coaches have been through a training and certification process. A 4DX coach can help you implement 4DX.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/4dx-franklin-covey\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.shortform.com\/blog\/4dx-franklin-covey\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/4dx-franklin-covey\/#primaryimage\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/06\/spin-selling-scaled.jpg\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/06\/spin-selling-scaled.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.shortform.com\/blog\/4dx-franklin-covey\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.shortform.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"4DX: Franklin Covey Training and Certification\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"name\":\"Shortform Books\",\"description\":\"The World&#039;s Best Book Summaries\",\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.shortform.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\",\"name\":\"Shortform Books\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"width\":500,\"height\":74,\"caption\":\"Shortform Books\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d07435826f13a8f422d5d333dceac287\",\"name\":\"Rina Shah\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/560b3bc3d51625f9becff4fded992607b156f274aa36bc07f8a4285a1d72cdc8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/560b3bc3d51625f9becff4fded992607b156f274aa36bc07f8a4285a1d72cdc8?s=96&d=mm&r=g\",\"caption\":\"Rina Shah\"},\"description\":\"An avid reader for as long as she can remember, Rina\u2019s love for books began with The Boxcar Children. Her penchant for always having a book nearby has never faded, though her reading tastes have since evolved. Rina reads around 100 books every year, with a fairly even split between fiction and non-fiction. Her favorite genres are memoirs, public health, and locked room mysteries. As an attorney, Rina can\u2019t help analyzing and deconstructing arguments in any book she reads.\",\"url\":\"https:\/\/www.shortform.com\/blog\/author\/rina\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"4DX: Franklin Covey Training and Certification - Shortform Books","description":"Experts in 4DX, Franklin Covey coaches have been through a training and certification process. A 4DX coach can help you implement 4DX.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shortform.com\/blog\/4dx-franklin-covey\/","og_locale":"en_US","og_type":"article","og_title":"4DX: Franklin Covey Training and Certification","og_description":"Experts in 4DX, Franklin Covey coaches have been through a training and certification process. A 4DX coach can help you implement 4DX.","og_url":"https:\/\/www.shortform.com\/blog\/4dx-franklin-covey\/","og_site_name":"Shortform Books","article_published_time":"2021-01-27T01:25:00+00:00","article_modified_time":"2021-02-02T20:06:58+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2020\/06\/spin-selling-scaled.jpg","type":"image\/jpeg"}],"author":"Rina Shah","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Rina Shah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.shortform.com\/blog\/4dx-franklin-covey\/#article","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/4dx-franklin-covey\/"},"author":{"name":"Rina Shah","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d07435826f13a8f422d5d333dceac287"},"headline":"4DX: Franklin Covey Training and Certification","datePublished":"2021-01-27T01:25:00+00:00","dateModified":"2021-02-02T20:06:58+00:00","mainEntityOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/4dx-franklin-covey\/"},"wordCount":483,"commentCount":0,"publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/4dx-franklin-covey\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/06\/spin-selling-scaled.jpg","keywords":["The 4 Disciplines of Execution"],"articleSection":["Communication","Management","Self-Improvement"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.shortform.com\/blog\/4dx-franklin-covey\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.shortform.com\/blog\/4dx-franklin-covey\/","url":"https:\/\/www.shortform.com\/blog\/4dx-franklin-covey\/","name":"4DX: Franklin Covey Training and Certification - Shortform Books","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/4dx-franklin-covey\/#primaryimage"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/4dx-franklin-covey\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/06\/spin-selling-scaled.jpg","datePublished":"2021-01-27T01:25:00+00:00","dateModified":"2021-02-02T20:06:58+00:00","description":"Experts in 4DX, Franklin Covey coaches have been through a training and certification process. A 4DX coach can help you implement 4DX.","breadcrumb":{"@id":"https:\/\/www.shortform.com\/blog\/4dx-franklin-covey\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shortform.com\/blog\/4dx-franklin-covey\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/4dx-franklin-covey\/#primaryimage","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/06\/spin-selling-scaled.jpg","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/06\/spin-selling-scaled.jpg","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/www.shortform.com\/blog\/4dx-franklin-covey\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shortform.com\/blog\/"},{"@type":"ListItem","position":2,"name":"4DX: Franklin Covey Training and Certification"}]},{"@type":"WebSite","@id":"https:\/\/www.shortform.com\/blog\/#website","url":"https:\/\/www.shortform.com\/blog\/","name":"Shortform Books","description":"The World&#039;s Best Book Summaries","publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shortform.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.shortform.com\/blog\/#organization","name":"Shortform Books","url":"https:\/\/www.shortform.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","width":500,"height":74,"caption":"Shortform Books"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d07435826f13a8f422d5d333dceac287","name":"Rina Shah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/560b3bc3d51625f9becff4fded992607b156f274aa36bc07f8a4285a1d72cdc8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/560b3bc3d51625f9becff4fded992607b156f274aa36bc07f8a4285a1d72cdc8?s=96&d=mm&r=g","caption":"Rina Shah"},"description":"An avid reader for as long as she can remember, Rina\u2019s love for books began with The Boxcar Children. Her penchant for always having a book nearby has never faded, though her reading tastes have since evolved. Rina reads around 100 books every year, with a fairly even split between fiction and non-fiction. Her favorite genres are memoirs, public health, and locked room mysteries. As an attorney, Rina can\u2019t help analyzing and deconstructing arguments in any book she reads.","url":"https:\/\/www.shortform.com\/blog\/author\/rina\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/06\/spin-selling-scaled.jpg","_links":{"self":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/25344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/comments?post=25344"}],"version-history":[{"count":4,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/25344\/revisions"}],"predecessor-version":[{"id":26119,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/25344\/revisions\/26119"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media\/10099"}],"wp:attachment":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media?parent=25344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/categories?post=25344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/tags?post=25344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}