{"id":25331,"date":"2021-01-29T23:18:00","date_gmt":"2021-01-30T03:18:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=25331"},"modified":"2021-02-02T15:12:40","modified_gmt":"2021-02-02T19:12:40","slug":"4dx-process","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/4dx-process\/","title":{"rendered":"The 4DX Process for Selecting WIGs"},"content":{"rendered":"\n

What is the 4DX process for selecting wildly important goals<\/a>, or WIGs? How can this method help you?<\/p>\n\n\n\n

The 4DX process for selecting WIGs includes four steps. You have to start by brainstorming<\/a>, then assess and test, before formalizing the goal.<\/p>\n\n\n\n

Read on for more about the 4DX process for selecting WIGs.<\/p>\n\n\n\n\n\n\n\n

The 4DX Process: How to Select WIGs<\/h2>\n\n\n\n

A WIG must challenge your team, but it must also be achievable<\/strong>. Don\u2019t game your team by choosing something impossible while privately thinking if they manage 75% of it, you\u2019ll be happy. Long-term, this will affect your ability to engage your team and produce results.<\/p>\n\n\n\n

There are four steps in the 4DX process for selecting WIGs:<\/p>\n\n\n\n

Step 1: Brainstorm a List of Possible WIGs<\/strong><\/h3>\n\n\n\n

To brainstorm, come up with ideas on your own and consult team members and peer leaders, if applicable.<\/p>\n\n\n\n

Shortform Example: Book Production Department: Brainstorming<\/strong><\/h4>\n\n\n\n

Each implementation section, throughout the whole summary, will reference the experience of the production department of a publishing house. <\/p>\n\n\n\n

Maria is the leader of the production department of a large publishing house. When the publishing house started implementing 4DX, the senior leaders came up with this overall WIG: \u201cDecrease costs from $1 million to $800,000 by the end of the year.\u201d<\/p>\n\n\n\n

The production department (and all the other departments of the publishing house) brainstormed team WIGs that would support the overall WIG. Maria and her team came up with a list of ideas such as:<\/p>\n\n\n\n

  • Reduce the need for outside help such as freelance designers and photographers<\/li>
  • Reduce the number of at-press changes (once the printer has set up files, there\u2019s a charge per changed page)<\/li>
  • When purchasing stock images, avoid the more expensive rights-managed agencies<\/li><\/ul>\n\n\n\n

    Step 2 in the 4DX Process: Assess Impact<\/strong><\/h3>\n\n\n\n

    Once you have a list of possible WIGs, determine the ones that have the most impact on the overall WIG<\/em>.<\/p>\n\n\n\n

    Some guidelines:<\/p>\n\n\n\n

    • If the overall WIG is financial, then the team WIG should have something to do with money: revenue, profitability, cost savings, etc.<\/li>
    • If the overall WIG is quality, then the team WIG could have something to do with productivity or customer satisfaction.<\/li>
    • If the overall WIG is strategic, then the team WIG could address the mission, new opportunities, or how to reduce threats.<\/li><\/ul>\n\n\n\n

      Shortform Example: Book Production Department: Assessment<\/strong><\/h4>\n\n\n\n

      Maria and her team calculated the possible savings of all their ideas. Maria now knew which WIG would reduce costs most in her department, but she was looking for a WIG that would have the greatest contribution to the<\/strong> entire publishing house<\/em><\/strong>.<\/strong> At-press changes were not only expensive, they also caused a delay. When books printed a week later than scheduled, the marketing department had to pay for rush rather than regular shipping to ensure books made it to events on time. Marketing would also benefit from the stock image idea. Every time a rights-managed image is used, there\u2019s a fee. If book covers used royalty-free images instead, marketing could then reuse the image in press kits and promotion materials without any additional cost.<\/p>\n\n\n\n

      Step 3: Test the Top Team WIG Candidates<\/strong><\/h3>\n\n\n\n

      Test each potential WIG during step 3 of the 4DX process. If the answers to all of the following questions are yes, the WIG passes the test.<\/p>\n\n\n\n

      • Does it support the overall WIG?<\/strong> Review step 2 of the 4DX process.<\/li>
      • Is there a way to measure it?<\/strong> There must be a way to measure it from the very first day. If you have to build a measurement system, choose a different WIG, because there\u2019s no point starting 4DX without a score.<\/li>
      • Can your team achieve the WIG without significant help from another team? <\/strong>Your team should have at least 80% ownership. If it doesn\u2019t, your team won\u2019t feel engaged and accountable. However, it\u2019s fine for two teams to have the same WIG, though, as long as they\u2019re aware they share the outcome (both succeed or both fail)<\/li>
      • Are the results driven by the team rather than the leader?<\/strong> The team needs to have an impact on the results or they won\u2019t be engaged.<\/li><\/ul>\n\n\n\n

        Shortform Example: Book Production Department: Testing<\/strong><\/h4>\n\n\n\n

        Maria and her team tested all their ideas and chose to reduce at-press changes. This supported the overall goal, was easy to measure, didn\u2019t depend on other teams, and the results were team-driven.<\/p>\n\n\n\n

        Step 4: Write the WIG in the \u201cFrom Point A to Point B by Deadline\u201d Format<\/strong><\/h3>\n\n\n\n

        Start with a simple verb.<\/strong><\/p>\n\n\n\n

        • Good: Cut costs…<\/li>
        • Bad: In order to create a reduction in costs, we anticipate…<\/li><\/ul>\n\n\n\n

          The lag measure must be expressed as \u201cfrom point A to point B by deadline.\u201d<\/strong><\/p>\n\n\n\n

          • Good: from 85% to 95% customer satisfaction by February 28<\/li>
          • Bad: Increase customer satisfaction<\/li><\/ul>\n\n\n\n

            Be concrete, precise, and simple.<\/strong><\/p>\n\n\n\n

            • Good: Reduce time lost incidents from 8 per year to 1 per year by March 31.<\/li>
            • Bad: Our aim is to increase safety, according to our mission, which is…<\/li><\/ul>\n\n\n\n

              Don\u2019t put in any language about how you\u2019re going to do it.<\/strong><\/p>\n\n\n\n

              • Good: Increase profit from $8 million to $10 million over six months.<\/li>
              • Bad: Increase profit from $8 million to $10 million over six months by increasing revenue in the following five areas\u2026<\/li><\/ul>\n\n\n\n

                Shortform Example: Book Production Department: Statement<\/strong><\/h4>\n\n\n\n

                Maria and her team came up with this WIG: \u201cDecrease costs for at-press changes from $4000 to $1000 by the end of the year.\u201d<\/strong><\/p>\n\n\n\n

                Yield<\/strong> From the 4DX Process<\/h3>\n\n\n\n

                After implementing Discipline 1, you\u2019ll have a WIG statement in the form of \u201c[Simple verb] from [point A] to [point B] by [deadline].\u201d<\/strong> If you\u2019re applying the discipline across an organization, all of your teams will have their own WIG statement in this format, and the team WIGs will directly support the overall WIG.<\/p>\n","protected":false},"excerpt":{"rendered":"

                What is the 4DX process for selecting wildly important goals, or WIGs? How can this method help you? The 4DX process for selecting WIGs includes four steps. You have to start by brainstorming, then assess and test, before formalizing the goal. Read on for more about the 4DX process for selecting WIGs.<\/p>\n","protected":false},"author":6,"featured_media":7128,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29,42,43],"tags":[199],"class_list":["post-25331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career","category-motivation","category-self-improvement","tag-the-4-disciplines-of-execution","","tg-column-two"],"yoast_head":"\nThe 4DX Process for Selecting WIGs - Shortform Books<\/title>\n<meta name=\"description\" content=\"Are you trying to set wildly important goals? 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