{"id":23945,"date":"2021-01-15T09:32:40","date_gmt":"2021-01-15T13:32:40","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=23945"},"modified":"2021-01-18T01:37:07","modified_gmt":"2021-01-18T05:37:07","slug":"types-of-jobs-in-advertising","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/types-of-jobs-in-advertising\/","title":{"rendered":"Types of Jobs in Advertising: Creative, Support, &#038; More"},"content":{"rendered":"\n<p>What are the different types of jobs in advertising? What do people do in these roles?<\/p>\n\n\n\n<p>There are several types of jobs in advertising. There are advertising-specific jobs, like copywriters, as well as jobs that support the agency, like human resources. <\/p>\n\n\n\n<p>Read more about the different types of jobs in advertising and what they do.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Types of Jobs in Advertising<\/strong><\/h2>\n\n\n\n<p>Advertising agencies hire for a variety of positions. Here are some of the different types of jobs in advertising.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Copywriters<\/h4>\n\n\n\n<p><strong>Copywriters write the prose that appears in ads or the dialogue in TV commercials.<\/strong> They\u2019re the most important (if not the most visible) people in agencies, but at most agencies, there are half as many copywriters as account executives. (Copywriters usually dislike account executives, and the feeling is mutual. Copywriters think account executives are bullheaded and stupid. Account executives tend to think copywriters are divas.)<\/p>\n\n\n\n<p>To be a successful copywriter, you need the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Curiosity about advertising, psychology, and products<\/li><li>A sense of humor<\/li><li>Interest in advertising<\/li><li>Good writing skills<\/li><li>Good visual skills (for writing for TV)<\/li><li>Ambition to succeed (Ogilvy believes most copywriters don\u2019t try hard enough)<\/li><li>Ability to work hard<\/li><li>Ability to see an ad as both an art form and a means to selling something<\/li><li>Ability to manage deadlines and pressure (copywriters have to come up with good ideas quickly)<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Art Directors<\/h4>\n\n\n\n<p>This is another one of the creative types of jobs in advertising. <strong>Art directors are responsible for the images and visuals in advertising. <\/strong>Art director is both a rising and dying job. Rising, because art director skills can transfer to creative director or television production skills, and dying because print is less popular.<\/p>\n\n\n\n<p>To be an art director, you need:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Formal training in graphic design, photography, and\/or film<\/li><li>Good taste (a bonus)<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Account Executives<\/h4>\n\n\n\n<p><strong>Account executives act as a liaison with clients and make sure that everyone else in the agency is doing their jobs.<\/strong> They travel and entertain clients (which is less fun than it sounds when they have to deliver bad news).<\/p>\n\n\n\n<p>There are two types of account executives:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Custodians.<\/strong> These types mainly coordinate\u2014they don\u2019t write ads, do research, find new clients themselves, or come up with ideas.<\/li><li><strong>Contributors. <\/strong>Contributors are hands-on and come up with ideas.<\/li><\/ol>\n\n\n\n<p>To be a good account executive, you need the following skills:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ability to write and deliver good presentations<\/li><li>Ability to write clear, concise memos\u2014clients are busy, and if your memos are long and confusing, they might go unread<\/li><li>Ability to give good, honest advice but let the client make their own choices<\/li><li>Ability to strategically surrender\u2014let your clients have their way on small things so that, when something big comes up, it\u2019s your turn to get your way<\/li><li>Respect and keep your distance from your clients\u2014be their friends and buy their companies\u2019 shares, but stay out of their companies\u2019 politics<\/li><li>Be discreet\u2014maintain confidentiality and don\u2019t talk about your clients in public places<\/li><li>Resist anxiety\u2014when the agency makes a mistake, clients blame the account executive; when the client make outrageous demands, the agency blames the account executive<\/li><\/ul>\n\n\n\n<p>It takes years to reach the position and very few people achieve it before they\u2019re 30. To become a successful account executive, Ogilvy recommends the following progression:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Work for P&amp;G in brand management for two years.<\/li><li>Work for a consumer research company for a year, aiming to learn <a href=\"https:\/\/www.shortform.com\/blog\/how-to-persuade-others\/\">how to influence<\/a> people.<\/li><li>Join an agency. Learn everything you can about your account. For example, if your account is oil and gas, read books and trade journals, tour facilities, and talk to people in the field.<\/li><li>Use your knowledge at the opportune moment. For example, when Lever Brothers asked its agencies for a paper on how to use television, most agencies submitted five- to six-page papers, but one account executive prepared a detailed 170-page report. He was quickly elected to the agency\u2019s board of directors.<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Researchers<\/h4>\n\n\n\n<p><strong>Researchers study what makes people read, watch, or remember ads, and what makes ads sell.<\/strong><\/p>\n\n\n\n<p>To be a successful researcher, you need the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Formal training (probably a degree) in psychology or statistics<\/li><li>An analytical mind<\/li><li>Report-writing ability<\/li><li>An ability to work with people who don\u2019t like you (creative people tend to dislike research)<\/li><li>Honesty\u2014your reports can\u2019t be biased<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Media Buyers<\/h4>\n\n\n\n<p><strong>People who work in the media department buy and negotiate for time and space<\/strong> in media outlets.<\/p>\n\n\n\n<p>To succeed in the media department of an agency, you need:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>An analytical mind<\/li><li>An ability to negotiate<\/li><li>An ability to make data accessible<\/li><li>Resilience<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Creative Directors<\/h4>\n\n\n\n<p><strong>Creative directors oversee the production of ads.<\/strong><\/p>\n\n\n\n<p>To be a good creative director, you need the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Psychology skills<\/li><li>Administrative skills<\/li><li>Strategic skills<\/li><li>HR skills<\/li><li>Good presentation skills<\/li><li>Graphic design skills<\/li><li>Proficiency in all media<\/li><li>Ability to work fast and hard<\/li><li>Ability to use research<\/li><li>Ability to maintain composure<\/li><li>Ability to share credit and take blame<\/li><li>Enthusiasm<\/li><li>High standards<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Applying for a Job<\/strong><\/h2>\n\n\n\n<p>When you apply for all types of jobs in advertising, mail your resume and letter to agencies (don\u2019t phone them). Here are some tips for writing a strong letter:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Type it.<\/li><li>Spell the agency\u2019s name right.<\/li><li><a href=\"https:\/\/www.shortform.com\/blog\/how-to-write-concisely-and-clearly\/\">Write clearly<\/a> and lucidly.<\/li><li>Right at the beginning of the letter, state the position you\u2019re applying for and whether you\u2019re responding to a help-wanted ad or recommendation.<\/li><li>Talk about your qualifications (Shortform example: Cite your degree in graphic design) rather than abstractions (ambition).<\/li><li>Be polite but personal. Your letter should have the same tone you would use if speaking to someone in a professional context.<\/li><li>End the letter by saying that you\u2019ll call the agency to set up an interview if they\u2019re interested. Don\u2019t make the agency get in touch with you\u2014people are busy. Make it as easy as possible for them to interview you.<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Keeping Your Job<\/strong><\/h4>\n\n\n\n<p>Previously, it was very easy to get fired from an <a href=\"https:\/\/www.shortform.com\/blog\/how-to-start-a-marketing-business\/\">advertising agency<\/a>. For example, one year, Stirling Getchel had a turnover rate of 137%. At the time of writing, however, most people who left agencies did so voluntarily.<\/p>\n\n\n\n<p>This guide for types of jobs in advertising can help you <a href=\"https:\/\/www.shortform.com\/blog\/find-your-place-in-the-world\/\">find your place<\/a> in the industry. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>What are the different types of jobs in advertising? What do people do in these roles? There are several types of jobs in advertising. There are advertising-specific jobs, like copywriters, as well as jobs that support the agency, like human resources. Read more about the different types of jobs in advertising and what they do.<\/p>\n","protected":false},"author":5,"featured_media":13540,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29,30],"tags":[189],"class_list":["post-23945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career","category-work","tag-ogilvy-on-advertising","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Types of Jobs in Advertising: Creative, Support, &amp; More - Shortform Books<\/title>\n<meta name=\"description\" content=\"What are the different types of jobs in advertising? You can do anything in an agency, from creative work to support jobs like HR.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/types-of-jobs-in-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Types of Jobs in Advertising: Creative, Support, &amp; More\" \/>\n<meta property=\"og:description\" content=\"What are the different types of jobs in advertising? 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