{"id":21685,"date":"2020-12-25T09:42:41","date_gmt":"2020-12-25T13:42:41","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=21685"},"modified":"2020-12-27T18:38:34","modified_gmt":"2020-12-27T22:38:34","slug":"why-do-goals-fail","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/why-do-goals-fail\/","title":{"rendered":"Why Do Goals Fail? Here is an Expert Opinion"},"content":{"rendered":"\n<p>Have you ever failed goal you worked so hard towards? Why do you think that was and why do goals fail in general?<\/p>\n\n\n\n<p>If you&#8217;ve ever failed an important goal, you&#8217;ve probably wondered about what prevented you from reaching it. But have you ever thought about it in a more general sense? Why do goals fail more often than not? <\/p>\n\n\n\n<p>Keep reading to answer the question &#8220;why do goals fail?&#8221; and more.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Why Do Goals Fail?<\/h2>\n\n\n\n<p>Have you ever made a New Year\u2019s resolution that fell flat by February? Or felt a moment of inspiration and set an ambitious goal that you just couldn\u2019t reach? You probably couldn&#8217;t help but wonder, &#8220;Why do goals fail? What&#8217;s the number one reason?&#8221;<\/p>\n\n\n\n<p>Sometimes, you fail to <a href=\"https:\/\/www.shortform.com\/blog\/steps-to-achieve-your-goals\/\">reach your goals<\/a> because they\u2019re unrealistic. Whether they\u2019re <a href=\"https:\/\/www.shortform.com\/blog\/professional-development-goals\/\">professional goals<\/a>, weight loss goals, or personal goals, they must be realistic and achievable. Otherwise, you\u2019re setting yourself up for failure and disappointment. When your goals are based on illusion, you\u2019re neglecting self-awareness and principles of natural growth.&nbsp;<\/p>\n\n\n\n<p>In other cases, goals fail because circumstances or people change along the way. If you set a goal to run a marathon, but while you\u2019re training you develop a knee injury that\u2019s exacerbated by running, the goal is no longer serving you well.&nbsp;<\/p>\n\n\n\n<p>If you cling onto a goal despite changes in circumstances, the goal holds the power, not you. But many people still feel guilty or uneasy letting go of a goal, even in the face of such changes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Falling Short of Your Goal Hurts Your Integrity<\/strong><\/h3>\n\n\n\n<p>Your personal integrity is the trust you have in yourself to do the things you say you\u2019re going to do. <strong>Everyone has a Personal Integrity Account, which is a running balance of how much trust you have in yourself to keep commitments.<\/strong>&nbsp;<\/p>\n\n\n\n<p>When you successfully make and keep a commitment, you make a deposit into that account. More deposits lead to a higher balance, which provides a sense of strength, security, and stability.&nbsp;<\/p>\n\n\n\n<p>But when your goals fail, you make a withdrawal from your account, which can be a painful blow to your confidence. Frequent withdrawals deplete your trust in yourself and others\u2019 trust in you, making it harder to have the confidence and courage to set and achieve goals in the future, which ultimately continues the cycle of low personal integrity and low confidence. If you get into this cycle, when you do face a challenge in your life, you may not have the strength of character to face and overcome it.<\/p>\n\n\n\n<p>Strengthening your character is like strengthening your muscles: It takes time and consistent exercise. And if you don\u2019t have it, it\u2019s impossible to fake it (e.g. you can\u2019t fake your way through lifting a weight that\u2019s too heavy for you).&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Reaching a Goal Doesn\u2019t Always Bring the Results You Want<\/strong><\/h3>\n\n\n\n<p>Although failing to reach a goal can be a painful experience, sometimes achieving that goal can be painful in a different way. If the goals you set aren\u2019t well-thought-out to nurture balance in your life, accomplishing them can come at the expense of sacrificing something more important.&nbsp;<\/p>\n\n\n\n<p>For example, you can set a professional goal to become an executive in your company, which you expect will doubtlessly bring you great pride and satisfaction, improved professional status, more career options, and higher income. However, when you reach your goal, you may look back and realize that you\u2019ve sacrificed invaluable time with your family, rich friendships, and quality of life through <a href=\"https:\/\/www.shortform.com\/blog\/finding-balance-between-work-and-life\/\">work-life balance<\/a>.&nbsp;<\/p>\n\n\n\n<p>Coming to the realization that achieving the goal you worked so hard to reach brought so many unanticipated negative results can cause you to become disillusioned and wary of the goal-setting process in general.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever failed goal you worked so hard towards? Why do you think that was and why do goals fail in general? If you&#8217;ve ever failed an important goal, you&#8217;ve probably wondered about what prevented you from reaching it. But have you ever thought about it in a more general sense? Why do goals fail more often than not? Keep reading to answer the question &#8220;why do goals fail?&#8221; and more.<\/p>\n","protected":false},"author":7,"featured_media":14636,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9,43],"tags":[176],"class_list":["post-21685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-psychology","category-self-improvement","tag-first-things-first","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Do Goals Fail? Here is an Expert Opinion - Shortform Books<\/title>\n<meta name=\"description\" content=\"Why do goals fail? According Steven Covey, goals can fail because they are either unrealistic or because circumstances change along the way.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/why-do-goals-fail\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Do Goals Fail? Here is an Expert Opinion\" \/>\n<meta property=\"og:description\" content=\"Why do goals fail? According Steven Covey, goals can fail because they are either unrealistic or because circumstances change along the way.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/why-do-goals-fail\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-25T13:42:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-27T22:38:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2020\/09\/junior-and-rowdy-true-diary-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1701\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Darya Sinusoid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Darya Sinusoid\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/why-do-goals-fail\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/why-do-goals-fail\/\"},\"author\":{\"name\":\"Darya Sinusoid\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/0421cce75bc249b11e2517b3a91f9c46\"},\"headline\":\"Why Do Goals Fail? Here is an Expert Opinion\",\"datePublished\":\"2020-12-25T13:42:41+00:00\",\"dateModified\":\"2020-12-27T22:38:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/why-do-goals-fail\/\"},\"wordCount\":653,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/why-do-goals-fail\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/09\/junior-and-rowdy-true-diary-scaled.jpg\",\"keywords\":[\"First Things First\"],\"articleSection\":[\"Psychology\",\"Self-Improvement\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/why-do-goals-fail\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/why-do-goals-fail\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/why-do-goals-fail\/\",\"name\":\"Why Do Goals Fail? Here is an Expert Opinion - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/why-do-goals-fail\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/why-do-goals-fail\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/09\/junior-and-rowdy-true-diary-scaled.jpg\",\"datePublished\":\"2020-12-25T13:42:41+00:00\",\"dateModified\":\"2020-12-27T22:38:34+00:00\",\"description\":\"Why do goals fail? According Steven Covey, goals can fail because they are either unrealistic or because circumstances change along the way.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/why-do-goals-fail\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.shortform.com\/blog\/why-do-goals-fail\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/why-do-goals-fail\/#primaryimage\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/09\/junior-and-rowdy-true-diary-scaled.jpg\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/09\/junior-and-rowdy-true-diary-scaled.jpg\",\"width\":2560,\"height\":1701},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.shortform.com\/blog\/why-do-goals-fail\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.shortform.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Do Goals Fail? Here is an Expert Opinion\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"name\":\"Shortform Books\",\"description\":\"The World&#039;s Best Book Summaries\",\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.shortform.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\",\"name\":\"Shortform Books\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"width\":500,\"height\":74,\"caption\":\"Shortform Books\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/0421cce75bc249b11e2517b3a91f9c46\",\"name\":\"Darya Sinusoid\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/07\/Untitled-design-1.png\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/07\/Untitled-design-1.png\",\"caption\":\"Darya Sinusoid\"},\"description\":\"Darya\u2019s love for reading started with fantasy novels (The LOTR trilogy is still her all-time-favorite). Growing up, however, she found herself transitioning to non-fiction, psychological, and self-help books. She has a degree in Psychology and a deep passion for the subject. She likes reading research-informed books that distill the workings of the human brain\/mind\/consciousness and thinking of ways to apply the insights to her own life. Some of her favorites include Thinking, Fast and Slow, How We Decide, and The Wisdom of the Enneagram.\",\"url\":\"https:\/\/www.shortform.com\/blog\/author\/darya\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Why Do Goals Fail? Here is an Expert Opinion - Shortform Books","description":"Why do goals fail? According Steven Covey, goals can fail because they are either unrealistic or because circumstances change along the way.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shortform.com\/blog\/why-do-goals-fail\/","og_locale":"en_US","og_type":"article","og_title":"Why Do Goals Fail? Here is an Expert Opinion","og_description":"Why do goals fail? According Steven Covey, goals can fail because they are either unrealistic or because circumstances change along the way.","og_url":"https:\/\/www.shortform.com\/blog\/why-do-goals-fail\/","og_site_name":"Shortform Books","article_published_time":"2020-12-25T13:42:41+00:00","article_modified_time":"2020-12-27T22:38:34+00:00","og_image":[{"width":2560,"height":1701,"url":"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2020\/09\/junior-and-rowdy-true-diary-scaled.jpg","type":"image\/jpeg"}],"author":"Darya Sinusoid","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Darya Sinusoid","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.shortform.com\/blog\/why-do-goals-fail\/#article","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/why-do-goals-fail\/"},"author":{"name":"Darya Sinusoid","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/0421cce75bc249b11e2517b3a91f9c46"},"headline":"Why Do Goals Fail? Here is an Expert Opinion","datePublished":"2020-12-25T13:42:41+00:00","dateModified":"2020-12-27T22:38:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/why-do-goals-fail\/"},"wordCount":653,"commentCount":0,"publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/why-do-goals-fail\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/09\/junior-and-rowdy-true-diary-scaled.jpg","keywords":["First Things First"],"articleSection":["Psychology","Self-Improvement"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.shortform.com\/blog\/why-do-goals-fail\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.shortform.com\/blog\/why-do-goals-fail\/","url":"https:\/\/www.shortform.com\/blog\/why-do-goals-fail\/","name":"Why Do Goals Fail? Here is an Expert Opinion - Shortform Books","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/why-do-goals-fail\/#primaryimage"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/why-do-goals-fail\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/09\/junior-and-rowdy-true-diary-scaled.jpg","datePublished":"2020-12-25T13:42:41+00:00","dateModified":"2020-12-27T22:38:34+00:00","description":"Why do goals fail? According Steven Covey, goals can fail because they are either unrealistic or because circumstances change along the way.","breadcrumb":{"@id":"https:\/\/www.shortform.com\/blog\/why-do-goals-fail\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shortform.com\/blog\/why-do-goals-fail\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/why-do-goals-fail\/#primaryimage","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/09\/junior-and-rowdy-true-diary-scaled.jpg","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/09\/junior-and-rowdy-true-diary-scaled.jpg","width":2560,"height":1701},{"@type":"BreadcrumbList","@id":"https:\/\/www.shortform.com\/blog\/why-do-goals-fail\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shortform.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Why Do Goals Fail? Here is an Expert Opinion"}]},{"@type":"WebSite","@id":"https:\/\/www.shortform.com\/blog\/#website","url":"https:\/\/www.shortform.com\/blog\/","name":"Shortform Books","description":"The World&#039;s Best Book Summaries","publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shortform.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.shortform.com\/blog\/#organization","name":"Shortform Books","url":"https:\/\/www.shortform.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","width":500,"height":74,"caption":"Shortform Books"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/0421cce75bc249b11e2517b3a91f9c46","name":"Darya Sinusoid","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/07\/Untitled-design-1.png","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/07\/Untitled-design-1.png","caption":"Darya Sinusoid"},"description":"Darya\u2019s love for reading started with fantasy novels (The LOTR trilogy is still her all-time-favorite). Growing up, however, she found herself transitioning to non-fiction, psychological, and self-help books. She has a degree in Psychology and a deep passion for the subject. She likes reading research-informed books that distill the workings of the human brain\/mind\/consciousness and thinking of ways to apply the insights to her own life. Some of her favorites include Thinking, Fast and Slow, How We Decide, and The Wisdom of the Enneagram.","url":"https:\/\/www.shortform.com\/blog\/author\/darya\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/09\/junior-and-rowdy-true-diary-scaled.jpg","_links":{"self":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/21685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/comments?post=21685"}],"version-history":[{"count":9,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/21685\/revisions"}],"predecessor-version":[{"id":22091,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/21685\/revisions\/22091"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media\/14636"}],"wp:attachment":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media?parent=21685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/categories?post=21685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/tags?post=21685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}