{"id":21509,"date":"2021-01-05T02:44:00","date_gmt":"2021-01-05T06:44:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=21509"},"modified":"2021-01-11T19:11:17","modified_gmt":"2021-01-11T23:11:17","slug":"ed-catmull-quotes","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/ed-catmull-quotes\/","title":{"rendered":"3 Ed Catmull Quotes From Creativity, Inc."},"content":{"rendered":"\n

Are you looking for quotes from Ed Catmull? Do you want inspiration from his book, Creativity, Inc.<\/em>?<\/p>\n\n\n\n

These Ed Catmull quote from Creativity, Inc.<\/em> are all about the inner workings of Pixar. Learn how to make a creative workplace<\/a> thrive and be inspired by Pixar’s successes.<\/p>\n\n\n\n

Keep reading for three Ed Catmull quotes from Creativity, Inc.<\/em><\/p>\n\n\n\n\n\n\n\n

Ed Catmull Quotes<\/h2>\n\n\n\n

\u201cFailure isn\u2019t a necessary evil. In fact, it isn\u2019t evil at all. It is a necessary consequence of doing something new.\u201d<\/p><\/blockquote>\n\n\n\n

The first of the Ed Catmull quotes from Creativity, Inc.<\/em> is about failure. Failure is essential to a creative workplace.<\/strong> Without it, you can\u2019t discover or foster new ideas because innovation requires risk. If you don\u2019t take risks, your final product will likely be unoriginal. However, failure is hard to embrace.<\/p>\n\n\n\n

As a leader, you can take the stigma out of failure by admitting your <\/strong>own<\/em><\/strong> failures.<\/strong> Explain what you learned from them, and how you moved forward. This will help your employees embrace and learn from their own failures.<\/p>\n\n\n\n

Failure has two parts: the failure itself and how you respond to it.<\/strong> If you learn from your mistakes<\/a>, it can help you grow and develop. Taking the time to analyze why you failed allows you to avoid similar mistakes in the future.<\/p>\n\n\n\n

Knowing When to Let Go<\/h3>\n\n\n\n

While failure is a necessary element of creative success<\/a>, consistent failure can destroy a project or organization.<\/strong> If a team doesn\u2019t seem to be learning from their mistakes, you will eventually have to pull the plug on a project or remove the people who aren\u2019t growing. If this happens, take the time to analyze why this project or person failed to learn from their mistakes. This will give you insight when it comes time to start a new project or hire a new team member. According to the first of the quotes from Ed Catmull, failure has its place. Of course, that doesn’t mean you stick to a sinking ship.<\/p>\n\n\n\n

\u201cIf you give a good idea to a mediocre team, they will screw it up. If you give a mediocre idea to a brilliant team, they will either fix it or throw it away and come up with something better.\u201d<\/p><\/blockquote>\n\n\n\n

The second of the Ed Catmull quotes from Creativity, Inc.<\/em> is about the importance of a high-quality team. Disney originally wanted Toy Story 2<\/em> to be a direct-to-video sequel. At the time, this typically meant the film would be given less attention, time, and money, leading to a lower-quality product. Catmull didn\u2019t feel comfortable creating a mediocre film, so he asked Disney to make it a full theatrical release.<\/strong> To his surprise, they agreed. <\/p>\n\n\n\n

While Catmull was thrilled to approach Toy Story 2 <\/em>as a full-fledged theatrical release, he now faced a predicament. Pixar was still working on A Bug\u2019s Life<\/em>, and, suddenly, their workload had doubled overnight. Also, most of the team who had worked on the original Toy Story <\/em>were involved with the A Bug\u2019s Life <\/em>production process and couldn\u2019t also work on Toy Story 2<\/em>. <\/p>\n\n\n\n

However, confident in the principles and past success of his organization, Catmull was sure that he\u2019d be able to put together a team to work on Toy Story 2<\/em>. <\/strong>The concept had been developed by Lasseter, and the characters and world were already established by the first film. Catmull brought on two skilled animators (and first-time directors) to lead the project. Given the fact that they had a solid concept for the film, Catmull thought Toy Story 2 <\/em>would be an easy win for the studio if the team just remembered that \u201cstory is king\u201d and to \u201ctrust the process.\u201d<\/p>\n\n\n\n

He was wrong.<\/strong> He brought back a lot of the team from the original Toy Story<\/em> to work on fixing this project. This group was known as the Braintrust (a term which Pixar would later adopt for film review meetings), and they were known for their ability to share feedback and critique one another without defensiveness or ego getting in the way. With only nine months to complete the film (a fraction of the time most films of this nature need to be successfully produced), the team scrapped most of the existing film and started from scratch.<\/strong><\/p>\n\n\n\n

Catmull\u2019s core error with Toy Story 2 <\/em>was that he relied on the wrong things to ensure quality. He learned a lesson: When a mediocre team works on a great idea, the project will fail. However, when a great team works on a mediocre idea, they will either fix the idea or come up with a better one. <\/strong>For example, the directors of Toy Story 2<\/em> were both expert animators but mediocre directors. Though they were given an excellent concept, they failed to deliver because they lacked the proper skills to elevate the product. As seen in this example and the second of the Ed Catmull quotes, the idea is less important than who executes it.<\/p>\n\n\n\n

\u201cYou\u2019ll never stumble upon the unexpected if you stick only to the familiar.\u201d<\/p><\/blockquote>\n\n\n\n

The third of the Ed Catmull quotes from Creativity, Inc.<\/em> is about getting out of your comfort zone<\/a>. Experimental projects give you a space to take risks without the pressure of making a profit. <\/strong>They allow your organization to explore new ideas, find better ways of working, and give employees with potential more experience. Think of these environments as a creative company\u2019s R&D department. The nature and costs of these spaces vary from company to company, but the benefits of exploring new concepts in a safe space can yield industry-shaking results. <\/p>\n\n\n\n

For example, Pixar likes to experiment by creating short films. While these projects have become a beloved and iconic part of Pixar\u2019s releases (they show one before every feature film), these shorts aren\u2019t meant to turn a profit. Instead, they benefit the company in the following ways:<\/p>\n\n\n\n