{"id":21490,"date":"2020-12-28T02:44:00","date_gmt":"2020-12-28T06:44:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=21490"},"modified":"2021-01-11T18:58:56","modified_gmt":"2021-01-11T22:58:56","slug":"creativity-and-innovation-management","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/creativity-and-innovation-management\/","title":{"rendered":"Creativity and Innovation Management at Pixar"},"content":{"rendered":"\n<p>How does Pixar handle creativity and innovation management? What are the strategies for embracing creativity while keeping on track towards business goals?<\/p>\n\n\n\n<p>Creativity and innovation management is all about creating a framework that supports new ideas. While it may not always be simple or straightforward, creativity and innovation management is essential to Pixar&#8217;s success.<\/p>\n\n\n\n<p>Read more about strategies for creativity and innovation management.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Creativity and Innovation Management<\/h2>\n\n\n\n<p>At Pixar, creativity is part of the business model and innovation has allowed the company to remain successful. Creativity and innovation management requires protecting new ideas, embracing the mess, <a href=\"https:\/\/www.shortform.com\/blog\/balanced-lifestyle\/\">finding balance<\/a>, and letting a project fly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Protecting New Ideas<\/strong><\/h3>\n\n\n\n<p>When searching for a new concept to work with, it&#8217;s easy to look for flaws that can lead you to dismiss a project. While critique and feedback are essential to growth, <strong>the best way to find a new project is to look for what makes it exciting instead of what makes it problematic. <\/strong>It can be risky to endorse an unproven idea, but often, those are the projects that produce the best results.<\/p>\n\n\n\n<p>As a leader in a creative organization, <strong>it&#8217;s your job to protect and nurture these concepts until they grow into full-fledged creations.<\/strong> Think of a new idea as a caterpillar becoming a butterfly. Before its transformation, a caterpillar is vulnerable and slow. It needs time inside of its protective cocoon to develop into a butterfly. When you oversee creative projects, create that cocoon to allow new concepts to grow into something greater. Creativity and innovation management doesn\u2019t mean isolating the project from feedback or input, but give it the room to fail and struggle in order for it to develop.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Embracing the Mess<\/strong><\/h3>\n\n\n\n<p><strong><a href=\"https:\/\/www.shortform.com\/blog\/the-creative-process\/\">The creative process<\/a> isn\u2019t clear-cut and straightforward. <\/strong>It requires trial and error to be successful. Because this process can be time-consuming and expensive, you may try to cut out the messier parts of your process to speed up development and ensure lower costs.<\/p>\n\n\n\n<p><strong>However, be careful about the amount of streamlining you do.<\/strong> Trying to avoid the creative \u201cmesses\u201d by cutting time out of development and <a href=\"https:\/\/www.shortform.com\/blog\/overcommitment\/\">overcommitting<\/a> to choices early on prevents your team from finding potential errors and developing stronger ideas. While the need to efficiently create new works can create a level of motivation for you and your team, it often leads to unfinished projects or poorly developed concepts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Finding Balance<\/strong> With Creativity and Innovation Management<\/h3>\n\n\n\n<p><strong>In a creative company, you have to balance the wants and needs of each department. <\/strong>Each department in your organization has a different interest. For instance, your marketing team wants to <a href=\"https:\/\/www.shortform.com\/blog\/create-a-product\/\">create a product<\/a> that sells, your management team wants to create a product that\u2019s easy to make, and your creative team wants to make a product that\u2019s wholly original. There isn\u2019t one clear-cut way to ensure balance in your organization.&nbsp;<\/p>\n\n\n\n<p>However, there\u2019s one rule-of-thumb in creativity and innovation management: <strong>Don\u2019t let one team or person get everything they want.<\/strong> Because departments\u2019 \u201cwants\u201d often conflict with one another, they act as a counterbalance with other teams. If one team gets everything that they want, it throws the company out of balance. For example, if you&#8217;re leading a film studio, giving the creative team everything they want may lead to a bloated and over-budget film that\u2019s too niche to sell. On the other hand, giving the marketing team everything they want may lead to an unoriginal and predictable film that appeals to the lowest common denominator.&nbsp;<\/p>\n\n\n\n<p><strong>Balance is not stagnant. <\/strong>It changes all of the time and requires constant attention. Even if a project achieves perfect equilibrium for a moment, the balance will likely begin to shift as team members make more decisions. Be aware of the shifting dynamics between decisions and make choices accordingly.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Letting a Project Fly<\/strong><\/h3>\n\n\n\n<p>While protection is important in the early phases of a new project, the concept will eventually have to stand on its own. <strong>Once you\u2019ve taken the time to develop and foster a project, hand it off to other people to ensure that it\u2019s worth continuing to invest in.<\/strong> At that point, it will either fly or fall. If it flies, you can continue to work with the project or concept. If it falls, you\u2019ll have to swallow your pride and let go of it for the good of your organization.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How does Pixar handle creativity and innovation management? What are the strategies for embracing creativity while keeping on track towards business goals? Creativity and innovation management is all about creating a framework that supports new ideas. While it may not always be simple or straightforward, creativity and innovation management is essential to Pixar&#8217;s success. Read more about strategies for creativity and innovation management.<\/p>\n","protected":false},"author":6,"featured_media":10438,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,34,14],"tags":[178],"class_list":["post-21490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-communication","category-management","tag-creativity-inc","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Creativity and Innovation Management at Pixar - Shortform Books<\/title>\n<meta name=\"description\" content=\"How does Pixar balance business and creative needs? Creativity and innovation management strategies help throughout the project cycle.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/creativity-and-innovation-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creativity and Innovation Management at Pixar\" \/>\n<meta property=\"og:description\" content=\"How does Pixar balance business and creative needs? Creativity and innovation management strategies help throughout the project cycle.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/creativity-and-innovation-management\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-28T06:44:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-11T22:58:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/disruptor-zeroto-one.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1981\" \/>\n\t<meta property=\"og:image:height\" content=\"1588\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rina Shah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rina Shah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/creativity-and-innovation-management\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/creativity-and-innovation-management\/\"},\"author\":{\"name\":\"Rina Shah\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d07435826f13a8f422d5d333dceac287\"},\"headline\":\"Creativity and Innovation Management at Pixar\",\"datePublished\":\"2020-12-28T06:44:00+00:00\",\"dateModified\":\"2021-01-11T22:58:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/creativity-and-innovation-management\/\"},\"wordCount\":742,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/creativity-and-innovation-management\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/disruptor-zeroto-one.jpg\",\"keywords\":[\"Creativity Inc.\"],\"articleSection\":[\"Business\",\"Communication\",\"Management\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/creativity-and-innovation-management\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/creativity-and-innovation-management\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/creativity-and-innovation-management\/\",\"name\":\"Creativity and Innovation Management at Pixar - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/creativity-and-innovation-management\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/creativity-and-innovation-management\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/disruptor-zeroto-one.jpg\",\"datePublished\":\"2020-12-28T06:44:00+00:00\",\"dateModified\":\"2021-01-11T22:58:56+00:00\",\"description\":\"How does Pixar balance business and creative needs? 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