{"id":21427,"date":"2021-01-06T22:25:00","date_gmt":"2021-01-07T02:25:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=21427"},"modified":"2021-01-11T18:37:48","modified_gmt":"2021-01-11T22:37:48","slug":"george-lucas-pixar","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/george-lucas-pixar\/","title":{"rendered":"George Lucas: Pixar Was Sold to Save Lucasfilm"},"content":{"rendered":"\n

What is the relationship between George Lucas and Pixar? Why did George Lucas sell Pixar?<\/p>\n\n\n\n

For George Lucas, Pixar was part of his company Lucasfilm. Unfortunately, after his divorce, Lucasfilm was in a financially precarious position and Pixar was sold to Steve Jobs.<\/p>\n\n\n\n

Keep reading for more about George Lucas, Pixar, and Lucasfilm.<\/p>\n\n\n\n\n\n\n\n

Before George Lucas: Pixar as an Idea<\/strong><\/h2>\n\n\n\n

After his time in graduate school, Catmull took a job at the New York Institute of Technology (NYIT) under the direction of Alex Schure.<\/strong> Schure believed computers were the way of the future and brought Catmull in to run a research lab dedicated to the computer animation process. Catmull began to assemble a team to work for him at the research lab. He had never been responsible for hiring and had to learn on his feet throughout the process. During his time with at NYIT, Catmull learned two valuable lessons:<\/p>\n\n\n\n

  1. When searching for talent, put your ego<\/a> aside and hire people who are smarter than you. <\/strong>Surrounding yourself with intelligent and ambitious people may be intimidating, but it\u2019s the best way to create an efficient and innovative workforce. For example, at the beginning of his tenure at NYIT, Catmull interviewed a man named Alvy Ray Smith. He was charming and had a spectacular resume. Initially, Catmull was intimidated by him as he thought Smith might be a threat to his position. However, he hired him anyway. Smith became a close friend and colleague, and his work contributed to Pixar\u2019s eventual success.<\/li>
  2. Collaboration is an essential part of innovation. <\/strong>When you run into a serious obstacle, invite feedback from other sources to help you navigate the issue. For example, a challenge facing computer animators at the time was \u201cmotion blur.\u201d Motion blur is the process of slightly blurring an animated image in motion to emulate the way the eye sees movement. Instead of relying on in-house advancements, Catmull solicited ideas from the community. The connections and advancements that the team made because of this outreach were crucial to the development and understanding of the concept. <\/li><\/ol>\n\n\n\n

    While they made significant advancements with the NYIT research lab, both Catmull and Smith believed the innovations they discovered would mean nothing if they didn\u2019t have creatives\u2014<\/em> people who work on the creative side of animation such as directors, animators, and modelers\u2014 working alongside them. They quietly reached out to studios such as Disney to promote their services and technology as the \u201cnext big thing.\u201d However, these studios still didn\u2019t see the value of computer animation and passed on their proposal.<\/p>\n\n\n\n

    Star Wars<\/em><\/strong> and Lucasfilm<\/strong><\/h3>\n\n\n\n

    Using technology in filmmaking wasn\u2019t seen as important in Hollywood until 1977 with the release of an industry-changing blockbuster: Star Wars<\/em>.<\/strong> While Lucas\u2019s studio, Lucasfilm, used a lot of practical effects, Lucas saw the ways computers could improve the filmmaking process and create stunning new worlds. In 1979, Lucas created a computer division at Lucasfilm, his production studio, and hired Catmull to run the department. Thanks to George Lucas, Pixar was set in motion.<\/p>\n\n\n\n

    While at Lucasfilm, Catmull gave a group of Disney animators a tour of their facilities and showed off some of their technology. One of the animators, John Lasseter, was fascinated by the innovations and told Catmull that he had an idea for a film. <\/strong>The film, which he was planning on pitching to Disney, was called The Brave Little Toaster<\/em> and would require the use of computer animation. He asked Catmull if they\u2019d be able to work together to make this happen, and Catmull agreed. <\/p>\n\n\n\n

    After being let go from Disney for being \u201ctoo ambitious,\u201d Lasseter ran into Catmull at a conference and asked if he could join Lucasfilm. Catmull agreed and was thrilled to have a true \u201cstoryteller\u201d on their team. <\/strong><\/p>\n\n\n\n

    During his time at Lucasfilm, Catmull learned two valuable lessons:<\/p>\n\n\n\n

    1. It\u2019s not enough to have a good idea if you can\u2019t gain support from your team. <\/strong>Without support, the idea won\u2019t gain the momentum to get off the ground. For example, when Lucas asked the computer department to develop an editing software, the editors pushed back against the technology because they felt more comfortable with the current process. Despite having the support of Lucas himself, Catmull\u2019s editing software project came to a halt because the people he was creating it for didn\u2019t want it.<\/li>
    2. Focus on the <\/strong>right <\/em><\/strong>things, even if you fall short in other areas. <\/strong>Know the purpose of your product and what people expect from it. This helps you focus your efforts<\/a> on the most important elements of your work. For example, Catmull and Lasseter created a short film called My Breakfast with Andr\u00e9 <\/em>for a computer summit. Catmull oversaw the technical team while Lasseter worked on creating an engaging story. Though the runtime for the project was only two minutes, the team struggled to meet the deadline and had to rush out an unfinished product for the summit. However, to their surprise, the audience didn\u2019t seem to care about the unfinished graphics. Lasseter\u2019s story had been so effective that some audience members claimed they didn\u2019t even notice the changes between the full animation and the black-and-white wireframes. Catmull learned that, in filmmaking, focusing on the story<\/em> is more important than focusing on technical perfection<\/em>.<\/li><\/ol>\n\n\n\n

      The Pixar Name<\/strong><\/h4>\n\n\n\n

      One of the first major issues Catmull\u2019s department at Lucasfilm addressed was \u201cblue-screen matting,\u201d in which an image could be digitally layered onto another image to create the illusion of environment (for example, a biker in front of a blue-screen could be added to a clip of an earthquake ripping up a road, creating the image of the biker speeding away from impending danger). Historically, editors had to physically doctor the physical film frame by frame to create effects of this nature, but Catmull and Smith wanted to create a computer program that would speed up the process.<\/p>\n\n\n\n

      After four years of work, the department created the technology and named it the \u201cPixar Imaging Computer.\u201d The name \u201cPixar\u201d came from a combination of two pitched names: Pixer (a fake Spanish verb created by Smith meaning \u201cto make pictures\u201d) and Radar (which another associate thought sounded more high-tech). <\/strong>This name would go on to become the title of their division at Lucasfilm and, eventually, the name of the iconic animation studio.<\/p>\n\n\n\n

      Divorce, George Lucas, Pixar, and Steve Jobs<\/strong><\/h2>\n\n\n\n

      In 1983, Lucas divorced his wife, Marcia. The divorce put Lucsasfilm in a precarious financial situation. <\/strong>For George Lucas, Pixar could be sold to save money and keep Lucasfilm afloat. He hired a management team to make the division more appealing to buyers by reducing the number of employees and marketing a profitable product. However, none of these tricks worked. Catmull and Smith refused to lay off any of their team members and most companies still didn\u2019t see the value of computer animation. <\/p>\n\n\n\n

      This changed with Steve Jobs.<\/strong> In 1985, Jobs was the director of Apple Computer Inc. and wanted to develop products that would shape the future of technology<\/a>. Catmull met with Jobs and showed him the technology they had created. Jobs, a notoriously assertive man, avoided small talk and asked big questions such as \u201cWhat are your long-term goals?\u201d and \u201cWhat can your tech do that other tech can\u2019t?\u201d Though Catmull and Smith were a bit uneasy because of Jobs’s forceful personality, they eventually agreed to the deal. After negotiations, Jobs purchased Pixar for $5 million in February 1986, and the company \u201cPixar\u201d was born.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

      What is the relationship between George Lucas and Pixar? Why did George Lucas sell Pixar? For George Lucas, Pixar was part of his company Lucasfilm. Unfortunately, after his divorce, Lucasfilm was in a financially precarious position and Pixar was sold to Steve Jobs. Keep reading for more about George Lucas, Pixar, and Lucasfilm.<\/p>\n","protected":false},"author":6,"featured_media":23096,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,79,33],"tags":[178],"class_list":["post-21427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-entrepreneurship","category-people","tag-creativity-inc","","tg-column-two"],"yoast_head":"\nGeorge Lucas: Pixar Was Sold to Save Lucasfilm - Shortform Books<\/title>\n<meta name=\"description\" content=\"How did Pixar start inside Lucasfilm? 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