{"id":20006,"date":"2020-12-02T12:51:00","date_gmt":"2020-12-02T16:51:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=20006"},"modified":"2020-12-09T18:33:56","modified_gmt":"2020-12-09T22:33:56","slug":"thinking-and-action","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/thinking-and-action\/","title":{"rendered":"Thinking and Action: Obsession Helps You Succeed"},"content":{"rendered":"\n

What is the relationship between thinking and action? How does The 10X Rule<\/em> approach thinking and action?<\/p>\n\n\n\n

Your thinking and action need to be coordinated in order for you to achieve great success. In The 10X Rule<\/em>, Grant Cardone describes how obsessive thinking and action can help you.<\/p>\n\n\n\n

Read more about thinking and action as described by The 10X Rule<\/em>.<\/p>\n\n\n\n\n\n\n\n

Obsessive Thinking and Action<\/h2>\n\n\n\n

Being obsessed with something is often seen as negative. People who are passionate may be viewed as crazy or off-balance, as workaholics, or as not \u201chaving a life.\u201d However, in this world of short attention spans<\/a>, the single-minded pursuit of extraordinary goals should be seen as a gift instead of a flaw.<\/strong> Obsession is a hallmark of 10X thinking<\/a> and action.<\/p>\n\n\n\n

Most great achievements were someone\u2019s obsession at one point. For instance, space travel<\/a> is the result of the decades-long obsession of teams of scientists and engineers with figuring out how to do it. Artists, musicians, athletes, philanthropists, and business owners are obsessed with success<\/a>.<\/p>\n\n\n\n

Children naturally become obsessed or fixated on whatever stirs their curiosity, whether it\u2019s a subject like elephants, a snack, a toy, or an activity. Unfortunately, adults sometimes suppress children\u2019s obsessions, and children give up intense commitments for average commitments.<\/p>\n\n\n\n

However, obsession is a requirement for pursuing 10X goals<\/a> with 10X actions. It sends the message to clients and competitors that you\u2019re fully committed to success. As a result, they take you seriously.<\/p>\n\n\n\n

So be obsessed and stay obsessed with making your goals a reality. Feed your obsession\u2014compound your success by taking continuous 10X action<\/a><\/strong>. The alternative to obsession is spending your life making excuses<\/a> for failure.<\/p>\n\n\n\n

Your Thinking and Action Should be Unwavering<\/strong><\/h4>\n\n\n\n

Part of being obsessed with your goals is going \u201call in\u201d\u2014committing yourself fully to extreme action.<\/p>\n\n\n\n

In poker, going \u201call in\u201d means putting all your chips on the table or going for broke. In situations outside of poker, many people would rather play it safe and guard against losses. However, unlike poker chips, the amount of action you can take isn\u2019t limited.<\/p>\n\n\n\n

Salespeople often fail to go all in with every sale because they fear rejection or failure. But failing with one customer shouldn\u2019t keep you from going all in with the next one. Go all in with every opportunity.<\/p>\n\n\n\n

Overcommit<\/strong><\/h4>\n\n\n\n

Overcommitting<\/a>, like being obsessed, is another practice we\u2019re warned against. Businesses aim to under-commit and over-deliver. They fear not being able to meet high customer expectations<\/a>, so they would rather create low expectations that are easy to exceed.<\/p>\n\n\n\n

You can see how silly this is when you imagine advertising a Broadway show as featuring average or mediocre singers and dancers and then over-delivering on opening night. Of course, producers should advertise the show as outstanding and then deliver an even more phenomenal performance.<\/p>\n\n\n\n

In keeping with the 10X rule, you should overcommit and<\/em> deliver more than promised<\/strong>. That’s a critical part of your thinking and action under the 10X rule. The greater your commitment to a client, the more you usually end up delivering because you\u2019re making a commitment to yourself<\/a> to excel as well as to the client. Knowing you can do it with a 10X effort motivates you to do just that.<\/p>\n\n\n\n

Another form of overcommitting that salespeople fear is contacting and signing up too many customers for fear of not being able to serve them all. However, making 10X efforts to acquire customers<\/a> and making big promises (overcommitting) will differentiate you from competitors and compel you to deliver big.<\/p>\n\n\n\n

Of course, overcommitting creates a problem for you\u2014you have to find a way to deliver. But such challenges go along with having big goals and are signs of progress; if you lack problems, you\u2019re not doing enough. Put another way, successful people seek out problems, while average people try to avoid them. Problems drive you to find or create solutions, so overcommit first, then figure out how to deliver. It\u2019s far better to have too many appointments and customers than too few.<\/p>\n\n\n\n

If you make it a practice to overcommit and take extreme or 10X action, you\u2019ll create problems, solve them, and exceed both your customers\u2019 expectations and your own<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

What is the relationship between thinking and action? How does The 10X Rule approach thinking and action? Your thinking and action need to be coordinated in order for you to achieve great success. In The 10X Rule, Grant Cardone describes how obsessive thinking and action can help you. Read more about thinking and action as described by The 10X Rule.<\/p>\n","protected":false},"author":6,"featured_media":14995,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,42,9],"tags":[163],"class_list":["post-20006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-motivation","category-psychology","tag-the-10x-rule","","tg-column-two"],"yoast_head":"\nThinking and Action: Obsession Helps You Succeed - Shortform Books<\/title>\n<meta name=\"description\" content=\"Obsession isn't always a bad thing. 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