{"id":19998,"date":"2020-12-08T22:12:00","date_gmt":"2020-12-09T02:12:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=19998"},"modified":"2020-12-09T17:55:43","modified_gmt":"2020-12-09T21:55:43","slug":"google-10x-thinking","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/google-10x-thinking\/","title":{"rendered":"Google, 10X Thinking, and Customer Acquisition"},"content":{"rendered":"\n

What is the relationship between Google and 10X thinking<\/a>? How does Google represent 10X thinking?<\/p>\n\n\n\n

At Google, 10X thinking is a natural part of their business model. In particular, they approach the issue of acquiring customers with 10X in mind.<\/p>\n\n\n\n

Read more about Google, 10X thinking, and the issue customer acquisition<\/a> versus customer satisfaction. <\/p>\n\n\n\n\n\n\n\n

Google: 10X Thinking for Increasing Customers<\/strong><\/h2>\n\n\n\n

Most companies focus on customer satisfaction instead of on increasing their customers. <\/strong>Customer satisfaction refers to the extent to which your product or service meets customer expectations<\/a> after they buy it. It\u2019s important to customer loyalty, and it\u2019s usually measured through customer surveys.<\/p>\n\n\n\n

But many companies do too little to get customers in the first place. They don\u2019t do enough to draw attention to their products, and salespeople often don\u2019t even ask the customer to buy (mystery shopper surveys show this repeatedly). The reason businesses fail is usually that they have too few customers, rather than having a poor product. Google is a good example of a company that avoided this pitfall.<\/p>\n\n\n\n

Companies fixated on customer satisfaction worry about hurting their brand with aggressive sales efforts, or with generating complaints. But as noted above, most companies actually are under-aggressive. Further, while you can\u2019t totally prevent complaints, you can use them as opportunities to communicate with customers.<\/p>\n\n\n\n

When you put 10X levels of effort<\/a> into acquiring new customers, the satisfaction issue tends to take care of itself.<\/p>\n\n\n\n

How to Increase Customers<\/strong><\/h4>\n\n\n\n

Companies like Google use 10X thinking. Google has been highly successful because customer acquisition is their first priority\u2014for instance, Starbucks attracts customers by making it easy and convenient to buy coffee. In fact, companies that truly deliver the greatest customer satisfaction don\u2019t talk about service; growth in customers is their way of doing business.<\/p>\n\n\n\n

You can\u2019t satisfy a customer until you create a customer. Cardone focuses on 10X efforts, like Google uses, to acquire customers. Then, they overdeliver to retain customers.<\/p>\n\n\n\n

Some ways to increase your number of customers are:<\/p>\n\n\n\n