{"id":19987,"date":"2020-12-05T21:33:00","date_gmt":"2020-12-06T01:33:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=19987"},"modified":"2020-12-09T18:00:47","modified_gmt":"2020-12-09T22:00:47","slug":"10x-method","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/10x-method\/","title":{"rendered":"The 10X Method: Don&#8217;t Compete, Dominate"},"content":{"rendered":"\n<p>What is the 10X method? Why does the 10X method think you shouldn&#8217;t try to compete, and should dominate instead?<\/p>\n\n\n\n<p>In <em>The 10X Rule<\/em>, Grant Cardone says competition is a limiting concept. For extraordinary success, you shouldn&#8217;t worry about competing with others and focus instead on domination.<\/p>\n\n\n\n<p>Read more about the 10X method and how domination and competition are different.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">The Problem With <strong>Competition<\/strong><\/h2>\n\n\n\n<p>A tenet of <a href=\"https:\/\/www.shortform.com\/blog\/capitalism-theory\/\">capitalism<\/a> is that competition is good. While that may be true from a consumer standpoint (it can create more choices), when your goal is extraordinary success, competition is a limiting concept. For <a href=\"https:\/\/www.shortform.com\/blog\/10x-success\/\">10X success<\/a>, you need to dominate, not compete.<\/p>\n\n\n\n<p>When you\u2019re competing with others, you\u2019re focused on what they\u2019re doing, which makes it difficult to think outside the box. The most successful people and companies look forward rather than at what others are doing\u2014they create rather than copy or improve.<\/p>\n\n\n\n<p>(Shortform note: For venture capitalist Peter Thiel\u2019s thoughts on why competition is destructive, <a href=\"https:\/\/www.shortform.com\/app\/book\/zero-to-one\/1-page-summary\">read our summary of his book <em>Zero to One<\/em> here<\/a>.)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Focus on Dominat<\/strong>ion in the 10X Method<\/h2>\n\n\n\n<p>Here are some ways to dominate rather than compete:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Do what no one else is doing either because they can\u2019t or won\u2019t.<\/strong> This creates a space in the market and gives you an advantage. For example, Cardone created a new sales process called \u201cinformation-assisted selling.\u201d Expand into areas where others are pulling out. Adopt \u201conly practices\u201d: things <em>only<\/em> your company does.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Don\u2019t play by others\u2019 rules<\/strong>. Norms and traditions hinder innovation. Your solution should be the only one that people\u2014including your competitors\u2014think of. For example, Xerox so dominated the copier market at one point that copying was referred to as Xeroxing. Similarly, Cardone\u2019s goal was to make his name synonymous with sales training.<\/li><li><strong>Learn from would-be competitors, but don\u2019t emulate them<\/strong>. Walmart founder Sam Walton visited other top-performing chains to see what they did well\u2014then dominated at those practices to such an extent that the others dropped them. He turned others\u2019 specialties into his own unique advantages.<\/li><li><strong>Outwork everyone else<\/strong>. Although you may have fewer resources to promote your business, you can do 10 times as much social media posting, cold calling and visits, email solicitations, and networking. Act at levels others consider over the top or unreasonable.<\/li><\/ul>\n\n\n\n<p>Devote all of your thinking and actions to dominating your market in the 10X method, not competing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is the 10X method? Why does the 10X method think you shouldn&#8217;t try to compete, and should dominate instead? In The 10X Rule, Grant Cardone says competition is a limiting concept. For extraordinary success, you shouldn&#8217;t worry about competing with others and focus instead on domination. Read more about the 10X method and how domination and competition are different.<\/p>\n","protected":false},"author":6,"featured_media":13770,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,81,43],"tags":[163],"class_list":["post-19987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-economics","category-self-improvement","tag-the-10x-rule","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The 10X Method: Don&#039;t Compete, Dominate - Shortform Books<\/title>\n<meta name=\"description\" content=\"What is the 10X method for market success? Instead of focusing on competing with others, set yourself up for domination. Here&#039;s how.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/10x-method\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 10X Method: Don&#039;t Compete, Dominate\" \/>\n<meta property=\"og:description\" content=\"What is the 10X method for market success? Instead of focusing on competing with others, set yourself up for domination. Here&#039;s how.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/10x-method\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-06T01:33:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-09T22:00:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2020\/09\/good-okr-examples-measure-what-matters-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1842\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rina Shah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rina Shah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/10x-method\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/10x-method\/\"},\"author\":{\"name\":\"Rina Shah\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d07435826f13a8f422d5d333dceac287\"},\"headline\":\"The 10X Method: Don&#8217;t Compete, Dominate\",\"datePublished\":\"2020-12-06T01:33:00+00:00\",\"dateModified\":\"2020-12-09T22:00:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/10x-method\/\"},\"wordCount\":414,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/10x-method\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/09\/good-okr-examples-measure-what-matters-scaled.jpg\",\"keywords\":[\"The 10X Rule\"],\"articleSection\":[\"Business\",\"Economics\",\"Self-Improvement\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/10x-method\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/10x-method\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/10x-method\/\",\"name\":\"The 10X Method: Don't Compete, Dominate - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/10x-method\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/10x-method\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/09\/good-okr-examples-measure-what-matters-scaled.jpg\",\"datePublished\":\"2020-12-06T01:33:00+00:00\",\"dateModified\":\"2020-12-09T22:00:47+00:00\",\"description\":\"What is the 10X method for market success? 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