{"id":19979,"date":"2020-11-27T15:22:00","date_gmt":"2020-11-27T19:22:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=19979"},"modified":"2020-12-09T18:20:40","modified_gmt":"2020-12-09T22:20:40","slug":"10x-planner","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/10x-planner\/","title":{"rendered":"The 10X Planner: How to Apply the 10X Rule"},"content":{"rendered":"\n

What is the 10X planner? How does this strategy help you apply the lessons of the The 10X Rule<\/em>?<\/p>\n\n\n\n

The 10X planner is a strategy for implementing the 10X rule for your goals. There are 4 lessons you need to incorporate for an effective 10X planner.<\/p>\n\n\n\n

Read more about using the 10x planner.<\/p>\n\n\n\n\n\n\n\n

Using the 10X Planner<\/strong><\/h2>\n\n\n\n

Cardone learned four lessons about operating by the 10X Rule when he started his first business age 29. In preparing for the 10X system<\/a>, use these lessons in the 10X planner.<\/p>\n\n\n\n

Lesson #1: Beware of Underestimating<\/strong><\/h3>\n\n\n\n

Underestimating what it will take to achieve your goal has a debilitating effect<\/strong>. When you miscalculate, you become discouraged, you rationalize and attribute your problems to the wrong factors, you assume your goal is unreachable and you give up.<\/p>\n\n\n\n

Whether you\u2019re starting a business, building a house, raising money, or searching for a new job, it will always take more effort than you initially expect<\/strong>. No matter how great your new product or service is, there will be something you didn\u2019t expect or properly plan for\u2014for example, economic changes, legal issues, competition, or people problems. <\/p>\n\n\n\n

Extreme effort<\/a> is the only thing that will overcome these obstacles<\/strong>; throwing money at them won\u2019t do it. To use a battle metaphor, you can\u2019t just take a territory\u2014it takes persistence and sustained effort to keep it.<\/p>\n\n\n\n

When you accurately estimate what it will take, you\u2019ll approach the job with the right mindset\u2014a determination to go all out\u2014and the market (your customers and competitors) will respond to your forcefulness.<\/p>\n\n\n\n

Lesson #2: Don\u2019t Scale Back Your Goal<\/strong><\/h3>\n\n\n\n

When things don\u2019t go as planned, people\u2019s response is often to scale back the goal rather than increase their efforts. <\/strong><\/p>\n\n\n\n

Many sales managers do this with sales teams. They set a quota for the quarter, but when sales come up short at the halfway point, they reduce the goal in an effort to keep people motivated by giving them a better chance of hitting a target.<\/p>\n\n\n\n

This is a major mistake because it has the opposite effect. It sends the message that targets are changeable and the way to win is to move the goalposts. Ultimately, this weakens morale and expectations of excellence, and it encourages excuses. The best managers push people to do more and risk failure, rather than reducing goals. Never lower a goal\u2014instead, increase your effort.<\/strong> In the 10X planner, you would incorporate this technique.<\/p>\n\n\n\n

When you start scaling back your goals, you\u2019re giving up on your dreams<\/a> and yourself. The urge to adjust the target is a sign you’re getting off track. It should prompt you to correct your estimate of what it will take and ratchet up your efforts.<\/p>\n\n\n\n

Under the 10X Rule, the goal is never the problem. <\/strong>Any goal is reachable when you persist with the right actions in the right amounts.<\/p>\n\n\n\n

Lesson #3: Take Extreme Action<\/strong><\/h3>\n\n\n\n

Assume every task or project will take more time, resources, and effort than you expect. Multiply each of your expectations by 10 and you\u2019ll probably be up to the task. If it takes less time or effort, no problem\u2014it\u2019s better to be pleasantly surprised than unpleasantly surprised.<\/p>\n\n\n\n

When you\u2019ve marshaled 10 times the resources you\u2019ll potentially need, you\u2019ll be positioned to deal with unplanned problems, such as economic downturns, competition, or market resistance.<\/p>\n\n\n\n

If you\u2019re introducing a new product<\/a>, do 10 times more than you would to promote an established product.<\/p>\n\n\n\n

Whatever your project is, tackle it with the 10X Rule, as though your life depends on it. Build this effort into your preparation in the 10X planner.<\/p>\n\n\n\n

Lesson #4: Follow Through<\/strong><\/h3>\n\n\n\n

When you\u2019ve taken the plunge to pursue a goal, make sure you follow through completely.<\/p>\n\n\n\n

Adopt the mindset that you\u2019re \u201cin it to win it, no matter what it takes,\u201d as if you\u2019re an athlete with one last chance to make the record books.<\/p>\n\n\n\n

Luck may play a role, but even luck is proportional to effort. The more you do, the more likely you are to get lucky.<\/p>\n\n\n\n

Applying The Lessons<\/strong> in the 10X Planner<\/h2>\n\n\n\n

Here\u2019s how Cardone used these lessons to rejuvenate his first business when it floundered:<\/strong><\/p>\n\n\n\n

Because most businesses lose money at first, Cardone expected financial losses and thought he was prepared for them. He estimated it would take three months to build his business to the point of producing the same income he received from his previous job. However, it took 12 times that amount of time (three years).<\/p>\n\n\n\n

He nearly quit after three months because of the obstacles he ran into and disappointment. He had many rationales for why things weren\u2019t working out. He made a long list so he could justify quitting. Reasons included: his timing was bad, he was too young, his clients didn\u2019t have enough money, his clients didn\u2019t get it, people weren\u2019t willing to change, the economy was terrible, he was terrible, and others were terrible.<\/p>\n\n\n\n

However, he finally realized his business was struggling because he had underestimated what it would take to get a new product to the market and attract enough attention that people would buy it.<\/p>\n\n\n\n

He had little money, so he couldn\u2019t hire people and advertise the product. His only way of letting people know about it was by cold calling potential customers. The only resource he had the ability to increase was his effort. He would need to make many more cold calls.<\/p>\n\n\n\n

As soon as he ratcheted up his efforts by a factor of 10, things began to improve. Instead of making a handful of sales calls a day, he made 20 or 30. It was difficult and he still experienced disappointments, but by making 10 times his original effort, he quadrupled his results.<\/p>\n","protected":false},"excerpt":{"rendered":"

What is the 10X planner? How does this strategy help you apply the lessons of the The 10X Rule? The 10X planner is a strategy for implementing the 10X rule for your goals. There are 4 lessons you need to incorporate for an effective 10X planner. Read more about using the 10x planner.<\/p>\n","protected":false},"author":6,"featured_media":13357,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[40,34,43],"tags":[163],"class_list":["post-19979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-books","category-communication","category-self-improvement","tag-the-10x-rule","","tg-column-two"],"yoast_head":"\nThe 10X Planner: How to Apply the 10X Rule - Shortform Books<\/title>\n<meta name=\"description\" content=\"Are you ready to put the 10X rule into action? The 10X planner can help. 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