{"id":19976,"date":"2020-12-03T12:40:00","date_gmt":"2020-12-03T16:40:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=19976"},"modified":"2026-04-23T11:54:56","modified_gmt":"2026-04-23T15:54:56","slug":"the-psychology-of-success","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/the-psychology-of-success\/","title":{"rendered":"The Psychology of Success: The 10X Difference"},"content":{"rendered":"\n

What is the psychology of success? How does The 10X Rule<\/em> describe the mentality of successful people?<\/p>\n\n\n\n

The psychology of success is the mentality that successful people have when approaching their goals and work. In The 10X Rule<\/em>, Grant Cardone describes the psychology of success as going “all in” on what you want.<\/p>\n\n\n\n

Read more about the psychology of success and how following The 10X Rule<\/em> can make all the difference.<\/p>\n\n\n\n\n\n\n\n

Editor\u2019s note: This article is part of Shortform\u2019s guide to success<\/a>. If you like what you read here, there\u2019s plenty more to check out in the guide!<\/em><\/p>\n\n\n\n

Going \u2018All In\u2019<\/strong> and the Psychology of Success<\/h2>\n\n\n\n

People who achieve 10X success<\/a> differentiate themselves by being everywhere and going over the top when others hesitate, pull back, or under-commit. The psychology of success in The 10X Rule<\/a> <\/em>includes being omnipresent, obsessed with success<\/a>, and they see opportunities in misfortune.<\/p>\n\n\n\n

Omnipresence<\/strong><\/h3>\n\n\n\n

A public relations executive once suggested to Cardone that he was in danger of being overexposed, that his media and online efforts were drawing too much attention to his name and company. The idea is that too much exposure cheapens a brand.<\/p>\n\n\n\n

However, this is ridiculous on its face. Is Coca-Cola overexposed? It\u2019s better to be overexposed, if that\u2019s actually a problem, than overlooked. Your brand and reputation are valuable assets only if enough people are aware of them. For a new product or company, the problem is more likely to be obscurity than overexposure.<\/p>\n\n\n\n

Rather than worrying about overexposure, strive for omnipresence<\/strong>, meaning your name is everywhere all the time\u2014like McDonald\u2019s, Google, Walmart, or Apple. Or Warren Buffett, George Bush, Bill Gates, or Oprah.<\/p>\n\n\n\n

Cardone\u2019s goal is for more than 6 billion people to hear his name every day and think of sales training when they think of him. Because it\u2019s a 10X goal, he\u2019ll increase his success whether he achieves it or not. The goal of being omnipresent drives his company\u2019s decisions and actions\u2014his employees say yes to anything that would increase his exposure and no to anything that would get in the way. This is 10X, not average, thinking<\/p>\n\n\n\n

Omnipresence has even more value (besides making money) when you align it with a larger purpose. For example, Bill and Melinda Gates\u2019 omnipresence furthers their goal of improving health around the world. Omnipresence and 10X success are the best answer to anyone suggesting you\u2019re overexposed.<\/p>\n\n\n\n

The Psychology of Success Includes Your Response to Negatives<\/strong><\/h3>\n\n\n\n

Besides omnipresence, another way 10X thinking<\/a> sets you apart is in how you respond to economic downturns.<\/p>\n\n\n\n

In a financial crisis or economic slump, most companies contract, cut spending, and put major projects on hold.<\/p>\n\n\n\n

However, scaling back is retreating and ignores the 10X Rule, which requires extreme action. Others\u2019 hesitation or cutbacks offers an opportunity for you to expand your market presence. <\/p>\n\n\n\n

Remember, your goal is to dominate your market to the point that your name is synonymous with your field. That\u2019s why, during the 2008 recession, Cardone boosted staff and marketing, as well as applying 10X efforts to make more client contacts and step up production of training materials and programs. As a result, he increased his market share.<\/p>\n\n\n\n

If the economy, or any other outside force, leads you to scale back, you won\u2019t control your destiny<\/strong>. The answer is always to take 10X actions, regardless of what the economy or other people are doing.<\/p>\n\n\n\n

Obsession<\/strong> is Good in the Psychology of Success<\/h3>\n\n\n\n

Being obsessed with something is often seen as negative. People who are passionate may be viewed as crazy or off-balance, as workaholics, or as not \u201chaving a life.\u201d However, in this world of short attention spans<\/a>, the single-minded pursuit of extraordinary goals should be seen as a gift instead of a flaw.<\/strong> Obsession is a hallmark of 10X thinking and action<\/a>.<\/p>\n\n\n\n

Most great achievements were someone\u2019s obsession at one point. For instance, space travel<\/a> is the result of the decades-long obsession of teams of scientists and engineers with figuring out how to do it. Artists, musicians, athletes, philanthropists, and business owners are obsessed with success.<\/p>\n\n\n\n

Children naturally become obsessed or fixated on whatever stirs their curiosity, whether it\u2019s a subject like elephants, a snack, a toy, or an activity. Unfortunately, adults sometimes suppress children\u2019s obsessions, and children give up intense commitments for average commitments.<\/p>\n\n\n\n

However, obsession is a requirement for pursuing 10X goals<\/a> with 10X actions. It sends the message to clients and competitors that you\u2019re fully committed to success. As a result, they take you seriously.<\/p>\n\n\n\n

So be obsessed and stay obsessed with making your goals a reality. Feed your obsession\u2014compound your success by taking continuous 10X action<\/a><\/strong>. The alternative to obsession is spending your life making excuses<\/a> for failure.<\/p>\n\n\n\n

Go \u2018All In\u2019<\/strong><\/h4>\n\n\n\n

Part of being obsessed with your goals is going \u201call in\u201d\u2014committing yourself fully to extreme action<\/strong>.<\/p>\n\n\n\n

In poker, going \u201call in\u201d means putting all your chips on the table or going for broke. In situations outside of poker, many people would rather play it safe and guard against losses. However, unlike poker chips, the amount of action you can take isn\u2019t limited.<\/p>\n\n\n\n

Salespeople often fail to go all in with every sale because they fear rejection or failure. But failing with one customer shouldn\u2019t keep you from going all in with the next one. Go all in with every opportunity.<\/p>\n\n\n\n

Overcommit<\/strong><\/h4>\n\n\n\n

Overcommitting<\/a>, like being obsessed, is another practice we\u2019re warned against. Businesses<\/p>\n\n\n\n

aim to under-commit and over-deliver. They fear not being able to meet high customer expectations<\/a>, so they would rather create low expectations that are easy to exceed.<\/p>\n\n\n\n

You can see how silly this is when you imagine advertising a Broadway show as featuring average or mediocre singers and dancers and then over-delivering on opening night. Of course, producers should advertise the show as outstanding and then deliver an even more phenomenal performance.<\/p>\n\n\n\n

In keeping with the 10X rule, you should overcommit <\/strong>and<\/em><\/strong> deliver more than promised<\/strong>. The greater your commitment to a client, the more you usually end up delivering because you\u2019re making a commitment to yourself<\/a> to excel as well as to the client. Knowing you can do it with a 10X effort motivates you to do just that.<\/p>\n\n\n\n

Another form of overcommitting that salespeople fear is contacting and signing up too many customers for fear of not being able to serve them all. However, making 10X efforts to acquire customers<\/a> and making big promises (overcommitting) will differentiate you from competitors and compel you to deliver big.<\/p>\n\n\n\n

Of course, overcommitting creates a problem for you\u2014you have to find a way to deliver. But such challenges go along with having big goals and are signs of progress; if you lack problems, you\u2019re not doing enough. Put another way, successful people seek out problems, while average people try to avoid them. Problems drive you to find or create solutions, so overcommit first, then figure out how to deliver. It\u2019s far better to have too many appointments and customers than too few.<\/p>\n\n\n\n

If you make it a practice to overcommit and take extreme or 10X action, you\u2019ll create problems, solve them, and exceed both your customers\u2019 expectations and your own<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

What is the psychology of success? How does The 10X Rule describe the mentality of successful people? The psychology of success is the mentality that successful people have when approaching their goals and work. In The 10X Rule, Grant Cardone describes the psychology of success as going “all in” on what you want. Read more about the psychology of success and how following The 10X Rule can make all the difference.<\/p>\n","protected":false},"author":6,"featured_media":15085,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,42,9],"tags":[163],"class_list":["post-19976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-motivation","category-psychology","tag-the-10x-rule","","tg-column-two"],"yoast_head":"\nThe Psychology of Success: The 10X Difference - Shortform Books<\/title>\n<meta name=\"description\" content=\"Is there a mindset that can bring you success? Yes! 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