{"id":19967,"date":"2020-11-27T13:52:00","date_gmt":"2020-11-27T17:52:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=19967"},"modified":"2020-12-09T18:26:36","modified_gmt":"2020-12-09T22:26:36","slug":"10x-success","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/10x-success\/","title":{"rendered":"10X Success: Why People Fail to Achieve Big Goals"},"content":{"rendered":"\n<p>What is the notion of success in <em>The 10X Rule<\/em>? Why is 10X success so hard to achieve?<\/p>\n\n\n\n<p>10X success is the concept of extraordinary results, or ten times bigger than you&#8217;d previously imagined. According to Grant Cardone, success of this magnitude escapes people because they&#8217;re taking the wrong approach.<\/p>\n\n\n\n<p>Read more about the concept of 10X success and why people don&#8217;t always achieve it.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">10X Success: The Holy Grail<\/h2>\n\n\n\n<p>Nearly everyone is pursuing the \u201choly grail\u201d of success. But while we all want to succeed, most people fall short. In <em>The 10X Rule<\/em>, entrepreneur and motivational speaker Grant Cardone argues that people don\u2019t succeed because:<\/p>\n\n\n\n<p>1) <strong>They misunderstand what it takes to be successful<\/strong>. People often mistakenly think success is a matter of having money, connections, talent, the right education, the right personality, getting lucky breaks, being in the right business or industry, or being in the right place at the right time. But these don\u2019t guarantee success.<\/p>\n\n\n\n<p><strong>Only the 10X Rule\u2014setting extreme goals and taking extreme action to meet them\u2014guarantees success and, unlike the above criteria, it\u2019s available to everyone<\/strong>.<\/p>\n\n\n\n<p>2) <strong>People don\u2019t approach success the right way<\/strong>. First, <strong>they don\u2019t set high enough goals due to \u201caverage\u201d thinking<\/strong>. They don\u2019t want to be unrealistic or risk failure, so they set seemingly attainable goals, yet still fall short.<\/p>\n\n\n\n<p>According to Grant Cardone, success at a 10X level escaped him with this trap. He has achieved success by many measures: as a best-selling author, a popular motivational speaker, investor, and entrepreneur (his companies have annual revenue of over $100 million). However, he writes that his biggest regret is that he wasted time by not setting <a href=\"https:\/\/www.shortform.com\/blog\/10x-goals\/\">extraordinary goals<\/a> personally and professionally, right from the beginning of his working life.<\/p>\n\n\n\n<p>Second, people fail to reach their goals because <strong>they underestimate what it will take to reach them and don\u2019t apply enough effort<\/strong>. Again, this is average thinking\u2014they assume that by putting in a \u201creasonable\u201d amount of effort they\u2019ll succeed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is the notion of success in The 10X Rule? Why is 10X success so hard to achieve? 10X success is the concept of extraordinary results, or ten times bigger than you&#8217;d previously imagined. According to Grant Cardone, success of this magnitude escapes people because they&#8217;re taking the wrong approach. Read more about the concept of 10X success and why people don&#8217;t always achieve it.<\/p>\n","protected":false},"author":6,"featured_media":6212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43],"tags":[163],"class_list":["post-19967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-self-improvement","tag-the-10x-rule","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10X Success: Why People Fail to Achieve Big Goals - Shortform Books<\/title>\n<meta name=\"description\" content=\"Do you want to achieve big things? Known as 10X success, Grant Cardone explains why many people fall short. Learn what not to do here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/10x-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10X Success: Why People Fail to Achieve Big Goals\" \/>\n<meta property=\"og:description\" content=\"Do you want to achieve big things? Known as 10X success, Grant Cardone explains why many people fall short. Learn what not to do here.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/10x-success\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-27T17:52:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-09T22:26:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/01\/mindset-fear-of-failure.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"957\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rina Shah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rina Shah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/10x-success\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/10x-success\/\"},\"author\":{\"name\":\"Rina Shah\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d07435826f13a8f422d5d333dceac287\"},\"headline\":\"10X Success: Why People Fail to Achieve Big Goals\",\"datePublished\":\"2020-11-27T17:52:00+00:00\",\"dateModified\":\"2020-12-09T22:26:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/10x-success\/\"},\"wordCount\":348,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/10x-success\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/01\/mindset-fear-of-failure.jpg\",\"keywords\":[\"The 10X Rule\"],\"articleSection\":[\"Self-Improvement\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/10x-success\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/10x-success\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/10x-success\/\",\"name\":\"10X Success: Why People Fail to Achieve Big Goals - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/10x-success\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/10x-success\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/01\/mindset-fear-of-failure.jpg\",\"datePublished\":\"2020-11-27T17:52:00+00:00\",\"dateModified\":\"2020-12-09T22:26:36+00:00\",\"description\":\"Do you want to achieve big things? Known as 10X success, Grant Cardone explains why many people fall short. Learn what not to do here.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/10x-success\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.shortform.com\/blog\/10x-success\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/10x-success\/#primaryimage\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/01\/mindset-fear-of-failure.jpg\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/01\/mindset-fear-of-failure.jpg\",\"width\":957,\"height\":550},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.shortform.com\/blog\/10x-success\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.shortform.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"10X Success: Why People Fail to Achieve Big Goals\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"name\":\"Shortform Books\",\"description\":\"The World&#039;s Best Book Summaries\",\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.shortform.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\",\"name\":\"Shortform Books\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"width\":500,\"height\":74,\"caption\":\"Shortform Books\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d07435826f13a8f422d5d333dceac287\",\"name\":\"Rina Shah\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/560b3bc3d51625f9becff4fded992607b156f274aa36bc07f8a4285a1d72cdc8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/560b3bc3d51625f9becff4fded992607b156f274aa36bc07f8a4285a1d72cdc8?s=96&d=mm&r=g\",\"caption\":\"Rina Shah\"},\"description\":\"An avid reader for as long as she can remember, Rina\u2019s love for books began with The Boxcar Children. Her penchant for always having a book nearby has never faded, though her reading tastes have since evolved. Rina reads around 100 books every year, with a fairly even split between fiction and non-fiction. Her favorite genres are memoirs, public health, and locked room mysteries. As an attorney, Rina can\u2019t help analyzing and deconstructing arguments in any book she reads.\",\"url\":\"https:\/\/www.shortform.com\/blog\/author\/rina\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"10X Success: Why People Fail to Achieve Big Goals - Shortform Books","description":"Do you want to achieve big things? Known as 10X success, Grant Cardone explains why many people fall short. Learn what not to do here.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shortform.com\/blog\/10x-success\/","og_locale":"en_US","og_type":"article","og_title":"10X Success: Why People Fail to Achieve Big Goals","og_description":"Do you want to achieve big things? Known as 10X success, Grant Cardone explains why many people fall short. Learn what not to do here.","og_url":"https:\/\/www.shortform.com\/blog\/10x-success\/","og_site_name":"Shortform Books","article_published_time":"2020-11-27T17:52:00+00:00","article_modified_time":"2020-12-09T22:26:36+00:00","og_image":[{"width":957,"height":550,"url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/01\/mindset-fear-of-failure.jpg","type":"image\/jpeg"}],"author":"Rina Shah","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Rina Shah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.shortform.com\/blog\/10x-success\/#article","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/10x-success\/"},"author":{"name":"Rina Shah","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d07435826f13a8f422d5d333dceac287"},"headline":"10X Success: Why People Fail to Achieve Big Goals","datePublished":"2020-11-27T17:52:00+00:00","dateModified":"2020-12-09T22:26:36+00:00","mainEntityOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/10x-success\/"},"wordCount":348,"commentCount":0,"publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/10x-success\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/01\/mindset-fear-of-failure.jpg","keywords":["The 10X Rule"],"articleSection":["Self-Improvement"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.shortform.com\/blog\/10x-success\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.shortform.com\/blog\/10x-success\/","url":"https:\/\/www.shortform.com\/blog\/10x-success\/","name":"10X Success: Why People Fail to Achieve Big Goals - Shortform Books","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/10x-success\/#primaryimage"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/10x-success\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/01\/mindset-fear-of-failure.jpg","datePublished":"2020-11-27T17:52:00+00:00","dateModified":"2020-12-09T22:26:36+00:00","description":"Do you want to achieve big things? Known as 10X success, Grant Cardone explains why many people fall short. Learn what not to do here.","breadcrumb":{"@id":"https:\/\/www.shortform.com\/blog\/10x-success\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shortform.com\/blog\/10x-success\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/10x-success\/#primaryimage","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/01\/mindset-fear-of-failure.jpg","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/01\/mindset-fear-of-failure.jpg","width":957,"height":550},{"@type":"BreadcrumbList","@id":"https:\/\/www.shortform.com\/blog\/10x-success\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shortform.com\/blog\/"},{"@type":"ListItem","position":2,"name":"10X Success: Why People Fail to Achieve Big Goals"}]},{"@type":"WebSite","@id":"https:\/\/www.shortform.com\/blog\/#website","url":"https:\/\/www.shortform.com\/blog\/","name":"Shortform Books","description":"The World&#039;s Best Book Summaries","publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shortform.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.shortform.com\/blog\/#organization","name":"Shortform Books","url":"https:\/\/www.shortform.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","width":500,"height":74,"caption":"Shortform Books"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d07435826f13a8f422d5d333dceac287","name":"Rina Shah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/560b3bc3d51625f9becff4fded992607b156f274aa36bc07f8a4285a1d72cdc8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/560b3bc3d51625f9becff4fded992607b156f274aa36bc07f8a4285a1d72cdc8?s=96&d=mm&r=g","caption":"Rina Shah"},"description":"An avid reader for as long as she can remember, Rina\u2019s love for books began with The Boxcar Children. Her penchant for always having a book nearby has never faded, though her reading tastes have since evolved. Rina reads around 100 books every year, with a fairly even split between fiction and non-fiction. Her favorite genres are memoirs, public health, and locked room mysteries. As an attorney, Rina can\u2019t help analyzing and deconstructing arguments in any book she reads.","url":"https:\/\/www.shortform.com\/blog\/author\/rina\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/01\/mindset-fear-of-failure.jpg","_links":{"self":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/19967","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/comments?post=19967"}],"version-history":[{"count":3,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/19967\/revisions"}],"predecessor-version":[{"id":20384,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/19967\/revisions\/20384"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media\/6212"}],"wp:attachment":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media?parent=19967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/categories?post=19967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/tags?post=19967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}