{"id":16714,"date":"2020-10-27T23:48:00","date_gmt":"2020-10-28T03:48:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=16714"},"modified":"2020-11-07T14:46:57","modified_gmt":"2020-11-07T18:46:57","slug":"disruptive-technology-menaing","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/disruptive-technology-menaing\/","title":{"rendered":"Disruptive Technology: Meaning for the Market"},"content":{"rendered":"\n<p>What is the meaning of disruptive technology for its respective market? How does the disruptive technology meaning vary from firm to firm?<\/p>\n\n\n\n<p>The Innovator&#8217;s Dilemma is all about the meaning of disruptive technology on markets and established companies in any industry. The <a href=\"https:\/\/www.shortform.com\/blog\/impact-of-disruptive-technology\/\">impact of disruptive technology<\/a> varies based on a firm&#8217;s ability to respond.<\/p>\n\n\n\n<p>Read on to better understand the meaning of disruptive technology and what influences its impact.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Meaning of Disruptive Technology: Upending Industries<\/h2>\n\n\n\n<p>Innovations have the potential to upend industries. These kinds of significant innovations\u2014called<strong> <\/strong>disruptive innovations\u2014don\u2019t come along very often, but when they do, they change how companies make and market products, the <a href=\"https:\/\/www.shortform.com\/blog\/kinds-of-customers\/\">types of customers<\/a> who buy the products, and how they use the products.&nbsp;<\/p>\n\n\n\n<p><strong>When disruptive technologies emerge, dominant, well-run companies often stumble.<\/strong> These companies tend to use the same sound business judgment that has guided them through previous changes, including:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Listening to what current customers want<\/li><li>Providing more and improved versions of <a href=\"https:\/\/www.shortform.com\/blog\/consumer-expectations\/\">what customers want<\/a><\/li><li>Investing in projects that promise the highest returns<\/li><\/ul>\n\n\n\n<p>However, in the face of disruptive innovations, these strategies don\u2019t produce the same results. <strong>This is the innovator\u2019s dilemma: The approaches that lead to success in adopting most innovations lead to failure when confronting disruptive innovations.&nbsp;<\/strong><\/p>\n\n\n\n<p>This book provides insight for both innovators and established companies\u2019 leaders on how to navigate disruptive innovations. The author takes on two key questions:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Why do so many <a href=\"https:\/\/www.shortform.com\/blog\/what-makes-a-business-successful\/\">successful businesses<\/a> fail when confronted with disruptive innovations in their industries?&nbsp;<\/li><li>How can businesses succeed despite the unpredictability of disruptive innovation?&nbsp;<\/li><\/ol>\n\n\n\n<p><strong>There\u2019s no way to get around the uncertainty of innovation, but you can <em>reduce<\/em> the meaning of disruptive technology on your firm by understanding the traits of disruptive innovations<\/strong>, effective strategies for adopting them, and how to tell the difference between a disruptive and non-disruptive innovation.&nbsp;<\/p>\n\n\n\n<p>In Part 1, we\u2019ll look at how and why successful, well-managed companies often fail when faced with disruptive technologies. In Part 2, we\u2019ll cover strategies that established companies can use to avoid falling into these common traps, and how the companies can successfully adopt disruptive technologies.&nbsp;<\/p>\n\n\n\n<p>The author was a Harvard Business School professor who developed the theory of disruptive innovation through extensive research, coupled with his experience as a former entrepreneur and management consultant. (Shortform note: This book was originally published during the 1990s tech boom, in which innumerable companies faced disruptions. The Economist named <em>The Innovator\u2019s Dilemma<\/em> among the six most important business books ever written.)<\/p>\n\n\n\n<p>(In the context of this book, \u201ctechnology\u201d means any process a company uses to produce its products and services, and \u201cinnovation\u201d is anything that causes a technology to change.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is the meaning of disruptive technology for its respective market? How does the disruptive technology meaning vary from firm to firm? The Innovator&#8217;s Dilemma is all about the meaning of disruptive technology on markets and established companies in any industry. The impact of disruptive technology varies based on a firm&#8217;s ability to respond. Read on to better understand the meaning of disruptive technology and what influences its impact.<\/p>\n","protected":false},"author":6,"featured_media":13770,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,81,104],"tags":[141],"class_list":["post-16714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-economics","category-marketing","tag-the-innovators-dilemma","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Disruptive Technology: Meaning for the Market - Shortform Books<\/title>\n<meta name=\"description\" content=\"What is the meaning of disruptive technology for the industries that face it? Well, that depends on the response to the tech. Here&#039;s why.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/disruptive-technology-menaing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Disruptive Technology: Meaning for the Market\" \/>\n<meta property=\"og:description\" content=\"What is the meaning of disruptive technology for the industries that face it? Well, that depends on the response to the tech. Here&#039;s why.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/disruptive-technology-menaing\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-28T03:48:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-07T18:46:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2020\/09\/good-okr-examples-measure-what-matters-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1842\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rina Shah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rina Shah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/disruptive-technology-menaing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/disruptive-technology-menaing\/\"},\"author\":{\"name\":\"Rina Shah\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d07435826f13a8f422d5d333dceac287\"},\"headline\":\"Disruptive Technology: Meaning for the Market\",\"datePublished\":\"2020-10-28T03:48:00+00:00\",\"dateModified\":\"2020-11-07T18:46:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/disruptive-technology-menaing\/\"},\"wordCount\":459,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/disruptive-technology-menaing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/09\/good-okr-examples-measure-what-matters-scaled.jpg\",\"keywords\":[\"The Innovator's Dilemma\"],\"articleSection\":[\"Business\",\"Economics\",\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/disruptive-technology-menaing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/disruptive-technology-menaing\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/disruptive-technology-menaing\/\",\"name\":\"Disruptive Technology: Meaning for the Market - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/disruptive-technology-menaing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/disruptive-technology-menaing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/09\/good-okr-examples-measure-what-matters-scaled.jpg\",\"datePublished\":\"2020-10-28T03:48:00+00:00\",\"dateModified\":\"2020-11-07T18:46:57+00:00\",\"description\":\"What is the meaning of disruptive technology for the industries that face it? Well, that depends on the response to the tech. Here's why.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/disruptive-technology-menaing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.shortform.com\/blog\/disruptive-technology-menaing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/disruptive-technology-menaing\/#primaryimage\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/09\/good-okr-examples-measure-what-matters-scaled.jpg\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/09\/good-okr-examples-measure-what-matters-scaled.jpg\",\"width\":2560,\"height\":1842},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.shortform.com\/blog\/disruptive-technology-menaing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.shortform.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Disruptive Technology: Meaning for the Market\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"name\":\"Shortform Books\",\"description\":\"The World&#039;s Best Book Summaries\",\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.shortform.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\",\"name\":\"Shortform Books\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"width\":500,\"height\":74,\"caption\":\"Shortform Books\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d07435826f13a8f422d5d333dceac287\",\"name\":\"Rina Shah\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/560b3bc3d51625f9becff4fded992607b156f274aa36bc07f8a4285a1d72cdc8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/560b3bc3d51625f9becff4fded992607b156f274aa36bc07f8a4285a1d72cdc8?s=96&d=mm&r=g\",\"caption\":\"Rina Shah\"},\"description\":\"An avid reader for as long as she can remember, Rina\u2019s love for books began with The Boxcar Children. Her penchant for always having a book nearby has never faded, though her reading tastes have since evolved. Rina reads around 100 books every year, with a fairly even split between fiction and non-fiction. Her favorite genres are memoirs, public health, and locked room mysteries. As an attorney, Rina can\u2019t help analyzing and deconstructing arguments in any book she reads.\",\"url\":\"https:\/\/www.shortform.com\/blog\/author\/rina\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Disruptive Technology: Meaning for the Market - Shortform Books","description":"What is the meaning of disruptive technology for the industries that face it? Well, that depends on the response to the tech. Here's why.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shortform.com\/blog\/disruptive-technology-menaing\/","og_locale":"en_US","og_type":"article","og_title":"Disruptive Technology: Meaning for the Market","og_description":"What is the meaning of disruptive technology for the industries that face it? Well, that depends on the response to the tech. Here's why.","og_url":"https:\/\/www.shortform.com\/blog\/disruptive-technology-menaing\/","og_site_name":"Shortform Books","article_published_time":"2020-10-28T03:48:00+00:00","article_modified_time":"2020-11-07T18:46:57+00:00","og_image":[{"width":2560,"height":1842,"url":"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2020\/09\/good-okr-examples-measure-what-matters-scaled.jpg","type":"image\/jpeg"}],"author":"Rina Shah","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Rina Shah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.shortform.com\/blog\/disruptive-technology-menaing\/#article","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/disruptive-technology-menaing\/"},"author":{"name":"Rina Shah","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d07435826f13a8f422d5d333dceac287"},"headline":"Disruptive Technology: Meaning for the Market","datePublished":"2020-10-28T03:48:00+00:00","dateModified":"2020-11-07T18:46:57+00:00","mainEntityOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/disruptive-technology-menaing\/"},"wordCount":459,"commentCount":0,"publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/disruptive-technology-menaing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/09\/good-okr-examples-measure-what-matters-scaled.jpg","keywords":["The Innovator's Dilemma"],"articleSection":["Business","Economics","Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.shortform.com\/blog\/disruptive-technology-menaing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.shortform.com\/blog\/disruptive-technology-menaing\/","url":"https:\/\/www.shortform.com\/blog\/disruptive-technology-menaing\/","name":"Disruptive Technology: Meaning for the Market - Shortform Books","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/disruptive-technology-menaing\/#primaryimage"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/disruptive-technology-menaing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/09\/good-okr-examples-measure-what-matters-scaled.jpg","datePublished":"2020-10-28T03:48:00+00:00","dateModified":"2020-11-07T18:46:57+00:00","description":"What is the meaning of disruptive technology for the industries that face it? Well, that depends on the response to the tech. Here's why.","breadcrumb":{"@id":"https:\/\/www.shortform.com\/blog\/disruptive-technology-menaing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shortform.com\/blog\/disruptive-technology-menaing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/disruptive-technology-menaing\/#primaryimage","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/09\/good-okr-examples-measure-what-matters-scaled.jpg","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/09\/good-okr-examples-measure-what-matters-scaled.jpg","width":2560,"height":1842},{"@type":"BreadcrumbList","@id":"https:\/\/www.shortform.com\/blog\/disruptive-technology-menaing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shortform.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Disruptive Technology: Meaning for the Market"}]},{"@type":"WebSite","@id":"https:\/\/www.shortform.com\/blog\/#website","url":"https:\/\/www.shortform.com\/blog\/","name":"Shortform Books","description":"The World&#039;s Best Book Summaries","publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shortform.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.shortform.com\/blog\/#organization","name":"Shortform Books","url":"https:\/\/www.shortform.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","width":500,"height":74,"caption":"Shortform Books"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d07435826f13a8f422d5d333dceac287","name":"Rina Shah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/560b3bc3d51625f9becff4fded992607b156f274aa36bc07f8a4285a1d72cdc8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/560b3bc3d51625f9becff4fded992607b156f274aa36bc07f8a4285a1d72cdc8?s=96&d=mm&r=g","caption":"Rina Shah"},"description":"An avid reader for as long as she can remember, Rina\u2019s love for books began with The Boxcar Children. Her penchant for always having a book nearby has never faded, though her reading tastes have since evolved. Rina reads around 100 books every year, with a fairly even split between fiction and non-fiction. Her favorite genres are memoirs, public health, and locked room mysteries. As an attorney, Rina can\u2019t help analyzing and deconstructing arguments in any book she reads.","url":"https:\/\/www.shortform.com\/blog\/author\/rina\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/09\/good-okr-examples-measure-what-matters-scaled.jpg","_links":{"self":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/16714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/comments?post=16714"}],"version-history":[{"count":5,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/16714\/revisions"}],"predecessor-version":[{"id":17520,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/16714\/revisions\/17520"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media\/13770"}],"wp:attachment":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media?parent=16714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/categories?post=16714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/tags?post=16714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}