{"id":16072,"date":"2020-10-06T15:15:00","date_gmt":"2020-10-06T19:15:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=16072"},"modified":"2025-10-03T10:11:29","modified_gmt":"2025-10-03T14:11:29","slug":"trigger-action-reward-investment","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/trigger-action-reward-investment\/","title":{"rendered":"Trigger, Action, Reward, Investment: Habit Cycle"},"content":{"rendered":"\n<p>What is the cycle of trigger, action, reward, investment? How do these 4 steps interact?<\/p>\n\n\n\n<p>Trigger, action, reward, and investment are the four steps of <a href=\"https:\/\/www.shortform.com\/blog\/the-hooked-model\/\">the Hooked model<\/a>. They flow into one another and repeat for a cycle of habits.<\/p>\n\n\n\n<p>Read more about the cycle of trigger, action, reward, investment and how it works. <\/p>\n\n\n\n<!--more-->\n\n\n\n<p><em>Editor\u2019s note: This article is part of\u00a0<a href=\"https:\/\/www.shortform.com\/blog\/hub\/personal-life\/health\/mental\/understanding-habits\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shortform\u2019s guide to habits<\/a>. If you like what you read here, there\u2019s plenty more to check out in the guide!<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-trigger-action-reward-investment\">Trigger, Action, Reward, Investment<\/h2>\n\n\n\n<p><strong><em>External <\/em><\/strong><strong>triggers are delivered through the environment<\/strong>. They contain information on what the user should do next, like app notifications prompting users to return to see a photo.&nbsp;<\/p>\n\n\n\n<p>Over time, as a product becomes associated with a thought, emotion, or preexisting routine, users return based on <strong><a href=\"https:\/\/www.shortform.com\/blog\/external-trigger-vs-internal-trigger\/\">internal triggers<\/a><\/strong>. <strong>Emotions <\/strong>&#8211; especially negative ones like boredom, loneliness, confusion, <a href=\"https:\/\/www.shortform.com\/blog\/find-purpose-in-your-life\/\">lack of purpose<\/a>, and indecisiveness &#8211; are powerful internal triggers. These triggers may be short and minor, possibly even subconscious.&nbsp;<\/p>\n\n\n\n<p><strong>To build a habit, you need to solve a user\u2019s pain so that the user associates your product with relief.<\/strong><\/p>\n\n\n\n<p><strong>To discover the root problem, ask \u201cWhy?\u201d as many times as it takes to get to an emotion.<\/strong>&nbsp;<\/p>\n\n\n\n<p><strong>To initiate action in a habit, doing must be easier than thinking<\/strong>. An action has three requirements:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sufficient motivation<\/li>\n\n\n\n<li>Sufficient ability<\/li>\n\n\n\n<li>A trigger to activate the behavior<\/li>\n<\/ul>\n\n\n\n<p>Make the process to use your product as simple as possible. Lay out the steps the customer takes to get the job done. Then remove steps until you reach the <em>simplest possible process<\/em>: trigger, action, reward, investment. <\/p>\n\n\n\n<p><strong>Identify which factor is most impeding your users. <\/strong>Is the mental effort needed to use your product too high? Is the user in a <a href=\"https:\/\/www.shortform.com\/blog\/social-context\/\">social context<\/a> where the behavior is inappropriate? Is the behavior so different from normal routine that it\u2019s offputting?<\/p>\n\n\n\n<p>To build a habit, your product must <em>actually solve the user\u2019s problem <\/em>so that the user depends on your product as a reliable solution. The benefit the user receives is the reward.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.shortform.com\/blog\/variable-rewards\/\">Variable rewards<\/a> are more effective than fixed rewards<\/strong>. Fixed rewards don\u2019t change at all, delivering the same reward at unchanging intervals. <strong>Variable rewards are more like slot machines<\/strong>, delivering unknown amounts at an unknown frequency. Unpredictable reward sizes and novelty spike dopamine levels, which in turn strengthen the development of the habit. Imagine a slot machine that merely paid you $0.99 every time you wagered $1.00 &#8211; how fun would that be?<\/p>\n\n\n\n<p><strong>The more effort we put into something, the more we value it, and the more likely we are to return. <\/strong>Thus, to encourage a user to return and build a habit, prompt them to put <strong>something of value into the system<\/strong> so that they value the app more highly and pave the way for longer-term rewards.<\/p>\n\n\n\n<p><strong>Often the user\u2019s investment increases the value of future rewards, building a <a href=\"https:\/\/www.shortform.com\/blog\/virtuous-cycle-john-malone\/\">virtuous cycle<\/a> of usage that becomes ever more valuable<\/strong>.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is the cycle of trigger, action, reward, investment? How do these 4 steps interact? Trigger, action, reward, and investment are the four steps of the Hooked model. They flow into one another and repeat for a cycle of habits. Read more about the cycle of trigger, action, reward, investment and how it works.<\/p>\n","protected":false},"author":6,"featured_media":9857,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9,103],"tags":[136],"class_list":["post-16072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-psychology","category-sales","tag-hooked","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Trigger, Action, Reward, Investment: Habit Cycle - Shortform Books<\/title>\n<meta name=\"description\" content=\"The habit cycle is built on four phases: trigger, action, reward, and investment. This is the loop of the Hooked model. 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