{"id":16058,"date":"2020-10-01T14:00:00","date_gmt":"2020-10-01T18:00:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=16058"},"modified":"2020-10-13T17:24:47","modified_gmt":"2020-10-13T21:24:47","slug":"habit-forming-products","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/habit-forming-products\/","title":{"rendered":"Habit-Forming Products: How to Get Customers Hooked"},"content":{"rendered":"\n<p>What are habit-forming products? How does building habit-forming products help your business?<\/p>\n\n\n\n<p>Building habit-forming products is a strategy to help enhance customer loyalty and longevity. If your products are part of the consumer&#8217;s habits, they&#8217;re less likely to leave.<\/p>\n\n\n\n<p>Read more about building habit-forming products.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Testing Habit-Forming Products<\/h2>\n\n\n\n<p>Now that you have ideas for habit-forming products, you need to test them with real users. The author proposes the Habit Testing process for building habit-forming products, similar to \u201cbuild, measure, learn\u201d from Lean Startup.<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Identify<ul><li>Define what it means to be a devoted user. How often should she use your product? What does this person do?<\/li><li>Use <a href=\"https:\/\/www.shortform.com\/blog\/cohort-analysis-in-lean-startup\/\">cohort analysis<\/a> to figure out how your users are meeting this benchmark.<\/li><li>Nir Eyal argues 5% of habitual users is a good benchmark to exceed &#8211; fewer and you may have a problem.<\/li><\/ul><\/li><li>Codify<ul><li>Identify the steps your habitual users took to find patterns to what hooked them.<\/li><li>Twitter found that following 30 people reached a <a href=\"https:\/\/www.shortform.com\/blog\/what-is-a-tipping-point\/\">tipping point<\/a><\/li><\/ul><\/li><li>Modify<ul><li>Modify the same Habit Path identified above &#8211; update the conversion funnel, remove features that block action, strengthen features that increase investment.<\/li><\/ul><\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Discovering Habit-Forming Opportunities<\/strong><\/h3>\n\n\n\n<p>You might be wondering what kind of product to build and how to get your users to build habits. How can you find ideas for habit-forming experiences?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Start with your own problems<ul><li>Ask why you do or don\u2019t do certain things, and how you can make those tasks easier or more rewarding.<\/li><\/ul><\/li><li>Be aware of your behaviors and emotions as you use products.<ul><li>What triggered you to use these products? Were they external or internal triggers?<\/li><li>Am I using these products as intended?<\/li><li>How can these products improve their onboarding funnels, <a href=\"https:\/\/www.shortform.com\/blog\/increase-motivation\/\">increase motivation<\/a> or ability, provide better <a href=\"https:\/\/www.shortform.com\/blog\/variable-rewards\/\">variable rewards<\/a>, reengage through <a href=\"https:\/\/www.shortform.com\/blog\/external-trigger-vs-internal-trigger\/\">external triggers<\/a>, or encourage users to invest in the product?<\/li><\/ul><\/li><li>Find what <a href=\"https:\/\/www.shortform.com\/blog\/early-adopters-model\/\">early adopters<\/a> are doing<ul><li>Many inventions like airplanes, the telephone, and the Internet were mocked as unnecessary. Often it was a lack of imagination for the new possibilities.<\/li><li>Early adopters show you niche use cases that can eventually be taken mainstream.<ul><li>Facebook started with just Harvard students.<\/li><\/ul><\/li><\/ul><\/li><li>Consider what new technologies enable<ul><li>New technology waves establish an infrastructure first, enabling new applications to reach massive penetration.\u00a0<\/li><li>Figure out what behaviors new technologies make easier.<ul><li>The camera integrated into the smartphone made photo-taking far easier, giving rise to Instagram.<\/li><\/ul><\/li><\/ul><\/li><li>Find how user interfaces can drive new <a href=\"https:\/\/www.shortform.com\/blog\/habit-formation\/\">habit formation<\/a><ul><li>Apple and Microsoft turned text-based terminals into GUIs modifiable with a mouse.<\/li><li>Google simplified the search interface of Yahoo.<\/li><li>Pinterest created an infinite-scrolling canvas of images that was more addictive than smaller fixed galleries..<\/li><li>Consider \u201cliving in the future.\u201d<\/li><\/ul><\/li><li>Ask three people outside your social circle what apps occupy their phone\u2019s home screen. Ask them to use their favorite app and observe any nascent behaviors.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What are habit-forming products? How does building habit-forming products help your business? Building habit-forming products is a strategy to help enhance customer loyalty and longevity. If your products are part of the consumer&#8217;s habits, they&#8217;re less likely to leave. Read more about building habit-forming products.<\/p>\n","protected":false},"author":6,"featured_media":4799,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[79,104,9],"tags":[136],"class_list":["post-16058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneurship","category-marketing","category-psychology","tag-hooked","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Habit-Forming Products: How to Get Customers Hooked - Shortform Books<\/title>\n<meta name=\"description\" content=\"Habit-forming products are products that become part of your customer&#039;s routines. Your product is essential to them. 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