{"id":15684,"date":"2020-10-08T20:59:00","date_gmt":"2020-10-09T00:59:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=15684"},"modified":"2020-10-11T17:32:06","modified_gmt":"2020-10-11T21:32:06","slug":"nudge-marketing-examples","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/nudge-marketing-examples\/","title":{"rendered":"Nudge Marketing Examples for Products and Services"},"content":{"rendered":"\n

What are some Nudge <\/em>marketing examples? How does Nudge <\/em>theory apply to products and services?<\/p>\n\n\n\n

Nudges can be used in marketing to encourage people to sign up for a service or buy a product. Nudge <\/em>marketing examples show how people can be subtly persuaded.<\/p>\n\n\n\n

Read on to see some Nudge<\/em> marketing examples.<\/p>\n\n\n\n\n\n\n\n

Nudge <\/em>Marketing Examples in Health Care<\/h2>\n\n\n\n

It\u2019s a truth universally acknowledged that the rising expense of health care in the US is unsustainable, yet researchers and policymakers struggle to rein in costs.<\/p>\n\n\n\n

One area where experts believe money could be saved is medical liability. Tort reform, the argument goes, would reduce the need for doctors to purchase expensive malpractice insurance, a cost that is passed onto health insurance companies in the form of high provider service fees and onto health-care consumers in the form of high premiums or deductibles. Estimates show that hospitals pay anywhere from $11 billion to $29 billion a year to handle medical malpractice lawsuits.<\/p>\n\n\n\n

Under current law, patients are guaranteed the right to sue for medical malpractice. But what if they could waive that right in pursuit of a lower price?<\/em> <\/em><\/strong>Libertarian paternalism\u2019s answer to skyrocketing health-care prices is to allow patients the freedom to waive their right to sue for medical malpractice<\/strong>. This would allow patients who waive their right to sue to receive care at a discount.<\/p>\n\n\n\n

If patients were allowed to waive their right to sue, insurance companies could offer plans \u201cwith\u201d or \u201cwithout\u201d the right to sue. The Nudge <\/em>marketing examples here would use this as part of health plan sales efforts. Even better, insurance companies could make the \u201cwithout\u201d plan the default, allowing patients to opt in to the \u201cwith\u201d plan at an additional cost<\/strong>.<\/p>\n\n\n\n

One objection to weakening malpractice liability is that the \u201cdeterrence effect\u201d of that liability will be weakened as well; in other words, doctors, knowing they can\u2019t or won\u2019t be sued, may be more inclined to risky treatments or negligent care. This argument is undermined by the fact that malpractice insurance premiums typically aren\u2019t \u201cexperience rated\u201d\u2014that is, doctors\u2019 premiums don\u2019t go up when they\u2019re sued, so there\u2019s no financial incentive<\/a> to offer better treatment (though no doctor wants to be accused of malpractice).<\/p>\n\n\n\n

There\u2019s also the fact that scant few patients injured by malpractice actually sue<\/strong>: One study found that less than 2% of patients treated negligently by a New York hospital over one year ended up filing suit. <\/p>\n\n\n\n

More Nudges<\/strong><\/h2>\n\n\n\n

Of course, the reforms described in the preceding chapters just scratch the surface of what\u2019s possible with informed choice architecture. Here are some additional Nudge <\/em>marketing examples that further illustrate what\u2019s possible through the power of a nudge:<\/p>\n\n\n\n