{"id":15682,"date":"2020-10-09T20:25:00","date_gmt":"2020-10-10T00:25:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=15682"},"modified":"2020-10-11T17:34:29","modified_gmt":"2020-10-11T21:34:29","slug":"examples-of-nudge-campaigns","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/examples-of-nudge-campaigns\/","title":{"rendered":"Examples of Nudge Campaigns: All About Timing"},"content":{"rendered":"\n<p>What are some examples of nudge campaigns? When were nudges needed and what did they hope to accomplish.<\/p>\n\n\n\n<p>There are examples of nudge campaigns in a variety of settings. The key across these campaigns is understanding the timing and scenarios best suited for nudging.<\/p>\n\n\n\n<p>Read about the examples of nudge campaigns for each situation.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">When to Nudge: Examples of Nudge Campaigns<\/h2>\n\n\n\n<p>To align with the values of <a href=\"https:\/\/www.shortform.com\/blog\/libertarian-paternalism\/\">Libertarian Paternalism<\/a>, <strong>choice architects must design their nudges to help as much as possible and harm as little as possible<\/strong>. There are also particular <a href=\"https:\/\/www.shortform.com\/blog\/kinds-of-decisions\/\">kinds of decisions<\/a> that warrant nudges more than others. See the examples of nudge campaigns that could apply in each of the situations below.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Rare and Difficult Decisions<\/strong><\/h3>\n\n\n\n<p>The first situation wherein a nudge may be vital is when we\u2019re faced with an abnormal or abnormally difficult decision. <a href=\"https:\/\/www.shortform.com\/blog\/how-to-save-for-retirement\/\">Saving for retirement<\/a>, buying a house, or <a href=\"https:\/\/www.shortform.com\/blog\/how-to-choose-a-college\/\">choosing a college<\/a> are each monumental decisions that come around once or rarely in a lifetime. Thus, they\u2019re prime candidates for nudges. Examples of nudges for these situations would be the ones that help present information in a manageable way, like the <a href=\"https:\/\/www.shortform.com\/blog\/recap-system-choice-architects\/\">RECAP system<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Examples of Nudge Campaigns for Delayed Feedback<\/strong><\/h3>\n\n\n\n<p>For many decisions, we get immediate feedback on our choices. When we use our debit card to buy a gift for a loved one, we see the consequences of that choice reflected almost instantaneously on our account statement.<\/p>\n\n\n\n<p><strong>For other decisions, however, the feedback on our choices is delayed or obscure<\/strong>. For example, someone can eat poorly and\/or smoke for years and experience no negative effects\u2014until the day he or she suffers a stroke. Nudges can help us <a href=\"https:\/\/www.shortform.com\/blog\/make-better-decisions\/\">make better decisions<\/a> in situations like these, when the consequences of our actions aren\u2019t immediately apparent. For example, a reminder on every pack of cigarettes about the risk of smoking may deter this behavior.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Decisions Requiring Specialized Knowledge<\/strong><\/h3>\n\n\n\n<p>Many of the most <a href=\"https:\/\/www.shortform.com\/blog\/important-decisions-in-life\/\">important decisions<\/a> we\u2019re faced with\u2014choosing a retirement or health care plan, for example\u2014are presented to us using specialized terms that can confuse more than inform. Most of us\u2014unless we work in finance\u2014would be at a loss when faced with options like \u201ccapital appreciation\u201d or \u201cdynamic dividend\u201d funds. Given especially complex and unpredictable options, nudges can be vital to provide information or to default to a good choice. For example, defaulting into enrollment for a health care plan or retirement contibution.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What are some examples of nudge campaigns? When were nudges needed and what did they hope to accomplish. There are examples of nudge campaigns in a variety of settings. The key across these campaigns is understanding the timing and scenarios best suited for nudging. Read about the examples of nudge campaigns for each situation.<\/p>\n","protected":false},"author":6,"featured_media":15929,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[104,9,43],"tags":[132],"class_list":["post-15682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-psychology","category-self-improvement","tag-nudge","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Examples of Nudge Campaigns: All About Timing - Shortform Books<\/title>\n<meta name=\"description\" content=\"What are good examples of nudge campaigns?These examples of nudge campaigns show how each scenario could benefit from nudging. Read more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/examples-of-nudge-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Examples of Nudge Campaigns: All About Timing\" \/>\n<meta property=\"og:description\" content=\"What are good examples of nudge campaigns?These examples of nudge campaigns show how each scenario could benefit from nudging. Read more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/examples-of-nudge-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-10T00:25:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-11T21:34:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2020\/10\/Nudge-campaigns-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rina Shah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rina Shah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/examples-of-nudge-campaigns\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/examples-of-nudge-campaigns\/\"},\"author\":{\"name\":\"Rina Shah\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d07435826f13a8f422d5d333dceac287\"},\"headline\":\"Examples of Nudge Campaigns: All About Timing\",\"datePublished\":\"2020-10-10T00:25:00+00:00\",\"dateModified\":\"2020-10-11T21:34:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/examples-of-nudge-campaigns\/\"},\"wordCount\":414,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/examples-of-nudge-campaigns\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/10\/Nudge-campaigns-scaled.jpg\",\"keywords\":[\"Nudge\"],\"articleSection\":[\"Marketing\",\"Psychology\",\"Self-Improvement\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/examples-of-nudge-campaigns\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/examples-of-nudge-campaigns\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/examples-of-nudge-campaigns\/\",\"name\":\"Examples of Nudge Campaigns: All About Timing - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/examples-of-nudge-campaigns\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/examples-of-nudge-campaigns\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/10\/Nudge-campaigns-scaled.jpg\",\"datePublished\":\"2020-10-10T00:25:00+00:00\",\"dateModified\":\"2020-10-11T21:34:29+00:00\",\"description\":\"What are good examples of nudge campaigns?These examples of nudge campaigns show how each scenario could benefit from nudging. 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