{"id":1460,"date":"2019-09-20T19:27:49","date_gmt":"2019-09-20T23:27:49","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=1460"},"modified":"2021-11-12T15:52:06","modified_gmt":"2021-11-12T19:52:06","slug":"bob-woodell-nike-phil-knight","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/bob-woodell-nike-phil-knight\/","title":{"rendered":"Bob Woodell and Nike: The Critical Employee"},"content":{"rendered":"\n<p>Bob Woodell was one of Phil Knight&#8217;s early hires at Nike, just a few years after starting the company. A former runner, he was paralyzed from the waist down after an accident. Phil likes that Bob therefore has a chip on his shoulder and is eager to prove himself.<\/p>\n\n\n\n<p>Learn more about Bob Woodell and his early history at Nike.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1967<\/strong><\/h2>\n\n\n\n<p>Blue Ribbon is hiring rapidly, and Bowerman has an employee candidate for Phil. Bob Woodell is famous. <strong>He was a standout runner at Oregon, but an accident left him paralyzed from the waist down and now in a wheelchair. <\/strong>Phil meets with him and they\u2019re mutually smitten. Phil offers him a job opening Blue Ribbon\u2019s second retail store in Eugene, Oregon.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1969<\/strong><\/h2>\n\n\n\n<p>Once again, sales are poised to double for Blue Ribbon, at $300,000 this year. Phil feels it\u2019s finally safe to pay himself a salary ($18,000 a year), and he quits Portland State to go full time at Blue Ribbon.<\/p>\n\n\n\n<p>Blue Ribbon finds a new office in Tigard. <strong>Bob Woodell, the former runner in a wheelchair, is promoted to operations manager at Blue Ribbon<\/strong>. Despite his injury, he\u2019s ecstatic at Blue Ribbon \u2013 the mission fills his spirits and he always gets the job done.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1970<\/strong><\/h2>\n\n\n\n<p>As always, the bank has problems with Blue Ribbon\u2019s perennially low cash reserves. Bigger sales has meant bigger loans, which would be harder to pay off and higher risk if the company collapsed. As always, Phil is frustrated that the banks don\u2019t <a href=\"https:\/\/www.shortform.com\/blog\/how-to-look-at-the-bigger-picture\/\">see the bigger picture<\/a> \u2013 a company doubling every year!<\/p>\n\n\n\n<p>With $600,000 in sales this year, Phil asks for a $1.2 million loan. This sounds crazy to the bank. Stretched to the limit, they give him an unsavory ultimatum \u2013 his credit line is now maxed. Blue Ribbon can have no more money until they put more cash in their account. They\u2019re also now imposing sales quotas \u2013 miss one deadline and they\u2019ll break the relationship.<\/p>\n\n\n\n<p>So money\u2019s now a problem. First, they need $20k for a shipment from Onitsuka. They don\u2019t have it. Blue Ribbon tries a public offering, hoping to get some interest from investors by selling 30% at 300k. Almost no one bites \u2013 they raise just $300.<\/p>\n\n\n\n<p>He eventually scrapes together the $20k from receivables, but they need more cash to operate. He has to do what he vowed never to do \u2013 ask everyone he knows for money: former teammates, family, friends. <strong>Bob Woodell\u2019s family comes to the rescue. They\u2019re not well off, but they give him their entire life savings &#8211; $8,000.<\/strong><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1973<\/strong><\/h2>\n\n\n\n<p>Phil strongly requests two employees, Bob Woodell and Johnson, to trade roles and locations, transferring between Boston and Oregon. Interestingly, he writes, \u201cin keeping with my personality&#8230;I expressed no gratitude. I spoke not a word of thanks or praise.\u201d<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1976<\/strong><\/h2>\n\n\n\n<p>There are countless more difficulties to resolve \u2013 a larger warehouse on the East Coast, a larger scale <a href=\"https:\/\/www.shortform.com\/blog\/how-to-start-a-marketing-business\/\">advertising agency<\/a>, new endorsements for more sports. But Phil gets through it with his ragtag team of Bob Woodell, Johnson, Strasser, and Hayes. They call each other and the team Buttface. The joke is, in how many successful companies can you yell, \u201cHey, buttface,\u201d and the team turns around?<br><\/p>\n\n\n\n<p>Why does he love his team so? They\u2019re clearly effective at their work, but they\u2019re also cut from the same cloth. They came from Oregon, and they all had their personal chips on their shoulders to validate themselves to the world (<strong>Bob Woodell lost his athletic dreams in an accident and was now confined to a wheelchair<\/strong>; Hayes couldn\u2019t become partner at his accounting firm because he was too fat; Phil was cut from the baseball team and had his heart broken). They had thick skin, and they took each other down a notch. It was them against the world.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1978<\/strong><\/h2>\n\n\n\n<p>Sales double <em>again <\/em>\u2013 on track for $140 million in 1979. Nike keeps growing. They change headquarters to a 40,000 square foot building in Beaverton, where his office is bigger than their entire first headquarters. They have factories in Taiwan, Korea, England, and Ireland. Industry analysts say that Nike is unstoppable.<br><\/p>\n\n\n\n<p>Nike launches an apparel business, since this is where Adidas gets most of their sales, and it\u2019s a way to offer more attractive endorsement deals to athletes. Phil starts by appointing a totally unstylish accountant who produces unfashionable, abhorrent clothing. (Phil justifies the appointment of so many accountants and lawyers with the idea that by qualifying for their trade, most were guaranteed to be somewhat competent). But this apparel designer with no fashion sense won\u2019t do.<strong> Phil replaces this person with Bob Woodell, who launches a great first clothing line.<br><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bob Woodell was one of Phil Knight&#8217;s early hires at Nike, just a few years after starting the company. A former runner, he was paralyzed from the waist down after an accident. Phil likes that Bob therefore has a chip on his shoulder and is eager to prove himself. Learn more about Bob Woodell and his early history at Nike.<\/p>\n","protected":false},"author":2,"featured_media":1419,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,33],"tags":[44],"class_list":["post-1460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-people","tag-shoe-dog","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bob Woodell and Nike: The Critical Employee - Shortform Books<\/title>\n<meta name=\"description\" content=\"Bob Woodell was one of Phil Knight&#039;s early hires at Nike, just a few years after starting the company. 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