{"id":143086,"date":"2025-04-06T09:41:02","date_gmt":"2025-04-06T13:41:02","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=143086"},"modified":"2025-04-10T11:00:27","modified_gmt":"2025-04-10T15:00:27","slug":"why-is-it-so-hard-to-focus-3","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/why-is-it-so-hard-to-focus-3\/","title":{"rendered":"Why Is It So Hard to Focus? It&#8217;s Not Just Technology&#8217;s Fault"},"content":{"rendered":"\n<p>Why is it so <a href=\"https:\/\/www.shortform.com\/blog\/why-is-it-so-hard-to-focus-2\/\">hard to focus<\/a> these days? Do we have an unlimited amount of <a href=\"https:\/\/www.shortform.com\/blog\/mental-energy\/\">mental energy<\/a> to use?<\/p>\n\n\n\n<p>The biggest problem we face when trying to be productive is that the things that distract us seem limitless, especially now that the digital world has infiltrated every aspect of life. However, Gloria Mark&#8217;s book <em>Attention Span<\/em> says our devices aren\u2019t entirely to blame. <\/p>\n\n\n\n<p>Let&#8217;s look at the real reason why you and so many others may find it hard to concentrate on simple tasks.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-it-s-hard-to-concentrate\"><strong>Why It\u2019s Hard to Concentrate<\/strong><\/h2>\n\n\n\n<p>Why is it so hard to focus, according to Gloria Mark? She explains that our capacity for attention is inherently limited because, as research has long established, <strong>the amount of mental energy you have available is finite.<\/strong> Specifically, your <em>executive control<\/em>\u2014the ability to stave off distractions and <a href=\"https:\/\/www.shortform.com\/blog\/attention-management-strategies\/\">direct your attention<\/a> at will\u2014can run out. Feeling intellectually drained is real, and it has a physiological basis: When you direct your thoughts to a singular task, your body increases the amount of blood and oxygen to the specific regions of your brain that handle it. However, you can\u2019t maintain increased blood flow indefinitely, and as it diminishes, so too does your ability to focus. Your body\u2019s energy reserves need to be recharged, whether by relaxing or shifting your attention somewhere else.<\/p>\n\n\n\n<p>(Shortform note: Mark may be overgeneralizing when she implies that only specific <a href=\"https:\/\/www.shortform.com\/blog\/what-are-the-regions-of-the-brain\/\">regions of the brain<\/a> are associated with focusing on a given task. While executive control is in the purview of the brain\u2019s <a href=\"https:\/\/www.shortform.com\/blog\/what-does-the-prefrontal-cortex-do-in-the-brain\/\">prefrontal cortex<\/a>, there are many regions within it that work in tandem by fulfilling different roles. The <a href=\"https:\/\/www.jneurosci.org\/content\/27\/8\/1801\" target=\"_blank\" rel=\"noreferrer noopener\">dorsolateral prefrontal cortex<\/a> integrates task-relevant information from other brain regions, while the <a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/14963333\/\" target=\"_blank\" rel=\"noreferrer noopener\">anterior cingulate cortex<\/a> assesses any conflicting information. Meanwhile, the <a href=\"https:\/\/www.sciencedirect.com\/topics\/neuroscience\/ventromedial-prefrontal-cortex#:~:text=Situated%20in%20the%20medial%20portion,and%20social%20cognition%20in%20general.\" target=\"_blank\" rel=\"noreferrer noopener\">ventromedial prefrontal cortex<\/a> interacts with components of the <a href=\"https:\/\/www.shortform.com\/blog\/the-old-brain\/\">Old Brain<\/a> to determine the emotional meaning of whatever you&#8217;re focusing on. Together, every one of these systems works to enable focused attention, promote self-control, and enhance <a href=\"https:\/\/www.shortform.com\/blog\/methods-of-decision-making-crucial-conversations\/\">decision-making<\/a>.)<\/p>\n\n\n\n<p>Furthermore, Mark says we\u2019re beleaguered by distractions that fall into two camps: those that come from within and those that come from without. In this section, we\u2019ll explore both the ways you may be distracting yourself and the digital tools that are designed to distract you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-internal-distractions\"><strong>Internal Distractions<\/strong><\/h3>\n\n\n\n<p><strong>When your mental reserves run low, you\u2019re vulnerable to attention-sapping pitfalls,<\/strong> some of which are internal and some are beyond your control. It\u2019s easy to point the finger at <a href=\"https:\/\/www.shortform.com\/blog\/external-trigger-vs-internal-trigger\/\">external triggers<\/a> such as the internet, social media, and other people infringing on your time. However, some of the blame for mismanaging your brain\u2019s resources must be laid at the feet of some common psychological fallacies. Mark says these include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Misjudging how long the task you\u2019re doing will take<\/li>\n\n\n\n<li>Devoting too much time to simple tasks instead of prioritizing harder tasks<\/li>\n\n\n\n<li>Following through on <a href=\"https:\/\/www.shortform.com\/blog\/unproductive-at-work\/\">unproductive work<\/a> because you\u2019ve already put so much time into it<\/li>\n<\/ul>\n\n\n\n<p>Mark\u2019s research also shows that <strong>various aspects of your personality can contribute to how and why you get distracted.<\/strong> For instance, people who worry a lot and those who tend to be impulsive have consistently shorter attention spans when performing tasks on a computer\u2014they frequently interrupt themselves by switching from app to app and screen to screen. On the other hand, people who are highly diligent in their work also suffer from internal distractions\u2014they don\u2019t <em>mean <\/em>to be unproductive, but they\u2019re more likely to be constant email checkers, always on the lookout for important messages and responding right away, which disrupts their workflow.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-a-world-of-interruptions\"><strong>A World of Interruptions<\/strong><\/h3>\n\n\n\n<p>In addition to <a href=\"https:\/\/www.shortform.com\/blog\/internal-distractions\/\">internal distractions<\/a>, you deal with constant interruptions every day, which are equally tricky\u2014if not harder\u2014to contend with. Mark\u2019s research shows that <strong>most of us interrupt ourselves as much as we\u2019re interrupted by external factors.<\/strong> For instance, in the workplace, people check their email 75 times per day on average. Sometimes an email notification interrupts an ongoing task, but we\u2019ll often stop to check our email without being prompted by a notification. We\u2019ve grown so accustomed to email interruptions that we willingly disrupt our own attention to feed the habit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-push-to-multitask\"><strong>The Push to Multitask<\/strong><\/h3>\n\n\n\n<p>Even more pernicious than frequent interruptions is the pressure to do several things at once. Multitasking is now part of the world we live in, and it comes with significant cognitive and physiological costs. Mark\u2019s research shows how our digital devices facilitate multitasking, what the psychological toll of it is, and how deeply it\u2019s become a part of our lives.<\/p>\n\n\n\n<p>Multitasking wasn\u2019t born in the age of computers, but the degree to which <strong>digital technology encourages and enables switching between tasks<\/strong> is increasing. Mark has measured a significant decline in the average amount of time people focus on individual computer applications. In 2004, people averaged 150 seconds on a window or app before switching to another task. By 2021, this had decreased to 47 seconds. She also notes that it takes around 25 minutes to return to an interrupted task, and we typically work on several other tasks before resuming the original one. This constant attention-switching increases the brain\u2019s workload, as we have to repeatedly refresh our memories of what we\u2019d been working on before.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-lure-of-the-internet\"><strong>The Lure of the Internet<\/strong><\/h3>\n\n\n\n<p>It goes without saying that we wouldn\u2019t be drawn to electronic distractions if not for the internet. Digital connectivity makes more information readily available than ever before, but this comes with some unanticipated costs. Because of how the internet structures data, it opens the door to protracted online browsing, some of which is unintentional and some of which is driven by algorithms that exploit your innate tendency to get distracted.<\/p>\n\n\n\n<p>Mark suggests that one major reason that internet use is so addictive is that <strong>the way the internet connects ideas mirrors how the human mind stores information.<\/strong> Rather than sorting ideas into categories, as a cataloger or librarian might do, both the brain and the internet group concepts by <em>association<\/em>.&nbsp;<\/p>\n\n\n\n<p>For instance, when you think of your car, your mind might jump to a specific song you heard while driving, and from there to the artist who wrote that song, and to a concert venue where you saw them perform. Likewise, data on the internet is grouped by hyperlinks that take you from one topic to the next for as long as curiosity demands. It doesn\u2019t take much\u2014<strong>even tiny kernels of data can launch your brain\u2019s curiosity-reward cycle<\/strong>, making associations and following links down meandering paths of information.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-social-media-trap\"><strong>The Social Media Trap <\/strong><\/h3>\n\n\n\n<p>While online algorithms sometimes direct us from one static website to another, Mark writes that the bulk of algorithmic attention control revolves around <em>social <a href=\"https:\/\/www.shortform.com\/blog\/internet-platform\/\">media platforms<\/a><\/em>. She says these sites sap away our focus by leaning on our desire for validation and our basic human nature.<\/p>\n\n\n\n<p>As with in-person interactions, the online communities created by social media allow us to trade in social capital\u2014the status, prestige, and comfort that comes from being a member of the \u201cin group.\u201d Mark identifies this as another source of distraction, since <strong>social media pressures us to spend time making posts, responding to comments, and checking for \u201clikes,\u201d<\/strong> tearing us away from other things we might be doing. If you\u2019re a high-profile member in an online community, you\u2019ll feel pulled to maintain or ramp up your engagement so that you can maintain your status, whereas if your online status is low, you may feel pressured to make more posts and connections to elevate your status.<\/p>\n\n\n\n<p>At its most basic level, <strong>social media leverages our nature as social creatures to distract us<\/strong> from more fruitful uses of our time. Mark explains that these platforms influence us by mirroring, accelerating, and amplifying the social pressures we feel in real-world communities and gatherings. Perhaps surprisingly, while people claim to prefer face-to-face interactions, those who spend more time on social media report being happier overall. Mark suggests this may be due to the lower cognitive drain of online socializing (mostly in the form of \u201cliking\u201d posts and texting), while face-to-face interactions demand concentrated attention. But according to Mark, the price we pay for the ease of social media communication is heightened distractibility.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why is it so hard to focus these days? Do we have an unlimited amount of mental energy to use? The biggest problem we face when trying to be productive is that the things that distract us seem limitless, especially now that the digital world has infiltrated every aspect of life. However, Gloria Mark&#8217;s book Attention Span says our devices aren\u2019t entirely to blame. Let&#8217;s look at the real reason why you and so many others may find it hard to concentrate on simple tasks.<\/p>\n","protected":false},"author":14,"featured_media":143155,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7,42,9],"tags":[1765],"class_list":["post-143086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","category-motivation","category-psychology","tag-attention-span","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Is It So Hard to Focus? It&#039;s Not Just Technology&#039;s Fault - Shortform Books<\/title>\n<meta name=\"description\" content=\"Technology and social media are only two reasons why it&#039;s so hard to focus these days. 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