{"id":141448,"date":"2025-02-14T15:31:01","date_gmt":"2025-02-14T19:31:01","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=141448"},"modified":"2025-02-19T16:11:13","modified_gmt":"2025-02-19T20:11:13","slug":"what-is-solution-selling","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/what-is-solution-selling\/","title":{"rendered":"What Is Solution Selling? (+ How to Measure Product Value)"},"content":{"rendered":"\n<p>What is solution selling? How can you determine if your solution truly delivers value to your customers?<\/p>\n\n\n\n<p>Keenan&#8217;s book <em>Gap Selling<\/em> revolutionizes sales by introducing a practical framework for measuring and demonstrating value to customers. Keenan&#8217;s method focuses on quantifying the gap between a customer&#8217;s current state and their desired outcomes, helping sales professionals create compelling value propositions.<\/p>\n\n\n\n<p>Discover a systematic approach to evaluating solution benefits, understanding implementation costs, and making <a href=\"https:\/\/www.shortform.com\/blog\/data-driven-decisions\/\">data-driven decisions<\/a>.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-evaluate-the-value-of-your-solution\"><strong>Evaluate the Value of Your Solution<\/strong><\/h2>\n\n\n\n<p>Once you\u2019ve revealed your customer\u2019s underlying issues and their long-term goals, you\u2019ll be able to quantify <em>how much value<\/em> your solution offers them. So what is solution selling? Keenan explains that<strong> measuring the effect of the solution will indicate how much your product is worth to your customer. <\/strong>The greater the value you provide, the more enticing your solution will appear to your customer, and the more it will be worth. He recommends three steps to calculate the value of the solution: measuring the benefit you provide, measuring the cost to the customer, and weighing the two against one another.<\/p>\n\n\n\n<p>(Shortform note: While it may be tempting to overstate the value or undersell the costs of your solution, sales experts emphasize <a href=\"https:\/\/www.osmoscloud.com\/blog\/how-accurate-quotes-and-estimates-boost-business-success\/\" target=\"_blank\" rel=\"noreferrer noopener\">the importance of accuracy when estimating the costs or benefits of your proposed solution<\/a>. They explain that accurate estimates will <a href=\"https:\/\/www.shortform.com\/blog\/credible-communication\/\">build credibility<\/a> while creating <a href=\"https:\/\/www.shortform.com\/blog\/impossible-expectations\/\">realistic expectations<\/a> with your customers. On the other hand, an inaccurate estimate could damage trust or make you appear less knowledgeable about their industry.)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-measure-the-benefit\">1) Measure The Benefit<\/h3>\n\n\n\n<p>First, measure the value of closing the gap. <strong>Keenan advises calculating the specific differences between current state and ideal state using the key metrics <\/strong><strong><em>that matter to the customer<\/em><\/strong>, such as revenue growth, close rates, or deal sizes.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s say you\u2019re selling a new customer relationship management (CRM) software to a mid-sized sales team. Through your discovery process, you\u2019ve learned that their current system is outdated, causing inefficiencies and missed opportunities. To measure the effect of your solution, you might calculate:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Time saved per salesperson per day (for example, one hour)<\/li>\n\n\n\n<li>Additional customer interactions made possible (for example, five more calls per day)<\/li>\n\n\n\n<li>Improved lead conversion rate (for example from 10% to 15%)<\/li>\n<\/ul>\n\n\n\n<p>The cumulative value of each of these improvements is what you present as the value of your software.<\/p>\n\n\n\n<p>(Shortform note: In addition to using the metrics that are most important to your customer, you may also consider their preferred methodology for evaluating benefits. For example, many companies rely on a traditional calculation of <a href=\"https:\/\/www.investopedia.com\/articles\/basics\/10\/guide-to-calculating-roi.asp\" target=\"_blank\" rel=\"noreferrer noopener\">return on investment (ROI)<\/a>. However, those interested in the long-term payback may be more interested in a <a href=\"https:\/\/www.investopedia.com\/terms\/p\/paybackperiod.asp\" target=\"_blank\" rel=\"noreferrer noopener\">payback period analysis<\/a>. Firms that are more concerned about high uncertainty may rely on a <a href=\"https:\/\/www.investopedia.com\/terms\/m\/montecarlosimulation.asp\" target=\"_blank\" rel=\"noreferrer noopener\">Monte Carlo simulation<\/a> to determine the probabilities of different outcomes. Understanding your customer\u2019s preferred method may help you to present value in the terms that your customer finds credible and easy to understand.)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-measure-the-costs\">2) Measure the Costs<\/h3>\n\n\n\n<p>Keenan also recommends that you <strong>consider the costs and effort the customer will have to make to implement your plan<\/strong>. These include not only the tangible upfront costs, but also intangible costs like implementation time, organizational disruption, training, and compatibility with their current practices.&nbsp;<\/p>\n\n\n\n<p>In the example of the CRM software, you might want to consider factors such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Software licensing fees (for example, $500 per user per year)<\/li>\n\n\n\n<li>Implementation costs (for example, $10,000 for initial setup and data migration)<\/li>\n\n\n\n<li>Training time (for example, two days of productivity lost per salesperson during onboarding)<\/li>\n\n\n\n<li>IT infrastructure upgrades (for example, $5,000 for additional server capacity)<\/li>\n\n\n\n<li>Potential temporary dip in productivity during the transition (for example, 10% reduction in sales for the first month)<\/li>\n<\/ul>\n\n\n\n<p>(Shortform note: When estimating the time and effort your client needs to implement a change, it\u2019s important to <a href=\"https:\/\/thedecisionlab.com\/biases\/planning-fallacy\" target=\"_blank\" rel=\"noreferrer noopener\">be aware of a cognitive bias called the <em>planning fallacy<\/em><\/a>. Psychologists explain: Most people have difficulty accurately predicting how long a project will take or how much they can achieve within a given timeframe. To counteract this bias, experts recommend using objective data points rather than relying on subjective prediction. Compare your project to similar projects in the past and base your estimate on how long those projects took\u2014even if you believe it will go more smoothly this time.)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-evaluate-the-benefits-against-the-costs\">3) Evaluate the Benefits Against the Costs<\/h3>\n\n\n\n<p>Finally, weigh the costs and benefits to your customer. If the benefits exceed the costs, then you\u2019re offering the customer <a href=\"https:\/\/www.shortform.com\/blog\/real-value-paper-value-technological-revolutions\/\">real value<\/a>, and you\u2019ll work to demonstrate that value in your sale. If the costs exceed the benefits, then you\u2019re unlikely to <a href=\"https:\/\/www.shortform.com\/blog\/how-to-make-a-sale-2\/\">make a sale<\/a>, and should refer the customer to someone else who may be able to help overcome their issues instead.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>The History of the Cost-Benefit Analysis<\/strong><br><br>In calling on salespeople to weigh the costs against the benefits (<a href=\"https:\/\/www.investopedia.com\/terms\/c\/cost-benefitanalysis.asp\" target=\"_blank\" rel=\"noreferrer noopener\"><em>cost-benefit analysis<\/em>, or CBA in economic terms<\/a>), Keenan is drawing on a tradition of analysis that stretches back over a century. This technique was <a href=\"https:\/\/www.britannica.com\/money\/Arsene-Jules-Etienne-Juvenal-Dupuit\" target=\"_blank\" rel=\"noreferrer noopener\">first developed in the 1840s by French engineer and economist Jules Dupuit<\/a>, who tried to measure the potential social utility of civic building projects like bridges and roads before their construction.\u00a0<br><br>However, it didn\u2019t come into wide use in the US until the 1950s, when economist Otto Eckstein began <a href=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC8600932\/\" target=\"_blank\" rel=\"noreferrer noopener\">publishing his analysis of building projects in annual Green Book reports<\/a>. This method itself has benefits and costs: While it can quantify and simplify <a href=\"https:\/\/www.shortform.com\/blog\/methods-of-decision-making-crucial-conversations\/\">decision-making<\/a>, such <a href=\"https:\/\/www.investopedia.com\/terms\/c\/cost-benefitanalysis.asp\" target=\"_blank\" rel=\"noreferrer noopener\">analysis requires time and resources<\/a>, which may not be worthwhile for small decisions.\u00a0\u00a0<\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>What is solution selling? How can you determine if your solution truly delivers value to your customers? Keenan&#8217;s book Gap Selling revolutionizes sales by introducing a practical framework for measuring and demonstrating value to customers. Keenan&#8217;s method focuses on quantifying the gap between a customer&#8217;s current state and their desired outcomes, helping sales professionals create compelling value propositions. Discover a systematic approach to evaluating solution benefits, understanding implementation costs, and making data-driven decisions.<\/p>\n","protected":false},"author":14,"featured_media":141617,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,103],"tags":[1745],"class_list":["post-141448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-sales","tag-gap-selling","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is Solution Selling? (+ How to Measure Product Value) - Shortform Books<\/title>\n<meta name=\"description\" content=\"You need solutions that deliver real value to your customers, not just empty promises. Discover more about what solution selling is.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/what-is-solution-selling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is Solution Selling? (+ How to Measure Product Value)\" \/>\n<meta property=\"og:description\" content=\"You need solutions that deliver real value to your customers, not just empty promises. Discover more about what solution selling is.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/what-is-solution-selling\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-14T19:31:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-19T20:11:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2025\/02\/lightbulb-above-salesperson.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1456\" \/>\n\t<meta property=\"og:image:height\" content=\"816\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Katie Doll\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katie Doll\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/what-is-solution-selling\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/what-is-solution-selling\/\"},\"author\":{\"name\":\"Katie Doll\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937\"},\"headline\":\"What Is Solution Selling? (+ How to Measure Product Value)\",\"datePublished\":\"2025-02-14T19:31:01+00:00\",\"dateModified\":\"2025-02-19T20:11:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/what-is-solution-selling\/\"},\"wordCount\":922,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/what-is-solution-selling\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2025\/02\/lightbulb-above-salesperson.webp\",\"keywords\":[\"Gap Selling\"],\"articleSection\":[\"Business\",\"Sales\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/what-is-solution-selling\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/what-is-solution-selling\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/what-is-solution-selling\/\",\"name\":\"What Is Solution Selling? (+ How to Measure Product Value) - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/what-is-solution-selling\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/what-is-solution-selling\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2025\/02\/lightbulb-above-salesperson.webp\",\"datePublished\":\"2025-02-14T19:31:01+00:00\",\"dateModified\":\"2025-02-19T20:11:13+00:00\",\"description\":\"You need solutions that deliver real value to your customers, not just empty promises. Discover more about what solution selling is.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/what-is-solution-selling\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.shortform.com\/blog\/what-is-solution-selling\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/what-is-solution-selling\/#primaryimage\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2025\/02\/lightbulb-above-salesperson.webp\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2025\/02\/lightbulb-above-salesperson.webp\",\"width\":1456,\"height\":816,\"caption\":\"A lightbulb above a salesperson head, representing solution selling\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.shortform.com\/blog\/what-is-solution-selling\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.shortform.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Is Solution Selling? (+ How to Measure Product Value)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"name\":\"Shortform Books\",\"description\":\"The World&#039;s Best Book Summaries\",\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.shortform.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\",\"name\":\"Shortform Books\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"width\":500,\"height\":74,\"caption\":\"Shortform Books\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937\",\"name\":\"Katie Doll\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g\",\"caption\":\"Katie Doll\"},\"description\":\"Somehow, Katie was able to pull off her childhood dream of creating a career around books after graduating with a degree in English and a concentration in Creative Writing. Her preferred genre of books has changed drastically over the years, from fantasy\/dystopian young-adult to moving novels and non-fiction books on the human experience. Katie especially enjoys reading and writing about all things television, good and bad.\",\"knowsAbout\":[\"Bachelor of Arts in English With a Concentration in Creative Writing\"],\"jobTitle\":\"Senior SEO Writer\",\"worksFor\":\"Shortform\",\"url\":\"https:\/\/www.shortform.com\/blog\/author\/katie\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What Is Solution Selling? (+ How to Measure Product Value) - Shortform Books","description":"You need solutions that deliver real value to your customers, not just empty promises. Discover more about what solution selling is.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shortform.com\/blog\/what-is-solution-selling\/","og_locale":"en_US","og_type":"article","og_title":"What Is Solution Selling? (+ How to Measure Product Value)","og_description":"You need solutions that deliver real value to your customers, not just empty promises. Discover more about what solution selling is.","og_url":"https:\/\/www.shortform.com\/blog\/what-is-solution-selling\/","og_site_name":"Shortform Books","article_published_time":"2025-02-14T19:31:01+00:00","article_modified_time":"2025-02-19T20:11:13+00:00","og_image":[{"width":1456,"height":816,"url":"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2025\/02\/lightbulb-above-salesperson.webp","type":"image\/webp"}],"author":"Katie Doll","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Katie Doll","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.shortform.com\/blog\/what-is-solution-selling\/#article","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/what-is-solution-selling\/"},"author":{"name":"Katie Doll","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937"},"headline":"What Is Solution Selling? (+ How to Measure Product Value)","datePublished":"2025-02-14T19:31:01+00:00","dateModified":"2025-02-19T20:11:13+00:00","mainEntityOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/what-is-solution-selling\/"},"wordCount":922,"commentCount":0,"publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/what-is-solution-selling\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2025\/02\/lightbulb-above-salesperson.webp","keywords":["Gap Selling"],"articleSection":["Business","Sales"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.shortform.com\/blog\/what-is-solution-selling\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.shortform.com\/blog\/what-is-solution-selling\/","url":"https:\/\/www.shortform.com\/blog\/what-is-solution-selling\/","name":"What Is Solution Selling? (+ How to Measure Product Value) - Shortform Books","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/what-is-solution-selling\/#primaryimage"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/what-is-solution-selling\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2025\/02\/lightbulb-above-salesperson.webp","datePublished":"2025-02-14T19:31:01+00:00","dateModified":"2025-02-19T20:11:13+00:00","description":"You need solutions that deliver real value to your customers, not just empty promises. Discover more about what solution selling is.","breadcrumb":{"@id":"https:\/\/www.shortform.com\/blog\/what-is-solution-selling\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shortform.com\/blog\/what-is-solution-selling\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/what-is-solution-selling\/#primaryimage","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2025\/02\/lightbulb-above-salesperson.webp","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2025\/02\/lightbulb-above-salesperson.webp","width":1456,"height":816,"caption":"A lightbulb above a salesperson head, representing solution selling"},{"@type":"BreadcrumbList","@id":"https:\/\/www.shortform.com\/blog\/what-is-solution-selling\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shortform.com\/blog\/"},{"@type":"ListItem","position":2,"name":"What Is Solution Selling? (+ How to Measure Product Value)"}]},{"@type":"WebSite","@id":"https:\/\/www.shortform.com\/blog\/#website","url":"https:\/\/www.shortform.com\/blog\/","name":"Shortform Books","description":"The World&#039;s Best Book Summaries","publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shortform.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.shortform.com\/blog\/#organization","name":"Shortform Books","url":"https:\/\/www.shortform.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","width":500,"height":74,"caption":"Shortform Books"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937","name":"Katie Doll","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g","caption":"Katie Doll"},"description":"Somehow, Katie was able to pull off her childhood dream of creating a career around books after graduating with a degree in English and a concentration in Creative Writing. Her preferred genre of books has changed drastically over the years, from fantasy\/dystopian young-adult to moving novels and non-fiction books on the human experience. Katie especially enjoys reading and writing about all things television, good and bad.","knowsAbout":["Bachelor of Arts in English With a Concentration in Creative Writing"],"jobTitle":"Senior SEO Writer","worksFor":"Shortform","url":"https:\/\/www.shortform.com\/blog\/author\/katie\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2025\/02\/lightbulb-above-salesperson.webp","_links":{"self":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/141448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/comments?post=141448"}],"version-history":[{"count":5,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/141448\/revisions"}],"predecessor-version":[{"id":141871,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/141448\/revisions\/141871"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media\/141617"}],"wp:attachment":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media?parent=141448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/categories?post=141448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/tags?post=141448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}