{"id":141439,"date":"2025-02-18T15:11:18","date_gmt":"2025-02-18T19:11:18","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=141439"},"modified":"2025-02-19T16:11:23","modified_gmt":"2025-02-19T20:11:23","slug":"what-is-gap-selling","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/what-is-gap-selling\/","title":{"rendered":"What Is Gap Selling? Keenan’s Powerful Sales Method"},"content":{"rendered":"\n

Have you ever wondered why some sales professionals consistently close big deals while others struggle to meet their targets? What is gap selling?<\/p>\n\n\n\n

In Gap Selling<\/em>, Keenan introduces a revolutionary sales methodology<\/a> that focuses on understanding and leveraging the distance between a customer’s current problems and their desired future state. His approach moves beyond traditional sales<\/a> techniques by identifying and capitalizing on the critical gap that drives purchasing decisions<\/a>.<\/p>\n\n\n\n

Keep reading for powerful tools to transform your sales approach and achieve remarkable results.<\/p>\n\n\n\n\n\n\n\n

\u201cThe Gap\u201d and How It Drives Sales<\/strong><\/h2>\n\n\n\n

What is gap selling? Keenan\u2019s selling technique is based on figuring out how you can address a customer\u2019s needs. In this section, we\u2019ll first discuss the factors that motivate a customer\u2019s purchase and how Keenan\u2019s sales techniques respond to them. Finally, we\u2019ll explore Keenan\u2019s method for uncovering what will drive your customers to buy from you.<\/p>\n\n\n\n

What Drives a Customer to Buy?<\/strong><\/h3>\n\n\n\n

Keenan discusses two main reasons why customers buy: to overcome a problem, and because you offer them a solution.<\/p>\n\n\n\n

1) To Overcome a Problem<\/h4>\n\n\n\n

Keenan emphasizes that all sales originate from a customer\u2019s problem:<\/strong> Without a clear issue to address, there\u2019s no reason for them to look for a solution. That is, if a customer is perfectly content with their situation, they have no need to buy anything, and you\u2019re unlikely to make any headway on a sale. On the other hand, he says, if they have some difficulty, challenge, or problem, you can position your product or service as a solution.<\/p>\n\n\n\n

2) Because You Offer Them a Solution<\/h4>\n\n\n\n

While having a problem<\/em> kicks off the buying process, it isn\u2019t enough to make a customer buy. According to Keenan, <\/strong>there\u2019s a second part to the equation: Customers will only buy if you offer them a solution. <\/strong>Keenan encourages you to conceptualize the customer\u2019s issue as a gap<\/em>\u2014the distance between their present condition (that is, their issue) and their ideal future condition. The ideal future condition is one in which their issue is resolved and they\u2019re free to pursue their business goals. Customers will buy if your solution closes their gap by bringing them into their ideal future state.<\/p>\n\n\n\n

For example, a small e-commerce startup is losing sales because their website\u2019s load times are so slow that customers are abandoning their carts before completing purchases. Their present condition is one of frustrated customers and lost sales. Their ideal future condition is one of frictionless transactions and increased sales. A product that would bridge the gap is a faster website that effortlessly handles high volumes of customer traffic.<\/p>\n\n\n\n

Discovering Your Customer\u2019s Gap<\/strong><\/h3>\n\n\n\n

Now that we\u2019ve defined Keenan\u2019s \u201cgap\u201d concept, we\u2019ll discuss his strategies for identifying your customer\u2019s gap. According to Keenan, discovery\u2014the process of asking questions to learn about your prospective customer\u2019s gap\u2014is the most important part of the sales process.<\/strong> He encourages you to think of discovery not as a single stage that you complete once and are done with, but as an ongoing process that can continue throughout the sale, so long as you\u2019re talking to your customer and getting to know more about them. <\/p>\n\n\n\n

He provides three goals for understanding your customer\u2019s gap during an effective discovery: become an expert<\/a> in your customer\u2019s business; reveal your customer\u2019s true goals; and reveal underlying causes of your customer\u2019s issue.<\/p>\n\n\n\n

1) Become An Expert In Your Customer\u2019s Business<\/h4>\n\n\n\n

Keenan argues that an effective salesperson must become an expert in their customer\u2019s business. <\/strong>He advocates continuously asking \u201cwhy\u201d questions and following up to dig deeper into their business model, practices, and current situation. This will help you learn as much as you can about your customer\u2019s gap.<\/p>\n\n\n\n

2) Reveal Your Customer\u2019s True Goals<\/h4>\n\n\n\n

Keenan emphasizes the importance of understanding a customer\u2019s underlying motivations when making a sale<\/a>. <\/strong>Your customer may present a clear short-term goal, but that\u2019s only part of the picture. To truly assess the gap and the value your solution can provide, ask questions about the company\u2019s long-term goals as well, such as about why a particular short-term goal is important, and how it fits into the company\u2019s broader strategy.<\/p>\n\n\n\n

For example, a manufacturing company expresses interest in buying new inventory management<\/a> software. On the surface, their goal seems straightforward: to streamline their stock control process. However, by digging deeper and asking strategic questions, you reveal that this goal is part of a larger initiative to reduce operational costs by 20% over the next three years, in preparation for expanding into new markets. A more comprehensive software package would serve their inventory management needs as well as their overall efficiency goal.<\/p>\n\n\n\n

3) Reveal the Underlying Causes of Your Customer\u2019s Issue<\/h4>\n\n\n\n

Keenan suggests that it may not be enough to take your customer\u2019s word at face value when they explain their issue. He encourages you to ask questions that may reveal the underlying causes.<\/strong> By addressing these causes, you can offer a more comprehensive and impactful solution. This not only benefits your customer, but increases the value of your offering and the potential size of the sale.<\/p>\n\n\n\n

For example, a manufacturing company approaches a sales representative complaining of frequent production delays and seeking a more advanced scheduling system. By asking detailed questions, the sales representative discovers that the delays are due to a combination<\/em> of factors: outdated machinery, inconsistent supplier deliveries, and high employee turnover. Instead of simply selling them a new scheduling system, the salesperson can now propose a broader holistic solution with products to address all of these issues.<\/p>\n","protected":false},"excerpt":{"rendered":"

Have you ever wondered why some sales professionals consistently close big deals while others struggle to meet their targets? What is gap selling? In Gap Selling, Keenan introduces a revolutionary sales methodology that focuses on understanding and leveraging the distance between a customer’s current problems and their desired future state. His approach moves beyond traditional sales techniques by identifying and capitalizing on the critical gap that drives purchasing decisions. Keep reading for powerful tools to transform your sales approach and achieve remarkable results.<\/p>\n","protected":false},"author":14,"featured_media":141602,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,103],"tags":[1745],"class_list":["post-141439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-sales","tag-gap-selling","","tg-column-two"],"yoast_head":"\nWhat Is Gap Selling? Keenan's Powerful Sales Method - Shortform Books<\/title>\n<meta name=\"description\" content=\"Knowing what drives customers to buy is key to sales. Here's what gap selling is and how it can transform your sales approach.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/what-is-gap-selling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is Gap Selling? Keenan's Powerful Sales Method\" \/>\n<meta property=\"og:description\" content=\"Knowing what drives customers to buy is key to sales. Here's what gap selling is and how it can transform your sales approach.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/what-is-gap-selling\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-18T19:11:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-19T20:11:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2025\/02\/gap-selling.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1456\" \/>\n\t<meta property=\"og:image:height\" content=\"816\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Katie Doll\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katie Doll\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/what-is-gap-selling\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/what-is-gap-selling\/\"},\"author\":{\"name\":\"Katie Doll\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937\"},\"headline\":\"What Is Gap Selling? Keenan’s Powerful Sales Method\",\"datePublished\":\"2025-02-18T19:11:18+00:00\",\"dateModified\":\"2025-02-19T20:11:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/what-is-gap-selling\/\"},\"wordCount\":955,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/what-is-gap-selling\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2025\/02\/gap-selling.webp\",\"keywords\":[\"Gap Selling\"],\"articleSection\":[\"Business\",\"Sales\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/what-is-gap-selling\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/what-is-gap-selling\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/what-is-gap-selling\/\",\"name\":\"What Is Gap Selling? Keenan's Powerful Sales Method - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/what-is-gap-selling\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/what-is-gap-selling\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2025\/02\/gap-selling.webp\",\"datePublished\":\"2025-02-18T19:11:18+00:00\",\"dateModified\":\"2025-02-19T20:11:23+00:00\",\"description\":\"Knowing what drives customers to buy is key to sales. Here's what gap selling is and how it can transform your sales approach.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/what-is-gap-selling\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.shortform.com\/blog\/what-is-gap-selling\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/what-is-gap-selling\/#primaryimage\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2025\/02\/gap-selling.webp\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2025\/02\/gap-selling.webp\",\"width\":1456,\"height\":816,\"caption\":\"A customer and salesperson standing far apart, symbolizing gap selling\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.shortform.com\/blog\/what-is-gap-selling\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.shortform.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Is Gap Selling? Keenan’s Powerful Sales Method\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"name\":\"Shortform Books\",\"description\":\"The World's Best Book Summaries\",\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.shortform.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\",\"name\":\"Shortform Books\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"width\":500,\"height\":74,\"caption\":\"Shortform Books\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937\",\"name\":\"Katie Doll\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g\",\"caption\":\"Katie Doll\"},\"description\":\"Somehow, Katie was able to pull off her childhood dream of creating a career around books after graduating with a degree in English and a concentration in Creative Writing. Her preferred genre of books has changed drastically over the years, from fantasy\/dystopian young-adult to moving novels and non-fiction books on the human experience. Katie especially enjoys reading and writing about all things television, good and bad.\",\"knowsAbout\":[\"Bachelor of Arts in English With a Concentration in Creative Writing\"],\"jobTitle\":\"Senior SEO Writer\",\"worksFor\":\"Shortform\",\"url\":\"https:\/\/www.shortform.com\/blog\/author\/katie\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What Is Gap Selling? Keenan's Powerful Sales Method - Shortform Books","description":"Knowing what drives customers to buy is key to sales. Here's what gap selling is and how it can transform your sales approach.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shortform.com\/blog\/what-is-gap-selling\/","og_locale":"en_US","og_type":"article","og_title":"What Is Gap Selling? Keenan's Powerful Sales Method","og_description":"Knowing what drives customers to buy is key to sales. Here's what gap selling is and how it can transform your sales approach.","og_url":"https:\/\/www.shortform.com\/blog\/what-is-gap-selling\/","og_site_name":"Shortform Books","article_published_time":"2025-02-18T19:11:18+00:00","article_modified_time":"2025-02-19T20:11:23+00:00","og_image":[{"width":1456,"height":816,"url":"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2025\/02\/gap-selling.webp","type":"image\/webp"}],"author":"Katie Doll","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Katie Doll","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.shortform.com\/blog\/what-is-gap-selling\/#article","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/what-is-gap-selling\/"},"author":{"name":"Katie Doll","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937"},"headline":"What Is Gap Selling? Keenan’s Powerful Sales Method","datePublished":"2025-02-18T19:11:18+00:00","dateModified":"2025-02-19T20:11:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/what-is-gap-selling\/"},"wordCount":955,"commentCount":0,"publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/what-is-gap-selling\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2025\/02\/gap-selling.webp","keywords":["Gap Selling"],"articleSection":["Business","Sales"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.shortform.com\/blog\/what-is-gap-selling\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.shortform.com\/blog\/what-is-gap-selling\/","url":"https:\/\/www.shortform.com\/blog\/what-is-gap-selling\/","name":"What Is Gap Selling? Keenan's Powerful Sales Method - Shortform Books","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/what-is-gap-selling\/#primaryimage"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/what-is-gap-selling\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2025\/02\/gap-selling.webp","datePublished":"2025-02-18T19:11:18+00:00","dateModified":"2025-02-19T20:11:23+00:00","description":"Knowing what drives customers to buy is key to sales. Here's what gap selling is and how it can transform your sales approach.","breadcrumb":{"@id":"https:\/\/www.shortform.com\/blog\/what-is-gap-selling\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shortform.com\/blog\/what-is-gap-selling\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/what-is-gap-selling\/#primaryimage","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2025\/02\/gap-selling.webp","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2025\/02\/gap-selling.webp","width":1456,"height":816,"caption":"A customer and salesperson standing far apart, symbolizing gap selling"},{"@type":"BreadcrumbList","@id":"https:\/\/www.shortform.com\/blog\/what-is-gap-selling\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shortform.com\/blog\/"},{"@type":"ListItem","position":2,"name":"What Is Gap Selling? Keenan’s Powerful Sales Method"}]},{"@type":"WebSite","@id":"https:\/\/www.shortform.com\/blog\/#website","url":"https:\/\/www.shortform.com\/blog\/","name":"Shortform Books","description":"The World's Best Book Summaries","publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shortform.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.shortform.com\/blog\/#organization","name":"Shortform Books","url":"https:\/\/www.shortform.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","width":500,"height":74,"caption":"Shortform Books"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937","name":"Katie Doll","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g","caption":"Katie Doll"},"description":"Somehow, Katie was able to pull off her childhood dream of creating a career around books after graduating with a degree in English and a concentration in Creative Writing. Her preferred genre of books has changed drastically over the years, from fantasy\/dystopian young-adult to moving novels and non-fiction books on the human experience. Katie especially enjoys reading and writing about all things television, good and bad.","knowsAbout":["Bachelor of Arts in English With a Concentration in Creative Writing"],"jobTitle":"Senior SEO Writer","worksFor":"Shortform","url":"https:\/\/www.shortform.com\/blog\/author\/katie\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2025\/02\/gap-selling.webp","_links":{"self":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/141439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/comments?post=141439"}],"version-history":[{"count":3,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/141439\/revisions"}],"predecessor-version":[{"id":141687,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/141439\/revisions\/141687"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media\/141602"}],"wp:attachment":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media?parent=141439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/categories?post=141439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/tags?post=141439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}