{"id":138872,"date":"2025-01-07T12:25:35","date_gmt":"2025-01-07T16:25:35","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=138872"},"modified":"2025-01-08T12:27:53","modified_gmt":"2025-01-08T16:27:53","slug":"the-little-book-that-still-beats-the-market-by-joel-greenblatt","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/the-little-book-that-still-beats-the-market-by-joel-greenblatt\/","title":{"rendered":"The Little Book That Still Beats the Market by Joel Greenblatt"},"content":{"rendered":"\n

What’s The Little Book That Still Beat the Market<\/em> by Joel Greenblatt about? Is there a straightforward strategy that could help investors build wealth<\/a> over time?<\/p>\n\n\n\n

Joel Greenblatt’s book, The Little Book That Still Beats the Market<\/em>, introduces a powerful investment approach called the Magic Formula. This systematic strategy identifies undervalued companies by focusing on two key metrics: return on capital and earnings yield.<\/p>\n\n\n\n

Read below for a brief overview of The Little Book That Still Beats the Market<\/em>.<\/p>\n\n\n\n\n\n\n\n

Understanding the Magic Formula Investment Strategy<\/h2>\n\n\n\n

After reading The Little Book That Still Beats the Market<\/em> by Joel Greenblatt, you’ll discover a systematic approach that combines value investing fundamentals with a methodical process for stock selection, often referred to as the “Magic Formula.” This remarkable algorithm identifies undervalued companies with robust financial characteristics by focusing on two key metrics: the effectiveness of capital returns and earnings yield.<\/p>\n\n\n\n

How the Formula Works<\/h3>\n\n\n\n

The strategy ranks companies based on their effective utilization of resources and the returns generated from their earnings. It assesses firms by examining how effectively they use their capital to generate returns and by weighing their earnings against market share prices. A company’s efficiency is measured by how effectively it converts capital into income, with the earnings yield indicating the profit relative to the share price. High returns on invested capital often indicate effective reinvestment of earnings, while a high earnings yield suggests significant earnings relative to share price.<\/p>\n\n\n\n

Purchasing Below Market Value<\/h3>\n\n\n\n

The approach prioritizes buying shares in above-average businesses when their market values are deemed to be below usual expectations. This creates a financial buffer, based on the understanding that a business’s true worth may not always be accurately reflected in its share price. When investors make unpredictable decisions that lead to market undervaluation, opportunities arise to acquire stocks at prices lower than their true value \u2013 a concept first introduced by Benjamin Graham.<\/p>\n\n\n\n

Portfolio Construction<\/h3>\n\n\n\n

The systematic approach recommends creating a portfolio of 20-30 stocks selected using this proprietary investment strategy. Consistent adherence to this method has historically demonstrated substantial growth potential, turning modest investments into considerable funds over time.<\/p>\n\n\n\n

Investment Safety Margins<\/h3>\n\n\n\n

Investing in shares below the company’s actual value provides a crucial buffer for investment security. This margin of safety acts as a safeguard, offering protection should the market’s appraisal be excessively optimistic or if the company’s future potential deteriorates after investment.<\/p>\n\n\n\n

Challenges and Requirements<\/h3>\n\n\n\n

Implementing the Magic Formula comes with its unique set of challenges. The approach may experience phases where it doesn’t perform as well as the overall market, sometimes lasting up to three consecutive years. During these periods, maintaining patience is crucial, as quick market returns might not materialize as expected.<\/p>\n\n\n\n

Maintaining Investment Discipline<\/h3>\n\n\n\n

Many investors struggle to remain faithful to the strategy during underperforming periods. Whether novice or seasoned, you might be tempted to switch to seemingly more lucrative approaches when your investments don’t match broader market performance. The strategy requires unwavering commitment and discipline, particularly during periods of reduced returns.<\/p>\n\n\n\n

Long-Term Perspective<\/h3>\n\n\n\n

Success with the Magic Formula requires focusing on long-term investment gains rather than immediate returns. The strategy has proven most effective when implemented consistently for at least three to five years, often yielding the best results over decades. While stock prices may fluctuate due to temporary market emotions, they eventually settle at their true value, rewarding patient investors who maintain their discipline.<\/p>\n","protected":false},"excerpt":{"rendered":"

What’s The Little Book That Still Beat the Market by Joel Greenblatt about? Is there a straightforward strategy that could help investors build wealth over time? Joel Greenblatt’s book, The Little Book That Still Beats the Market, introduces a powerful investment approach called the Magic Formula. This systematic strategy identifies undervalued companies by focusing on two key metrics: return on capital and earnings yield. Read below for a brief overview of The Little Book That Still Beats the Market.<\/p>\n","protected":false},"author":14,"featured_media":138954,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[40,81,31],"tags":[1707],"class_list":["post-138872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-books","category-economics","category-money","tag-the-little-book-that-still-beats-the-market","","tg-column-two"],"yoast_head":"\nThe Little Book That Still Beats the Market by Joel Greenblatt - Shortform Books<\/title>\n<meta name=\"description\" content=\"The Little Book That Still Beats the Market by Joel Greenblatt shows you how to be a smart investor. Learn more in our brief overview.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/the-little-book-that-still-beats-the-market-by-joel-greenblatt\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Little Book That Still Beats the Market by Joel Greenblatt\" \/>\n<meta property=\"og:description\" content=\"The Little Book That Still Beats the Market by Joel Greenblatt shows you how to be a smart investor. Learn more in our brief overview.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/the-little-book-that-still-beats-the-market-by-joel-greenblatt\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-07T16:25:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-08T16:27:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2025\/01\/woman-reading-book-with-piggy-bank.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1456\" \/>\n\t<meta property=\"og:image:height\" content=\"816\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Katie Doll\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katie Doll\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/the-little-book-that-still-beats-the-market-by-joel-greenblatt\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/the-little-book-that-still-beats-the-market-by-joel-greenblatt\/\"},\"author\":{\"name\":\"Katie Doll\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937\"},\"headline\":\"The Little Book That Still Beats the Market by Joel Greenblatt\",\"datePublished\":\"2025-01-07T16:25:35+00:00\",\"dateModified\":\"2025-01-08T16:27:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/the-little-book-that-still-beats-the-market-by-joel-greenblatt\/\"},\"wordCount\":584,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/the-little-book-that-still-beats-the-market-by-joel-greenblatt\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2025\/01\/woman-reading-book-with-piggy-bank.webp\",\"keywords\":[\"The Little Book That Still Beats the Market\"],\"articleSection\":[\"Books\",\"Economics\",\"Money\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/the-little-book-that-still-beats-the-market-by-joel-greenblatt\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/the-little-book-that-still-beats-the-market-by-joel-greenblatt\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/the-little-book-that-still-beats-the-market-by-joel-greenblatt\/\",\"name\":\"The Little Book That Still Beats the Market by Joel Greenblatt - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/the-little-book-that-still-beats-the-market-by-joel-greenblatt\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/the-little-book-that-still-beats-the-market-by-joel-greenblatt\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2025\/01\/woman-reading-book-with-piggy-bank.webp\",\"datePublished\":\"2025-01-07T16:25:35+00:00\",\"dateModified\":\"2025-01-08T16:27:53+00:00\",\"description\":\"The Little Book That Still Beats the Market by Joel Greenblatt shows you how to be a smart investor. Learn more in our brief overview.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/the-little-book-that-still-beats-the-market-by-joel-greenblatt\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.shortform.com\/blog\/the-little-book-that-still-beats-the-market-by-joel-greenblatt\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/the-little-book-that-still-beats-the-market-by-joel-greenblatt\/#primaryimage\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2025\/01\/woman-reading-book-with-piggy-bank.webp\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2025\/01\/woman-reading-book-with-piggy-bank.webp\",\"width\":1456,\"height\":816,\"caption\":\"A woman reading a book beside a piggy bank and in front of a fireplace\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.shortform.com\/blog\/the-little-book-that-still-beats-the-market-by-joel-greenblatt\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.shortform.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Little Book That Still Beats the Market by Joel Greenblatt\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"name\":\"Shortform Books\",\"description\":\"The World's Best Book Summaries\",\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.shortform.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\",\"name\":\"Shortform Books\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"width\":500,\"height\":74,\"caption\":\"Shortform Books\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937\",\"name\":\"Katie Doll\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g\",\"caption\":\"Katie Doll\"},\"description\":\"Somehow, Katie was able to pull off her childhood dream of creating a career around books after graduating with a degree in English and a concentration in Creative Writing. Her preferred genre of books has changed drastically over the years, from fantasy\/dystopian young-adult to moving novels and non-fiction books on the human experience. Katie especially enjoys reading and writing about all things television, good and bad.\",\"knowsAbout\":[\"Bachelor of Arts in English With a Concentration in Creative Writing\"],\"jobTitle\":\"Senior SEO Writer\",\"worksFor\":\"Shortform\",\"url\":\"https:\/\/www.shortform.com\/blog\/author\/katie\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Little Book That Still Beats the Market by Joel Greenblatt - Shortform Books","description":"The Little Book That Still Beats the Market by Joel Greenblatt shows you how to be a smart investor. Learn more in our brief overview.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shortform.com\/blog\/the-little-book-that-still-beats-the-market-by-joel-greenblatt\/","og_locale":"en_US","og_type":"article","og_title":"The Little Book That Still Beats the Market by Joel Greenblatt","og_description":"The Little Book That Still Beats the Market by Joel Greenblatt shows you how to be a smart investor. Learn more in our brief overview.","og_url":"https:\/\/www.shortform.com\/blog\/the-little-book-that-still-beats-the-market-by-joel-greenblatt\/","og_site_name":"Shortform Books","article_published_time":"2025-01-07T16:25:35+00:00","article_modified_time":"2025-01-08T16:27:53+00:00","og_image":[{"width":1456,"height":816,"url":"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2025\/01\/woman-reading-book-with-piggy-bank.webp","type":"image\/webp"}],"author":"Katie Doll","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Katie Doll","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.shortform.com\/blog\/the-little-book-that-still-beats-the-market-by-joel-greenblatt\/#article","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/the-little-book-that-still-beats-the-market-by-joel-greenblatt\/"},"author":{"name":"Katie Doll","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937"},"headline":"The Little Book That Still Beats the Market by Joel Greenblatt","datePublished":"2025-01-07T16:25:35+00:00","dateModified":"2025-01-08T16:27:53+00:00","mainEntityOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/the-little-book-that-still-beats-the-market-by-joel-greenblatt\/"},"wordCount":584,"commentCount":0,"publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/the-little-book-that-still-beats-the-market-by-joel-greenblatt\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2025\/01\/woman-reading-book-with-piggy-bank.webp","keywords":["The Little Book That Still Beats the Market"],"articleSection":["Books","Economics","Money"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.shortform.com\/blog\/the-little-book-that-still-beats-the-market-by-joel-greenblatt\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.shortform.com\/blog\/the-little-book-that-still-beats-the-market-by-joel-greenblatt\/","url":"https:\/\/www.shortform.com\/blog\/the-little-book-that-still-beats-the-market-by-joel-greenblatt\/","name":"The Little Book That Still Beats the Market by Joel Greenblatt - Shortform Books","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/the-little-book-that-still-beats-the-market-by-joel-greenblatt\/#primaryimage"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/the-little-book-that-still-beats-the-market-by-joel-greenblatt\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2025\/01\/woman-reading-book-with-piggy-bank.webp","datePublished":"2025-01-07T16:25:35+00:00","dateModified":"2025-01-08T16:27:53+00:00","description":"The Little Book That Still Beats the Market by Joel Greenblatt shows you how to be a smart investor. Learn more in our brief overview.","breadcrumb":{"@id":"https:\/\/www.shortform.com\/blog\/the-little-book-that-still-beats-the-market-by-joel-greenblatt\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shortform.com\/blog\/the-little-book-that-still-beats-the-market-by-joel-greenblatt\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/the-little-book-that-still-beats-the-market-by-joel-greenblatt\/#primaryimage","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2025\/01\/woman-reading-book-with-piggy-bank.webp","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2025\/01\/woman-reading-book-with-piggy-bank.webp","width":1456,"height":816,"caption":"A woman reading a book beside a piggy bank and in front of a fireplace"},{"@type":"BreadcrumbList","@id":"https:\/\/www.shortform.com\/blog\/the-little-book-that-still-beats-the-market-by-joel-greenblatt\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shortform.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The Little Book That Still Beats the Market by Joel Greenblatt"}]},{"@type":"WebSite","@id":"https:\/\/www.shortform.com\/blog\/#website","url":"https:\/\/www.shortform.com\/blog\/","name":"Shortform Books","description":"The World's Best Book Summaries","publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shortform.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.shortform.com\/blog\/#organization","name":"Shortform Books","url":"https:\/\/www.shortform.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","width":500,"height":74,"caption":"Shortform Books"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937","name":"Katie Doll","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g","caption":"Katie Doll"},"description":"Somehow, Katie was able to pull off her childhood dream of creating a career around books after graduating with a degree in English and a concentration in Creative Writing. Her preferred genre of books has changed drastically over the years, from fantasy\/dystopian young-adult to moving novels and non-fiction books on the human experience. Katie especially enjoys reading and writing about all things television, good and bad.","knowsAbout":["Bachelor of Arts in English With a Concentration in Creative Writing"],"jobTitle":"Senior SEO Writer","worksFor":"Shortform","url":"https:\/\/www.shortform.com\/blog\/author\/katie\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2025\/01\/woman-reading-book-with-piggy-bank.webp","_links":{"self":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/138872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/comments?post=138872"}],"version-history":[{"count":3,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/138872\/revisions"}],"predecessor-version":[{"id":139013,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/138872\/revisions\/139013"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media\/138954"}],"wp:attachment":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media?parent=138872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/categories?post=138872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/tags?post=138872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}