{"id":135810,"date":"2024-11-22T16:24:18","date_gmt":"2024-11-22T20:24:18","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=135810"},"modified":"2026-04-23T12:03:21","modified_gmt":"2026-04-23T16:03:21","slug":"how-to-convince-customer-in-sales","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/how-to-convince-customer-in-sales\/","title":{"rendered":"How to Convince Customers in Sales and Close the Deal"},"content":{"rendered":"\n

What do you do when a customer tells you “no?” What do you do when they tell you “yes?”<\/p>\n\n\n\n

When you know you’ve engaged a potential client in a conversation, the next step is to gauge their interest in your services. To do this, once your conversation reveals what your client\u2019s true goal is and what they need to achieve it, ask them if they need help. <\/p>\n\n\n\n

Keep reading to learn how to convince customers in sales.<\/p>\n\n\n\n\n\n\n\n

Offer the Opportunity to Commit<\/strong><\/h2>\n\n\n\n

Steve Chandler and Rich Litvin emphasize the importance of learning how to convince customers in sales. First, you need to pause to let them think. This might be uncomfortable<\/a>, but it\u2019s important to let them process so they can make the right decision. You also don\u2019t want to seem needy by immediately pressing them for an answer. <\/p>\n\n\n\n

(Shortform note: The authors\u2019 advice to allow potential clients a pause for reflection after presenting your services is well-supported by established psychological principles. The elaboration likelihood model<\/em> in persuasion psychology emphasizes that for significant attitude changes, such as committing to a coaching relationship, individuals need time for cognitive processing<\/a>. By allowing this pause, you enable potential clients to engage in deeper consideration of the proposition, potentially leading to more committed decisions.)<\/p>\n\n\n\n

If They Say No<\/strong><\/h3>\n\n\n\n

Even if you have a great \u201cshowcase\u201d meeting, it\u2019s possible that your potential client will decide they don\u2019t need your help at this time. Accept the rejection<\/a> gracefully, and end the conversation on a positive note\u2014and, Chandler and Litvin stress, don\u2019t bring up cost as a possible reason for their \u201cno.\u201d The client should leave the interaction thinking about what they could achieve if they worked with you, not how much it would cost<\/em> to work with you.\u00a0<\/p>\n\n\n\n

Additionally, keep the door open: Let them know you\u2019re open to a future relationship if their needs change, and ask them if they have anyone they\u2019d like to refer to you. <\/p>\n\n\n\n

(Shortform note: Ending your meeting on a positive note can help you tap into the psychological concept of the \u201cpeak-end rule,\u201d proposed by psychologist Daniel Kahneman<\/a>. This rule suggests that people\u2019s overall evaluation of an experience is disproportionately influenced by its peak (most intense point) and its end<\/a>. If you end your conversation by discussing price (especially if your price is too high for them to sign on with you), then one of the main things they\u2019ll remember about your interaction is the price discussion. However, by ensuring a positive conclusion to the interaction, coaches can leverage the peak-end to leave a favorable lasting impression, potentially influencing future decisions.)<\/p>\n\n\n\n

If They Say Yes<\/strong><\/h3>\n\n\n\n

According to Chandler and Litvin, there are four things to keep in mind once a potential client expresses that they\u2019d like to work with you. First, don\u2019t immediately dive into formal coaching.<\/strong> You may be tempted to start giving them advice right away, but you need to wait until your first official <\/em>session to do this. Second, set up a time and date for that first real session. Third, don\u2019t discuss price just yet. Instead, when they ask how much it will cost, explain that your services are customized for every client and that your focus will be on results, not cost.<\/strong> The fee will depend on what specific plan the two of you work out together based on their needs, which you\u2019ll decide in the final stage: closing the deal<\/a>. <\/p>\n\n\n\n

Fourth, even after they\u2019ve expressed interest, continue to convey that your services are in high demand.<\/strong> The authors recommend giving a specific time and date for the first official session, instead of offering wide windows of availability. If the client asks you to schedule a time based on their <\/em>availability, let them know that this won\u2019t work for you. This shows them that your time is valuable and limited, reinforcing the idea that there\u2019s high demand for your coaching. <\/p>\n\n\n\n

(Shortform note: The authors\u2019 advice to maintain an air of exclusivity and high demand relates to another of the persuasive principles discussed in Cialdini\u2019s Influence<\/em><\/a>: the Scarcity Principle. This principle suggests that people value things more when they\u2019re perceived as rare or difficult to obtain<\/a>. By conveying limited availability and not immediately accommodating the client\u2019s schedule, you can leverage this principle to enhance the perceived value of your services.)<\/p>\n\n\n\n

Limitations to Delaying Coaching and Pricing Discussions<\/strong>

Chandler and Litvin\u2019s recommendation to delay formal coaching and price discussions may have some limitations. Postponing price discussions may create uncertainty or anxiety for some clients who prefer clear financial information upfront<\/a>. This could lead to misaligned expectations or even lost opportunities if clients are deterred by the lack of immediate pricing.

Additionally, the strategy of customizing services for every client, while valuable for tailoring experiences, may not be scalable for coaches managing a high volume of clients<\/a>. This could limit a coach\u2019s ability to grow their practice efficiently. Furthermore, the advice to avoid immediate coaching might miss opportunities for instant engagement with clients who are seeking immediate solutions or guidance. These limitations suggest that while Chandler and Litvin\u2019s approach has merits, you may need to balance these strategies with transparency, efficiency, and responsiveness to diverse client needs.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Close the Deal<\/strong><\/h2>\n\n\n\n

The final step in transforming your \u201cpotential client\u201d into your \u201cclient,\u201d<\/strong> is<\/strong> making a firm offer for your services<\/strong>, explain Chandler and Litvin. <\/p>\n\n\n\n

This is where you\u2019ll give them a roadmap for what your relationship would look like. Based on the needs they\u2019ve expressed to you, you\u2019ll explain how often you\u2019ll meet and for how long, what the cost will be, and what exactly they can expect from you. And importantly, tell them what you\u2019ll need from them<\/strong>: namely, that they need to be willing to make daring moves, get out of their comfort zone, be completely honest with you, and make all the agreed payments. <\/p>\n\n\n\n

Once your client commits to your offer, you can both courageously move forward in making their goals a reality.  <\/p>\n\n\n\n

(Shortform note: The authors\u2019 advice for finalizing the coaching agreement by outlining expectations and commitments from both parties aligns with another persuasion principle from Cialdini\u2019s Influence<\/em><\/a>: the Consistency Principle<\/a>. This principle suggests that people are more likely to follow through on actions that align with their previous commitments<\/a>. By explicitly stating what is expected from the client, including their willingness to make daring moves and be honest, you set the stage for consistent behavior which will help the client adhere to the commitment they\u2019ve made in the coaching relationship.)<\/p>\n","protected":false},"excerpt":{"rendered":"

What do you do when a customer tells you “no?” What do you do when they tell you “yes?” When you know you’ve engaged a potential client in a conversation, the next step is to gauge their interest in your services. To do this, once your conversation reveals what your client\u2019s true goal is and what they need to achieve it, ask them if they need help.  Keep reading to learn how to convince customers in sales.<\/p>\n","protected":false},"author":14,"featured_media":136154,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,34,103],"tags":[1667],"class_list":["post-135810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-communication","category-sales","tag-the-prosperous-coach","","tg-column-two"],"yoast_head":"\nHow to Convince Customers in Sales and Close the Deal - Shortform Books<\/title>\n<meta name=\"description\" content=\"The key to getting a "yes" out of a customer is patience. Take a look at how to convince customers in sales so you can close the deal.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/how-to-convince-customer-in-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Convince Customers in Sales and Close the Deal\" \/>\n<meta property=\"og:description\" content=\"The key to getting a "yes" out of a customer is patience. Take a look at how to convince customers in sales so you can close the deal.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/how-to-convince-customer-in-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-22T20:24:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-23T16:03:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/11\/talking-to-customer.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"616\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Katie Doll\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katie Doll\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-convince-customer-in-sales\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-convince-customer-in-sales\/\"},\"author\":{\"name\":\"Katie Doll\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937\"},\"headline\":\"How to Convince Customers in Sales and Close the Deal\",\"datePublished\":\"2024-11-22T20:24:18+00:00\",\"dateModified\":\"2026-04-23T16:03:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-convince-customer-in-sales\/\"},\"wordCount\":1129,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-convince-customer-in-sales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/11\/talking-to-customer.webp\",\"keywords\":[\"The Prosperous Coach\"],\"articleSection\":[\"Business\",\"Communication\",\"Sales\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/how-to-convince-customer-in-sales\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-convince-customer-in-sales\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/how-to-convince-customer-in-sales\/\",\"name\":\"How to Convince Customers in Sales and Close the Deal - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-convince-customer-in-sales\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-convince-customer-in-sales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/11\/talking-to-customer.webp\",\"datePublished\":\"2024-11-22T20:24:18+00:00\",\"dateModified\":\"2026-04-23T16:03:21+00:00\",\"description\":\"The key to getting a \\\"yes\\\" out of a customer is patience. Take a look at how to convince customers in sales so you can close the deal.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-convince-customer-in-sales\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.shortform.com\/blog\/how-to-convince-customer-in-sales\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-convince-customer-in-sales\/#primaryimage\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/11\/talking-to-customer.webp\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/11\/talking-to-customer.webp\",\"width\":1100,\"height\":616,\"caption\":\"A businessman standing behind a counter, showing how to convince customer in sales.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-convince-customer-in-sales\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.shortform.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Convince Customers in Sales and Close the Deal\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"name\":\"Shortform Books\",\"description\":\"The World's Best Book Summaries\",\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.shortform.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\",\"name\":\"Shortform Books\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"width\":500,\"height\":74,\"caption\":\"Shortform Books\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937\",\"name\":\"Katie Doll\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g\",\"caption\":\"Katie Doll\"},\"description\":\"Somehow, Katie was able to pull off her childhood dream of creating a career around books after graduating with a degree in English and a concentration in Creative Writing. Her preferred genre of books has changed drastically over the years, from fantasy\/dystopian young-adult to moving novels and non-fiction books on the human experience. Katie especially enjoys reading and writing about all things television, good and bad.\",\"knowsAbout\":[\"Bachelor of Arts in English With a Concentration in Creative Writing\"],\"jobTitle\":\"Senior SEO Writer\",\"worksFor\":\"Shortform\",\"url\":\"https:\/\/www.shortform.com\/blog\/author\/katie\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Convince Customers in Sales and Close the Deal - Shortform Books","description":"The key to getting a \"yes\" out of a customer is patience. Take a look at how to convince customers in sales so you can close the deal.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shortform.com\/blog\/how-to-convince-customer-in-sales\/","og_locale":"en_US","og_type":"article","og_title":"How to Convince Customers in Sales and Close the Deal","og_description":"The key to getting a \"yes\" out of a customer is patience. Take a look at how to convince customers in sales so you can close the deal.","og_url":"https:\/\/www.shortform.com\/blog\/how-to-convince-customer-in-sales\/","og_site_name":"Shortform Books","article_published_time":"2024-11-22T20:24:18+00:00","article_modified_time":"2026-04-23T16:03:21+00:00","og_image":[{"width":1100,"height":616,"url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/11\/talking-to-customer.webp","type":"image\/webp"}],"author":"Katie Doll","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Katie Doll","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.shortform.com\/blog\/how-to-convince-customer-in-sales\/#article","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/how-to-convince-customer-in-sales\/"},"author":{"name":"Katie Doll","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937"},"headline":"How to Convince Customers in Sales and Close the Deal","datePublished":"2024-11-22T20:24:18+00:00","dateModified":"2026-04-23T16:03:21+00:00","mainEntityOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/how-to-convince-customer-in-sales\/"},"wordCount":1129,"commentCount":0,"publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/how-to-convince-customer-in-sales\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/11\/talking-to-customer.webp","keywords":["The Prosperous Coach"],"articleSection":["Business","Communication","Sales"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.shortform.com\/blog\/how-to-convince-customer-in-sales\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.shortform.com\/blog\/how-to-convince-customer-in-sales\/","url":"https:\/\/www.shortform.com\/blog\/how-to-convince-customer-in-sales\/","name":"How to Convince Customers in Sales and Close the Deal - Shortform Books","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/how-to-convince-customer-in-sales\/#primaryimage"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/how-to-convince-customer-in-sales\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/11\/talking-to-customer.webp","datePublished":"2024-11-22T20:24:18+00:00","dateModified":"2026-04-23T16:03:21+00:00","description":"The key to getting a \"yes\" out of a customer is patience. Take a look at how to convince customers in sales so you can close the deal.","breadcrumb":{"@id":"https:\/\/www.shortform.com\/blog\/how-to-convince-customer-in-sales\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shortform.com\/blog\/how-to-convince-customer-in-sales\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/how-to-convince-customer-in-sales\/#primaryimage","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/11\/talking-to-customer.webp","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/11\/talking-to-customer.webp","width":1100,"height":616,"caption":"A businessman standing behind a counter, showing how to convince customer in sales."},{"@type":"BreadcrumbList","@id":"https:\/\/www.shortform.com\/blog\/how-to-convince-customer-in-sales\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shortform.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Convince Customers in Sales and Close the Deal"}]},{"@type":"WebSite","@id":"https:\/\/www.shortform.com\/blog\/#website","url":"https:\/\/www.shortform.com\/blog\/","name":"Shortform Books","description":"The World's Best Book Summaries","publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shortform.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.shortform.com\/blog\/#organization","name":"Shortform Books","url":"https:\/\/www.shortform.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","width":500,"height":74,"caption":"Shortform Books"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937","name":"Katie Doll","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g","caption":"Katie Doll"},"description":"Somehow, Katie was able to pull off her childhood dream of creating a career around books after graduating with a degree in English and a concentration in Creative Writing. Her preferred genre of books has changed drastically over the years, from fantasy\/dystopian young-adult to moving novels and non-fiction books on the human experience. Katie especially enjoys reading and writing about all things television, good and bad.","knowsAbout":["Bachelor of Arts in English With a Concentration in Creative Writing"],"jobTitle":"Senior SEO Writer","worksFor":"Shortform","url":"https:\/\/www.shortform.com\/blog\/author\/katie\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/11\/talking-to-customer.webp","_links":{"self":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/135810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/comments?post=135810"}],"version-history":[{"count":4,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/135810\/revisions"}],"predecessor-version":[{"id":148332,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/135810\/revisions\/148332"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media\/136154"}],"wp:attachment":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media?parent=135810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/categories?post=135810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/tags?post=135810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}