{"id":135806,"date":"2024-11-24T16:13:19","date_gmt":"2024-11-24T20:13:19","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=135806"},"modified":"2024-11-26T16:29:10","modified_gmt":"2024-11-26T20:29:10","slug":"how-to-market-your-services","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/how-to-market-your-services\/","title":{"rendered":"How to Market Your Services: 3 Tips to Expand Your Network"},"content":{"rendered":"\n<p>Do you have services you think people will find helpful? How can you <a href=\"https:\/\/www.shortform.com\/blog\/marketing-yourself\/\">market yourself<\/a> to people through research and coaching?<\/p>\n\n\n\n<p>Steve Chandler and Rich Litvin say that you should be ready to market your services once you have the mindset of a successful coach. Their advice includes three main marketing tips: 1) Look to your existing network to find clients, 2) research your potential clients, and 3) get started right away.<\/p>\n\n\n\n<p>Continue reading to learn how to market your services with their top-tier advice.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tip-1-look-to-your-existing-network-nbsp\"><strong>Tip #1: Look to Your Existing Network&nbsp;<\/strong><\/h2>\n\n\n\n<p><strong>The first step in learning how to market your services is to brainstorm who could be your potential clients.<\/strong> Think of people you know or people others have referred to you. This will prevent you from seeking clients by cold calling, which the authors advise against. Calling someone out of the blue and trying to sell your services without knowing anything about them fails to convey what you can do for them\u2014it\u2019s essentially telemarketing.\u00a0<\/p>\n\n\n\n<p>(Shortform note: Research supports the authors\u2019 advice to look to your existing networks to find clients. Studies on referral marketing in service industries have shown that <a href=\"https:\/\/www.invespcro.com\/blog\/referral-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">referred customers tend to be more loyal and have higher lifetime value<\/a> compared to those acquired through cold outreach. This may be because <a href=\"https:\/\/www.cbsnews.com\/news\/better-than-cold-calling\/\" target=\"_blank\" rel=\"noreferrer noopener\">referred customers are more likely to trust someone who\u2019s already been vetted<\/a> by their peers.)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tip-2-research-your-potential-clients\"><strong>Tip #2: Research Your Potential Clients<\/strong><\/h2>\n\n\n\n<p><strong>Before connecting with a potential client, do your research.<\/strong> The authors recommend looking your prospects up online and learning everything you can about their business, career, or whatever it is they might be looking for help with.&nbsp;<\/p>\n\n\n\n<p>Then get in touch with them, focusing on getting to know them rather than pitching your services. Ask them about what\u2019s going on in their life, their career, and so on. Don\u2019t try to prod them into signing on with you yet; this part of the process is about establishing a foundational relationship\u2014not necessarily a professional one. Ask them what kind of assistance they could use and offer to put them in contact with someone who could help them with the obstacle they\u2019re facing.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>How Relationships Affect Marketing<\/strong><br><br>Chandler and Litvin\u2019s recommendation to thoroughly research potential clients and prioritize <a href=\"https:\/\/www.shortform.com\/blog\/personal-connections\/\">personal connections<\/a> over immediate sales pitches finds strong support in <a href=\"https:\/\/www.hartehanks.com\/blog\/why-relationship-marketing-matters\/\" target=\"_blank\" rel=\"noreferrer noopener\">relationship marketing theory<\/a>. This theory emphasizes the importance of building long-term, <a href=\"https:\/\/www.shortform.com\/blog\/beneficial-relationship\/\">mutually beneficial relationships<\/a> with customers rather than focusing on short-term transactions. Businesses that adopt relationship marketing strategies often experience <a href=\"https:\/\/www.gethumankind.com\/resources\/relationship-marketing-the-key-to-customer-loyalty-and-long-term-brand-success\" target=\"_blank\" rel=\"noreferrer noopener\">increased customer loyalty, higher customer lifetime value, and more positive word-of-mouth referrals<\/a>.\u00a0<br><br>Additionally, research on <a href=\"https:\/\/www.verywellmind.com\/what-is-the-rule-of-reciprocity-2795891\" target=\"_blank\" rel=\"noreferrer noopener\">the psychology of reciprocity<\/a> suggests that by offering help or valuable information without immediate expectation of return, coaches can create a sense of obligation in potential clients, which may lead to future business opportunities. This aligns with Chandler and Litvin\u2019s suggestion to offer assistance or connections without immediately pushing for a coaching engagement.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tip-3-start-right-now\"><strong>Tip #3: Start Right Now<\/strong><\/h2>\n\n\n\n<p><strong>The authors also advise that you start coaching right now<\/strong>. Even if you don\u2019t have a client yet, you can offer free or discounted sessions to get people interested enough to invest in a paid session with you. However, avoid going overboard with this\u2014your time and services are valuable, and you don\u2019t want to seem needy to potential clients. Additionally, because your services are valuable, avoid doing free coaching work for friends.<\/p>\n\n\n\n<p>This process of establishing a foundational relationship may take months and will require you to stay in close contact with potential clients.\u00a0(Shortform note: Research supports the authors\u2019 strategy to start coaching now, including with some free or discounted sessions. The \u201cfoot-in-the-door\u201d technique, a well-established principle in social psychology, suggests that <a href=\"https:\/\/www.psychologistworld.com\/behavior\/compliance\/strategies\/foot-in-door-technique\" target=\"_blank\" rel=\"noreferrer noopener\">small initial commitments can lead to larger ones<\/a>, potentially turning free-session recipients into paying clients. Additionally, research on the \u201czero-price effect\u201d in behavioral economics demonstrates that <a href=\"https:\/\/people.duke.edu\/~dandan\/webfiles\/PapersPI\/Zero%20as%20a%20Special%20Price.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">free offers have a powerful appeal<\/a>, which can be leveraged to attract potential clients and showcase your value as a coach. However, the authors\u2019 caution against overusing this approach aligns with studies on perceived value, which indicate that <a href=\"https:\/\/emulent.com\/blog\/psychology-of-free\/\" target=\"_blank\" rel=\"noreferrer noopener\">excessive discounting or free offers can devalue a service<\/a> in consumers\u2019 eyes.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you have services you think people will find helpful? How can you market yourself to people through research and coaching? Steve Chandler and Rich Litvin say that you should be ready to market your services once you have the mindset of a successful coach. Their advice includes three main marketing tips: 1) Look to your existing network to find clients, 2) research your potential clients, and 3) get started right away. Continue reading to learn how to market your services with their top-tier advice.<\/p>\n","protected":false},"author":14,"featured_media":136156,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,29,104],"tags":[1667],"class_list":["post-135806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-career","category-marketing","tag-the-prosperous-coach","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Market Your Services: 3 Tips to Expand Your Network - Shortform Books<\/title>\n<meta name=\"description\" content=\"Is your network small? Do you want to provide a service to people? Learn how to market your services to all kinds of people with these tips.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/how-to-market-your-services\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Market Your Services: 3 Tips to Expand Your Network\" \/>\n<meta property=\"og:description\" content=\"Is your network small? Do you want to provide a service to people? Learn how to market your services to all kinds of people with these tips.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/how-to-market-your-services\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-24T20:13:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-26T20:29:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2024\/11\/marketing-services.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"616\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Katie Doll\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katie Doll\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-market-your-services\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-market-your-services\/\"},\"author\":{\"name\":\"Katie Doll\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937\"},\"headline\":\"How to Market Your Services: 3 Tips to Expand Your Network\",\"datePublished\":\"2024-11-24T20:13:19+00:00\",\"dateModified\":\"2024-11-26T20:29:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-market-your-services\/\"},\"wordCount\":703,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-market-your-services\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/11\/marketing-services.webp\",\"keywords\":[\"The Prosperous Coach\"],\"articleSection\":[\"Business\",\"Career\",\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/how-to-market-your-services\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-market-your-services\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/how-to-market-your-services\/\",\"name\":\"How to Market Your Services: 3 Tips to Expand Your Network - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-market-your-services\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-market-your-services\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/11\/marketing-services.webp\",\"datePublished\":\"2024-11-24T20:13:19+00:00\",\"dateModified\":\"2024-11-26T20:29:10+00:00\",\"description\":\"Is your network small? Do you want to provide a service to people? Learn how to market your services to all kinds of people with these tips.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-market-your-services\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.shortform.com\/blog\/how-to-market-your-services\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-market-your-services\/#primaryimage\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/11\/marketing-services.webp\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/11\/marketing-services.webp\",\"width\":1100,\"height\":616,\"caption\":\"A woman talking into a megaphone and handing out flyers, showing how to market your services\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-market-your-services\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.shortform.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Market Your Services: 3 Tips to Expand Your Network\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"name\":\"Shortform Books\",\"description\":\"The World&#039;s Best Book Summaries\",\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.shortform.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\",\"name\":\"Shortform Books\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"width\":500,\"height\":74,\"caption\":\"Shortform Books\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937\",\"name\":\"Katie Doll\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g\",\"caption\":\"Katie Doll\"},\"description\":\"Somehow, Katie was able to pull off her childhood dream of creating a career around books after graduating with a degree in English and a concentration in Creative Writing. Her preferred genre of books has changed drastically over the years, from fantasy\/dystopian young-adult to moving novels and non-fiction books on the human experience. Katie especially enjoys reading and writing about all things television, good and bad.\",\"knowsAbout\":[\"Bachelor of Arts in English With a Concentration in Creative Writing\"],\"jobTitle\":\"Senior SEO Writer\",\"worksFor\":\"Shortform\",\"url\":\"https:\/\/www.shortform.com\/blog\/author\/katie\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Market Your Services: 3 Tips to Expand Your Network - Shortform Books","description":"Is your network small? Do you want to provide a service to people? Learn how to market your services to all kinds of people with these tips.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shortform.com\/blog\/how-to-market-your-services\/","og_locale":"en_US","og_type":"article","og_title":"How to Market Your Services: 3 Tips to Expand Your Network","og_description":"Is your network small? Do you want to provide a service to people? Learn how to market your services to all kinds of people with these tips.","og_url":"https:\/\/www.shortform.com\/blog\/how-to-market-your-services\/","og_site_name":"Shortform Books","article_published_time":"2024-11-24T20:13:19+00:00","article_modified_time":"2024-11-26T20:29:10+00:00","og_image":[{"width":1100,"height":616,"url":"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2024\/11\/marketing-services.webp","type":"image\/webp"}],"author":"Katie Doll","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Katie Doll","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.shortform.com\/blog\/how-to-market-your-services\/#article","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/how-to-market-your-services\/"},"author":{"name":"Katie Doll","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937"},"headline":"How to Market Your Services: 3 Tips to Expand Your Network","datePublished":"2024-11-24T20:13:19+00:00","dateModified":"2024-11-26T20:29:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/how-to-market-your-services\/"},"wordCount":703,"commentCount":0,"publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/how-to-market-your-services\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/11\/marketing-services.webp","keywords":["The Prosperous Coach"],"articleSection":["Business","Career","Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.shortform.com\/blog\/how-to-market-your-services\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.shortform.com\/blog\/how-to-market-your-services\/","url":"https:\/\/www.shortform.com\/blog\/how-to-market-your-services\/","name":"How to Market Your Services: 3 Tips to Expand Your Network - Shortform Books","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/how-to-market-your-services\/#primaryimage"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/how-to-market-your-services\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/11\/marketing-services.webp","datePublished":"2024-11-24T20:13:19+00:00","dateModified":"2024-11-26T20:29:10+00:00","description":"Is your network small? Do you want to provide a service to people? Learn how to market your services to all kinds of people with these tips.","breadcrumb":{"@id":"https:\/\/www.shortform.com\/blog\/how-to-market-your-services\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shortform.com\/blog\/how-to-market-your-services\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/how-to-market-your-services\/#primaryimage","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/11\/marketing-services.webp","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/11\/marketing-services.webp","width":1100,"height":616,"caption":"A woman talking into a megaphone and handing out flyers, showing how to market your services"},{"@type":"BreadcrumbList","@id":"https:\/\/www.shortform.com\/blog\/how-to-market-your-services\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shortform.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Market Your Services: 3 Tips to Expand Your Network"}]},{"@type":"WebSite","@id":"https:\/\/www.shortform.com\/blog\/#website","url":"https:\/\/www.shortform.com\/blog\/","name":"Shortform Books","description":"The World&#039;s Best Book Summaries","publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shortform.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.shortform.com\/blog\/#organization","name":"Shortform Books","url":"https:\/\/www.shortform.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","width":500,"height":74,"caption":"Shortform Books"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937","name":"Katie Doll","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g","caption":"Katie Doll"},"description":"Somehow, Katie was able to pull off her childhood dream of creating a career around books after graduating with a degree in English and a concentration in Creative Writing. Her preferred genre of books has changed drastically over the years, from fantasy\/dystopian young-adult to moving novels and non-fiction books on the human experience. Katie especially enjoys reading and writing about all things television, good and bad.","knowsAbout":["Bachelor of Arts in English With a Concentration in Creative Writing"],"jobTitle":"Senior SEO Writer","worksFor":"Shortform","url":"https:\/\/www.shortform.com\/blog\/author\/katie\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/11\/marketing-services.webp","_links":{"self":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/135806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/comments?post=135806"}],"version-history":[{"count":3,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/135806\/revisions"}],"predecessor-version":[{"id":136294,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/135806\/revisions\/136294"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media\/136156"}],"wp:attachment":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media?parent=135806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/categories?post=135806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/tags?post=135806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}