{"id":134861,"date":"2024-11-07T15:58:42","date_gmt":"2024-11-07T19:58:42","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=134861"},"modified":"2024-11-11T16:25:33","modified_gmt":"2024-11-11T20:25:33","slug":"melania-business","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/melania-business\/","title":{"rendered":"Melania’s Businesses: Luxury Jewelry & Skincare Ventures"},"content":{"rendered":"\n

What does it take to build a successful jewelry brand in today’s competitive market, even for someone such as Melania Trump? What kind of businesses has she started?<\/p>\n\n\n\n

Melania’s business ventures in jewelry and skincare reveal the complexities of entrepreneurship in the luxury market. From her QVC jewelry collection to her caviar-infused skincare line, each project faced unique challenges and opportunities in the competitive retail landscape.<\/p>\n\n\n\n

Read more to learn about the fascinating journey of Melania’s business endeavors, including her transition into digital assets and customizable jewelry pieces.<\/p>\n\n\n\n\n\n\n\n

Melania’s Business Projects<\/h2>\n\n\n\n

For Melania, business projects became more prominent in her life as Barron entered school. In 2009, inspired by her interest in design and fashion, Melania launched a jewelry line with QVC<\/a>, a television network and shopping channel. Melania says that the Melania\u2122 Timepieces & Jewelry sold out quickly and maintained popularity for three years (Shortform note: Success of initial launch and continuing sales statistics could not be verified.) Melania describes her jewelry line as a symbol of financial independence<\/a>.<\/p>\n\n\n\n

Melania\u2019s Evolving Jewelry Ventures<\/strong>

Initially, Melania\u2019s WhiteHouse.gov biography included a reference to her jewelry line when she became first lady. However, due to concerns about perceived endorsement, those references were removed<\/a>, and mentions of her entrepreneurial success were clarified as factual statements rather than endorsements. QVC no longer sells jewelry under the Trump brand, and there\u2019s no active relationship between QVC and the brand. The original line is currently unavailable for sale.

Despite this, Melania has remained involved in jewelry-related ventures. In 2021, she launched a non-fungible token (NFT) venture, which featured digital artwork<\/a> including jewelry. More recently, in April 2024, she introduced a customizable Mother\u2019s Day necklace<\/a> priced at $245. Her official website also showcases several jewelry collections, including a \u201cVote Freedom\u201d piece<\/a> priced at $600.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

After her jewelry success, Melania was approached by New Sunshine in 2011 to develop a high-end skincare line, a project she embraced due to her personal interest in skincare from her modeling years. (Shortform note: New Sunshine, LLC<\/a> is an Indianapolis-based company that manufacturers and distributes tanning and skincare products under the brands Australian Gold\u00ae, JWOWW, California Tan\u00ae, Designer Skin\u00ae and Swedish Beauty\u00ae. They have previously sold branded skincare products for other celebrities, including the Kardashians.) <\/p>\n\n\n\n

With New Sunshine, Melania helped create the Melania Caviar Complexe C6 line. Despite what she describes as a promising start and positive reception, the partnership faced obstacles from internal disputes at New Sunshine, halting distribution. Melania pursued legal action to resolve these contractual issues, and the court ruled in her favor, affirming her contract\u2019s legitimacy and granting her a settlement.<\/p>\n\n\n\n

The Failed Launch of Melania\u2019s Skincare Line<\/strong>

The launch of Melania Trump’s skincare line in 2012 featured products containing French caviar extract, including lotions, exfoliators, and cleansers priced from $50-150. The brand\u2019s marketing centered on an \u201caging pyramid\u201d concept that addressed nutrient loss, external stress, and \u201clack of receptivity,\u201d though these terms weren\u2019t defined in detail.

Through her partnership with New Sunshine LLC, Melania aimed to distribute the products widely. However, a conflict between New Sunshine\u2019s owners Steve Hilbert and John Menard led to multiple lawsuits<\/a>, including Menard challenging the validity of Melania\u2019s contract, which he claimed Hilbert had signed without authorization. While Melania conducted promotional campaigns, distribution problems left customers unable to purchase the products.

After court-ordered arbitration and Melania\u2019s subsequent $50 million lawsuit against New Sunshine for lost earnings, the parties reached an undisclosed settlement. The business dispute between New Sunshine\u2019s owners, rather than market performance, ultimately ended the line\u2019s brief presence in stores.<\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"

What does it take to build a successful jewelry brand in today’s competitive market, even for someone such as Melania Trump? What kind of businesses has she started? Melania’s business ventures in jewelry and skincare reveal the complexities of entrepreneurship in the luxury market. From her QVC jewelry collection to her caviar-infused skincare line, each project faced unique challenges and opportunities in the competitive retail landscape. Read more to learn about the fascinating journey of Melania’s business endeavors, including her transition into digital assets and customizable jewelry pieces.<\/p>\n","protected":false},"author":9,"featured_media":134873,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,33],"tags":[1654],"class_list":["post-134861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-people","tag-melania","","tg-column-two"],"yoast_head":"\nMelania's Businesses: Luxury Jewelry & Skincare Ventures - Shortform Books<\/title>\n<meta name=\"description\" content=\"Melania Trump's business ventures in jewelry and skincare reveal the complexities of entrepreneurship in the luxury market. Learn her story.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/melania-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Melania's Businesses: Luxury Jewelry & Skincare Ventures\" \/>\n<meta property=\"og:description\" content=\"Melania Trump's business ventures in jewelry and skincare reveal the complexities of entrepreneurship in the luxury market. Learn her story.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/melania-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-07T19:58:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-11T20:25:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2024\/11\/Melania-Trump-Liberty-University-2018.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elizabeth Whitworth\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elizabeth Whitworth\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/melania-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/melania-business\/\"},\"author\":{\"name\":\"Elizabeth Whitworth\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d2928cf6c11a69ced1491d6a5b74fb13\"},\"headline\":\"Melania’s Businesses: Luxury Jewelry & Skincare Ventures\",\"datePublished\":\"2024-11-07T19:58:42+00:00\",\"dateModified\":\"2024-11-11T20:25:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/melania-business\/\"},\"wordCount\":608,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/melania-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/11\/Melania-Trump-Liberty-University-2018.jpg\",\"keywords\":[\"Melania\"],\"articleSection\":[\"Business\",\"People\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/melania-business\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/melania-business\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/melania-business\/\",\"name\":\"Melania's Businesses: Luxury Jewelry & Skincare Ventures - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/melania-business\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/melania-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/11\/Melania-Trump-Liberty-University-2018.jpg\",\"datePublished\":\"2024-11-07T19:58:42+00:00\",\"dateModified\":\"2024-11-11T20:25:33+00:00\",\"description\":\"Melania Trump's business ventures in jewelry and skincare reveal the complexities of entrepreneurship in the luxury market. Learn her story.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/melania-business\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.shortform.com\/blog\/melania-business\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/melania-business\/#primaryimage\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/11\/Melania-Trump-Liberty-University-2018.jpg\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/11\/Melania-Trump-Liberty-University-2018.jpg\",\"width\":1200,\"height\":675,\"caption\":\"Melania Trump participates in a panel discussion with Eric Bolling at Liberty University in Lynchburg, VA, on Nov. 28, 2018\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.shortform.com\/blog\/melania-business\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.shortform.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Melania’s Businesses: Luxury Jewelry & Skincare Ventures\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"name\":\"Shortform Books\",\"description\":\"The World's Best Book Summaries\",\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.shortform.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\",\"name\":\"Shortform Books\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"width\":500,\"height\":74,\"caption\":\"Shortform Books\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d2928cf6c11a69ced1491d6a5b74fb13\",\"name\":\"Elizabeth Whitworth\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1fff9d65a52ac4340660218e7b63ee5e365cf08e7aa7adff79a0142cd4b96f84?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1fff9d65a52ac4340660218e7b63ee5e365cf08e7aa7adff79a0142cd4b96f84?s=96&d=mm&r=g\",\"caption\":\"Elizabeth Whitworth\"},\"description\":\"Elizabeth has a lifelong love of books. She devours nonfiction, especially in the areas of history, theology, and philosophy. A switch to audiobooks has kindled her enjoyment of well-narrated fiction, particularly Victorian and early 20th-century works. She appreciates idea-driven books\u2014and a classic murder mystery now and then. Elizabeth has a Substack and is writing a book about what the Bible says about death and hell.\",\"sameAs\":[\"rina@shortform.com\"],\"award\":[\"Contributions to joint task force efforts (FBI)\",\"Contributions to Special Operations Division (DOJ & DEA)\",\"Efforts to fight the war on drugs (NSA)\",\"Contributions to Operation Storm Front (US Customs Service)\"],\"knowsAbout\":[\"History\",\"Theology\",\"Government\"],\"jobTitle\":\"Senior SEO Writer\",\"worksFor\":\"Shortform\",\"url\":\"https:\/\/www.shortform.com\/blog\/author\/elizabeth\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Melania's Businesses: Luxury Jewelry & Skincare Ventures - Shortform Books","description":"Melania Trump's business ventures in jewelry and skincare reveal the complexities of entrepreneurship in the luxury market. Learn her story.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shortform.com\/blog\/melania-business\/","og_locale":"en_US","og_type":"article","og_title":"Melania's Businesses: Luxury Jewelry & Skincare Ventures","og_description":"Melania Trump's business ventures in jewelry and skincare reveal the complexities of entrepreneurship in the luxury market. Learn her story.","og_url":"https:\/\/www.shortform.com\/blog\/melania-business\/","og_site_name":"Shortform Books","article_published_time":"2024-11-07T19:58:42+00:00","article_modified_time":"2024-11-11T20:25:33+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2024\/11\/Melania-Trump-Liberty-University-2018.jpg","type":"image\/jpeg"}],"author":"Elizabeth Whitworth","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Elizabeth Whitworth","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.shortform.com\/blog\/melania-business\/#article","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/melania-business\/"},"author":{"name":"Elizabeth Whitworth","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d2928cf6c11a69ced1491d6a5b74fb13"},"headline":"Melania’s Businesses: Luxury Jewelry & Skincare Ventures","datePublished":"2024-11-07T19:58:42+00:00","dateModified":"2024-11-11T20:25:33+00:00","mainEntityOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/melania-business\/"},"wordCount":608,"commentCount":0,"publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/melania-business\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/11\/Melania-Trump-Liberty-University-2018.jpg","keywords":["Melania"],"articleSection":["Business","People"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.shortform.com\/blog\/melania-business\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.shortform.com\/blog\/melania-business\/","url":"https:\/\/www.shortform.com\/blog\/melania-business\/","name":"Melania's Businesses: Luxury Jewelry & Skincare Ventures - Shortform Books","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/melania-business\/#primaryimage"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/melania-business\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/11\/Melania-Trump-Liberty-University-2018.jpg","datePublished":"2024-11-07T19:58:42+00:00","dateModified":"2024-11-11T20:25:33+00:00","description":"Melania Trump's business ventures in jewelry and skincare reveal the complexities of entrepreneurship in the luxury market. Learn her story.","breadcrumb":{"@id":"https:\/\/www.shortform.com\/blog\/melania-business\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shortform.com\/blog\/melania-business\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/melania-business\/#primaryimage","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/11\/Melania-Trump-Liberty-University-2018.jpg","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/11\/Melania-Trump-Liberty-University-2018.jpg","width":1200,"height":675,"caption":"Melania Trump participates in a panel discussion with Eric Bolling at Liberty University in Lynchburg, VA, on Nov. 28, 2018"},{"@type":"BreadcrumbList","@id":"https:\/\/www.shortform.com\/blog\/melania-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shortform.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Melania’s Businesses: Luxury Jewelry & Skincare Ventures"}]},{"@type":"WebSite","@id":"https:\/\/www.shortform.com\/blog\/#website","url":"https:\/\/www.shortform.com\/blog\/","name":"Shortform Books","description":"The World's Best Book Summaries","publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shortform.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.shortform.com\/blog\/#organization","name":"Shortform Books","url":"https:\/\/www.shortform.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","width":500,"height":74,"caption":"Shortform Books"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d2928cf6c11a69ced1491d6a5b74fb13","name":"Elizabeth Whitworth","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1fff9d65a52ac4340660218e7b63ee5e365cf08e7aa7adff79a0142cd4b96f84?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1fff9d65a52ac4340660218e7b63ee5e365cf08e7aa7adff79a0142cd4b96f84?s=96&d=mm&r=g","caption":"Elizabeth Whitworth"},"description":"Elizabeth has a lifelong love of books. She devours nonfiction, especially in the areas of history, theology, and philosophy. A switch to audiobooks has kindled her enjoyment of well-narrated fiction, particularly Victorian and early 20th-century works. She appreciates idea-driven books\u2014and a classic murder mystery now and then. Elizabeth has a Substack and is writing a book about what the Bible says about death and hell.","sameAs":["rina@shortform.com"],"award":["Contributions to joint task force efforts (FBI)","Contributions to Special Operations Division (DOJ & DEA)","Efforts to fight the war on drugs (NSA)","Contributions to Operation Storm Front (US Customs Service)"],"knowsAbout":["History","Theology","Government"],"jobTitle":"Senior SEO Writer","worksFor":"Shortform","url":"https:\/\/www.shortform.com\/blog\/author\/elizabeth\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/11\/Melania-Trump-Liberty-University-2018.jpg","_links":{"self":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/134861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/comments?post=134861"}],"version-history":[{"count":10,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/134861\/revisions"}],"predecessor-version":[{"id":134874,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/134861\/revisions\/134874"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media\/134873"}],"wp:attachment":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media?parent=134861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/categories?post=134861"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/tags?post=134861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}