{"id":133208,"date":"2024-10-15T15:02:00","date_gmt":"2024-10-15T19:02:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=133208"},"modified":"2024-10-15T15:14:07","modified_gmt":"2024-10-15T19:14:07","slug":"principles-of-decision-making","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/principles-of-decision-making\/","title":{"rendered":"4 Principles of Decision-Making: Tips From Best-Selling Authors"},"content":{"rendered":"\n<p>When should you trust your instincts? Do your biases interfere with the choices you make?<\/p>\n\n\n\n<p>We&#8217;ve gathered advice on <a href=\"https:\/\/www.shortform.com\/blog\/methods-of-decision-making-crucial-conversations\/\">decision-making<\/a> from popular authors such as Malcolm Gladwell (<em>Blink<\/em>) and Chip and Dan Heath (<em>Decisive<\/em>). We\u2019ve arranged their views into concrete principles you can use to analyze a decision, approach it from an informed perspective, and make your decision objectively.<\/p>\n\n\n\n<p>Continue reading to learn four principles of decision-making you can put to work in your professional and personal life.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-principles-of-decision-making\">Principles of Decision-Making<\/h2>\n\n\n\n<p>Decision-making skills play a key role in every part of life, from <a href=\"https:\/\/www.shortform.com\/blog\/career-progression-plan\/\">professional advancement<\/a> to personal relationships. Therefore, the ability to pick the best choices available can measurably improve your career, family life, and even happiness. This master guide covers four principles of decision-making you can use to make better choices:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Know when to trust your instincts<\/strong><\/li>\n\n\n\n<li><strong>Understand the decision you\u2019re making<\/strong><\/li>\n\n\n\n<li><strong>Compare your options<\/strong><\/li>\n\n\n\n<li><strong>Avoid biased thinking<\/strong><\/li>\n<\/ol>\n\n\n\n<p>We reference advice from the following works:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/shortform.com\/app\/book\/blink\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Blink<\/em><\/a> by Malcolm Gladwell<\/li>\n\n\n\n<li><a href=\"https:\/\/shortform.com\/app\/book\/the-paradox-of-choice\" target=\"_blank\" rel=\"noreferrer noopener\"><em>The Paradox of Choice<\/em><\/a> by Barry Schwartz<\/li>\n\n\n\n<li><a href=\"https:\/\/shortform.com\/app\/book\/decisive\/1-page-summary\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Decisive<\/em><\/a> by Chip and Dan Heath<\/li>\n\n\n\n<li><a href=\"https:\/\/shortform.com\/app\/book\/thinking-in-bets\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Thinking in Bets<\/em><\/a> by Annie Duke<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-decision-making-principle-1-know-when-to-trust-your-instincts\">Decision-Making Principle #1: Know When to Trust Your Instincts<\/h3>\n\n\n\n<p>While contemplation can be important for some decisions, the authors argue that <strong>you shouldn\u2019t discount going with your instincts<\/strong>. In some cases, intuitive decisions are preferable to slower, more thoughtful ones. Popular science author Malcolm Gladwell (<a href=\"https:\/\/shortform.com\/app\/book\/blink\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Blink<\/em><\/a>) argues that <a href=\"https:\/\/www.shortform.com\/blog\/following-your-instincts\/\">trusting your instincts<\/a> is particularly useful for split-second decisions.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-making-split-second-decisions\">Making Split-Second Decisions<\/h4>\n\n\n\n<p>Gladwell notes that <strong>i<\/strong>n moments when you have little time, pausing to reason through your options means freezing up and doing nothing. On the other hand, <a href=\"https:\/\/shortform.com\/app\/book\/blink\/part-1\" target=\"_blank\" rel=\"noreferrer noopener\">trusting your instincts allows you to act and address the matter at hand<\/a>. This is because your <a href=\"https:\/\/www.shortform.com\/blog\/the-unconscious-mind\/\">unconscious mind<\/a> is particularly good at focusing on the most important details and tuning out less useful information. It can even notice things your conscious mind might miss, like <a href=\"https:\/\/shortform.com\/app\/book\/blink\/part-1#1-the-process-of-thin-slicing-identifies-patterns\" target=\"_blank\" rel=\"noreferrer noopener\">patterns in key details<\/a>.<\/p>\n\n\n\n<p>For example, imagine you\u2019re driving and see a pile-up ahead. If you try to think through what to do, you\u2019re more likely to get overwhelmed by the chaos, freeze up, and crash. On the other hand, if you act on instinct and make a split-second decision, you might unconsciously recognize a gap in traffic ahead and be able to turn and avoid the pile-up.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-decision-making-principle-2-understand-the-decision-you-re-making\">Decision-Making Principle #2: Understand the Decision You\u2019re Making<\/h3>\n\n\n\n<p>While sometimes intuition is enough, more important and consequential decisions\u2014career choices, large purchases, and so on\u2014require more contemplation to ensure you make the best possible decision. In these cases, several authors we\u2019re discussing suggest that <strong>you start by making sure you fully understand the decision<\/strong>. When you fully grasp the issue, you\u2019ll have an easier time making an informed choice. Specifically, they suggest you consider <strong>what you want out of your decision and what options are available<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-1-your-goal\">1) Your Goal<\/h4>\n\n\n\n<p>Barry Schwartz (<a href=\"https:\/\/shortform.com\/app\/book\/the-paradox-of-choice\" target=\"_blank\" rel=\"noreferrer noopener\"><em>The Paradox of Choice<\/em><\/a>) suggests that <a href=\"https:\/\/shortform.com\/app\/book\/the-paradox-of-choice\/part-2#steps-to-a-good-decision\" target=\"_blank\" rel=\"noreferrer noopener\">the first step of the decision-making process is establishing your goal<\/a>, or <strong>what you want to get out of your choice<\/strong>. Knowing your goal gives you a specific way to measure each option available to you and whether it gets you what you want.<\/p>\n\n\n\n<p>For example, Dave is considering whether he wants to go back to school to get a college degree. He lists out his main career goals related to this decision: He wants his salary to increase over time and to eventually rise to a management position. This information helps him compare and contrast the relevant pros and cons of <a href=\"https:\/\/www.shortform.com\/blog\/is-going-to-college-worth-it\/\">going to college<\/a> or continuing to work.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-2-your-options\"><strong>2) Your Options<\/strong><\/h4>\n\n\n\n<p>In addition to identifying your goal, <strong>outline a list of the best available options<\/strong>. Business experts Chip and Dan Heath (<a href=\"https:\/\/shortform.com\/app\/book\/decisive\/1-page-summary\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Decisive<\/em><\/a>) argue that <a href=\"https:\/\/shortform.com\/app\/book\/decisive\/1-page-summary#step-1-uncover-more-options\" target=\"_blank\" rel=\"noreferrer noopener\">you should <strong>come up with three or four good and distinct options<\/strong><\/a>. They argue that people often get stuck in a binary way of thinking, assuming there are only two mutually exclusive options. This limited focus often prevents you from coming up with better options. On the other hand, having more than three or four options is likely to overwhelm you with redundant or inferior choices. If you need <em>more <\/em>options, the Heaths suggest talking to others for new ideas and perspectives. If you need <em>fewer<\/em> options, try to combine the best parts of multiple options into one.<\/p>\n\n\n\n<p>For example, Dave is still considering going back to school. But when he considers his options, he focuses on only two: quit his job to go to school full time, or don\u2019t go to school and continue working full time. By consulting with his coworkers and considering other options, Dave discovers he can go to school at night while still working enough hours to get by.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-decision-making-principle-3-get-help\">Decision-Making Principle #3: Get Help<\/h3>\n\n\n\n<p>Once you fully understand what you want and what your options are, you can start comparing them. But you don\u2019t have to do this alone. In fact, <strong>the authors recommend you seek outside help during your <a href=\"https:\/\/www.shortform.com\/blog\/rational-decision-making-process\/\">decision-making process<\/a><\/strong>. This allows you to get new perspectives on your decision that you wouldn\u2019t otherwise. They recommend two forms of help: seeking out relevant information and participating in group discussions.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-1-seek-out-relevant-information\"><strong>1) Seek Out Relevant Information<\/strong><\/h4>\n\n\n\n<p>Chip and Dan Heath explain that <strong>a helpful source for decision-making is outside information<\/strong>: The more you know about the choice you have to make, the better you can predict and compare the outcome of each option. They recommend you <a href=\"https:\/\/shortform.com\/app\/book\/decisive\/1-page-summary#strategy-3-learn-from-experts\" target=\"_blank\" rel=\"noreferrer noopener\">speak with experts<\/a> or <a href=\"https:\/\/shortform.com\/app\/book\/decisive\/1-page-summary#strategy-2-seek-out-objective-information\" target=\"_blank\" rel=\"noreferrer noopener\">research<\/a> the subject related to your decision.\u00a0<\/p>\n\n\n\n<p>But to make the most of this information, you have to use it purposefully. Gladwell explains that <a href=\"https:\/\/shortform.com\/app\/book\/blink\/part-5#2-be-selective-with-the-information-you-consider\" target=\"_blank\" rel=\"noreferrer noopener\">you should <strong>only consider the information most relevant to your decision<\/strong><\/a>. If you overload yourself with unnecessary detail, you lose track of what is or isn\u2019t useful to <a href=\"https:\/\/www.shortform.com\/blog\/steps-to-achieve-your-goals\/\">achieve your goals<\/a>. On the other hand, <strong>looking at only the most important pieces of information helps you focus on what you specifically want and how each option addresses that<\/strong>.<\/p>\n\n\n\n<p>For example, Dave looks at all available metrics while deciding what college to attend, researching everything from fire safety to athletic programs. This muddles his decision-making process, as every college he considers seems to have tons of pros and cons. But by narrowing his focus to the most important criteria\u2014cost, flexible scheduling, and quality of professors\u2014Dave has a much easier time seeing which colleges are good options for his circumstances.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-2-participate-in-group-discussions\"><strong>2) Participate In Group Discussions<\/strong><\/h4>\n\n\n\n<p>You can also benefit from outside help by <a href=\"https:\/\/shortform.com\/app\/book\/thinking-in-bets\/chapter-5\" target=\"_blank\" rel=\"noreferrer noopener\">forming a group to discuss your decision<\/a>, explains ex-professional poker player and behavioral science author Annie Duke (<a href=\"https:\/\/shortform.com\/app\/book\/thinking-in-bets\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Thinking in Bets<\/em><\/a>). <strong>Other people can identify blind spots in your experience or logic you wouldn\u2019t have noticed otherwise.<\/strong> In addition, explaining and justifying your reasoning out loud to others can help you better understand how and why you feel the way you do about each option. Duke recommends gathering a group of people who are invested in your decisions, have diverse views and experiences, and aren\u2019t afraid to speak up and challenge you.\u00a0<\/p>\n\n\n\n<p>For example, Dave gathers a bunch of friends to look through his options of colleges. As they discuss pros and cons, one of his college-educated friends chimes in that class sizes make a big difference in the educational experience. This provides Dave with a new metric he can use to compare his options.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-decision-making-principle-4-avoid-biased-thinking\">Decision-Making Principle #4: Avoid Biased Thinking<\/h3>\n\n\n\n<p>Many authors note that another important part of <a href=\"https:\/\/www.shortform.com\/blog\/make-better-decisions-2\/\">making better decisions<\/a> is <strong>avoiding or limiting your <\/strong><strong><em>bias<\/em><\/strong><strong>, or preexisting beliefs, emotions, and preferences. <\/strong>When you act on bias, you stop thinking logically and pick the option you <em>want<\/em> to be best\u2014instead of the <em>actual<\/em> best option. The authors offer a couple of ways to avoid biased thinking, including examining your beliefs or potential biases and considering your decision\u2019s impact on your future.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-1-question-your-beliefs\"><strong>1) Question Your Beliefs<\/strong><\/h4>\n\n\n\n<p>Chip and Dan Heath suggest you avoid bias by <a href=\"https:\/\/shortform.com\/app\/book\/decisive\/1-page-summary#strategy-1-seek-out-an-opposing-viewpoint\" target=\"_blank\" rel=\"noreferrer noopener\">questioning your existing beliefs about your decision<\/a>. They explain that one of the most common forms of bias is <em><a href=\"https:\/\/www.shortform.com\/blog\/confirmation-bias-definition-2\/\">confirmation bias<\/a><\/em>, or <a href=\"https:\/\/shortform.com\/app\/book\/decisive\/1-page-summary#bad-habit-2-confirmation-bias\" target=\"_blank\" rel=\"noreferrer noopener\">the tendency to focus on information that reinforces your existing beliefs<\/a>. Questioning these beliefs not only helps you recognize what they are\u2014and therefore what you might be biased toward\u2014but also helps you shift focus away from information that confirms them. The Heaths recommend <strong><a href=\"https:\/\/www.shortform.com\/blog\/question-your-beliefs\/\">questioning your beliefs<\/a> by seeking out opposing perspectives and objective statistics<\/strong> as opposed to things you believe in or subjective anecdotes.\u00a0<\/p>\n\n\n\n<p>For example, Dave is biased toward going to college, believing his career will hit a dead end if he doesn\u2019t go to college. As a result, he pays particular attention to anecdotes and articles about how non-college-educated adults make less money overall. But when he decides to question his belief, he researches developments in his field and finds an option to advance his career without a college degree. This helps him be more objective when making his decision.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-2-consider-your-future\"><strong>2) Consider Your Future<\/strong><\/h4>\n\n\n\n<p>Duke recommends avoiding biased decisions by <a href=\"https:\/\/shortform.com\/app\/book\/thinking-in-bets\/chapter-4\" target=\"_blank\" rel=\"noreferrer noopener\">thinking about your options in terms of their impact on your future<\/a>. She explains that we\u2019re often biased toward our present desires and feelings since they\u2019re more immediate and obvious\u2014at the expense of our future selves. <a href=\"https:\/\/www.shortform.com\/blog\/focus-on-the-future-not-the-past\/\">Focusing on the future<\/a> lets you distance yourself from these present desires so you can compare your options more objectively. To consider the future, <strong>Duke recommends thinking through the potential consequences of each option over a long period<\/strong>.<\/p>\n\n\n\n<p>For example, Dave is biased against going back to school because he finds any kind of change stressful. But by considering where that option would lead him one, five, and 10 years down the line, he\u2019s able to distance himself from his current stress and think more objectively about the potential outcomes of going to college.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-exercise-analyze-your-decision\">Exercise: Analyze Your Decision<\/h3>\n\n\n\n<p>Use the four principles mentioned above\u2014knowing when to trust your instincts, understanding your decision, getting help, and avoiding bias\u2014to help you with a decision.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Write down a decision you have to make or have recently made. Is this decision important enough to deliberate on, or can you make it intuitively? Why?<\/li>\n\n\n\n<li>What\u2019s your ultimate goal going into that decision? For example, maybe you\u2019re buying a house and want something within your budget that\u2019s in good condition.<\/li>\n\n\n\n<li>What options are available for the decision you described above? For example, maybe you could buy an older, cheaper house or a more expensive, newer one.<\/li>\n\n\n\n<li>What kinds of help are available to you? How can you use them? For example, maybe you can get opinions on the houses from different Realtors or discuss the pros and cons of each house with your family.<\/li>\n\n\n\n<li>What kind of biases do you have going into your decision? How can you challenge or avoid them? For example, maybe you grew up in a ranch home and have a preference for that kind of style. But by picturing the future of the ranch home available to you, you realize it would likely need a lot of repair work over time.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>When should you trust your instincts? Do your biases interfere with the choices you make? We&#8217;ve gathered advice on decision-making from popular authors such as Malcolm Gladwell (Blink) and Chip and Dan Heath (Decisive). We\u2019ve arranged their views into concrete principles you can use to analyze a decision, approach it from an informed perspective, and make your decision objectively. Continue reading to learn four principles of decision-making you can put to work in your professional and personal life.<\/p>\n","protected":false},"author":9,"featured_media":133219,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9,43],"tags":[1629],"class_list":["post-133208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-psychology","category-self-improvement","tag-the-master-guides-making-better-decisions","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Principles of Decision-Making: Tips From Best-Selling Authors - Shortform Books<\/title>\n<meta name=\"description\" content=\"We&#039;ve gathered advice from popular authors such as Malcolm Gladwell and Chip and Dan Heath. 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Learn four key principles of decision-making.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/principles-of-decision-making\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-15T19:02:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-15T19:14:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2024\/10\/man-under-question-marks.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1344\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Elizabeth Whitworth\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elizabeth Whitworth\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/principles-of-decision-making\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/principles-of-decision-making\/\"},\"author\":{\"name\":\"Elizabeth Whitworth\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d2928cf6c11a69ced1491d6a5b74fb13\"},\"headline\":\"4 Principles of Decision-Making: Tips From Best-Selling Authors\",\"datePublished\":\"2024-10-15T19:02:00+00:00\",\"dateModified\":\"2024-10-15T19:14:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/principles-of-decision-making\/\"},\"wordCount\":1834,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/principles-of-decision-making\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/10\/man-under-question-marks.webp\",\"keywords\":[\"The Master Guides: Making Better Decisions\"],\"articleSection\":[\"Psychology\",\"Self-Improvement\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/principles-of-decision-making\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/principles-of-decision-making\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/principles-of-decision-making\/\",\"name\":\"4 Principles of Decision-Making: Tips From Best-Selling Authors - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/principles-of-decision-making\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/principles-of-decision-making\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/10\/man-under-question-marks.webp\",\"datePublished\":\"2024-10-15T19:02:00+00:00\",\"dateModified\":\"2024-10-15T19:14:07+00:00\",\"description\":\"We've gathered advice from popular authors such as Malcolm Gladwell and Chip and Dan Heath. 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