{"id":132720,"date":"2024-10-03T09:39:48","date_gmt":"2024-10-03T13:39:48","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=132720"},"modified":"2024-10-08T09:57:43","modified_gmt":"2024-10-08T13:57:43","slug":"ways-to-motivate-staff","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/ways-to-motivate-staff\/","title":{"rendered":"The Top 2 Ways to Motivate Your Staff to Meet Company Goals"},"content":{"rendered":"\n<p>Does your staff seem unmotivated? Why do employees need to clear vision of the company&#8217;s objectives?<\/p>\n\n\n\n<p>Horst Schulze believes that too many managers view their employees as reluctant workers who need to be pushed or coerced into action. Instead, he argues that leaders get better results if they inspire their employees to want to work hard.<\/p>\n\n\n\n<p>Check out a couple of ways to motivate your staff to accomplish your goals.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-motivate-your-team\"><strong>Motivate Your Team<\/strong><\/h2>\n\n\n\n<p>It\u2019s possible to motivate your staff to achieve company goals because <strong>humans have an innate desire for purpose and <a href=\"https:\/\/www.shortform.com\/blog\/meaningful-relationships-ray-dalio\/\">meaningful relationships<\/a><\/strong>, according to Schulze. The opportunity to provide world-class service to customers is a chance for them to attain both of these desires: Employees feel like they\u2019re accomplishing a worthy purpose by working at an elite level, and they build meaningful relationships by working together and serving customers.<\/p>\n\n\n\n<p>(Shortform note: In <a href=\"https:\/\/www.shortform.com\/app\/book\/the-leadership-challenge\" target=\"_blank\" rel=\"noreferrer noopener\"><em>The Leadership Challenge<\/em><\/a><em>, <\/em>James Kouzes and Barry Posner elaborate that leaders can further motivate their workers by <a href=\"https:\/\/www.shortform.com\/app\/book\/the-leadership-challenge\/principle-5#1-foster-community-spirit-through-celebrations\" target=\"_blank\" rel=\"noreferrer noopener\">giving them opportunities to actively shape the company\u2019s purpose<\/a>. For instance, survey your employees about the greater purpose they want to accomplish with their work and adjust your company strategy based on their feedback. Likewise, leaders can encourage their workers to build meaningful relationships by frequently <a href=\"https:\/\/www.shortform.com\/app\/book\/the-leadership-challenge\/principle-5#1-foster-community-spirit-through-celebrations\">gathering them to celebrate each other\u2019s accomplishments<\/a>. Research shows that group celebrations strengthen bonds between co-workers and make them feel like a community.)<\/p>\n\n\n\n<p>Schulze argues that there are two ways to motivate your staff: Grant them the authority to improve the business and establish a clear vision.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-action-1-grant-employees-authority-to-improve-the-business\">Action #1: Grant Employees Authority to Improve the Business<\/h3>\n\n\n\n<p>First, Schulze states that <strong>if you want motivated employees, they need to feel like they have the authority to personally improve the business on a daily basis.<\/strong> Managers don\u2019t always give this authority to their employees: Often, employees are told they have to follow strict operational procedures or pass problems off to a manager rather than creatively solving problems themselves. In contrast, Schulze gives every one of his employees at the Ritz-Carlton permission to spend up to $2,000 in any way that keeps a hotel guest satisfied with their experience, without pre-approval of any kind.<\/p>\n\n\n\n<p>Giving employees this authority is inherently motivating, says Schulze. When workers feel like management respects and trusts them to judge how best to serve the customer, they\u2019ll want to work hard to live up to their managers\u2019 expectations.<\/p>\n\n\n\n<p>Schulze argues that giving all employees authority is particularly effective because <strong>frontline workers have the best vantage point to identify problems and solutions<\/strong>. They\u2019re closer to the customers than managers or owners, so they often have a better sense of how to improve the customer experience.<\/p>\n\n\n\n<p>If every employee is obligated to fix every flaw with your business or customer problem they encounter (even if it\u2019s technically outside of their <a href=\"https:\/\/www.shortform.com\/blog\/job-role-vs-job-description\/\">job description<\/a>), your business will, over time, offer an increasingly high-quality customer experience. For example, a janitor in a dentist\u2019s office might notice that the waiting area magazines are outdated and worn. If given authority, the janitor could remove the old magazines and buy new, fresh reading options to make the waiting area more inviting for customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-action-2-establish-a-clear-vision\">Action #2: Establish a Clear Vision<\/h3>\n\n\n\n<p>Schulze contends that <strong>if you want to <a href=\"https:\/\/www.shortform.com\/blog\/simon-sinek-motivation\/\">motivate your team<\/a>, you must set a clear and worthy vision for what you want to accomplish.<\/strong> This vision will be a more effective motivator if it primarily benefits other people rather than just yourself\u2014by accomplishing it, you become a force for good in the world. Additionally, if you want your business to be profitable, part of your vision should involve providing your customers with the best possible experience (as we\u2019ve discussed).<\/p>\n\n\n\n<p>This vision is the <em>purpose<\/em> that your employees naturally crave. Even if it\u2019s challenging, employees ultimately want to work toward an inspiring vision because it allows them to feel pride and gain admiration for their achievements.<\/p>\n\n\n\n<p>Schulze argues that <strong>a clear vision also helps you maintain your priorities during challenging times.<\/strong> When you\u2019re forced into difficult lose-lose situations, the vision serves as a compass, revealing what decisions best align with the organization&#8217;s <a href=\"https:\/\/www.shortform.com\/blog\/core-purpose\/\">core purpose<\/a>.<\/p>\n\n\n\n<p>For example, say a software company is debating whether to eliminate some advanced features from the new version of their flagship product to meet a deadline. However, their core vision is to provide customers with the most innovative and capable software solutions on the market. Staying true to that vision leads them to keep developing the advanced features, even if it forces them to delay their launch. Ultimately, this is what\u2019s best for their customers.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Your Vision Should Be Unattainable and Resilient<\/strong><br><br>In <a href=\"https:\/\/shortform.com\/app\/book\/the-infinite-game\" target=\"_blank\" rel=\"noreferrer noopener\"><em>The Infinite Game<\/em><\/a>, <a href=\"https:\/\/www.shortform.com\/blog\/simon-sinek-biography\/\">Simon Sinek<\/a> elaborates that your vision for the good you want to accomplish in the world <a href=\"https:\/\/shortform.com\/app\/book\/the-infinite-game\/guideline-1#2-a-just-cause-is-idealistic\" target=\"_blank\" rel=\"noreferrer noopener\">should be ultimately unattainable<\/a>. A vision that could theoretically be permanently solved once you reach a certain milestone wouldn&#8217;t be <em>ambitious<\/em> enough to inspire passion and purpose in your team. For example, if you run a financial advisory firm, you could make it your vision to empower every individual to achieve the financial security they need to achieve their dreams.<br><br>Moreover, while Schulze asserts your vision should be something that helps you maintain your organization\u2019s core priorities during challenging times, Sinek takes this further. He contends the vision you choose must be resilient enough to endure <a href=\"https:\/\/shortform.com\/app\/book\/the-infinite-game\/guideline-1#4-a-just-cause-is-resilient\" target=\"_blank\" rel=\"noreferrer noopener\">massive changes and challenges to your industry<\/a> that force you to transform your services and products.\u00a0For example, imagine if a company that provides art therapy for people with mental disorders could no longer conduct in-person sessions during the Covid-19 pandemic in 2020. Guided by their vision (use creativity and self-expression to help heal everyone who needs it), they might have pivoted and developed an online art therapy platform with virtual courses, activities, and a supportive community.<\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Does your staff seem unmotivated? Why do employees need to clear vision of the company&#8217;s objectives? Horst Schulze believes that too many managers view their employees as reluctant workers who need to be pushed or coerced into action. Instead, he argues that leaders get better results if they inspire their employees to want to work hard. Check out a couple of ways to motivate your staff to accomplish your goals.<\/p>\n","protected":false},"author":14,"featured_media":132759,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,14,30],"tags":[1622],"class_list":["post-132720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-management","category-work","tag-excellence-wins","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Top 2 Ways to Motivate Your Staff to Meet Company Goals - Shortform Books<\/title>\n<meta name=\"description\" content=\"Not every employee is going to feel motivated on their own. That&#039;s why you need to discover the two best ways to motivate staff to work hard.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/ways-to-motivate-staff\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Top 2 Ways to Motivate Your Staff to Meet Company Goals\" \/>\n<meta property=\"og:description\" content=\"Not every employee is going to feel motivated on their own. That&#039;s why you need to discover the two best ways to motivate staff to work hard.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/ways-to-motivate-staff\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-03T13:39:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-08T13:57:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2024\/10\/motivate-staff.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"616\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Katie Doll\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katie Doll\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/ways-to-motivate-staff\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/ways-to-motivate-staff\/\"},\"author\":{\"name\":\"Katie Doll\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937\"},\"headline\":\"The Top 2 Ways to Motivate Your Staff to Meet Company Goals\",\"datePublished\":\"2024-10-03T13:39:48+00:00\",\"dateModified\":\"2024-10-08T13:57:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/ways-to-motivate-staff\/\"},\"wordCount\":982,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/ways-to-motivate-staff\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/10\/motivate-staff.webp\",\"keywords\":[\"Excellence Wins\"],\"articleSection\":[\"Business\",\"Management\",\"Work\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/ways-to-motivate-staff\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/ways-to-motivate-staff\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/ways-to-motivate-staff\/\",\"name\":\"The Top 2 Ways to Motivate Your Staff to Meet Company Goals - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/ways-to-motivate-staff\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/ways-to-motivate-staff\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/10\/motivate-staff.webp\",\"datePublished\":\"2024-10-03T13:39:48+00:00\",\"dateModified\":\"2024-10-08T13:57:43+00:00\",\"description\":\"Not every employee is going to feel motivated on their own. That's why you need to discover the two best ways to motivate staff to work hard.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/ways-to-motivate-staff\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.shortform.com\/blog\/ways-to-motivate-staff\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/ways-to-motivate-staff\/#primaryimage\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/10\/motivate-staff.webp\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/10\/motivate-staff.webp\",\"width\":1100,\"height\":616,\"caption\":\"A manager using one way to motivate staff by raising her fist in a meeting\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.shortform.com\/blog\/ways-to-motivate-staff\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.shortform.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Top 2 Ways to Motivate Your Staff to Meet Company Goals\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"name\":\"Shortform Books\",\"description\":\"The World&#039;s Best Book Summaries\",\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.shortform.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\",\"name\":\"Shortform Books\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"width\":500,\"height\":74,\"caption\":\"Shortform Books\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937\",\"name\":\"Katie Doll\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g\",\"caption\":\"Katie Doll\"},\"description\":\"Somehow, Katie was able to pull off her childhood dream of creating a career around books after graduating with a degree in English and a concentration in Creative Writing. Her preferred genre of books has changed drastically over the years, from fantasy\/dystopian young-adult to moving novels and non-fiction books on the human experience. Katie especially enjoys reading and writing about all things television, good and bad.\",\"knowsAbout\":[\"Bachelor of Arts in English With a Concentration in Creative Writing\"],\"jobTitle\":\"Senior SEO Writer\",\"worksFor\":\"Shortform\",\"url\":\"https:\/\/www.shortform.com\/blog\/author\/katie\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Top 2 Ways to Motivate Your Staff to Meet Company Goals - Shortform Books","description":"Not every employee is going to feel motivated on their own. That's why you need to discover the two best ways to motivate staff to work hard.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shortform.com\/blog\/ways-to-motivate-staff\/","og_locale":"en_US","og_type":"article","og_title":"The Top 2 Ways to Motivate Your Staff to Meet Company Goals","og_description":"Not every employee is going to feel motivated on their own. That's why you need to discover the two best ways to motivate staff to work hard.","og_url":"https:\/\/www.shortform.com\/blog\/ways-to-motivate-staff\/","og_site_name":"Shortform Books","article_published_time":"2024-10-03T13:39:48+00:00","article_modified_time":"2024-10-08T13:57:43+00:00","og_image":[{"width":1100,"height":616,"url":"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2024\/10\/motivate-staff.webp","type":"image\/webp"}],"author":"Katie Doll","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Katie Doll","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.shortform.com\/blog\/ways-to-motivate-staff\/#article","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/ways-to-motivate-staff\/"},"author":{"name":"Katie Doll","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937"},"headline":"The Top 2 Ways to Motivate Your Staff to Meet Company Goals","datePublished":"2024-10-03T13:39:48+00:00","dateModified":"2024-10-08T13:57:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/ways-to-motivate-staff\/"},"wordCount":982,"commentCount":0,"publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/ways-to-motivate-staff\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/10\/motivate-staff.webp","keywords":["Excellence Wins"],"articleSection":["Business","Management","Work"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.shortform.com\/blog\/ways-to-motivate-staff\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.shortform.com\/blog\/ways-to-motivate-staff\/","url":"https:\/\/www.shortform.com\/blog\/ways-to-motivate-staff\/","name":"The Top 2 Ways to Motivate Your Staff to Meet Company Goals - Shortform Books","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/ways-to-motivate-staff\/#primaryimage"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/ways-to-motivate-staff\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/10\/motivate-staff.webp","datePublished":"2024-10-03T13:39:48+00:00","dateModified":"2024-10-08T13:57:43+00:00","description":"Not every employee is going to feel motivated on their own. That's why you need to discover the two best ways to motivate staff to work hard.","breadcrumb":{"@id":"https:\/\/www.shortform.com\/blog\/ways-to-motivate-staff\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shortform.com\/blog\/ways-to-motivate-staff\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/ways-to-motivate-staff\/#primaryimage","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/10\/motivate-staff.webp","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/10\/motivate-staff.webp","width":1100,"height":616,"caption":"A manager using one way to motivate staff by raising her fist in a meeting"},{"@type":"BreadcrumbList","@id":"https:\/\/www.shortform.com\/blog\/ways-to-motivate-staff\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shortform.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The Top 2 Ways to Motivate Your Staff to Meet Company Goals"}]},{"@type":"WebSite","@id":"https:\/\/www.shortform.com\/blog\/#website","url":"https:\/\/www.shortform.com\/blog\/","name":"Shortform Books","description":"The World&#039;s Best Book Summaries","publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shortform.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.shortform.com\/blog\/#organization","name":"Shortform Books","url":"https:\/\/www.shortform.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","width":500,"height":74,"caption":"Shortform Books"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937","name":"Katie Doll","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g","caption":"Katie Doll"},"description":"Somehow, Katie was able to pull off her childhood dream of creating a career around books after graduating with a degree in English and a concentration in Creative Writing. Her preferred genre of books has changed drastically over the years, from fantasy\/dystopian young-adult to moving novels and non-fiction books on the human experience. Katie especially enjoys reading and writing about all things television, good and bad.","knowsAbout":["Bachelor of Arts in English With a Concentration in Creative Writing"],"jobTitle":"Senior SEO Writer","worksFor":"Shortform","url":"https:\/\/www.shortform.com\/blog\/author\/katie\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/10\/motivate-staff.webp","_links":{"self":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/132720","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/comments?post=132720"}],"version-history":[{"count":3,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/132720\/revisions"}],"predecessor-version":[{"id":132795,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/132720\/revisions\/132795"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media\/132759"}],"wp:attachment":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media?parent=132720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/categories?post=132720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/tags?post=132720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}