{"id":131483,"date":"2024-09-29T17:06:02","date_gmt":"2024-09-29T21:06:02","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=131483"},"modified":"2024-10-02T17:43:15","modified_gmt":"2024-10-02T21:43:15","slug":"creative-leadership","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/creative-leadership\/","title":{"rendered":"Creative Leadership: Tips for Entrepreneurial Thinking"},"content":{"rendered":"\n<p>Do you know how to be an innovative leader? How can you communicate innovation to your team?<\/p>\n\n\n\n<p>Peter F. Drucker argues that businesses have a social obligation to innovate since their stability impacts jobs and the economy. To enable innovation, businesses must restructure themselves to reward entrepreneurial thinking.<\/p>\n\n\n\n<p>Continue reading to learn how to embrace creative leadership.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-innovation-centered-leadership\">Innovation-Centered Leadership<\/h2>\n\n\n\n<p>Drucker writes that companies should set up their entrepreneurial ventures so that they get the necessary executive support and oversight. He lists specific creative leadership practices that businesses should adopt to prioritize and nurture entrepreneurial thinking:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Include opportunities for growth and innovation in the company\u2019s regular reports.<\/strong> This helps ensure that managers don\u2019t overlook potential avenues for progress amid the constant demands of the company\u2019s day-to-day operational issues.&nbsp;<\/li>\n\n\n\n<li><strong>Dedicate regular meetings for company innovation teams to report on their progress,<\/strong> publicly reinforcing the importance of these efforts within the overall <a href=\"https:\/\/www.shortform.com\/blog\/strong-organizational-culture\/\">organizational culture<\/a>.&nbsp;<\/li>\n\n\n\n<li><strong>Ensure that top executives regularly engage directly with employees across various departments,<\/strong> actively listening to their perspectives on the company&#8217;s challenges and opportunities.&nbsp;<\/li>\n\n\n\n<li><strong>Make innovation a key metric in the company&#8217;s self-evaluation process,<\/strong> with each project having a built-in feedback loop to measure results against expectations. These loops enable the business to refine and optimize its innovation efforts.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Measuring and Communicating Innovation<\/strong><br><br>To include innovation on management reports and use it to measure your company\u2019s progress, you\u2019ll need a way to make it quantifiable. A tool for doing so that\u2019s become popular in the years since Drucker\u2019s writing is that of Objectives and <a href=\"https:\/\/www.shortform.com\/blog\/key-results-measure-what-matters\/\">Key Results<\/a> (OKRs). In <a href=\"https:\/\/www.shortform.com\/app\/book\/measure-what-matters\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Measure What Matters<\/em><\/a>, John Doerr explains the <a href=\"https:\/\/www.shortform.com\/blog\/product-principles\/\">OKR<\/a> concept as a goal-setting system in which individual objectives are achieved via measurable sub-goals (known as key results). The major <a href=\"https:\/\/www.shortform.com\/blog\/benefits-of-okrs\/\">benefits of OKRs<\/a> are that <a href=\"https:\/\/www.shortform.com\/app\/book\/measure-what-matters\/chapters-4-6\" target=\"_blank\" rel=\"noreferrer noopener\">they clarify your company\u2019s focus<\/a> by limiting how many objectives you pursue, <a href=\"https:\/\/www.shortform.com\/app\/book\/measure-what-matters\/chapters-7-9\" target=\"_blank\" rel=\"noreferrer noopener\">they align your business\u2019s efforts<\/a> by being publicly visible, and <a href=\"https:\/\/www.shortform.com\/app\/book\/measure-what-matters\/chapters-10-11\" target=\"_blank\" rel=\"noreferrer noopener\">they track your progress<\/a> toward overall goals so you can make changes as needed.&nbsp;<br><br>If quantifying your progress is step one, making business leaders listen is Drucker\u2019s step two, but there are several ways to approach it. In <a href=\"https:\/\/www.shortform.com\/app\/book\/creativity-inc\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Creativity, Inc.<\/em><\/a>, Pixar cofounder Ed Catmull describes how he <a href=\"https:\/\/www.shortform.com\/app\/book\/creativity-inc\/part-3#chapter-6-promoting-candor\" target=\"_blank\" rel=\"noreferrer noopener\">opened communication<\/a> via two methods\u2014\u201cBraintrust Meetings,\u201d where new members were actively encouraged to share opinions, and \u201cNotes Day,\u201d a dedicated day for discussion on topics proposed by employees. Catmull made it clear that feedback wouldn&#8217;t lead to retaliation and that dialogue was a crucial part of their <a href=\"https:\/\/www.shortform.com\/blog\/the-creative-process-2\/\">creative process<\/a>. Both platforms helped Pixar&#8217;s leadership identify and resolve hidden issues, while bridging the gap between management and employees to focus on collective problem-solving.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>To effectively nurture innovative ventures, Drucker advises businesses to <strong>structure all entrepreneurial projects as separate entities from the core business<\/strong> because the people who manage the primary business will inevitably prioritize it over any new projects. Innovative ventures should have a direct reporting line to an executive in charge of innovation, bypassing the traditional middle-management hierarchy. This executive can provide oversight while serving as the champion for the company&#8217;s entrepreneurial efforts. The innovation sector should have distinct expectations and metrics tailored to its unique challenges, and while it may not yield immediate returns, it should be designed with the potential for exponential growth if successful.<\/p>\n\n\n\n<p>(Shortform note: Structuring projects the way Drucker advises lets companies make informed decisions before scaling up innovations. A different method to achieve the same effect is the \u201c<a href=\"https:\/\/www.shortform.com\/app\/book\/great-by-choice\/chapter-4#innovation-in-small-doses\" target=\"_blank\" rel=\"noreferrer noopener\">bullets before cannonballs<\/a>\u201d approach described by Jim Collins and Morten T. Hansen in <a href=\"https:\/\/www.shortform.com\/app\/book\/great-by-choice\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Great By Choice<\/em><\/a>. By first \u201cfiring bullets\u201d\u2014new pilot products and services\u2014companies can assess what works and what doesn&#8217;t with little cost and low risk. The primary goal of \u201cbullets\u201d is data collection and analysis, which in turn tells companies when to upscale to \u201ccannonballs\u201d\u2014larger-scale implementations of their now-proven innovative concepts.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you know how to be an innovative leader? How can you communicate innovation to your team? Peter F. Drucker argues that businesses have a social obligation to innovate since their stability impacts jobs and the economy. To enable innovation, businesses must restructure themselves to reward entrepreneurial thinking. Continue reading to learn how to embrace creative leadership.<\/p>\n","protected":false},"author":14,"featured_media":131557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[79,14],"tags":[1606],"class_list":["post-131483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneurship","category-management","tag-innovation-and-entrepreneurship","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Creative Leadership: Tips for Entrepreneurial Thinking - Shortform Books<\/title>\n<meta name=\"description\" content=\"Innovative leaders push their teams to success with motivation. Here&#039;s how you can embrace creative leadership with a good mindset.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/creative-leadership\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creative Leadership: Tips for Entrepreneurial Thinking\" \/>\n<meta property=\"og:description\" content=\"Innovative leaders push their teams to success with motivation. Here&#039;s how you can embrace creative leadership with a good mindset.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/creative-leadership\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-29T21:06:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-02T21:43:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2024\/10\/creative-leadership.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"616\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Katie Doll\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katie Doll\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/creative-leadership\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/creative-leadership\/\"},\"author\":{\"name\":\"Katie Doll\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937\"},\"headline\":\"Creative Leadership: Tips for Entrepreneurial Thinking\",\"datePublished\":\"2024-09-29T21:06:02+00:00\",\"dateModified\":\"2024-10-02T21:43:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/creative-leadership\/\"},\"wordCount\":658,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/creative-leadership\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/10\/creative-leadership.webp\",\"keywords\":[\"Innovation and Entrepreneurship\"],\"articleSection\":[\"Entrepreneurship\",\"Management\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/creative-leadership\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/creative-leadership\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/creative-leadership\/\",\"name\":\"Creative Leadership: Tips for Entrepreneurial Thinking - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/creative-leadership\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/creative-leadership\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/10\/creative-leadership.webp\",\"datePublished\":\"2024-09-29T21:06:02+00:00\",\"dateModified\":\"2024-10-02T21:43:15+00:00\",\"description\":\"Innovative leaders push their teams to success with motivation. Here's how you can embrace creative leadership with a good mindset.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/creative-leadership\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.shortform.com\/blog\/creative-leadership\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/creative-leadership\/#primaryimage\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/10\/creative-leadership.webp\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/10\/creative-leadership.webp\",\"width\":1100,\"height\":616,\"caption\":\"A manager embracing creative leadership by cheering at his desk with colors splashing behind him\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.shortform.com\/blog\/creative-leadership\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.shortform.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Creative Leadership: Tips for Entrepreneurial Thinking\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"name\":\"Shortform Books\",\"description\":\"The World&#039;s Best Book Summaries\",\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.shortform.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\",\"name\":\"Shortform Books\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"width\":500,\"height\":74,\"caption\":\"Shortform Books\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937\",\"name\":\"Katie Doll\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g\",\"caption\":\"Katie Doll\"},\"description\":\"Somehow, Katie was able to pull off her childhood dream of creating a career around books after graduating with a degree in English and a concentration in Creative Writing. Her preferred genre of books has changed drastically over the years, from fantasy\/dystopian young-adult to moving novels and non-fiction books on the human experience. Katie especially enjoys reading and writing about all things television, good and bad.\",\"knowsAbout\":[\"Bachelor of Arts in English With a Concentration in Creative Writing\"],\"jobTitle\":\"Senior SEO Writer\",\"worksFor\":\"Shortform\",\"url\":\"https:\/\/www.shortform.com\/blog\/author\/katie\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Creative Leadership: Tips for Entrepreneurial Thinking - Shortform Books","description":"Innovative leaders push their teams to success with motivation. Here's how you can embrace creative leadership with a good mindset.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shortform.com\/blog\/creative-leadership\/","og_locale":"en_US","og_type":"article","og_title":"Creative Leadership: Tips for Entrepreneurial Thinking","og_description":"Innovative leaders push their teams to success with motivation. Here's how you can embrace creative leadership with a good mindset.","og_url":"https:\/\/www.shortform.com\/blog\/creative-leadership\/","og_site_name":"Shortform Books","article_published_time":"2024-09-29T21:06:02+00:00","article_modified_time":"2024-10-02T21:43:15+00:00","og_image":[{"width":1100,"height":616,"url":"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2024\/10\/creative-leadership.webp","type":"image\/webp"}],"author":"Katie Doll","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Katie Doll","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.shortform.com\/blog\/creative-leadership\/#article","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/creative-leadership\/"},"author":{"name":"Katie Doll","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937"},"headline":"Creative Leadership: Tips for Entrepreneurial Thinking","datePublished":"2024-09-29T21:06:02+00:00","dateModified":"2024-10-02T21:43:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/creative-leadership\/"},"wordCount":658,"commentCount":0,"publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/creative-leadership\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/10\/creative-leadership.webp","keywords":["Innovation and Entrepreneurship"],"articleSection":["Entrepreneurship","Management"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.shortform.com\/blog\/creative-leadership\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.shortform.com\/blog\/creative-leadership\/","url":"https:\/\/www.shortform.com\/blog\/creative-leadership\/","name":"Creative Leadership: Tips for Entrepreneurial Thinking - Shortform Books","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/creative-leadership\/#primaryimage"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/creative-leadership\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/10\/creative-leadership.webp","datePublished":"2024-09-29T21:06:02+00:00","dateModified":"2024-10-02T21:43:15+00:00","description":"Innovative leaders push their teams to success with motivation. Here's how you can embrace creative leadership with a good mindset.","breadcrumb":{"@id":"https:\/\/www.shortform.com\/blog\/creative-leadership\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shortform.com\/blog\/creative-leadership\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/creative-leadership\/#primaryimage","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/10\/creative-leadership.webp","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/10\/creative-leadership.webp","width":1100,"height":616,"caption":"A manager embracing creative leadership by cheering at his desk with colors splashing behind him"},{"@type":"BreadcrumbList","@id":"https:\/\/www.shortform.com\/blog\/creative-leadership\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shortform.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Creative Leadership: Tips for Entrepreneurial Thinking"}]},{"@type":"WebSite","@id":"https:\/\/www.shortform.com\/blog\/#website","url":"https:\/\/www.shortform.com\/blog\/","name":"Shortform Books","description":"The World&#039;s Best Book Summaries","publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shortform.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.shortform.com\/blog\/#organization","name":"Shortform Books","url":"https:\/\/www.shortform.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","width":500,"height":74,"caption":"Shortform Books"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937","name":"Katie Doll","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g","caption":"Katie Doll"},"description":"Somehow, Katie was able to pull off her childhood dream of creating a career around books after graduating with a degree in English and a concentration in Creative Writing. Her preferred genre of books has changed drastically over the years, from fantasy\/dystopian young-adult to moving novels and non-fiction books on the human experience. Katie especially enjoys reading and writing about all things television, good and bad.","knowsAbout":["Bachelor of Arts in English With a Concentration in Creative Writing"],"jobTitle":"Senior SEO Writer","worksFor":"Shortform","url":"https:\/\/www.shortform.com\/blog\/author\/katie\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/10\/creative-leadership.webp","_links":{"self":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/131483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/comments?post=131483"}],"version-history":[{"count":5,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/131483\/revisions"}],"predecessor-version":[{"id":131766,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/131483\/revisions\/131766"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media\/131557"}],"wp:attachment":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media?parent=131483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/categories?post=131483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/tags?post=131483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}